The Hobson & Holtz Report - Podcast #461: June 29, 2009
Content summary: Steve Crescenzo joins Shel as special guest co-host in Neville’s absence. The Mayo Clinic’s Lee Aase will fill in for Neville on Thursday. FIR Live from June 26 is up featuring a conversation about influencer outreach with special guest Gary Vaynerchuk, along with John Cass, Connie Bensen, Connie Reece, and Kaitlyn Wilkins of OgilvyPR. Neville welcomes Steve and explains his absence. Follow-up to a conversation from episode #459 about the value and future of paid conferences, with comments from Robin Brown, Chris Thilk and Tony Molloy. Michael Netzley reports from Singapore. Media Monitoring Minute. Discussion topic: One social media battle won, but now how do we get people to do it right? News That Fits: the cost and payoff of investing in social media; how to get your company to pay you to blog. Lisener comments. Music from Uncle Seth.
About our guest co-host: Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as one of the nation’s leading experts in employee communications, Crescenzo is the leader of three popular workshops: Strategic Employee Communication Vehicles, Integrating Print and Online Communication Vehicles, and The Master Class of Employee Communication. He has also taught seminars at IABC’s 2001 through 2008 International Conferences as well as at numerous IABC chapter and district events throughout America and Europe. He was the number one rated speaker of IABC’s International Conference in 2002 and 2008, and has been asked to speak in IABC’S “All Star Track” for the past four years. Steve also writes a regular column in IABC’s Communication World.
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For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 67-minute podcast recorded live from Concord, California and Chicago, Illinois, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
So, until Thursday, July 2…
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