Interviews
FIR Interviews
Sunday, November 13, 2011
FIR Interview: Chad Warren on Adobe SocialAnalytics
When Adobe announced Adobe SocialAnalytics earlier this year, and offered it under open beta in May, the news attracted close attention from enterprises keen to learn more about aggregating activity from social networks and online communities that gives them actionable insights into how that activity impacts key business metrics and brand perceptions.
In this FIR Interview, co-host Neville Hobson met with Chad Warren, Senior Manager, Product Marketing for Social Media at Adobe’s headquarters in the US, to discuss Adobe SocialAnalytics at the UK launch event in London on November 10.
During a wide-ranging conversation, Chad explained how Adobe SocialAnalytics works and what it does for the customer; what type of organization will use it and for what purpose; and some clear perspectives on the evolving marketplace for social media analysis products and services especially in relation to consolidation (eg, Salesforce’s acquisition of Radian6 earlier this year), fragmentation, and major entrants to the market such as Adobe.
- Detailed information about Adobe SocialAnalytics: social-optimisation.com.
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About our Conversation Partner
Chad Warren has spent the last 12 years designing and executing highly successful digital marketing strategy for brands including The Walt Disney Company, Best Buy, Microsoft, Expedia, Levi’s and Hawaiian Airlines.
In his current role, he sets direction for Adobe’s social media solutions within the Adobe Digital Marketing Suite and directs all related marketing.
Connect with Chad on Twitter: @chadwarren.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Sunday, November 06, 2011
FIR Interview: Healthcare Social Media Specialist Chris Boyer
Chris Boyer found more FourSquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geolocation service. In this FIR interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.
Get this podcast:
- Download the MP3 file (8.61 MB 21:30)
- Get the show on iTunes
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- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Chris Boyer is Director of Digital Communications at Inova Health Systems, which serves Northern Virginia and Washington D.C. His background includes more than 15 years of experience as a marketing and sales consultant, and Chris has spent the last five years in the healthcare industry and has personally worked with more than 100 hospitals and physician practices throughout the United States.
Connect with Chris on Twitter: @ChrisBoyer.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Thursday, October 06, 2011
FIR Interview: Darin Diehl, AVP, SunLife Canada Web
SunLife Canada, the financial services company, has joined the growing ranks of companies producing non-marketing content. The effort, BrighterLife.ca, provides text and video—with infographics coming—to help people looking for information on how to handle a variety of financial situations. And the material is not designed to pitch SunLife services or products.
In this FIR interview, co-host Shel Holtz speaks with SunLife Assistant Vice President Darin Diehl, who is responsible for BrighterLife, about the origins and goals of the site, its performance to date and plans for its future.
Get this podcast:
- Download the MP3 file (13.6Mb, 33:55)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Darin Diehl is currently Assistant Vice President, Canadian web sites at Sun Life Financial Canada. His role is largely focused on digital content strategy and he leads the team that produced the recently launched brighterlife.ca - a social media-powered, consumer-focused portal . Prior to joining Sun Life in 2010, Diehl was Publisher and Executive Editor at the investor social networking site, Stockhouse.com. He spent five years at Rogers Publishing, where he was Executive Editor and Associate Publisher of Advisor.ca. During the 1990’s he was part of a team at Global Strategy mutual funds that created an innovative practice management and news service for Canadian financial advisors. He started his career as a broadcast journalist at Standard Broadcast News where he rose to National News Director.
Connect with Darin on Twitter: @DarinDiehl.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Friday, September 16, 2011
FIR Interview: Jillian Beard, Morton’s Steakhouse
The social media world erupted with speculation when Peter Shankman blogged that Morton’s Steakhouse had read his tweet (written in jest) and delivered to him, via tuxedo’d staffer, a porterhouse steak at baggage claim after he’d landed. It was a PR stunt, many claimed, and nothing more. Others argued that the only reason Shankman got special treatment was because of his 100,000-plus Twitter followers. We’ve gone straight to the source to find out what was really behind the gesture and to learn more about how Morton’s approaches social media.
FIR co-host Shel Holtz spoke with Jillian Beard, Chicago-based regional marketing manager for Morton’s and the face behind the company’s Twitter account for the inside scoop. The conversation includes discussion of the Twitter account, Facebook page, blog, YouTube channel and more.
Get this podcast:
- Download the MP3 file (6.05Mb, 15:02)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
As Regional Marketing Manager at Morton’s The Steakhouse, Jillian Beard executes company-wide marketing initiatives and business strategies from its corporate office to the 77 worldwide Morton’s restaurants. She is also the dedicated marketing liaison for all locations designated within the “East Region” (approximately 40 restaurants), providing guidance with local restaurant marketing tactics, campaigns and current market challenges.
