The Hobson & Holtz Report - Podcast #650: May 8, 2012

Content summary: FIR Book Review of "#FAIL" is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises - Rupert Murdoch and News Corp, Scott Thompson and Yahoo, Ben Baldanza and Spirit Airlines; Dan York reports on ebook DRM, and more; Ragan promo; why great design is the future of content marketing; listener comments; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on shadow QR codes in South Korea, Fanta uses gaming to engage Chinese youth, and mainstream media goes black in Malaysia; how O2 got a 117% engagement rate in a paid-for Twitter campaign; TemboSocial promo; people who get customer service through social channels are the most influential; music from White Denim; and more.

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For Immediate Release: The Hobson & Holtz Report for May 7, 2012: A 75-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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So, until Monday May 14…

Posted by neville on 05/07 at 01:12 AM

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