Media Bullseye Roundtable 2014.21 with Guest Co-Host Doug Haslam
—YouTube’s advice to brands and marketers to focus on consistent video content rather than rolling the dice on viral attempts.
—Recent social media marketing attempts that backfired for Dr. Oz, Bill Cosby, and the New England Patriots.
—The expansion of PR agencies through acquiring non-PR entities or building out products to sell in addition to traditional services.
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About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
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FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.