FIR Presents Inside PR #407: PR generalists versus specialists

FIR Presents Inside PRMartin here and it’s a jam-packed episode this week. But first a milestone: it’s been nine years since Terry Fallis and David Jones started Inside PR and we want to give Terry and Dave a big congratulations and bigger thank you! And thanks to all of you for sticking with us. If you’re interested, head to the archives and listen to IPR #1.

Back to 2015…On today’s show, we talk about three things:

  1. When to hire a PR firm – and when you should wait
    Gini wrote a post about a startup client whose product wasn’t ready when they hired her firm, so any traffic the Arment Dietrich team drove to the site led to customer frustration since the business wasn’t ready for…um business. Moral: sometimes entrepreneurs need to put the brakes on their PR efforts until they have something to show, solid goals and can afford it.

  2. PR generalist or specialist – where is the industry heading?
    According to the Holmes Report Card, in recent years PR agencies have been hiring specialists over generalists, similar to the way things operate in the ad and marketing industries. However, data now shows the generalist may still have a role, especially as it pertains to developing strategy. Thanks to Shel Holtz for suggesting this idea.

  3. LinkedIn buys Lynda.com – are jobs posting now going to be linked to skills training?
    LinkedIn’s become a publisher, job source, networking space and virtual Rolodex and now it’s moving into training with its $1.5 billion purchase of training site, Lynda.com. See a job you want but lack some of the skills. LI may have a training program for you. Thanks to Alison Garwood-Jones for suggesting this topic.

What do you think?

We’d love to hear from you

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.  You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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Posted by shel on 04/20 at 11:26 AM

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