Jillian is a leading member of Morton’s Social Media Team, aligning and coordinating the company’s marketing strategies, public relations campaigns and guest relations with its social media efforts. She oversees and manages Morton’s national twitter handle (http://www.twitter.com/mortons) while also coaching approximately 40 local Public Relations firms that tweet on behalf of Morton’s local handles.
She was the recipient of the Morton’s “Employee of the Quarter” Award in 2010 and has also completed the first level of examination from the Guild of Sommeliers with hopes of becoming a Certified Sommelier in the future. She volunteers for CASA of Cook County (a non-profit organization that strives to protect abused and neglected children by providing them a voice in court, a safe and permanent home, and an opportunity to grow, learn and thrive) as a marketing consultant. Jillian is married and lives with her husband in Chicago, Illinois.
Connect with Jillian on Twitter: @JillianMktng.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Sunday, September 11, 2011
FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness
Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, and social-savvy activist groups and NGOs. An in-depth study, led by Jeremiah Owyang and released under Creative Commons license by the Altimeter Group, examined what it takes to be prepared, what the benefits of readiness are—as well as the consequences of unpreparedness—and the steps most organizations still need to take, even those ranked as “advanced.”
FIR co-hosts Neville Hobson and Shel Holtz, speak with Jeremiah about the results of the study and its implications. The full report is available via Slideshare.
Get this podcast:
- Download the MP3 file (14.1Mb, 35:09)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Jeremiah Owyang is a Partner and Principal Analyst focused on customer strategy at Altimeter Group and author of the popular blog Web Strategy, which focuses on how corporations connect with their customers using web technologies.
In the realm of disruptive technologies, Jeremiah is frequently sought after and has appeared on Bloomberg TV and is quoted in the Wall Street Journal, The New York Times, USA Today, and other business related publications. He was featured in the 2009 Who’s Who in the Silicon Valley Business Journal. As a speaker he has keynoted the Internet Strategy Forum, Web 2.0 Expo, SXSW, and dozens of other venues.
Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. From 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched the social media program in what he calls BFB for Before Facebook. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications.
Connect with Jeremiah on Twitter: @jowyang.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Friday, September 09, 2011
FIR Interview: Glenn Gaudet, President and Founder, GaggleAmp
GaggleAmp is a service that helps amplify your social media messages. The company describes itself as follows: “For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of individual employee, customer and partner accounts through a unique, accountable, and privacy-assured message delivery model. Using GaggleAMP, companies are able to massively distribute their content and messages by creating a network of people (what we call a “Gaggle”) that share, Tweet and post company-created messages and content. In addition to message amplification, GaggleAMP delivers a full range of related analytics on messages distributed on Twitter, Facebook and LinkedIn messages.”
In this FIR Interview, co-host Shel Holtz talks with president and founder Glenn Gaudet about his vision for the service how it works and its potential for PR, marketing and employee communications.
Get this podcast:
- Download the MP3 file (9.92Mb, 24:11)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Glenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.
Connect with Glenn on Twitter: @glenng.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Wednesday, September 07, 2011
FIR Interview: Betony Taylor and Aden Davies on HSBC social media newsroom
Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1.
In this FIR interview, co-host Neville Hobson speaks with HSBC’s Betony Taylor, PR Manager, and Aden Davies, Innovation Technician, to discuss the bank’s objectives for the newsroom, its development, its structure and content, and how regulatory issues were addressed. The conversation includes perspectives on the bank’s stated goal of enabling employees to blog on the website - planned to start in September - as part of story-telling to hear the "human voice" of the bank, and some outline thinking on what the future for such open and transparent communication might look like.
Get this podcast:
- Download the MP3 file (16.3Mb, 35:36)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partners
Betony Taylor looks after the brand, consumer and digital innovation PR for HSBC. She is particularly interested in exploring the role storytelling and visual narratives play in modern corporate communications.
In her previous life researching and teaching at university, she wrote on the manipulation of mass audiences through cultural campaigns and the modern uses of ancient history in advertising, communications and film.
Connect with Betony on Twitter: @betonytaylor.
Aden Davies looks at new technologies and trends and how they can be applied to the world of banking and the internal organization of HSBC.
He is currently researching the social web, federated identity and gamification (whilst trying to avoid that wretched term).
In his increasingly rare spare time he tries to spend as much time as possible with his 14 month old son.
Connect with Aden on Twitter: @aden_76.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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