The Hobson & Holtz Report - Podcast #104: January 19, 2006

The Hobson & Holtz Report - Podcast #104: January 19, 2006

Content summary: An upgrade for Skylook, IABC opens a members-only place for “buzz,” IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging (should the CEO blog?, ghostwriting, time-wasting, risks from employee blogging, using a blog in place of PR), listeners’ comments discussion (spam, online editors, PR as relationship management, job hunting, Flash and more, liking long FIRs, trackbacks), upcoming meeting with Danish bloggers, the music.

Show notes for January 19, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute conversation recorded live from Copenhagen, Denmark, and Concord, California, USA.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:30 Neville intros the show; hotel network and Skype; special podcast edition coming up from Palo Alto in March; what the show’s about; how to give your feedback; show notes
  • 03:40 Taking advantage of breaking news - our interview with Pete Blackshaw of Intelliseek on January 17

News Briefs:

Feature - Corporate Blogging:

  • 17:46 The broad topic of corporate blogging - topics for today’s discussion
  • 20:04 Should your CEO blog? (should the question be “Why should your CEO blog?”)
  • 23:34 What if the CEO’s not very articulate? Should he or she still blog?
  • 24:53 Ghostwriting a blog for a CEO - What is it? Is it wrong (and if so, why?) Is it ‘good communication’? A wide-ranging discussion on internal and external executive blogging
  • 34:51 “The CEO shouldn’t be wasting his/her time on blogging” So what is the CEO’s job? And a bit more discussion on ghostwriting and human voice
  • 40:29 The CEO’s not the only employee in the company who can blog
  • 41:40 The risks (and responsibilities) of employees articulating strong personal opinions on their blog - the example of Robert Scoble’s commentary about MSN Spaces in China
  • 46:38 Do you need PR if you have a blog? A discussion on Shel Israel’s post about startups that says you don’t, at least to start with

Listeners’ Comments Discussion:

Outro:

  • 87:41 Neville’s meeting up with the leading lights of the Danish blogosphere on Saturday
  • 89:17 Shel wraps the show; how and where to send your comments; where to find the show notes
  • 90:20 Outro podsafe music via the Podsafe Music Network - Betty by the Lascivious Biddies

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 23…

Posted by shel on 01/19 at 02:42 PM

  1. All right, you asked for it: “Rewindability.” Actually, I don’t have a problem with it as a construction, but we’ve been rewinding media for decades and never seen much need to describe our audio cassettes or VHS tapes as “rewindable.” Besides, what makes a podcast more rewindable than any other kind of recording? It’s true that you can’t backtrack through a radio broadcast, but “rewindability” is hardly unique to podcasting.

    And maybe it’s time for us to stop talking about “rewinding,” anyway. It doesn’t apply to digital files, which don’t “wind” in the first place. One of the great advantages of CDs, MP3 files, and even good old-fashioned vinyl records is *not* having to rewind them when you’re finished listening.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  01/20  at  05:06 PM

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Previous entry: Interview - Pete Blackshaw, Intelliseek - January 17, 2006

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