Interviews

FIR Interviews

Thursday, July 25, 2013

FIR Interview: Tony Million, Narrato, on Life Logging and the Quantified Self

Narrato Journal

Digital start-up Narrato has launched Narrato Journal, an app for iOS which gives you the ability to "log your life" by plugging in a range of popular social media and quantified self technologies to track your activities (and even your mood). Narrato is backed by WayraUK, Telefónica’s tech start-up accelerator programme.

The Narrato Journal powers integration with services that currently include Twitter, Foursquare, and Instagram - they say others are coming - enabling you to pool and manage your own personal data. In essence, Narrato curates your “lifestream” so that information is available in one place, in a private cloud, and exportable for you to manage and save, helping you create a rich picture of your activities.

In this FIR Interview by co-host Neville Hobson,  Narrato co-founder Tony Million explains what Narrato Journal is and how it works, using the iPhone app (versions for iPad and Android are in development) to gain insight from the data it curates and processes.

Million explains what ‘quantified self’ means and looks ahead over the next five years or so to offer his insight on how the market for life-logging and tools like Narrato Journal could develop where wearable technologies are on the rise; where trusted and usable insight from data about individuals’ behaviors has real value to those individuals, including in the workplace; and where genuine possibilities for how an individual can gain monetizable insight from his or her own life data are beginning to emerge.

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About our Conversation Partner

Tony MillionTony Million is Chief Story Teller and co-founder of Narrato.

A serial entrepreneur, previous to founding Narrato, Tony co-founded Sonique, one of the first MP3 players. It achieved over 100 million downloads and was acquired by Lycos for £55 million. He then founded Bababoo and was involved in iViews, which was acquired by Microsoft.

Tony is passionate about technology and the quantified self movement.

Connect with Tony on Twitter: @TonyMillion.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Picture at top via Lifehacker.

Posted by neville on 07/25 at 06:01 AM
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Monday, July 01, 2013

The Hobson & Holtz Report - Podcast #710: July 1, 2013

Intro: Two FIR Interviews posted: with Nick James, and with Tansley Stearns and Brian Rooney ; FIR Speakers & Speeches coming of Neville’s panel at Imperial College London; evening event in London with Brian Solis on July 12; IABC update (conference, David Murray’s post, new interim executive director); Ragan promo;

Quick News: Introducing the NSA-proof font, astroturfing comes to the EU, a week after Instagram’s video launch Vine sharing tanks on Twitter, Second Life turns 10 and may have a second life of its own;

News That Fits: 70% of employees "emotionally disconnected" at work; Michael Netzley report from Singapore on Huntsworth in Asia, a new documentary telling the story of Alibaba.com and Jack Ma, video trends in Asia Pacific; Alastair Campbell explains why the world of PR is changing; the Media Monitoring Minute with CustomScoop; listener comments; print is not dead; Dan York reports: Happy Canada Day!, Project Loon, O3B Satellites, and more; Yammer and Klout bring social ranks to the workplace;

Music by John Kadlecik; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for July 1, 2013: A 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 8…

Posted by neville on 07/01 at 01:45 PM
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Friday, June 28, 2013

FIR Interview: Tansley Stearns and Patrick Rooney on employee social media training

QUEsocial's Employee Social Media Training

While between 30 and 42 percent of companies (depending on which research you cite) still block employee access to social media, research increasingly suggests that training employees is more effective than trying to keep them from engaging. The Filene Research Institute—which conducts research for credit unions—wanted to offer training to credit union employees, and asked QUEsocial to modify their off-the-shelf product (one screen of which is pictured above) to address the specific needs of the credit union industry. The results: hard data that shows employees in the pilot group from 30-plus credit unions achieved meaningful results (like bring in new customers) as a direct result of the training.

In this interview, with FIR co-host Shel Holtz, Filene’s Tansley Stearns and Que Social’s Patrick Rooney talk about the training program, the online approach (that includes a heavy dose of gamification) and how the pilot cohort was activated, along with the broader issue of training and employee access to social channels.

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About our Conversation Partner

Tansley StearnsTansley Stearns takes research and innovation by their tails, spins them into submission, and turns them into practical application for credit unions. As Impact Director with more than 14 years of credit union leadership experience across a variety of functional areas, she knows how to help an organization move ideas forward to drive business results.  She has a passion for learning, creating, and executing.

In her previous roles at credit unions she was responsible for developing and implementing strategy and leading and driving business with all frontline teams including the call center, branches, lending, training, compliance, marketing & business development. Tansley has been a key member of the Guiding Coalition at two credit unions, helping to build and develop sales and service cultures.  She also helped her credit union win first place in both the Dora Maxwell & Louise Herring awards. 

Tansley was one of the original credit union professionals chosen to be a participant in the Filene Research Institute’s i3 program. In her three years with i3 she worked with other credit union executives to create two innovative projects including SmartScore, Decision Point and Debt in Focus. 

Tansley earned her Bachelor of Arts dual degree in Psychology and English at the University of Michigan.  She is a Credit Union Executive Society Certified Marketing Executive and Certified Senior Executive.  She is an Alumni Emeritus of Michael Neill and Associates. 

Connect with Tansley on Twitter at @Tansleys.

