Interviews

FIR Interviews

Tuesday, December 18, 2012

FIR Interview: Dell IdeaStorm Project Manager Cy Jervis

Dell Ideastorm

Dell was one of the first companies to make a serious commitment to social media and today is one of the most frequently cited companies when conversation turns to businesses that do social media well. Starting with its first blog, Dell has demonstrated how to listen to customers and engage with them.

One of the more compelling social media activities Dell introduced in the early days was IdeaStorm, one of the first formal efforts by an organization to crowdsource ideas from customers for improving products and for new products.

Cy Jervis currently manages IdeaStorm. Originally one of the customers contributing to the tool, he was recruited to run the site based on his understanding of its potential and his passion for the platform. In this interview, conducted by FIR co-host Shel Holtz on the floor of Dell World 2012 in Austin, Texas, Jervis talks about IdeaStorm’s current role, the various kinds of activities that take place on the platform, and his hopes for IdeaStorm in the future.

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About our Conversation Partner

Cy JervisCy Jervis started his journey with Dell as a customer who joined the community to connect with fellow owners and the company. Over time, he became the top contributor to IdeaStorm and eventually was hired by Dell to run the site. also manage the Twitter accounts for @IdeaStorm and @DellEnterprise as well as a few other Dell Social Media accounts. Before joining Dell, he was a communications supervisor in the Citrus County Sheriff’s Office. Outside of Dell, Cy describes himself as a computer geek who loves movies, travel, photography, video games and spending time with his wife and two children (a boy and a girl).

Connect with Cy on Twitter @CyJervis, and with IdeaStorm at @IdeaStorm.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 12/18 at 05:09 PM
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Tuesday, December 04, 2012

FIR Interview: Craig Silverman on content curation

Spundge

“Content curation” is a phrase we’ll hear more of as we all struggle to manage the flood of information that confronts us every day, and as demand for content increases.

Making sense of information abundance and message overload are the watchwords today. Finding, selecting and filtering content that is relevant, using simple but powerful tools to make the process efficient and effective, is a key business imperative.

In this FIR interview, co-host Neville Hobson met with Craig Silverman, director of content and product strategy at Spundge, the Montreal-based curation and publishing platform, on his recent visit to London.

Silverman highlights examples of how news organizations are using Spundge to research information and curate content to create stories for their publications; and considers how companies, professional services firms and other organizations can use a platform like Spundge to demonstrate and showcase their expertise and thought leadership.

The interview concludes with Silverman looking ahead to 2013 and offering his perspectives on content evolution, brand journalism and paid versus earned media;  and looks at how content curation and publishing are becoming the foundational elements in establishing your subject-matter authority and building trust.

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About our Conversation Partner

Craig SilvermanCraig Silverman is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends regarding accuracy and verification. The blog moved to The Poynter Institute in December 2011, and he joined as Adjunct Faculty.

He is also director of content and product strategy at Spundge, building tools to enable knowledge workers to collaboratively discover, curate and create content.

Craig wrote a weekly column for the Toronto Star and has been a columnist for Columbia Journalism Review, The Globe And Mail and BusinessJournalism.org. He’s the former managing editor of PBS MediaShift, and was part of the team that launched OpenFile.ca, a Canadian online news start-up. His journalism and books have been recognized by the Mirror Awards, National Press Club, Canadian National Magazine Awards, and the Canadian Online Publishing Awards.

Connect with Craig on Twitter @CraigSilverman, and on Spundge.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 12/04 at 02:31 AM
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Friday, November 02, 2012

FIR Interview: Lee LeFever of Common Craft

The Art of ExplanationLee LeFever, founder of explainer video company Common Craft, is out with a new book, “The Art of Explanation.” Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known “In Plain English” videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.

In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.

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About our Conversation Partner

Lee LeFeverLee LeFever is the Chief Explainer, illustrator and voice of Common Craft who is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards, created explanations for the world’s most respected brands including Intel, Google, Dropbox and Ford and earned over 50 million online video views. Today, Common Craft’s mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.

Follow Common Craft on Twitter at @CommonCraft. Follow Lee at @leelefever.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 11/02 at 11:12 AM
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Tuesday, October 30, 2012

FIR Interview: Cisco Systems Social Media Listening Team

imageCisco Systems unveiled its Social Media Listening Center at its San Jose, California-based Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations—such as heat maps and word clouds—that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and systems that Cisco has developed and deployed throughout the organization.

