FIR Interview: Lee Aase, The Mayo Clinic

In this FIR Interview, Shel Holtz talks with Lee about the origins of social media at Mayo, the role of Legal and other departments in supporting his efforts within the conservative and highly regulated healthcare environment, and the launch of Mayo’s latest social media property, a culture-focused blog.

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About our Conversation Partner

imageLee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/ .

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 02/05 at 04:38 PM
  1. Shel and Lee I thoroughly enjoyed the interview. While Lee is spearheading some great initiatives, it seems it’s a team effort with the support of the technologists and the lawyers. If only all were so fortunate.
    Again thank you.

    Posted by najchapman  on  02/08  at  04:53 AM
  2. What a wonderful interview! He is certainly an inspirational person.

    Posted by Kelly Acai  on  08/16  at  02:48 PM

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