AMP UP Your Social Media #39: Gary Lipkowitz on Social Media, Content Marketing and your Business

AMP UP Your Social MediaGary Lipkowitz, Chief Operating Officer of GoAnimate, works with video and animation creation. Evangelizing cloud-based video, his goal is to grow your business! He specializes in content creation, financing, and international distribution. Gary recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media, content marketing, and your business.

“Understand your brand, and understand that your brand promise is now a story - it is an ongoing narrative…and it is trans-media deliverable.”

Gary discusses tips for content marketing with your social media strategy:

  1. Have a public relationship with your customers all the time. In fact, that’s what social media is! It’s a way to market yourself in a public forum on a constant basis, reaching customers continually. Be transparent and be honest!
  2. Embrace video. You knew this was coming! I’ve been around video my whole life, and I have always known that everyone wants to use more video. If we had the resources to do so, we’d all have television advertisements. With social media, we can utilize video and market to customers by using social media platforms.
  3. Make your landing page engaging and relevant. You may still utilize text pages, but video is a great way to gain an advantage and capture folks who reach your pages. And don’t just throw up any old video - make it useful! Which leads me to my next point…
  4. Plan videos and create professional videos. Keep a journal of ideas, because it’s hard to be creative under pressure. Whatever you respond best to is what you’ll have the most success with when developing video. Create a story, and keep your brand values in the back of your mind.
  5. Your brand is a promise. That promise is now told in story-form, and that could be done through video. Keep the origin story in mind as well as your vision, and keep your brand’s promise as your primary thrust. Communicate your origin and your values for maximum effectiveness.

Gary would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Gary LipkowitzAbout Gary Lipkowitz

An INSEAD and NY University alum, Gary has years of experience and education leading to his expertise in video creation and content distribution. He’s a lover of both hockey and reggae and enjoys  the art of storytelling and public speaking.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/17 at 12:10 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


<< Back to main