Interviews

FIR Interviews

Thursday, June 13, 2013

FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet

imageGaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.

In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can modify and then send to their followers. There’s still plenty of room in the FIR Gaggle if you’d like to join the 120-plus listeners who already share our updates with their communities. Sign up here.

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About our Conversation Partner

imageGlenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

Connect with Glenn on Twitter: @glenng.

FIR online communities


Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/13 at 05:11 AM
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Tuesday, June 11, 2013

FIR Interview: Festicket Founders at #LeWeb London

FesticketFounded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online.

Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK;  Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a festival of choice via SoundCloud.

Then, in a single purchase, you can book a festival package - tickets, transport and accommodation - eliminating much of the frustration associated with buying tickets online for festivals: dealing with multiple providers and purchasing procedures, separately organizing travel and accommodation, etc. By consolidating this process, Festicket also intends to open up the festival-booking market to an even wider audience.

In this FIR Interview recorded at the LeWeb London 2013 conference on June 5, the two co-founders of Festicket tell FIR co-host Neville Hobson about their business model and how it works, what they were looking to achieve by being at LeWeb London, and how their service could be of interest to businesses.

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About our Conversation Partners

Zack SabbanZack Sabban is an ex-investment banker turned into a festival guru for the sake of delivering the unique turnkey solution for all festival goers around the world, Festicket.com.

While he was a student and later a banker in NYC and London, Zacharie travelled the world to fulfil his passion for live music. He attended countless festivals and concerts around the world where he realized the need for better access to information.

His creativity, social network, and his amazing experience of music festivals are a competitive advantage for the growth of Festicket. Zacharie supervises all the operations and development of the company.

Connect with Zack on Twitter: @zacksabb.

Jonathan YounesJonathan Younes, a graduate from Paris’s Ecole Nouvelle d’Organisation Economique et Sociale, is a serial web entrepreneur in charge of all the technical developments of the Festicket project.

Jonathan is also co-founder of playlistnow.fm and with Festicket he will continue to make the web a better platform for all music fans.

Jonathan’s design and technical knowledge is essential to Festicket’s success on the web.

Connect with Jonathan on Twitter: @jonyou.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/11 at 11:33 PM
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Thursday, June 06, 2013

FIR Interview: Jeremiah Owyang on the Collaborative Economy

Altimeter Group Report: The Collaborative Economy

Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on the collaborative economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. AirBnB—a marketplace for individuals to rent out their own properties so people don’t need to use hotels—is one example. Another is ZipCar, the U.S.-based service that lets people use a car only when they need it. According to the report, “Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far reaching impacts to auto loans, car insurance, fuel, time impacts, environmental impacts, auto parts, and other services. For corporations, the direct impact is that consumers can now purchase one product, and share it among many others, reducing revenue in traditional business.”

In the interview, Owyang discusses the key points of the report and shares several examples, along with a discussion of the ways organizations might embrace the disruptive nature of collaboration to remain viable and profitable.

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The report is available here:

The Collaborative Economy from Altimeter Group Network on SlideShare

About Our Interview Guest

Jeremiah OwyangJeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU. After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.

Connect with Jeremiah on Twitter at @jowyang.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/06 at 12:50 PM
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Tuesday, May 14, 2013

FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

Allan Schoenberg

With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading.

During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel comfortable and confident with social media, and further insights into CME’s employee use of social media.

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The presentation deck Allan used in his keynote presentation:

B2B Huddle from Allan Schoenberg

About the Speaker

Allan SchoenbergAllan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.

Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.

Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.

Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/14 at 01:40 AM
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Tuesday, April 30, 2013

FIR Interview: Eric Wahlforss, Co-Founder and CTO, SoundCloud

SoundCloudSoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.

Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.

In this FIR Interview, co-host Neville Hobson met with Eric Wahlforss during the FT Digital Media Conference 2013 in London on April 26, to talk about audio and business.

Their conversation ranged wide, covering topics such as the developing competitive marketplace today and where SoundCloud fits into the social web, introducing new products aimed at business users to run brand campaigns, podcasting and how SoundCloud can be a great platform for podcasters, the future for SoundCloud and audio’s role in a strategic approach to social media.

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About our Conversation Partner

Eric WahlforssEric Wahlforss is founder and CTO of SoundCloud, a social sound platform that gives users unprecedented access to the world’s largest community of music and audio creators.

