Interviews

FIR Interviews

Tuesday, October 01, 2013

FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

Robert Scoble and Shel Israel

Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel.

Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere.

In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces - mobile, data, sensors and location-based technology - that promise to change virtually every aspect of our lives.

In this near one-hour FIR Interview, co-hosts Neville Hobson and Shel Holtz explore the themes revealed in the book with the two authors, discussing topics ranging from privacy to personal contextual assistants; and consider the self-publishing model the authors employed to bring their book to market.

"Be prepared to see the future in these pages," declares Salesforce.com founder and CEO Marc Benioff, writing in the book’s foreword. With over 100 5-star reviews on Amazon, it’s a view that many readers already agree with.

Age of Context is available now in paperback and ebook formats.

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About our Conversation Partners

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context - his latest book, co-written with Robert Scoble and released in September 2013 - Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 10/01 at 12:31 AM
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Friday, September 13, 2013

FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

42 RulesLinkedIn is, arguably, the premier social network for Business-to-Business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn.

42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book we’ve put this in as an FIR interview rather than a FIR Review.

Chris covers the common mistakes that can easily be fixed as well as more advanced tips on getting the most out of LinkedIn.

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About our Conversation Partner

Chris MuccioChris Muccio is the Chief Technopologist for Catapult Interactive, a strategic marketing tech firm engineered to transform marketing in the digital world. He previously worked at Ajilon Finance Solutions, Sensormatic and Inphynet Medical Management / EMSA. Chris started his career as a CPA at Cooper and Lybrand.

Connect with Craig on Twitter at @CFOstrategist.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 09/13 at 12:32 PM
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Wednesday, September 04, 2013

FIR Interview: Craig Jolley on marketing automation

Ngage Marketing ServicesThe challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.

This technology-enabled approach is known as “marketing automation,” something FIR listeners in the Google+ Community told us was of interest to them. In this FIR interview, co-host Shel Holtz spoke with his longtime friend, Craig Jolley, manager of business development at ngage Marketing Services about what marketing automation does and the conditions that have led to its adoption.

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About our Conversation Partner

Craig JolleyCraig Jolley is business development manager at ngage Marketing Services in Cincinnati, Ohio. Previous positions include an independent consultancy—Digital & Social Marketing Innovators—and principal/marketing director for CSJ2 Marketing Insight/Outbound Excellence. He was also web marketing manager for National City Mortgage and director of marketing and communications for Construction Software Technologies.

In the early to mid 1990s, Craig was the LexisNexis segment director tasked with introducing online research services to the PR, marketing and corporate communication markets.

Connect with Craig on Twitter at @csjolley

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/04 at 09:28 AM
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Thursday, August 22, 2013

FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

The Communicative OrganisationAt the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people from 30 countries over the course of a year.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss this Global Alliance initiative with the two architects of the Melbourne Mandate, Jean Valin and Dan Tisch.

The interview begins with Valin and Tisch explaining what the Global Alliance is and its work.

The two men outlined the purpose and scope of the Melbourne Mandate and its set of roles, responsibilities and principles designed to provide practitioners with a new mandate to define and maintain an organization’s character and values; build a culture of listening and engagement; and instil responsible behaviours by individuals and organizations.

The wide-ranging conversation embraced discussion on the Mandate’s three pillars of character, responsibility  - in particular, about trust and ethics - and listening; the Integrity Index, a tool designed to measure whether an organization lives up to its stated values in the minds of its internal and external stakeholders; and the Professional Development Wheel, a guide to the skills professionals need in order to practise to the full scope of the Mandate.

Valin and Tisch also spoke of the challenges in bringing the Melbourne Mandate to the attention of a wider audience within the public relations profession, and stimulating broader interest in it.

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About our Conversation Partners

Jean ValinJean Valin, APR, FCPRS, founded Valin Strategic Communications after a thirty year career as a senior communication executive.  He has advised senior officials and ministers of the Government of Canada on communication matters throughout his career.

Valin is active in his professional association, the Canadian Public Relations Society and served as its national president in 1996-97. He was awarded his accreditation (APR) in 1987 and was called to the College of Fellows in 2001.

In 2000, he became a founding member of the Global Alliance for Public Relations and Communication Management. He was Chairman for 2004 and 2005 and continues to serve as ambassador-at-large. In 2008 he received the President’s medal from the Chartered Institute of Public Relations in the UK and the Award of Attainment from the Canadian Public Relations Society in 2010 as well as in 2013 for his leadership in developing the Melbourne Mandate advocacy platform for public relations. He is a co-author of the official definition of public relations adopted by the CPRS in 2008.

Connect with Jean on Twitter: @jeanvalin1.

Dan TischDaniel Tisch, APR, FCPRS, was the 2011-2013 chair of the Global Alliance for Public Relations and Communication Management,  a Fellow of the Canadian Public Relations Society and CEO of Argyle Communications, one of Canada’s largest independent PR firms. He has lectured on public relations at Queen’s University since 1996.

Dan led the Global Alliance to unprecedented growth, co-chaired the Melbourne Mandate process and the 2012 World Public Relations Forum, launched the GA COMM PRIX Awards and represented the profession with the International Integrated Reporting Council.

Connect with Dan on Twitter - @dantisch - or read his corporate blog, Reputation and Reality.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/22 at 12:31 AM
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Wednesday, August 07, 2013

FIR Interview: Sharam Fouladgar-Mercer, CEO of AirPR

AirPR logo

AirPR has raised a bit of a stir since it was launched with the proposition that startups, unable to spend the kind of money it costs to engage a public relations agency, can do better by connecting with an independent PR practitioner listed on the AirPR site. A sort of online dating service for startups seeking PR, AirPR is the brainchild of Sharam Fouladgar-Mercer, who last year raised $1 million in seed funding for the site.

