Interviews

FIR Interviews

Thursday, December 19, 2013

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.”

Jill Rowley of Oracle was interviewed by Michael J Procopio, our correspondent, to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.

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About our Conversation Partner

Jill RowleyAfter six years in Consulting and 13 years in Sales at Salesforce.com and at Eloqua, Jill made an about-turn in her career: She now leads Oracle’s Social Selling and Social Business initiatives. Jill is currently responsible for evangelizing and enabling Oracle’s global sales team on the Why, What, and How of Social Selling.

As an award winning, top selling sales executive, Jill utilized social media in her selling process. She mastered the art, and as a result is one of the most referenced experts in today’s shifting world of B2B sales and marketing. From LinkedIn to Twitter to YouTube to SlideShare to Facebook, Jill practices the ABCs of Social Selling: “Always Be Connecting and Curating” quality content.

Jill defines the modern sales professional as an information concierge, a content connoisseur, an insights professional, and a mini-marketer with a personal brand.

Connect with Jill on Twitter at @Jill_Rowley.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 12/19 at 10:42 AM
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Thursday, December 12, 2013

FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy

AirPR Analyst

Back in August, FIR spoke with Sharam Fouladgar-Mercer, the co-founder and CEO of AirPR, a collaborative marketplace that connects startup CEOs in need of media coverage with small PR agencies and independent PR practitioners. Since then, the sharing economy has grown immensely (as evidenced by the launch of Crowd Companies, the business council for large companies to explore and share information about how they can participate in this burgeoning business segment. (We spoke with Jeremiah Owyang, the man behind Crowd Companies, in an interview published earlier this week.)

Fouladgar-Mercer notes in this interview with FIR co-host Shel Holtz that he and his co-founder envision four elements to AirPR. The marketplace was first. Now, the company has launched AirPR Analyst, a data analysis service that “tracks media activity and provides top-level, actionable insights into your PR efforts to tell you what is driving engagement and moving the needle in terms of traffic, conversion, organic search, and even revenue.” Sharam provides some insight into the service, discusses the growth of AirPR, and chats about the sharing economy in general in this wide-ranging interview.

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About our Conversation Partner

Sharam Faloudgar-MercerSharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology platform to increase PR performance. He was a former Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce.
 
Prior to joining Sierra, Sharam was in Mergers and Acquisitions at JP Morgan. Sharam began his career as a technologist at Appian Corporation, a business process management software startup. At Appian, he managed the first enterprise-wide tracking system for the Department of Homeland Security, concurrently managed the development of three software products, delivered training seminars, and authored white papers, best practices documents, and technical notes on Web Services.
 
Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BSE in Computer Science from Princeton University and an MBA from Harvard Business School. Born in Syracuse, NY, Sharam played NCAA Division I ice hockey and is fluent in Farsi. He also enjoys barefoot waterskiing and playing with new technologies.

Connect with Sharam on twitter @sharamfm.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 12/12 at 06:40 PM
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Wednesday, December 11, 2013

FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO

ZERO"Our position is that a perfect storm is coming," say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013.

It may already be here, adds Jaffe: "In the book, we introduce several key arguments - business, economic, consumer, media and creative cases - any of which could, by itself, be enough to be the straw that breaks the camel’s back, but when combined presents a perfect-storm scenario."

In this FIR Interview, Jaffe and Albarda describe the central premise of ZERO to co-hosts Neville Hobson and Shel Holtz, explaining their thinking and passion behind ZERO’s core principle: if media inflation continues to outpace and run away from economic inflation, the bottom may fall out the media model.

They explain the meaning behind each letter in the book’s title - Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels).

The two men believe that "ZERO marketing" is all about slow burn and long tail. "It’s about using existing customers to gain new ones," they declare. "It’s about utilizing customers and advocates in innovative ways, leveraging existing assets as opposed to piggy-bagging on the borrowed interest and/or equity of middlemen."

Specifically written for C-suite executives who work for leading brands, ZERO: Zero Paid Media as the New Marketing Model is a ten-point action plan that responds to Jaffe’s and Albarda’s no-holds-barred call to action for corporations and their marketers to adapt or die amid an increasingly turbulent, changing, and dynamic media landscape.

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About our Conversation Partners

Joseph Jaffe and Maarten Albarda

[Above: The two authors of ZERO (l-r): Joseph Jaffe and Maarten Albarda.]

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC (www.startupsforbrands.com), an innovation boutique that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Unilever, Mondelez International, Anheuser-Busch InBev, P&G, and Kraft Foods. He previously founded and ran social media boutique, crayon, before it was acquired.

Jaffe has authored four books, including Life after the 30-Second Spot, Join the Conversation, Flip the Funnel and now, ZERO - Zero Paid Media as the New Marketing Model (www.zeropaidmedia.com).

  • Jaffe blogs and podcasts at Jaffe Juice. Follow him on Twitter: @jaffejuice or contact him via e-mail: .(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address).

Maarten Albarda started his career as a media planner at JWT Amsterdam. Three years later he moved to Leo Burnett Amsterdam as Media Director. In 1991 he took on managing Philip Morris and P&G Europe, Middle East & Africa and relocated to London.

After eight years, McCann-Erickson tasked Maarten with the Coca-Cola Europe & Africa business. Two years later he moved with McCann to New York to take on global responsibility for Coca-Cola.

In 1999 Coca-Cola appointed him VP, Media & Marketing Asset Management to Coca-Cola Japan. The next four years were spent developing the first IMC World Cup campaign. In 2002 Maarten moved to Coca-Cola Germany to implement IMC for all brands and support the next World Cup campaign.

In late 2005 Maarten relocated to Coke’s headquarters in Atlanta as Director, Global Media and & Innovation.

