Interviews

FIR Interviews

Friday, June 28, 2013

FIR Interview: Tansley Stearns and Patrick Rooney on employee social media training

QUEsocial's Employee Social Media Training

While between 30 and 42 percent of companies (depending on which research you cite) still block employee access to social media, research increasingly suggests that training employees is more effective than trying to keep them from engaging. The Filene Research Institute—which conducts research for credit unions—wanted to offer training to credit union employees, and asked QUEsocial to modify their off-the-shelf product (one screen of which is pictured above) to address the specific needs of the credit union industry. The results: hard data that shows employees in the pilot group from 30-plus credit unions achieved meaningful results (like bring in new customers) as a direct result of the training.

In this interview, with FIR co-host Shel Holtz, Filene’s Tansley Stearns and Que Social’s Patrick Rooney talk about the training program, the online approach (that includes a heavy dose of gamification) and how the pilot cohort was activated, along with the broader issue of training and employee access to social channels.

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About our Conversation Partner

Tansley StearnsTansley Stearns takes research and innovation by their tails, spins them into submission, and turns them into practical application for credit unions. As Impact Director with more than 14 years of credit union leadership experience across a variety of functional areas, she knows how to help an organization move ideas forward to drive business results.  She has a passion for learning, creating, and executing.

In her previous roles at credit unions she was responsible for developing and implementing strategy and leading and driving business with all frontline teams including the call center, branches, lending, training, compliance, marketing & business development. Tansley has been a key member of the Guiding Coalition at two credit unions, helping to build and develop sales and service cultures.  She also helped her credit union win first place in both the Dora Maxwell & Louise Herring awards. 

Tansley was one of the original credit union professionals chosen to be a participant in the Filene Research Institute’s i3 program. In her three years with i3 she worked with other credit union executives to create two innovative projects including SmartScore, Decision Point and Debt in Focus. 

Tansley earned her Bachelor of Arts dual degree in Psychology and English at the University of Michigan.  She is a Credit Union Executive Society Certified Marketing Executive and Certified Senior Executive.  She is an Alumni Emeritus of Michael Neill and Associates. 

Connect with Tansley on Twitter at @Tansleys.

Patrick RooneyPatrick Rooney, founder and CEO of QUEsocial, is a recognized thought leader and innovator in integrated marketing and social media. He has been a frequent speaker about the trends and business applications of social media, and has been interviewed by the Wall Street Journal, The New York Times, B2B Magazine, Chicago Tribune, and AdAge, among others.

Prior to creating QUEsocial, Patrick was co-founder and Executive Vice President of Zócalo Group, an award-winning word of mouth and social media marketing agency (part of Omnicom Group). Previously, Patrick was founder and president of Expand Communications, an influencer communications firm
that focused on identifying and harnessing a brand’s most important advocates.  Prior to that, he worked in public relations, with an emphasis in technology marketing, and held senior positions with Ketchum, Ogilvy PR and Cunningham Communication.  His previous in-house leadership roles in marketing and communications helped shape his solutions-focused approach to delivering measurable and meaningful business results.

Patrick holds a BA in Political Science and an MBA from San Jose State University. He lives in Chicago with his wife and two incredible children.

Connect with Patrick on Twitter at @patrick1rooney

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 06/28 at 01:51 PM
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Thursday, June 27, 2013

FIR Interview: Nick James on the future for towns, shopping and digital marketing

Showrooming

A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and their disruptive effects on people’s behaviours when it comes to shopping (think of new consumer behaviours such as showrooming).

In this FIR Interview, co-host Neville Hobson talks to Nick James, founder of freshbusinessthinking.com, and organizer of the Digital Marketing Show in London in November which intends to tackle the key issues that every business is facing - social, content, local, mobile, data, and cloud.

James also organized a Bar Room Brawl in London, a soapbox debate with people offering their opinions on how we can stop any more household names going out of business due to their inability to ‘get’ digital.