Patrick RooneyPatrick Rooney, founder and CEO of QUEsocial, is a recognized thought leader and innovator in integrated marketing and social media. He has been a frequent speaker about the trends and business applications of social media, and has been interviewed by the Wall Street Journal, The New York Times, B2B Magazine, Chicago Tribune, and AdAge, among others.

Prior to creating QUEsocial, Patrick was co-founder and Executive Vice President of Zócalo Group, an award-winning word of mouth and social media marketing agency (part of Omnicom Group). Previously, Patrick was founder and president of Expand Communications, an influencer communications firm
that focused on identifying and harnessing a brand’s most important advocates.  Prior to that, he worked in public relations, with an emphasis in technology marketing, and held senior positions with Ketchum, Ogilvy PR and Cunningham Communication.  His previous in-house leadership roles in marketing and communications helped shape his solutions-focused approach to delivering measurable and meaningful business results.

Patrick holds a BA in Political Science and an MBA from San Jose State University. He lives in Chicago with his wife and two incredible children.

Connect with Patrick on Twitter at @patrick1rooney

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 06/28 at 01:51 PM
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Thursday, June 27, 2013

FIR Interview: Nick James on the future for towns, shopping and digital marketing

Showrooming

A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and their disruptive effects on people’s behaviours when it comes to shopping (think of new consumer behaviours such as showrooming).

In this FIR Interview, co-host Neville Hobson talks to Nick James, founder of freshbusinessthinking.com, and organizer of the Digital Marketing Show in London in November which intends to tackle the key issues that every business is facing - social, content, local, mobile, data, and cloud.

James also organized a Bar Room Brawl in London, a soapbox debate with people offering their opinions on how we can stop any more household names going out of business due to their inability to ‘get’ digital.

In a wide-ranging conversation, James shares his thinking in this interview about the issues facing the High Street today where too many businesses don’t understand what digital marketing can help them achieve, and offers some ideas on what attendees can expect to gain from being at the Digital Marketing Show.

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About our Conversation Partner

Nick JamesAfter a 20 year career in events on both sides of the Atlantic, Nick James has spent the last seven years ‘in digital’. Nick specialises in creating compelling content online and off-line.

In the age of the internet, the combination of face-to-face and digital communication is powerful. Produced by Freshly Made Content, this is the first year of the Digital Marketing Show which is aimed at the UK Marketing Industry. Nick believes the show will provide an insight into how digital marketing works and give businesses that attend core competitive advantage that is essential for survival.

Connect with Nick on Twitter: @Freshnick.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Image at top via Aaron Weiche.)

Posted by neville on 06/27 at 12:31 AM
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Sunday, June 23, 2013

FIR Interview - Carla Johnson on content’s role in sales enablement at #ContentMktgNow

50 to 90 percent

In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often not on the same page.

The result is marketing making brand or product promises that sales and implementation can’t keep.

In this FIR Interview, correspondent Michael Procopio spoke to Carla after her presentation to hear more on how she helps reduce this gap with a three step process: collaboration, education, and liberation.

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You can view the PowerPoint deck Carla used in her presentation. embedded below (or see it at Slideshare).

 

Carla Johnson - Sales Enablement from Dlvr.it

About our Conversation Partner

Carla JohnsonCarla Johnson started college as an engineer and then moved to the “other” side. She is principal at Type A Communications, and a consultant to the Content Marketing Institute. She writes, trains, speaks and works with companies to help them discover their story, then use it as a foundation for their branding, messaging and content marketing initiatives.

Her clients have included companies such as Motorola Solutions, Sybase, VMware, TeleTech, Encana Oil & Gas and the U.S. Army Corps of Engineers. She’s a contributing writer to “Advice From The Top: The Expert Guide to B2B Marketing,” as well as Chief Content Officer magazine,CMSwire and other industry and business publications.

Find out more about Carla on LinkedIn or her website. Follow her on Twitter: @carlajohnson.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/23 at 01:03 AM
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Friday, June 14, 2013

FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London

FarmhoppingBridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.

FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.

Mitova explains how Farmhopping can solve two of the main problems faced by farms: finding and reaching customers and securing financing.

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About our Conversation Partner

Rossi Mitova"Hello, my name is Rossi Mitova and I am the founder of Farmhopping. I graduated in investment and financial risk management in London. My future was predetermined. I was to start my career in the financial world where endless 100 hour working weeks in the City awaited me. I can’t say I found this prospect really exciting and I nurtured my passion for the outdoors with sports such as skiing and kite surfing.

"One day Michael took me to the farm in Kresna and I realized that being in the mountains and around animals is something that makes me feel exceptionally close to nature. I made a choice then and there: I left my corporate future behind and I took the road less travelled. I realize however that this is not a decision that everyone can take so I thought why not allow people around the world to be part of this amazing lifestyle without having to quit their jobs?

"And this is Farmhopping."

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/14 at 12:30 AM
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Thursday, June 13, 2013

FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet

imageGaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.

In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can modify and then send to their followers. There’s still plenty of room in the FIR Gaggle if you’d like to join the 120-plus listeners who already share our updates with their communities. Sign up here.

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About our Conversation Partner

imageGlenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

Connect with Glenn on Twitter: @glenng.

FIR online communities


Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/13 at 06:11 AM
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