Interviews

FIR Interviews

Friday, May 02, 2014

FIR Interview: Howard Greenstein and David Mitnick of domainSkate

FIR InterviewsHundreds of new top-level domains are being released by ICANN, the international organization that oversees Internet names and numbers. New domains like .guru, .london, .photography and .sexy are now available. And while companies aren’t exactly falling over themselves to pay the fee to register their trademarks and brands, other entities are reserving and registering domains—and they could be registering trademarked names.

According to a February Adweek story:

According to data from the Trademark Clearinghouse released Friday, unknown entities have prereserved their interest in registering domain names for every one of the nation’s 50 most valuable brands, as compiled by brand consultancy Interbrand. Research found that brands in the food and beverage space have left themselves most vulnerable with domains like pepsi.us, kfc.in, and kelloggs.net in the control of entities not affiliated with the brands.

domainSkateHoward Greenstein—one of the co-founders of The Social Media Club—and attorney David Mitnick have just launched domainSkate, certified by the Trademark Clearninghouse to helpcompanies protect their brands and trademarks in the world of New global Top Level Domains (New gTLDs).

In this FIR interview, co-hosts Shel Holtz and Neville Hobson talk with David (the CEO) and Howard (the COO) about the need for reputation protection (including some cases of infringement that have already occurred), how domainSkate works, and how the launch of the business is going.

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About our Conversation Partners

David MitnickDavid K. Mitnick is the Founder and President of DomainSkate, LLC, an Internet company that focuses on online brand protection. Mitnick created DomainSkate when he saw the potential in the expansion of the global Top Level Domain space. He also shares his expertise in the area of Internet Domain Law, having written for, or been quoted in, CircleID, Mashable, VentureBeat, Inc. and Digiday.

Prior to starting DomainSkate, David spent ten (10) years as an intellectual property lawyer with Amster Rothstein & Ebenstein LLP in New York, working in all phases of intellectual property law including trademark licensing and prosecution, patent and copyright litigation and Internet law. Previously, David worked as a Finance Associate at the Sanwa Bank in the International and Project Finance Groups. He serves as the Advisory Board Chairman of the Brooklyn Law School Trade Secrets Institute.

An avid hockey fan and player, David is a volunteer coach for Ice Hockey in Harlem in the wintertime. Mitnick earned his B.A. from the University of Wisconsin-Madison, and a J.D. from Brooklyn Law School.

Connect with David on Twitter at @domainSkate

Howard GreensteinHoward Greenstein has a deep understanding of both the technology and marketing worlds, and sits at their intersection. He has worked with clients from small businesses to the Fortune 500, Cable Networks, and Wall Street, as well as major non-profits and advocacy groups, helping them create their online presences. Greenstein also teaches social media in the Masters Program at the Heyman Center for Philanthropy and Fundraising at NYU SCPS. He is currently contributing editor for Inc. Magazine, writing the weekly Startup Toolkit. He has been on the board of directors of Social Media Club and is currently president of the NYC Chapter. Howard earned a B.S. from Cornell University, and a MPS from NYU’s world-renowned Interactive Telecommunications Program (ITP).

Connect with Howard on Twitter at @HowardGr

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 05/02 at 12:10 PM
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Saturday, April 26, 2014

FIR Interview: Jill Rowley Social Seller

Jill Rowley Social Seller
In this FIR interview our correspondent Michael J Procopio interviews Jill Rowley a long time social seller who has just started her own business.

Jill explains what senior executives should learn from her being let go from Oracle, how social selling work and the power of a sales persons network. Jill describes the problem with cold calling and the solution social media in general and LinkedIn in particular bring to the toolkit of a salesperson.

Jill has consistently been a top performer in her 52 quarters in sales – closing over $30 million in revenue across more than 400 companies, including Salesforce.com, Square, Concur, Covidien, McAfee, VMware, Wells Fargo, Avid, Trend Micro, JDSU, SuccessFactors, Sybase, Ariba, Riverbed, DocuSign, ArcSight, Informatica, Synopsys and Seagate. Jill is an evangelist for Social Selling – she’s spoken at numerous events, done dozens of interviews and webinars, is on Social Selling University’s Top 15 Professionals that Utilize Social Selling list, and was featured in the October 2012 issue of SUCCESS Magazine as a Top Sales Star. She also won the 2011 Eloqua Employee of Year Award. Jill believes in the ABCs of Selling – Always Be Connecting – because the Connections lead to the Close.

