FIR on Higher Education #11: Professor Vincent Mangematin on MOOCs’ Disruption
MOOCs are hotly debated and many questions linger. There is no doubt that they are causing disruption. Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, wrote in the Financial Times that MOOCs will leave behind a trail of failed global business schools.
Given this disruption, how should academics innovate in the way they go about presenting knowledge and fostering learning? How can marketers use MOOCs as an opportunity to position programs and their school’s brand? These are among the questions that I ask Vincent on FIR on Higher Education episode 11.
If you are a professor, have you changed the way you teach given new technologies? And if you are a marketer or communicator, have you been involved in a MOOC project to help in a branding effort? We would love to hear your experiences. Feel free to share in the FIR Google+ community.
About Vincent Mangematin
Vincent Mangematin is associate dean of research and senior professor of management and technology at the Grenoble Ecole de Management in France. Vincent’s research interest focuses on innovation processes in technological competition situations. He has successively worked on technology transfer, especially individuals’ movement between organizations and technology platforms, on creation and growth of high-tech startups, on clusters’ influence and on the emergence of new business models.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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