FIR Presents Inside PR #380: Digital Reach with Cision
This week we have a special guest in Heidi Sullivan, the senior vice president of digital content at Cision. She is here to talk to us about Digital Reach, a new offering from the PR media database company.
You know how you go to research a competitor, a blogger, or a journalist and you check out their numbers? You check them out on Compete and on OpenSiteExplorer and in a media database such as Cision to figure out what kind of authority they have and where your influencers might lie.
The problem, of course, is sites such as Compete are not completely correct. I checked out Spin Sucks there, just to see how accurate it is and it’s off by more than 20 percent.
Enter Digital Reach.
It takes a site’s unique visitors and combines it with the social shares it typically receives. This gives you a UVPM, or unique visitors per month, which is more accurate than anything else out there.
Listen to her describe what communicators can get from Digital Reach, what she did as her first job in the business (which makes me laugh because many of us have been there), and how you can get started.
I’m off to test it for some of our clients now.
Enjoy the listen!
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (9.69Mb, 22:52)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.