FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

Doug Kessler as seen by Matt Buck

When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else.

At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers.

With references to his frank messaging in Crap: Why the Biggest Single Threat to Content Marketing is Content Marketing - a viral sensation across the social web with nearly 230,000 views on Slideshare - Doug offered Huddlers credible calls to action on the practical issues that concern B2B marketers, and discussed in the questions-and-answers session that followed his keynote.

You can listen while following along with Doug’s PowerPoint deck below (updated since the B2B Huddle with some additional content):

The Future of Content Marketing: 5 Beyonds from Velocity Partners


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About the Speaker

Doug KesslerDoug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency.

Doug’s own content includes The B2B Marketing Manifesto (a rant), The Big Fat Content Marketing Strategy Checklist (a workbook), and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.

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This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/16 at 02:03 AM

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