FIR Presents Inside PR 391: Ch-ch-changes at F-F-Facebook—again
Martin here and apologies to David Bowie but Facebook’s at it again and I couldn’t help myself.
Earlier this month, the company announced that in January, 2015 people will start seeing fewer promotional posts from brands, that is, things that push you to enter contests and sweepstakes, install an app or buy a product.
Joe and Gini think this is a positive shift because it puts the onus on brands to earn their way into a user’s news feed with relevant and useful content.
I say this goes well with the way Facebook lets folks mute brands and friends we may not want to hear from so often. Then I wonder about coupons. They’re both commercial and yet important to some people. Is Facebook treating coupons as pure promotion too? We’re interested if any of our listeners have insights on that.
We switch gears and Gini talks about Facebook’s Rooms app, which is trying to connect people through a common interest and not necessarily their social graph. Gini likens it to the early days of Internet communities and anonymous posting. Here’s a blog she wrote about it and why you may not be as anonymous as you think.
Joe says Facebook’s two recent changes – offering a less commercial newsfeed and simplifying their privacy offerings – are driving more value to its business. He thinks they’ve got their mojo back.
I close off by talking about the latest meshmarketing conference and some highlights, including Ann Handley’s fun and informative keynote.
What do you think about Facebook’s algorithm tweaks? Will it improve your experience and, as a result, will you be spending more time on the platform? Will you be changing your privacy settings? We’d love to hear what you think.
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (7.68 Mb, 17:49)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.