Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips
In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include:
—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.
—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.
—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.
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About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
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FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.