FIR Presents Inside PR #389: A merger, a Facebook departure, and a cool new tool

FIR Presents Inside PROn today’s Inside PR, we have three topics: The Vocus/Cision merger, Copyblogger shutting down its Facebook page, and a cool new tool called Slidebatch.

Vocus and Cision

As it happens, I was in Washington, D.C. for the PRSA International Conference. I attended the happy hour with Vocus and Cision to learn of their new name and what their plans are, now that the merger is complete.

They will keep the name Cision and will be headquartered in Chicago (which makes me happy), but it sounds like Cision clients will now have access to Vocus tools (PR Web and HARO) and Vocus clients will now have access to Cision tools.

But it is an interesting look at what is happening in the PR industry. Joe asks if we’re shrinking and what that could mean for our livelihoods.

Copyblogger and Facebook

Then we tackled the big announcement from Copyblogger that they shut down their Facebook page, even with 36,000 fans.

We talk about whether this is a publicity stunt (that clearly is working because everyone in the industry is talking about it) or just a really smart decision.

Though the algorithm at Facebook has changed and engagement, reach, and comments are down across the board, it still drives a significant amount of referral traffic for each of us.

It would be interesting to see if Copyblogger lost a significant amount of referral traffic when they did this.

Slidebatch

SlideBatch is going to change the look and feel of your newsrooms forever.

No more manual updates to the newsroom every time a story runs.

Instead of every time a story runs about your organization or about one of your client, you have to create an image, write a couple of sentences to entice people to click, and then link to the original story, you can create a Batch.

We talk about other uses for it and why we think it’s a nice tool for every PR pro’s toolbox.

We’d love to know what you think about these topics!

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/04 at 11:57 PM

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