FIR Book Review: Marketing in the Round, by Gini Dietrich and Geoff Livingston

imageFIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.

From the book description:

“It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. “

Get this podcast:

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era” by Gini Dietrich and Geoff Livingston

Publisher: Que
Hardcover only (224 pages)
Published: May 3, 2012)
ISBN-10: 0789749173
Paperback ISBN-13: 978-0789749178

Purchase the book online at:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by shel on 06/28 at 09:29 AM






Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:

<< Back to main