You can connect with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/26 at 08:47 PM
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Tuesday, April 15, 2014

FIR Interview: JerryGarcia.com developers Mark Silverman and Amy Haiar from Critical Mass

JerryGarcia.com

The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level.

The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party social networks. The concept is transferable to any brand that has a history, a lot of fans and a lot of content.

The site has earned high praise. When the site launched early this year (without the Parking Lot, where fans can share their own content), Rolling Stone‘s Mike Ayers wrote that the site features…

a massive set of archival material for fans to explore, including 15,000 hours of recorded music and 3,450 shows, as well as timelines and information about 26 of Jerry’s bands and 77 of his musical collaborators. Fans will also be able to “follow” 10 different tours undertaken by Garcia’s bands. ...Garcia’s family provided the site with a wealth of unseen photos, concert material, ticket stubs and even Garcia’s own artwork to augment the experience. Currently, there are no plans to charge fans for access to the site’s material and the experience has been optimized for mobile devices as well.

From MusicTimes:

The sheer amount of recordings available isn’t even the best part of the deal. Fans will be able to trace ten of the tours Garcia embarked on with various bands throughout his career. For example, you could follow the entirety of the ‘77 Grateful Dead tour, listening to every concert set included. Nine of the included tours are from the Dead, but the ‘93 Jerry Garcia Band tour is included as well.

In this FIR interview, co-host Shel Holtz speaks with Mark Silverman and Amy Haiar, who headed up the Critical Mass team that developed the site after Silverman’s outreach upon discovering the sorry state of the domain. (A big shoutout to original Inside PR co-host David Jones for letting us know about the work Critical Mass was doing on the site.)

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About our Conversation Partners

Mark Silverman, Planning Director, Critical MassMark Silverman, Planning Director—A culture-loving, creative problem solver, Mark is a user experience strategist focused on delivering extraordinary, results-driven, digital experiences for some of the worlds biggest brands. With a background in science and technology, sociology, social psychology, and cultural studies, Mark joined the Critical Mass team in 2008. He is inspired by the ever-changing digital landscape and all things geeky. Mark has covered various roles during his tenure at Critical Mass, including UX strategy, brand planning, analytics, content analysis, and account management.

Connect with Mark on Twitter at Mark_Silverman

Amy Haiar, Creative Director, Critical MassAmy Haiar, Creative Director—With over 15 years of interactive experience, Amy has delivered thought leadership and award-winning experiences for brands like Harley-Davidson, Nike, Hewlett-Packard, Vail Resorts, USAA, and United Airlines. She also led the creative effort for the first ever fully responsive, fully accessible heath care website for Humana. With an eye for innovation and pixel perfection, Amy believes craftsmanship is critical to the art of web design, and lives by the overarching philosophy: make beautifully simple work.

Connect with Amy on Twitter at Amy_Haiar

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/15 at 12:29 PM
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Friday, April 04, 2014

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:

  • Human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

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About our Conversation Partners

Ekaterina Walter and Jessica Gioglio

Ekaterina Walter (left in photo above) led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a CMO of Branderati. She is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” Ekaterina sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Her thought leadership was featured on CNBC, ABC, NBC, Fox News, Forbes, TechCrunch, CNN, WSJ, Inc., Entrepreneur, Huffington Post, and more. You can find her on Twitter: @Ekaterina. Her blog is at ekaterinawalter.com.

Jessica Gioglio (right in photo above) is the social media manager for Dunkin’ Donuts and the co-author of, “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” Prior to joining Dunkin’ Donuts, Jessica held roles at TripAdvisor, State Street and Comcast. Reach Jessica on Twitter at @savvybostonian.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/04 at 04:45 AM
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FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

#komdagen selfieAttracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March.

What attracted 600 NCA members to take part in Communications Day 2014 is one of the topics discussed when FIR co-host Neville Hobson - who was an invited keynote speaker at the event - sat down with Therese Manus, managing director, and Stine Jarmund, training and events adviser, of the NCA to talk about the communication landscape in Norway.

The conversation addressed hot topics that concern communicators and professional associations everywhere - professionalism, for example, ongoing education and training, transparency and trust - that are issues that the NCA is also debating and discussing with its stakeholders in Norway, and on the broader international stage via its affiliation with the Global Alliance for Public Relations and Communication Management.

The final part of the discussion looked to the future of communication - the theme of this year’s Communication Day conference - and the profession, and what that might look like in Norway during the next five years.

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About our Conversation Partners

Therese ManusTherese Manus is the Managing Director of The Norwegian Communication Association. She has previously worked as Head of Section at the National Library of Norway, Communications Advisor at Energy Norway and Journalist and Editor at Budstikka Media.