In this FIR interview, co-host Shel Holtz chats with Jeanette K. Gibson, Charlie Treadwell and Nancy Rivas about the listening command center—both the part that’s visible to visitors and what happens behind the scenes, how subject matter experts are volunteering to address issues the listening team identifies, the means by which Cisco is customizing data visualization for different parts of the company, and how Cisco’s experience with digital signage is taking its listening center to a level beyond those we have seen from other organizations.

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About our Conversation Partners

imageJeanette Gibson, Senior Director, Social & Digital Marketing, leads the Global Social & Digital Marketing team at Cisco. Her team is responsible for the company’s global digital brand presence on cisco.com, social web sites and mobile environments. Her team consists of digital content & site strategy for cisco.com, social media marketing and digital innovation.

Her team is responsible for setting Cisco’s social marketing strategy and success metrics and driving alignment, governance and best practice sharing across the company. This includes overseeing the creation of Cisco branded social sites, such as the company’s social media hub (socialmedia.cisco.com)  the corporate blogging platform (blogs.cisco.com), communities (communities.cisco.com), YouTube (www.youtube.com/cisco), LinkedIn, Facebook, Twitter, Slideshare and whatever else new pops up!

Gibson founded Cisco’s social media marketing organization in 2009 and built its social media center of excellence, which has successfully trained thousands of employees to engage with customers/partners in social media and helped Cisco earn #1 B2B company on Twitter via ComScore.  She also created a Social Media Advisory Council to help guide and direct company-wide social media strategy and governance.

Previously, Gibson led Cisco’s New Media Communications group where she was responsible for extending Cisco’s leadership and innovation with new media and overseeing the vision and direction of Cisco’s award winning online newsroom, News@Cisco (newsroom.cisco.com).

Prior to working with the News@Cisco team, Gibson ran the Corporate Technology PR team at Cisco where she was responsible for promoting Cisco’s technology vision and strategy and securing top-tier business press for Cisco and its senior executive team.

Prior to joining Cisco in 1998, Gibson worked for a start-up, PointCast, which pioneered push technology for delivering news broadcasts directly to users’ desktops. Gibson helped launch the company in 1995 and managed its external reputation via media and analyst relations activity. Prior to PointCast, Gibson held various account management positions at leading public relations firms, Miller Communications (now Weber Shandwick) and Copithorne & Bellows (now Porter Novelli).

Gibson is a founding member of the Social Media Business Council (www.socialmedia.org). Cisco.com has received numerous awards including Best B2B website by SiteIQ and the company was recognized as #1 B2B company using Twitter 2nd year in a row, according to ComScore. Gibson holds a B.A. in Communications from the University of California at Santa Barbara.

Follow Jeanette on Twitter as @jeanetteg.

imageCharlie Treadwell is a Social and Digital Media Marketing Manager at Cisco. In this role he develops strategies to leverage social media listening and measurement to generate business intelligence and infuse marketing programs with social intelligence and insights. With over 8 years of digital and social experience, Charlie has experienced first hand the transition for B2B companies into the social era, and is helping to lead Cisco to become a fully engaged social enterprise.

Charlie leads a team of skilled professionals that manage Cisco’s Social Media Listening Center. This team enables social media teams across Cisco listen to conversations, engages with customers, partners and influencers, and measures our marketing programs across the social web.

Follow Charlie on Twitter at CharlieAtCisco.

imageNancy Rivas she is a Social Media Marketing Manager on the Listening and Analytics team.

Her career at Cisco has included positions in Analyst Relations and as an Editor for The Network in Corporate Communications. Nancy’s professional experience includes more than 12 years in public, corporate and community relations. Prior to Cisco she worked at Nortel Networks managing their Community Relations program. Nancy also worked as a Spanish-speaking media representative and legislative correspondent for local government.

She holds a Bachelor of Arts degree in Political Science.

Follow Nancy on Twitter at nrrivas07.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 10/30 at 10:57 AM
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Thursday, September 27, 2012

FIR Interview: FeedBlitz CEO Phil Hollows on RSS and the future of Feedburner

FeedBlitzIn May, Google quietly announced it would shut down the API for FeedBurner, the most popular tool for managing and measuring RSS feeds. While the service will continue to process RSS feeds—only third-party apps that use the service will be affected—Google has been quiet about the service’s future, telling TechCrunch as recently as September 24 that the company had nothing to announce. Meanwhile, speculation is rampant that the long-neglected service for which Google paid $100 million back in 2007 will eventually be shuttered, leading many to explore alternatives and others to take action, migrating their feeds to alternative services.

