The Hobson and Holtz Report - Podcast #350: June 2, 2008

Content summary: Vote for FIR on Podcast Alley; Next FIR Live call-in shows: June 11 and June 14; Neville’s in Germany, Shel’s in Baltimore; Michael Netzley’s Asia Report; One-Minute News: PR challenges include a scarf that became a liability and how companies handle fraudulent claims that attract media attention, more conversation about PR spam, a new free online service grades your press releases, PRSA responds to an attack on the ethics of PR practitioners; a report from Ricardo in Latin America; listener comments from the FriendFeed FIR room; music from Noam Weinstein; and more.

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For Immediate Release: The Hobson & Holtz Report, for June 2, 2008: A 56-minute podcast recorded live from Baltimore, Maryland, USA, and as live as it can be from Wokingham, Berkshire, England.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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So, until Thursday June 5…

Posted by shel on 06/02 at 06:30 AM
  1. Regarding press release grader. Thanks for the tip on this.  You mentioned that it’s a useful tool especially for non-PR people and you are right. But I’m planning on using it to push back on a client that cannot understand that news release should not as long as War & Peace and is NOT an advertorial.  I’ll let you know if it helps :-)

    Posted by Sherrilynne Starkie  on  06/06  at  12:50 AM






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