In a wide-ranging conversation, James shares his thinking in this interview about the issues facing the High Street today where too many businesses don’t understand what digital marketing can help them achieve, and offers some ideas on what attendees can expect to gain from being at the Digital Marketing Show.

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About our Conversation Partner

Nick JamesAfter a 20 year career in events on both sides of the Atlantic, Nick James has spent the last seven years ‘in digital’. Nick specialises in creating compelling content online and off-line.

In the age of the internet, the combination of face-to-face and digital communication is powerful. Produced by Freshly Made Content, this is the first year of the Digital Marketing Show which is aimed at the UK Marketing Industry. Nick believes the show will provide an insight into how digital marketing works and give businesses that attend core competitive advantage that is essential for survival.

Connect with Nick on Twitter: @Freshnick.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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(Image at top via Aaron Weiche.)

Posted by neville on 06/27 at 12:31 AM
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Sunday, June 23, 2013

FIR Interview - Carla Johnson on content’s role in sales enablement at #ContentMktgNow

50 to 90 percent

In a presentation at the Content Marketing Strategies Conference in Berkeley, California, on May 8, 2013, speaker, author and B2B content marketing expert Carla Johnson explained how marketing as the ‘promise makers’ and sales as the ‘promise keepers’ are often not on the same page.

The result is marketing making brand or product promises that sales and implementation can’t keep.

In this FIR Interview, correspondent Michael Procopio spoke to Carla after her presentation to hear more on how she helps reduce this gap with a three step process: collaboration, education, and liberation.

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You can view the PowerPoint deck Carla used in her presentation. embedded below (or see it at Slideshare).

 

Carla Johnson - Sales Enablement from Dlvr.it

About our Conversation Partner

Carla JohnsonCarla Johnson started college as an engineer and then moved to the “other” side. She is principal at Type A Communications, and a consultant to the Content Marketing Institute. She writes, trains, speaks and works with companies to help them discover their story, then use it as a foundation for their branding, messaging and content marketing initiatives.

Her clients have included companies such as Motorola Solutions, Sybase, VMware, TeleTech, Encana Oil & Gas and the U.S. Army Corps of Engineers. She’s a contributing writer to “Advice From The Top: The Expert Guide to B2B Marketing,” as well as Chief Content Officer magazine,CMSwire and other industry and business publications.

Find out more about Carla on LinkedIn or her website. Follow her on Twitter: @carlajohnson.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/23 at 01:03 AM
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Friday, June 14, 2013

FIR Interview: Rossi Mitova, CEO and Co-Founder Farmhopping, at #LeWeb London

FarmhoppingBridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.

FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.

Mitova explains how Farmhopping can solve two of the main problems faced by farms: finding and reaching customers and securing financing.

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About our Conversation Partner

Rossi Mitova"Hello, my name is Rossi Mitova and I am the founder of Farmhopping. I graduated in investment and financial risk management in London. My future was predetermined. I was to start my career in the financial world where endless 100 hour working weeks in the City awaited me. I can’t say I found this prospect really exciting and I nurtured my passion for the outdoors with sports such as skiing and kite surfing.

"One day Michael took me to the farm in Kresna and I realized that being in the mountains and around animals is something that makes me feel exceptionally close to nature. I made a choice then and there: I left my corporate future behind and I took the road less travelled. I realize however that this is not a decision that everyone can take so I thought why not allow people around the world to be part of this amazing lifestyle without having to quit their jobs?

"And this is Farmhopping."

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/14 at 12:30 AM
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Thursday, June 13, 2013

FIR Interview: Update on FIR’s GaggleAmp with Founder and President Glenn Gaudet

imageGaggleAmp is a service that helps amplify your social media messages. The company’s founder and president, Glenn Gaudet, gave FIR an account to use and report on back in September 2011. Since then, we’ve posted a series of updates with Glenn about GaggleAmp’s amplification of FIR promotions. In this entry in the series, FIR co-host Shel Holtz gets the latest from Glenn.

