Interview - Deepak Advani, CMO Lenovo International: June 9, 2006

Interview - Deepak Advani, CMO Lenovo International: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Opening keynote speaker Deepak Advani, Senior Vice President and Chief Marketing Officer of Lenovo International, talks about the reactions surrounding the US State Department’s purchase of PCs made in China; viral marketing; employee communication at the time of Lenovo’s purchase of IBM’s PC business.

download mp3 podcastDownload the conversation here (MP3, 7Mb, 17:30), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Posted by neville on 06/09 at 09:10 AM

  1. Rightly or wrongly, nearly everyone in China thinks the U.S. blocked Lenovo for strictly economic reasons.  Interestingly, many of these people view that as perfectly normal and the exact same sort of thing China itself would do.  The problem is that U.S. trade policy is supposed to be to get every country away from such things.

    Posted by China Law Blog  on  06/09  at  02:48 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


Next entry: Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006

Previous entry: Interview - Johnnie Moore & John Winsor: June 8, 2006

<< Back to main