FIR Reviews
Reviews of books dealing with PR and online communications
Tuesday, March 06, 2012
FIR Book Review: Stellar Presentations, by Shel Israel
Trafcom News podcaster Donna Papacosta reviews Shel Israel‘s new book, “Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks.” From the book description:
“Tech StartUps are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar Presentations explains the strategy of the public presentation. More than that it is filled with handy tips at how to be memorable and persuasive when talking from the front of the room. Author Shel Israel [Naked Conversations, Twitterville] is an accomplished speaker who has been coaching startup executives on how to present at conferences such as TechCrunch Disrupt, LAUNCH and DEMO for many years. He has also been a conference reviewer, reporting on hundreds of presentations. Above all, he is a story-teller. Israel has filled this short book with anecdotes of successes and mistakes made in recent years by companies he has known. He is also funny, making this short book a most enjoyable read.”
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Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks by Shel Israel
Publisher: CreateSpace
Hardcover, 76 pages
Published February 2012
ISBN-10: 147000819X
ISBN-13: 978-1470008192
Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Sunday, March 04, 2012
FIR Book Club #2: “Measure What Matters” author Katie Paine
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC a New Hampshire- based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.
Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement. KDPaine & Partners won the prestigious Award of Excellent from the Society for New Communications Research in both 2009 and 2010. Her firm was also awarded the 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review.
This podcast was recorded live on TalkShoe.
Get this podcast:
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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, February 14, 2012
FIR Book Review: 101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman
101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:
“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.”
Get this podcast:
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101 Social Media Tactics for Nonprofits: A Field Guide by Melanie Mathos and Chad Norman
Publisher: Wiley
Hardcover, 224 pages
Published January 2012
ISBN-10: 1118106245
ISBN-13: 978-1118106242
Purchase at US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Thursday, February 02, 2012
FIR Book Club #1: “Social Media Strategist” Author Christopher Barger
Christopher Barger was the guest author for the inaugural installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.
Christopher is senior vice president, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. His work to repair GM’s reputation in the social web earned him PR News’ “Social Media Leader of the Year” award in 2010. Christopher also previously managed social media initiatives and corporate communications for IBM, where he was designated “Blogger-in-Chief.”
Christopher’s book, “The Social Media Strategist,” was reviewed on FIR.
This podcast was recorded live on BlogTalk Radio.
Get this podcast:
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Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
FIR Book Review: Intern Nation by Ross Perlin
Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, by Ross Perlin, is reviewed by guest reviewer Kris Gallagher. From the book description:
“Every year, between one and two million Americans work as interns. They famously shuttle coffee in a thousand newsrooms, congressional offices, and Hollywood studios, but they also deliver aid in Afghanistan, build the human genome, and pick up garbage. They are increasingly of all ages, and their numbers are growing fast—from 17 percent of college graduates in 1992 to 50 percent in 2008. A huge and increasing number of internships are illegal under the Fair Labor Standards Act, and this mass exploitation saves firms more than $600 million each year. Interns enjoy no workplace protections and no standing in courts of law—let alone benefits like health care. Ross Perlin has written the first exposé of this world of drudgery and aspiration. In this witty, astonishing, and serious investigative work, Perlin takes the reader inside both boutique nonprofits and megacorporations such as Disney (which employs 8,000 interns at Disney World alone). He profiles fellow interns, talks to academics and professionals about what unleashed this phenomenon, and explains why the intern boom is perverting workplace practices in locations all around the world. “
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Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy by Ross Perlin
Publisher: Verso
Hardcover, 288 pages
Published May 2011
ISBN-10: 1844676862
ISBN-13: 978-1844676866
(No Kindle version)
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Friday, January 20, 2012
FIR Book Review: YouTube for Business, by Michael Miller
YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.”
Get this podcast:
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YouTube for Business: Online Video Marketing for Any Business by Michael Miller
Publisher: Que
Hardcover, 368 pages
Published January 2012 (2nd edition)
ISBN-10: 078974726X
ISBN-13: 978-0789747266
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, January 16, 2012
FIR Book Review: The Social Media Strategist, by Christopher Barger
The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm.”
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The Social media Strategist: Build a Successful Program from the Inside Out by Christopher Barger
Publisher: McGraw-Hill
Hardcover, 304 pages
Published January 2012
ISBN-10: 0071768254
ISBN-13: 978-0071768252
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.