Interview: Jochen Specht and Jim Lukach, Siemens USA, June 23, 2005
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet.
About our conversation partners:
Jochen Specht is Manager of Web Strategy for Siemens USA at the company’s Iselin, New Jersey (USA) headquarters. Jim Lukach is Manager of Online Communication at the same office.
Download the conversation here (MP3, 21MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).
Interview Segment Time Points:
- 00:00 - Introductions
- 01:00 - How RSS and blogs came about on the Siemens USA intranet
- 02:09 - The “name the blog” contest
- 03:55 - Blogger von Siemens, the Corporate Communications blog
- 06:25 - The Global CEO blog
- 07:32 - The Web-O-Licious blog
- 08:23 - Hopes for setting up feeds outside of Corporate Communications
- 09:00 - The IT feed
- 11:25 - Using RSS to syndicate news to regional sites and other servers
- 13:00 - Move toward replacing HTML email with RSS
- 14:18 - Education employees on RSS
- 15:20 - The intranet page dedicated to RSS
- 16:29 - News readers used at Siemens USA
- 17:25 - A step ahead of IT and Legal
- 18:42 - Personal blogs on the Siemens USA intranet
- 21:00 - Reactions from management
- 22:15 - The Legal Department’s reaction
- 23:11 - How employees can start their own RSS feeds
- 25:03 - The number of employees subscribing to RSS feeds is increasing
- 25:32 - The future of blogs and RSS and Siemens USA
- 27:16 - How RSS feeds are coded at Siemens
- 28:29 - Wrap-up
- 28:40 - About “For Immedate Release”
Links for the individuals and organizations we discussed or mentioned in the conversation:
For Immediate Release.
Next entry: The Hobson & Holtz Report - Podcast #44: June 23, 2005
Previous entry: Interview: Angela Sinickas and Tudor Williams - June 22, 2005
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