FIR Interview: Augie Ray, Sr. Analyst, Forrester Research

Augie Ray of Forrester Research looks at social media ROI.

Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both quantitative and qualitative. To properly value the impact of their social media marketing investments, interactive marketers must align their objectives, metrics, targets, and strategies across four perspectives — the financial perspective, the digital perspective, the brand perspective, and the risk management perspective.” The report is free to Forrester customers and can be purchased by anyone else for $449.

Get this podcast:

About our Conversation Partner

imageAugie Ray is a Sr. Analyst of Social Computer at Forrester. Since joining Forrester, he has researched and reported on social topics including mass influence and the ROI of Social Media. He is a leading expert on social media strategy, organization, and consumer behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal and BusinessWeek.  Just last week he was named one of the 10 most influential analysts on Twitter.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/26 at 02:34 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


<< Back to main