Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

Media Bullseye Roundtable

In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics:

—The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland.

Wikipedia’s temporary ban on anonymous edits from the U.S. House of Representatives and the overall approach of that popular site to conflicts of interest.

—The question of whether the PR industry is ripe for disruption, as claimed by Anna Ruth Williams in a piece for Ragan’s PR Daily.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

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FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 07/29 at 05:45 PM

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