FIR on Higher Education #28 – How to Build Your Thought Leadership by Conducting Interviews

Many academics think their sole role from an external communications point of view is to be the interviewee. There are also incredible opportunities to build thought leadership by being the interviewer, as McGill University Professor Karl Moore can attest to.

Professor Moore’s CEO Interview Series is disseminated across various external communications channels. But more importantly, these interviews are leveraged across the institution. Professor Moore has integrated the interviews into the classroom and alumni events. The interviews help Professor Moore in his research. And then the relationships that develop lead the CEO to ask Professor Moore about recruiting students at McGill.

Have a listen to episode 28 of FIR on Higher Education to hear just how Professor Moore does this, and his tips on how you can conduct interviews that connect to personal and institutional goals.

About Karl Moore
Dr. Karl Moore joined McGill’s Faculty of Management in autumn 2000, where he teaches graduate courses in globalization and leadership.  He has taught extensively in executive education and MBA programs with leading universities including: Oxford, LBS, Cambridge, Darden, Cornell, INSEAD, Duke, the Drucker School, the Rotterdam School of Management, IIM Bangalore, Queen’s and McGill.

Since 2007, Karl has been doing a weekly videocast for the Globe and Mail, Canada’s National Newspaper, where he interviews CEOs one week and leading business professors from the top universities in the world. It can be watched at wwww.globeandmail.com In March 2011 he started a weekly blog, Rethinking Leadership, for Forbes, and in the spring 2014 he started a radio show, The CEO Series on CJAD where he interviews a CEO. He is a regular guest in the media and appears on CNN, BBC, CBC, CTV and Global Television. Karl has given over 1200 media interviews in his career. 

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/11 at 01:54 AM

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