In a Ragan.com post, Arment-Dietrich CEO Gini Dietrich outlined the pros and cons of AirPR. On the one hand, she wrote, it commoditizes the work of public relations, the 3-4-week timeframe from contact to delivery is inadequate for the launch of a new product or service, the ratings provided by clients don’t include references other prospects can call, and the contracts are so short-term they’re not adequate for a consult to “make payroll on or count on for cash flow.” On the plus side, it dismisses the RFP process and “provides an opportunity for solopreneurs, freelancers, and boutique firms to compete for big dollars without having to pull their entire teams off client work to complete an RFP.” (Gini has decided to give it a try.)

In this FIR interview, Neville Hobson and Shel Holtz speak with Fouladgar-Mercer about his vision for AirPR, how it works, the concerns that have been raised, how the business is faring and what he sees for the future.

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About our Conversation Partner

Sharam Faloudgar-MercerSharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology platform to increase PR performance. He was a former Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce.
 
Prior to joining Sierra, Sharam was in Mergers and Acquisitions at JP Morgan. Sharam began his career as a technologist at Appian Corporation, a business process management software startup. At Appian, he managed the first enterprise-wide tracking system for the Department of Homeland Security, concurrently managed the development of three software products, delivered training seminars, and authored white papers, best practices documents, and technical notes on Web Services.
 
Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BSE in Computer Science from Princeton University and an MBA from Harvard Business School. Born in Syracuse, NY, Sharam played NCAA Division I ice hockey and is fluent in Farsi. He also enjoys barefoot waterskiing and playing with new technologies.

Connect with Sharam on twitter @sharamfm.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/07 at 01:01 AM
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Thursday, August 01, 2013

FIR Interview: Corey Connors on intranet activity streams

Fehr and Peers Activity Stream
The activity stream displaying what employees have been doing is one of the key sections of the Fehr & Peers intranet home page. It can be filtered to display just those employees with whom you have connected, along with other views.

After FIR co-host Shel Holtz posted an item to his blog about the future role of activity streams on intranets, Corey Connors got in touch with him to explain his company had been using an activity stream as a key component of the Fehr & Peers intranet home page. Using wiki Confluencesoftware from Atlassian as the foundation of the intranet for the 250-person engineering firm, Connors has developed an approach that inspires regular visits from staff and keeps them in the loop better than traditional articles ever could.

In this FIR Interview conducted at Fehr & Peers offices in Walnut Creek, California, Shel chats with Connors about the role the activity stream has played and how it works, along with other elements of the home page. They also discuss the social aspects of the intranet, including the individual employee profile (Connors’ is pictured below), which includes the activity stream for each individual employee.

Employee profile on Fehr and Peers intranet

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About our Conversation Partner

Corey ConnorsCorey Connors is Corporate Communications Director & Senior Associate at Fehr & Peers Transportation Consultants, and also serves as the Senior Marketing & Communications Consultant at Left Lane Advisors.  He has 16 years of experience in organizational and marketing communication for small and medium companies.  He has unique experience in creating and developing teams of professionals that design strategic business communications: branding, public relations, collateral design/production, internal communications, events, and emerging technologies.  Since 2006, Connors has overseen the evolution of an industry-leading social enterprise strategy, and has successfully positioned himself as a valued consultant to the A/E/C industry in that area.  Before joining Fehr & Peers, he held management positions in water/wastewater engineering consulting, specialized photo/video lighting products, high-tech public relations, and creative marketing.

Connect with Corey on Twitter: @CoreyConnors.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/01 at 08:19 AM
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Thursday, July 25, 2013

FIR Interview: Tony Million, Narrato, on Life Logging and the Quantified Self

Narrato Journal

Digital start-up Narrato has launched Narrato Journal, an app for iOS which gives you the ability to "log your life" by plugging in a range of popular social media and quantified self technologies to track your activities (and even your mood). Narrato is backed by WayraUK, Telefónica’s tech start-up accelerator programme.

The Narrato Journal powers integration with services that currently include Twitter, Foursquare, and Instagram - they say others are coming - enabling you to pool and manage your own personal data. In essence, Narrato curates your “lifestream” so that information is available in one place, in a private cloud, and exportable for you to manage and save, helping you create a rich picture of your activities.

In this FIR Interview by co-host Neville Hobson,  Narrato co-founder Tony Million explains what Narrato Journal is and how it works, using the iPhone app (versions for iPad and Android are in development) to gain insight from the data it curates and processes.

Million explains what ‘quantified self’ means and looks ahead over the next five years or so to offer his insight on how the market for life-logging and tools like Narrato Journal could develop where wearable technologies are on the rise; where trusted and usable insight from data about individuals’ behaviors has real value to those individuals, including in the workplace; and where genuine possibilities for how an individual can gain monetizable insight from his or her own life data are beginning to emerge.

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About our Conversation Partner

Tony MillionTony Million is Chief Story Teller and co-founder of Narrato.

A serial entrepreneur, previous to founding Narrato, Tony co-founded Sonique, one of the first MP3 players. It achieved over 100 million downloads and was acquired by Lycos for £55 million. He then founded Bababoo and was involved in iViews, which was acquired by Microsoft.

Tony is passionate about technology and the quantified self movement.

Connect with Tony on Twitter: @TonyMillion.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Picture at top via Lifehacker.

Posted by neville on 07/25 at 05:01 AM
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