FIR Book Review: Welcome to the Fifth Estate

FIR Book Review: Welcome to the Fifth Estate

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imageWelcome to the Fifth Estate, by Geoff Livingston.

FIR co-host Shel Holtz reviews Geoff Livingston’s “Welcome to the Fifth Estate.” co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.

Here’s the Amazon product description of the book: “Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.”

The book’s website is at

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Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
216 pages
Published May 31, 2011
ISBN-10: 0910155860
ISBN-13: 978-0910155861

Purchase at Amazon US, Amazon Canada, or Amazon UK. Not currently available in a Kindle version.

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Posted by shel on 05/31 at 02:28 PM
  1. Thank you for taking the time to read and podcast the review, Shel. I know these things take time. I also appreciate the fair and balanced look at the book, good and bad. 

    The critiques on the case studies and business objectives and training resonated well.  On BP, I am afraid I saw a different side of that story from the activism and inside DC perspective, so we’d probably disagree until we are blue in the face.

    Glad to hear the book was better than most in the sector.  And again, thank you for taking the time to review the Fifth Estate.

    Posted by Geoff Livingston  on  05/31  at  04:02 PM






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