Therese has a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School, a Bachelor’s degree in Media Studies from the University of Westminster, and has several subjects from the University of Oslo.

Stine JarmundStine Jarmund is an Advisor for training programs and conferences at The Norwegian Communication Association. Stine has previously worked as a Consultant for SHL Norway and as an Advisor for JCK Communication.

Stine has a Master’s degree in Social Sciences with a specialization in psychology from the Norwegian University of Science and Technology, and a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/04 at 01:01 AM
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Monday, March 31, 2014

FIR Interview: Jay Lauf, Publisher, Quartz magazine

In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices.

There is no print edition.

Quartz

In the eighteen months since the launch of Quartz - what it described as "a new type of publication in the new global economy for a new class of global business executive" - the digital magazine now reaches five million readers globally, according to publisher Jay Lauf, with 42 percent of this number outside the US, illustrating the strong international attraction of the magazine.

On the advertising front - Quartz’ revenue model is based on attracting the right advertisers that enable the magazine to be available free to readers - there are now over 50 international blue-chip companies participating, according to Lauf, ranging from car makers such as Porsche, Land Rover and Cadillac; to Goldman Sachs, Credit Suisse, Bank of America and UBS in the financial sector; Siemens, Boeing, GE and Exxon in global industrials; and luxury goods makers like Ralph Lauren and Rolex.

In this FIR Interview, co-host Neville Hobson spoke with Jay Lauf in a wide-ranging conversation that includes Lauf’s assessment of the media landscape of which Quartz is a disruptive part, how Quartz leverages the social web, and the future of print ("I don’t believe print will completely die out," he says); and an assessment of Quartz’ advertising model that, certainly from a reader’s perspective, is unlike most other advertising-supported digital media - with Quartz, you won’t find a pop-up ad, a flashing banner, or a sudden auto-playing video: instead, you have discreet and, often, elegant advertising that feels part of the magazine.

The conversation also covered brand journalism (with a look at the Wall Street Journal’s model of experimentation in this area), and the future for the mainstream media where the barriers to entry (and exit) in this evolving, tumultuous landscape have never been lower.

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About our Conversation Partner

Jay LaufJay Lauf is Publisher of Quartz and SVP of Atlantic Media. In his role, he oversees Quartz’s business operations and acts as a senior advisor to Atlantic Media on corporate initiatives.

Lauf assumed the role at Quartz when the digital, global, business news publication launched in September 2012. Under Lauf, Quartz’s innovative advertising has garnered awards and honors from Digiday, AdWeek, the Headliner awards, Deadline Club and more.

Prior to his role at Quartz, Lauf led The Atlantic’s revitalization as its Publisher. Under his direction, the publication attained its first profit in decades and transitioned The Atlantic to a "digital-first" brand earning the label from Ad Age: "an ultra-modern, multi-platform juggernaut".

Lauf has twice been named one of "The Most Intriguing People in Media" by minOnline (2010 & 2013), "Publisher of the Year" by AdWeek (2012), a part of the "Digital Team of the Year" by minOnline (2012) and "Publishing Executive of the Year" by AdAge (2010).

Connect with Jay on Twitter: @jlauf.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/31 at 01:01 AM
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Sunday, March 09, 2014

FIR Interview: Dan York and Neville Hobson in London, March 7, 2014

[L-R] Dan York and Neville Hobson

FIR correspondent Dan York spent the past week in London at IETF 89, the conference of the Internet Engineering Task Force (IETF), in his capacity as senior content strategist at the Internet Society.

The IETF is a large open international community of network designers, operators, vendors, and researchers concerned with the evolution of internet architecture and the smooth operation of the internet.

In far more an informal conversation than an interview, Dan and FIR co-host Neville Hobson met up in the evening of March 7 to talk (and reminisce) about the internet, the milestone of the 25th anniversary of the World Wide Web, and more, in a wide-ranging discussion that began with Dan’s perspectives on his week in London at IETF 89.

Their conversation embraced views about online security, privacy and identity, issues of trust surrounding government eavesdropping and surveillance post-Snowden revelations, and the "Internet of Things." It included Dan’s and Neville’s perspectives and ideas on what communicators need to be thinking about and doing that will help others understand the changes that online technologies bring to society, to organizations, to individuals.

  • Technical aspects: The conversation was recorded on an Olympus LS-14 portable digital audio recorder in WAV file format; final MP3 file production was carried out with Adobe Audition 3.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/09 at 03:01 AM
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