The Hobson & Holtz Report - Podcast #683: December 24, 2012
Intro: FIR Interview with Dell’s Cy Jervis is up, Ekaterina Walter interview is coming in the New Year; FIR Android app is now in the Amazon app store, not the Google Play store;
Quick News: New York Times points a way to enhanced digital storytelling, 18 British government departments publish their digital strategies, study shows quality content leads to word-of-mouth marketing, anonymous social network Social Number launches; Ragan promo;
News That Fits: Is this the time for the social media press release with template version 2.0?; Michael Netzley reports from Singapore on the Great Firewall of China, political charm offensive in China, and more; the Media Monitoring Minute with CustomScoop; IABC update: key issues that have provoked considerable online discussion without IABC participation or engagement; listener comments; TemboSocial promo; Dan York reports on the Mayan apocalypse that didn’t happen, PSY’s Gangnam Style became the first YouTube video with one billion views, the Instagram kerfuffle, and more;
Music from The Mighty Whispers; and more.
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For Immediate Release: The Hobson & Holtz Report for December 24, 2012: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
So, until Monday December 31…
I was interested to see the second version of the social media release came out this week. My online magazine received just a few SMRs in recent years. We are a small industry publication focused on geographic information systems. We decided back then to simply publish the social media ones as is if no narrative one was available.
I checked my blog and learned we got our first SMR in 2007 (pr: http://www.directionsmag.com/press.releases/index.php?duty=Show&id=19401). I noted in 2009 that Oracle had started sending social media releases in some cases (ex: http://www.oracle.com/us/corporate/press/041986). When they did, there was no companion narrative release. I checked back with Oracle today and the company continues to mix traditional and social media releases. Here’s a Dec 17 social media one (http://www.oracle.com/us/corporate/press/1886390) and here’s a Dec 17 narrative one (http://www.oracle.com/us/corporate/press/1887595).
My guess as to which get which form? In-house ones, perhaps one required by the FCC(?) are narrative and PR firm ones are social media.
I can’t think of another company, large or small, that we cover that’s sent or posted an SMR. There’s a data point on SMRs from our, albeit small, industry.
P.S. I love the new format with the Delicious links. Disclosure: I was the one who suggested using them! ;)Posted by Adena Schutzberg on 12/27 at 06:20 PM
I wanted to offer a correction to comment I posted yesterday (I guess not yet approved - no rush!): I think I wrote FCC (US Federal Communications Commission) instead of SEC (Securities and Exchange Commission) in evaluating Oracle’s use of SMRs vs narrative PRs. The latter has rules about how public companies must share info.Posted by Adena Schutzberg on 12/28 at 09:59 AM
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