Speakers & Speeches: Katie Paine on measuring social media
Content summary:Katie Paine, CEO of KDPaine & Partners, was one of a host of speakers ast the Sixth Annual New Communications Forum held in San Mateo, California April 20-23, 2010. Paine’s breakout session, part of the NewComm Essentials track, was titled, “Defining Social Media ROI.”
Download a PDF of Katie’s PowerPoint presentation here.
About Katie Paine
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, “Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success” was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.
For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, MADD National, and Juniper Networks. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.
- Download the file here (MP3, 21.9Mb, 54:47).
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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Kick Butt presentation from Katie. Thanks for posting this, Shel. (And I’ve got the sticker on my netbook.)Posted by Sallie Goetsch (rhymes with 'sketch') on 04/22 at 07:27 PM
Thanks from us too: we enjoyed her presentation to Social Media Breakfast a few weeks ago.Posted by BEHRINGER on 04/23 at 03:23 PM
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