Speeches

Speeches and panel discussions

Sunday, November 03, 2013

FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR

[L-R] Shel Israel and Robert Scoble

Five converging forces - mobile, social media, data, sensors and location - are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade.

This central premise was at the heart of a compelling discussion that took place at Google Campus in London on October 28, 2013.

The event - organized by the CIPR and sponsored by Precise - brought Shel Israel and Robert Scoble to the stage. In a lively 75-minute conversation moderated by FIR co-host Neville Hobson, the two authors of the highly-rated book, Age of Context, shared their insights and opinions with an audience of about 100 public relations practitioners and others, many of whom came armed with their own questions and opinions.

In the book’s foreword, Salesforce CEO Marc Benioff tells us to “be prepared to see the future in these pages.” Both authors helped everyone in the room see precisely that.

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(Video recording: The event was also video recorded by the CIPR. Check the CIPR’s CIPRtv YouTube channel for information.)

About the Speakers

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Picture at top by Bob Barker. Music clip from Accelerated Ideas and used with permission.

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Posted by neville on 11/03 at 03:31 AM
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Saturday, September 28, 2013

FIR Speakers and Speeches: Shel Holtz on social visual communication

On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.

Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.

In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.

Shel also curates a Flipboard magazine on social-visual communication.

The SlideShare deck below will let you view the presentation while listening to the audio:

 

Social. Visual from Shel Holtz

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by shel on 09/28 at 09:52 AM
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Tuesday, July 16, 2013

FIR Speakers and Speeches: Brian Solis at The B2B Huddle in London

The Hero's JourneyOn July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change.

He’s the author of three best-selling business books and co-author of two others. His latest book - What’s The Future of Business? - was published in March.

The sponsor of this event was Dell, who provided every participant with a free copy of Brian’s latest book; and Microsoft, who hosted the event.

In this podcast, you’ll hear Brian’s keynote speech (and the question-and-answer session that followed) in which he takes us on a journey that explores the future of business taking in perspectives on ‘digital Darwinism’ and the rise of the connected consumer, and with a vibrant message throughout on the need for vision and courage to enable and manage change.

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About the Speaker

Brian SolisBrian Solis is globally recognised as one of the most prominent thought leaders in new media. A digital analyst, sociologist and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. He is a principal at Altimeter Group, a research firm in Silicon Valley focused on disruptive technology.

He is the author of What’s The Future of Business?, the best-selling business book published in March 2013; his previous works include Engage! and The End of Business As Usual. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Connect with Brian on Twitter: @briansolis.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by neville on 07/16 at 06:01 AM
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Thursday, July 04, 2013

FIR Speakers and Speeches: iConsumerism panel discussion at Imperial College London

High Street

On June 19, 2013, FIR co-host Neville Hobson moderated “iConsumerism,” a panel discussion organized by Imperial College London, and the second of three networking and discussion events exploring the way digital innovations shape the world we live, work and create in.

Three foundational questions were at the heart of the discussion: Are brands adapting to a digital world? Does the High Street have a future? Do consumers even care?

The panel discussion highlighted the inevitable shift in consumer behaviour that has emerged in an increasingly digital marketplace. The panel exchanged views and predictions with the audience to explore how businesses can ensure survival in a rapidly changing world, avoid the ‘brand killing field’ littered with cynical marketing ploys and condescending campaigns, and how imagination is an essential ingredient of that survival.

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The panel discussion was video-recorded by Imperial College and is available on YouTube, and embedded below. The audio in this podcast is from the video recording.

 

About the Panellists

Luke Brynley-JonesLuke Brynley-Jones is a recognised authority on how social media is changing the world of business. Back in 2000, before Facebook, Twitter, Youtube or Myspace even existed, Luke was already working with global organisations, helping them to develop thriving online communities and blogs.

Co-founder of the UK’s first social media consultancy, Luke has spent the last 13 years advising brands such as Orange Business Services, The Telegraph Media Group and British Airways PLC, as well as start-ups and celebrities, on how to create sustainable online engagement. In 2008 Luke teamed up with ex-Dragon’s Den star Doug Richard to launch School for Startups and toured the UK teaching entrepreneurs how to succeed in their ventures. The following year he founded Our Social Times, now a thriving social media agency and blog.

Luke is a regular speaker at international conferences, contributes to industry publications, such as Econsultancy and The Wall, and provides a social media roundup for BBC Radio Cambridgeshire.

Connect with Luke on Twitter: @lbrynleyjones.

Brandon ButterworthThere are very few people who can begin a blog with an opener as impressive as ‘When I put the BBC on the net’, but in 1997 Brandon Butterworth did just that. Quite literally the godfather of digital media at the BBC and ranked 27th in the Telegraph’s 50 Most Influential Britons in Technology, Brandon is to thank for the BBC’s first trailblazing steps online and has continued to promote the power of digital communications across the corporation ever since.

Brandon also pioneered streaming radio on the web and was personally backing up the entirety of the BBC website until 2003.

Now Chief Scientist of BBC Research and Development, Brandon is such a key figure in the history of the BBC’s technical infrastructure that he has a room named after him at the bbc.co.uk towers. Not many people can make that claim either.

Connect with Brandon on Twitter: @bbzaaa.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 07/04 at 07:01 AM
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Tuesday, June 04, 2013

FIR Speakers and Speeches: Marilyn Cox on Right Information at the Right Time

Be Open to Revelations

The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.

In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a few.

Special thanks to Michael Procopio for making the recording and introducing it.

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While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).

 

Marilyn Cox - Right Information at the Right Time from Dlvr.it

About the Speaker

Marilyn CoxMarilyn Cox is a Director of Marketing Communications and Modern Marketer responsible for aligning strategic and tactical marketing communication objectives. Direct and lead both creative and technical resources. Strategically implement and leverage the Eloqua marketing automation and demand generation system. Implement and advocate for strong sales and marketing alignment. PMP certified project manager responsible for development of project management process, integration management, scope management, time management, cost management, quality management, human resource management, communication management, risk management, and procurement management.

Connect with Marilyn on Twitter: @MarilynECox.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 06/04 at 02:06 AM
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Thursday, May 30, 2013

FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle

Livia Giulia Zuppardo as seen by Matt Buck

Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix.

In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+.

She explored how the platform - sometimes dubbed "the next generation of Google" - can create value for business by enabling better brand discovery, facilitating deeper connections, improving marketing performance, and providing measurable impact across the web.

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About the Speaker

Livia Giulia ZuppardoLivia Giulia Zuppardo is a Google+ Product Specialist at Google, based in London.

Connect with Livia on Google+: https://plus.google.com/+LiviaGiuliaZuppardo/posts.



FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/30 at 04:15 AM
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Thursday, May 16, 2013

FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

Doug Kessler as seen by Matt Buck

When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else.

At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers.

With references to his frank messaging in Crap: Why the Biggest Single Threat to Content Marketing is Content Marketing - a viral sensation across the social web with nearly 230,000 views on Slideshare - Doug offered Huddlers credible calls to action on the practical issues that concern B2B marketers, and discussed in the questions-and-answers session that followed his keynote.

You can listen while following along with Doug’s PowerPoint deck below (updated since the B2B Huddle with some additional content):

The Future of Content Marketing: 5 Beyonds from Velocity Partners


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About the Speaker

Doug KesslerDoug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency.

Doug’s own content includes The B2B Marketing Manifesto (a rant), The Big Fat Content Marketing Strategy Checklist (a workbook), and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/16 at 02:03 AM
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