One of those services is FeedBlitz, “The All-In-One Solution for Email & Social Media Marketing Automation.” Since concerns arose over how long FeedBurner will remain viable, FeedBlitz has been marketing itself as (among other things) a reliable FeedBurner alternative, even providing a step-by-step guide to importing your existing FeedBurner subscribers to your new FeedBlitz account. In this FIR interview, co-hosts Neville Hobson and Shel Holtz speak with FeedBlitz founder and CEO Phil Hollows about the vital role RSS continues to play, the situation with FeedBurner and the various options (not limited to FeedBlitz) available to bloggers and others who rely on RSS feeds.

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About our Conversation Partner

Phil HollowsPhil Hollows is the Founder and CEO of FeedBlitz, an email and social media marketing automation service and premium FeedBurner alternative.

Building on his high technology experience, consulting and marketing leadership since graduating from Oxford University in 1987 (The Queen’s College), Phil started what became FeedBlitz in 2005. Phil is the author of the free FeedBurner Migration Guide, and the e-book List Building for Bloggers.

Before creating FeedBlitz, Phil was Vice President Product Marketing for enterprise network security management company OpenService (now LogMatrix), and before that he was the Vice President of Technology at the web testing company RadView Software.

Phil’s international career also includes being a Director at enterprise workforce management software leader Kronos, and Managing Consultant for the US office of UK-based niche executive financial consultancy Metapaxis. He has a post-graduate diploma in Accounting and Finance from the UK’s ACCA.

Follow Phil on Twitter as @phollows.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 09/27 at 10:55 AM
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Friday, August 31, 2012

FIR Interview: Brian J. McNely on Instagram as a medium for image-power

Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization’s “image-power.” The methodology resulted in a classification schema for the kinds of images organizations post—a schema that could be useful as organizations continue to strategize their approach to social visual communication (also labeled “visual marketing”).

FIR co-hosts Neville Hobson and Shel Holtz spoke with McNely about his research and some of the conclusions he has reached. The actual research paper is available at the end of this post.

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About our Conversation Partner

imageBrian McNely is an Assistant Professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky. He primarily researches and teaches professional and technical communication in digital environments and research methods and methodologies. His empirical work is diverse, exploring professional communication genres and practices among software developers, playwrights, Roman Catholic Priests and parishioners, and media researchers, among others.

Brian’s recent work develops the notion of ambient research methods, a systematic, qualitative approach to the collection and analysis of ubiquitous social software data. In ambient research methods, social software genres are surfaced and traced as the infrastructural and coordinative work mediating the everyday practice of many contemporary knowledge workers.

Connect with Brian on his website—www.BrianJMcNely.com—and onTwitter at @bmcnely.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

The research paper that served as the fodder for today’s interview is available here:

Shaping Organizational Image-Power through Images: Case Histories of Instagram

Posted by shel on 08/31 at 02:20 PM
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Monday, August 20, 2012

FIR Interview: Giovanni Rodriguez on the launch of SocialxDesign

SocialxDesignGiovanni Rodriguez, one of the earliest communications practitioners to work in social media on behalf of clients, has launched a new social media consulting firm, SocialxDesign. The agency is an independent strategy firm that was developed as an incubator project at Eastwick, a technology communication agency where Rodriguez worked from 2002 to 2006.

SocialxDesign, according to an Eastwick press release, is “focused on helping businesses, government agencies and NGOs to remake themselves for the socially networked economy. Soxial x Design will enable organizations to grow, reduce costs and increase their market value by engaging and empowering people in their ecosystems—customers, employees, industry partners—to take an active part in remaking the enterprise.”

In this FIR interview, Giovanni talked with FIR co-host Shel Holtz about the new firm, how it’s structured and his vision for its future. He also talks about one of SocialxDesign’s inaugural clients, The White House.

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About our Conversation Partner

Giovanni RodriguezBefore launching Socia xDesign, Giovanni Rodriguez served as a senior member of the social-technology team at Deloitte Consulting, chief marketing officer for a publicly traded company, and managing partner of The Conversation Group (TCG), one of the first social-technology consulting firms.

Giovanni has consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy. He is also known for his work in positioning technology companies in transition, including FAST Search and Transfer (now Microsoft), Ribbit (now British Telecom), JAJAH (now Telefonica), and VMware, where he worked with the team that led the company’s entry into the enterprise software market (in 2000).

Giovanni is a founding fellow at the Society of New Communications Research (SNCR) and a board member at Latinos for Social Media (LATISM). He is a graduate of Princeton University and an MSc candidate at the University of London.

Connect with Giovanni on Twitter at @giorodriguez.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/20 at 04:51 PM
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