Frustrated by not being able to share sound files easily over the Internet, Eric along with CEO and co-founder Alexander Ljung, decided to build a truly open platform for audio creators. In his role as CTO, Eric leads the technical development and vision of SoundCloud, including driving usage of its open API by third-party developers. Creators on SoundCloud now post over 10 hours of music and audio every minute; the platform reaches over 180 million people, equating to 8% of the entire internet population, every month.

Eric’s main area of interest is in emerging web technologies and their applications. Prior to starting SoundCloud he co-founded web consultancy network Strategy & Interaction and co-authored a book on trust in online social spaces. His experience also includes work as an interaction designer for location-based services company, gate5.

Eric is based in Berlin and is also known as electronic music artist Forss.

Connect with Eric on Twitter: @ericw. And, of course, on SoundCloud.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/30 at 12:31 AM
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Tuesday, April 23, 2013

FIR Interview: Professional insights with Neville Hobson and Shel Holtz

FIR co-hosts (l to r) Neville Hobson and Shel Holtz pictured in Concord, California, on March 4, 2006.On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005.

To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and Neville a few days before the 700th episode.

The idea for such an interview originated in the Google+ FIR Community when Max Christian Hansen posted a call to action by FIR listeners to "help create FIR 700" and post questions for Shel and Neville.

As Max noted in his post:

Recently, some of us in the FIR community were delighted to learn a little bit about our Asia correspondent +Michael Netzley. When he talked with +Dan York, we heard some history of his professional and personal interests. It’s occurred to some of us that we’d like gain similar insight into our hosts.

The result of that call to action is this interview in which the FIR co-hosts answer listeners’ questions on topics that include what’s allowed each of them to stay dedicated to FIR over the years, their proudest moments from 700 episodes, how hosting FIR has led to business opportunities, which episode they would archive for historical posterity, and more.

A short clip from the interview was included in FIR #700.

Our thanks to Max for suggesting the idea, to our listeners who responded to the call with their questions, and to Donna for her consummate professionalism in interviewing us.

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FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/23 at 12:01 AM
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Tuesday, April 02, 2013

FIR Interview: Steve Rubel, Chief Content Strategist, Edelman

Schick razorbombing

The race to take advantage of new ways that consumers read, watch and listen to content - and how marketers want to sponsor those initiatives - has led a giant public relations agency to name a senior executive to a new, content-centric post.

That’s how The New York Times reported on the appointment of Steve Rubel as Chief Content Strategist at Edelman, the global PR firm, in February.

In his new role, Rubel - previously the PR firm’s Executive Vice President of Global Strategy and Insights - is responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.

In this FIR Interview - the fourth time since 2005 that we’ve had the pleasure of talking to Steve on FIR - co-hosts Neville Hobson and Shel Holtz enjoyed a wide-ranging conversation with him in which he explains his thinking on a media ecosystem that, he says, is in a constant state of flux. He considers the evidence for, and pointers to, a rapidly-evolving communication landscape where content isn’t the only king.

"As more brands ramp up their efforts to become storytellers in their own right, some are choosing to bypass certain agencies in favor of working directly with media owners," he says. He believes this presents significant challenges and opportunities for PR firms as media firms move to disintermediate parts of the agency ecosystem - all in a quest for survival.

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About our Conversation Partner

Steve RubelSteve Rubel is Chief Content Strategist at Edelman, based in New York City. Since joining Edelman in 2006, Rubel has driven the firm’s thinking on the future of media and how content is produced, distributed, consumed and monetized across four screens.

Rubel works with teams across the network to help clients better understand and take advantage of the changes occurring in media consumption habits. He has provided strategic counsel to clients such as Adobe, Starbucks, Samsung, GE and many others. This work includes developing new approaches for partnerships between clients and media outlets.

Rubel is an industry thought leader on media trends, and has been a monthly columnist in Advertising Age since 2006. He has published two Clip Reports, which provide a look at the future of media. Rubel frequently speaks at conferences on media trends and has also been named to several prestigious lists, including PRWeek’s 40 Under 40. He was an early blogger on LinkedIn as part of their INfluencer Program and currently has more than 78,000 followers on Twitter.

Prior to joining Edelman, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms, including CooperKatz where he was an early pioneer in using social media in client programs. Before becoming an EVP in 2011, he served in a similar capacity in the firm’s Digital practice for five years.

Connect with Steve on Twitter: @steverubel.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/02 at 10:31 AM
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