In the GaggleAmp process, fans sign up to receive tweets, Facebook updates and/or LinkedIn Messages that they can modify and then send to their followers. There’s still plenty of room in the FIR Gaggle if you’d like to join the 120-plus listeners who already share our updates with their communities. Sign up here.

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About our Conversation Partner

imageGlenn Gaudet is the President & Founder of GaggleAMP. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results. Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

Connect with Glenn on Twitter: @glenng.

FIR online communities


Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/13 at 06:11 AM
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Wednesday, June 12, 2013

FIR Interview: Festicket Founders at #LeWeb London

FesticketFounded in 2012 by Zacharie Sabban (CEO) and Jonathan Younes (CTO), London-based start-up Festicket wants to make attending music and other festivals as easy as booking a package holiday online.

Would-be festival-goers browse a curated directory of music festivals, mostly in Europe (eg, Leeds, UK;  Roskilde, Denmark; Sziget Budapest, Hungary). For a given Festival, you can preview music from artists playing at a festival of choice via SoundCloud.

Then, in a single purchase, you can book a festival package - tickets, transport and accommodation - eliminating much of the frustration associated with buying tickets online for festivals: dealing with multiple providers and purchasing procedures, separately organizing travel and accommodation, etc. By consolidating this process, Festicket also intends to open up the festival-booking market to an even wider audience.

In this FIR Interview recorded at the LeWeb London 2013 conference on June 5, the two co-founders of Festicket tell FIR co-host Neville Hobson about their business model and how it works, what they were looking to achieve by being at LeWeb London, and how their service could be of interest to businesses.

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About our Conversation Partners

Zack SabbanZack Sabban is an ex-investment banker turned into a festival guru for the sake of delivering the unique turnkey solution for all festival goers around the world, Festicket.com.

While he was a student and later a banker in NYC and London, Zacharie travelled the world to fulfil his passion for live music. He attended countless festivals and concerts around the world where he realized the need for better access to information.

His creativity, social network, and his amazing experience of music festivals are a competitive advantage for the growth of Festicket. Zacharie supervises all the operations and development of the company.

Connect with Zack on Twitter: @zacksabb.

Jonathan YounesJonathan Younes, a graduate from Paris’s Ecole Nouvelle d’Organisation Economique et Sociale, is a serial web entrepreneur in charge of all the technical developments of the Festicket project.

Jonathan is also co-founder of playlistnow.fm and with Festicket he will continue to make the web a better platform for all music fans.

Jonathan’s design and technical knowledge is essential to Festicket’s success on the web.

Connect with Jonathan on Twitter: @jonyou.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/12 at 12:33 AM
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Thursday, June 06, 2013

FIR Interview: Jeremiah Owyang on the Collaborative Economy

Altimeter Group Report: The Collaborative Economy

Jeremiah Owyang joins FIR co-host Shel Holtz for a discussion about Owyang’s latest report for the Altimeter Group on the collaborative economy. The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. AirBnB—a marketplace for individuals to rent out their own properties so people don’t need to use hotels—is one example. Another is ZipCar, the U.S.-based service that lets people use a car only when they need it. According to the report, “Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far reaching impacts to auto loans, car insurance, fuel, time impacts, environmental impacts, auto parts, and other services. For corporations, the direct impact is that consumers can now purchase one product, and share it among many others, reducing revenue in traditional business.”

In the interview, Owyang discusses the key points of the report and shares several examples, along with a discussion of the ways organizations might embrace the disruptive nature of collaboration to remain viable and profitable.

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The report is available here:

The Collaborative Economy from Altimeter Group Network on SlideShare

About Our Interview Guest

Jeremiah OwyangJeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007. Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU. After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.

Connect with Jeremiah on Twitter at @jowyang.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/06 at 01:50 PM
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