FIR Interview - Chris Heuer on the Social Media Press Release: December 26, 2006

FIR Interview - Chris Heuer on the Social Media Press Release: December 26, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 31-minute conversation with Chris Heuer, Silicon Valley entrepreneur and social media guru, about the social media press release, a concept Chris has been shepherding.

Our wide-ranging conversation includes a look at the evolution of the effort, the components of the social media release, the progress made by the working group, composition of the working group, the desirability of standards, the issues the social media release is designed to address, and Chris’s expectdations for a release of the initial social media press release standard.

About our Conversation Partner

imageChris Heuer has over 12 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies. In early 2006, Chris formed BrainJams to organize resources and best practices in the emerging “Unconference” movement, striving to bring social media tools and Open Space gatherings to a wider audience.  These efforts have no resulted in the launch of Social Media Club in order to better realize the vision he has for bringing diverse groups of people together to share their understanding of best practices in social media and “Real Marketing”.

In 1995 he launched Guru Communications, leading the company to become the pre-eminent interactive agency in South Florida. While at Guru, Chris managed the relationships with large accounts including Bombardier, Chicago Tribune/AOL, the City of Miami Beach, and several advertising agencies. Guru also launched a local content Web site in late 1995 similar to CitySearch that was called Virtual Community Network which was sold in 1997.

In 1999, after a brief stint in independent consulting, Chris accepted the position of Director of New Media Business Development for the United States Mint. While at the Mint, Chris helped to launch H.I.P. Pocket Change to encourage children to take up coin collecting. He also was a major contributor to the launch of the online catalog, helping to direct the site from zero to $1.6MM per week in online sales. His last day at the Mint saw the culmination of his efforts to build an opt-in email list, resulting in $2.6MM in one day sales.

Chris next launched Conversal, a software development shop and consultancy with a focus on the development of conversational intelligence software. This was a non-existent market at the time, but has since grown to include BuzzMetrics, Intelliseek, Technorati, BuzzLogic and many others.

Conversal secured a software development and consulting contract with Palm, Inc. in January of 2001. Chris’s relationship with Palm lasted until April of 2005 when he began to pursue a new social media business that leveraged The Customer Strategy while focusing on the mergence of the Knowledge Economy.

In early October 2005, Chris organized the Web2.1 unconference as an alternative to the O’Reilly Web 2.0 conference. This effort has resulted n the launch of BrainJams as a non-profit with the intention of bringing together leaders from non-profits, business, government and technology for the purpose of ad-hoc collaboration and cross-boundary knowledge sharing.

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If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/26 at 04:33 PM

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