In 2008, Anheuser-Busch Inbev was formed as the world’s largest beer brewer. Maarten joined the company’s NY HQ in September 2009 as VP, Global Connections with responsibility for all consumer touch points.

In early 2013 Maarten formed MLA Consulting, LLC. He delivers strategic consulting on Integrated Marketing to Fortune 500 marketers and serves on several Advisory Boards.

     
  • Connect with Maarten on Twitter: @malbarda.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 12/11 at 10:30 AM
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Tuesday, December 10, 2013

FIR Interview: Jeremiah Owyang on Crowd Companies and the collaborative economy

Crowd Companies

Jeremiah Owyang believes the next phase of sharing is upon us.

The first phase was of media and ideas, otherwise known as social media. The second phase is the sharing of the physical world, what we call the collaborative economy.

Today at LeWeb Paris 2013 - the largest internet conference in Europe whose theme this year is ‘The Next 10 Years’- Owyang launches his entry into the second phase with Crowd Companies, his newest endeavor and what he describes as "a catalyst for change at large companies."

In this exclusive FIR Interview, Owyang tells FIR co-hosts Neville Hobson and Shel Holtz about his vision for Crowd Companies leading the nascent collaborative economy into a more mainstream movement.

Owyang says that the primary focus of Crowd Companies is as a brand council that provides large enterprises with peer to peer knowledge, expert education from third parties and access to an innovation network of startups.

At launch today, Crowd Companies’ brand council comprises 20 large corporations including  GE, The Home Depot, Whole Foods, Intel, Hyatt, Ford, Western Union, Adobe, Nestle and Verizon.

Owyang says the council will focus on the Collaborative Economy Movement, addressing (and answering) questions including a foundational one - what role do companies play in this process?

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About our Conversation Partner

Jeremiah OwyangJeremiah Owyang is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was an industry analyst and Partner of Customer Strategy at Altimeter Group, an industry analyst firm based in Silicon Valley.

He focuses on how disruptive web technologies - such as social media, the collaborative economy, and interactive marketing - impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research.

His blog, Web Strategy, is one of the premier blogs on how corporations connect with their customers using web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today.

Previously, Jeremiah worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the 2009 “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time in 2011.

  • Connect with Jeremiah on Twitter: @jowyang.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 12/10 at 08:01 AM
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Thursday, November 28, 2013

FIR Interview: Adam Parker, RealWire, on the roles of listening and influence

Define "influence"...

In today’s professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start.

One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.

In this FIR Interview conducted at the CIPR’s PR Show 2013 in London on November 26, 2013, FIR co-host Neville Hobson met up with Adam during one of the breaks between conference sessions in the vibrant and very noisy atrium at the Business Design Centre in London for a chat over coffee. We began our conversation with Adam setting the scene with some perspectives on social media monitoring.

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About our Conversation Partner

Adam ParkerAdam Parker is chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.

He is a member of the Chartered Institute of Public Relations (CIPR), a regular speaker on best practice in online PR and one of the co-authors of the CIPR’s bestselling "Share This" series of books, contributing the chapter "Media Relations Modernised" to the first book, and a chapter on the topic of "Understanding Social Capital" to its sequel.

Adam is also a chartered accountant, and before joining RealWire spent nine years with PwC in its audit, corporate finance and consulting practices working with both public and private sector blue chip organizations.

Connect with Adam on Twitter: @AdParker.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 11/28 at 08:01 AM
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Monday, November 25, 2013

FIR Interview: Andrew Grill, IBM, on Social Business

Rise of social business

The idea of an organization being a "social business" is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises.

While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem to confuse with "social media."

In this FIR Interview, IBM’s Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an imperative for organizations today. Andrew offers a way of defining the term that focuses on people, behaviors and organization change, rather than purely on social software and networking.

In a wide-ranging conversation, Andrew describes how some organizations have embraced social business and can demonstrate measurable benefits. He illustrates the primary obstacles preventing more organizations understanding and acting on the ideas behind "social business."

And he concludes with his top tips and advice to any organization today – no matter its size or industry – regarding what they need to do to embrace the concepts of being a social business.

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About our Conversation Partner

Andrew GrillAndrew Grill is an internationally renowned thought leader in the fields of social business and social media networks. Currently, Andrew is a Partner in IBM Interactive based in London with a global remit to help drive understanding and deliver social business solutions to key IBM clients.

Previously, Andrew was CEO of leading social influence platform Kred.

Part strategy, part business, part technology and 100% digital, he has been sharing insights on digital and social online since 2004.

Prior to Kred, Andrew was Head of International Client Strategy for Visible Technologies, and CEO of commercial property website, PropertyLook. He also held senior roles in Australia with carriers Telstra and Optus.

Andrew edits the leading social business blog LondonCalling.co, and can be found on Twitter as @andrewgrill

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 11/25 at 08:01 AM
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Tuesday, October 01, 2013

FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

Robert Scoble and Shel Israel

Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel.

Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere.

In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces - mobile, data, sensors and location-based technology - that promise to change virtually every aspect of our lives.

In this near one-hour FIR Interview, co-hosts Neville Hobson and Shel Holtz explore the themes revealed in the book with the two authors, discussing topics ranging from privacy to personal contextual assistants; and consider the self-publishing model the authors employed to bring their book to market.

"Be prepared to see the future in these pages," declares Salesforce.com founder and CEO Marc Benioff, writing in the book’s foreword. With over 100 5-star reviews on Amazon, it’s a view that many readers already agree with.

Age of Context is available now in paperback and ebook formats.

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About our Conversation Partners

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context - his latest book, co-written with Robert Scoble and released in September 2013 - Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/01 at 01:31 AM
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