Thought Leadership with Mitchell Levy and Michael Procopio, Episode 45: October 23, 2014
In this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview Brian Lawley (@BrianLawley).
Brian discussed how and why product managers and product marketers should be thought leaders in their area of focus. Also, how organizations should support them in becoming thought leaders.
Brian Lawley is the CEO and Founder of the 280 Group. He is the author three best-selling books, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report. He is the editor of the Optimal Product Management blog and newsletter, and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor’s degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.
More about Brian at http://www.280group.com/company/team/
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This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.
You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.
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