Show Notes

LInks to items mentioned in the podcast

Tuesday, April 30, 2013

FIR Interview: Eric Wahlforss, Co-Founder and CTO, SoundCloud

SoundCloudSoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.

Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.

In this FIR Interview, co-host Neville Hobson met with Eric Wahlforss during the FT Digital Media Conference 2013 in London on April 26, to talk about audio and business.

Their conversation ranged wide, covering topics such as the developing competitive marketplace today and where SoundCloud fits into the social web, introducing new products aimed at business users to run brand campaigns, podcasting and how SoundCloud can be a great platform for podcasters, the future for SoundCloud and audio’s role in a strategic approach to social media.

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About our Conversation Partner

Eric WahlforssEric Wahlforss is founder and CTO of SoundCloud, a social sound platform that gives users unprecedented access to the world’s largest community of music and audio creators.

Frustrated by not being able to share sound files easily over the Internet, Eric along with CEO and co-founder Alexander Ljung, decided to build a truly open platform for audio creators. In his role as CTO, Eric leads the technical development and vision of SoundCloud, including driving usage of its open API by third-party developers. Creators on SoundCloud now post over 10 hours of music and audio every minute; the platform reaches over 180 million people, equating to 8% of the entire internet population, every month.

Eric’s main area of interest is in emerging web technologies and their applications. Prior to starting SoundCloud he co-founded web consultancy network Strategy & Interaction and co-authored a book on trust in online social spaces. His experience also includes work as an interaction designer for location-based services company, gate5.

Eric is based in Berlin and is also known as electronic music artist Forss.

Connect with Eric on Twitter: @ericw. And, of course, on SoundCloud.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/30 at 12:31 AM
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Monday, April 29, 2013

FIR Cut: Developing global consensus for the PR profession

Dilbert, Nov 30, 2012

Discussion references:

Download the file here (MP3, 5.39Mb; length 11:16), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 04/29 at 12:45 AM
FIR Cuts • Show Notes • (1) Comments • Permalink

The Hobson & Holtz Report - Podcast #701: April 29, 2013

Intro: No Shel live this week (we have contributions), Stephen Waddington joins Neville in a guest segment; Bob LeDrew’s FIR Book Review of Peter Shankman’s Nice Companies Finish First is up, review coming soon from Eric Schwartzman of Brian Solis’ What’s the Future of Business?; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud, coming on April 30; The B2B Huddle is on May 2 and keynote speeches will be FIR podcasts;

Quick News: Can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo;

News That Fits: Concise report on the Socialbakers Engage 2013 conference and FT Digital Media Conference 2013, both in London; Dan York’s report includes a reply to Norbert Mayer-Whittmann re domain names, changing categories in Google+ Communities, Google+ mobile app usage, FCC request for comments about changing US phone numbers to no longer be connected to geographies; Neville with Stephen Waddington on the Associated Press’ Twitter account hack and the implications for trust and security, should British politicians take notes from Barack Obama’s campaign team?, and Stephen’s perspectives on the international challenges for the PR profession; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Gengo’s crowd-sourced translation services in Japan and a new McKinsey report on Indonesia’s consumers; listener comments and FIR Google+ Community round-up;

Music from Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for April 29, 2013: A 90-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 6…

Posted by neville on 04/29 at 12:31 AM
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Tuesday, April 23, 2013

FIR Interview: Professional insights with Neville Hobson and Shel Holtz

FIR co-hosts (l to r) Neville Hobson and Shel Holtz pictured in Concord, California, on March 4, 2006.On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005.

To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and Neville a few days before the 700th episode.

The idea for such an interview originated in the Google+ FIR Community when Max Christian Hansen posted a call to action by FIR listeners to "help create FIR 700" and post questions for Shel and Neville.

As Max noted in his post:

Recently, some of us in the FIR community were delighted to learn a little bit about our Asia correspondent +Michael Netzley. When he talked with +Dan York, we heard some history of his professional and personal interests. It’s occurred to some of us that we’d like gain similar insight into our hosts.

The result of that call to action is this interview in which the FIR co-hosts answer listeners’ questions on topics that include what’s allowed each of them to stay dedicated to FIR over the years, their proudest moments from 700 episodes, how hosting FIR has led to business opportunities, which episode they would archive for historical posterity, and more.

A short clip from the interview was included in FIR #700.

Our thanks to Max for suggesting the idea, to our listeners who responded to the call with their questions, and to Donna for her consummate professionalism in interviewing us.

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FIR online communities
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/23 at 12:01 AM
Interviews • Show Notes • (1) Comments • Permalink

Monday, April 22, 2013

The Hobson & Holtz Report - Podcast #700: April 22, 2013

Intro: Donna’s FIR Interview with Shel and Neville coming, Google Voice call-in line notifications, one week until Viral Video Summit, The B2B Huddle on May 2 and keynote speeches will be FIR podcasts;

Quick News: UK PR agencies investigated for use of unpaid interns, free career advice for Millennials that’s worth a fortune from Todd Defren and Steve Earl, Quantas gives up on Twitter for PR purposes, the top 100 banks on social media; Ragan promo;

News That Fits: Donna Papacosta’s interview with Neville and Shel: a clip from the 50-minute interview (to be published on April 23); Michael Netzley reports from Singapore with news from Asia and a China e-tail report from McKinsey; the Media Monitoring Minute with CustomScoop; listener comments; copyright and online content licensing: Meltwater and PRCA win UK legal judgement as Supreme Court refers case to European Court of Justice; Dan York reports with musings on 700 shows, loving the trend of posting photos in the G+ community, G+ comments to Blogger, WordPress security, SIPNO; the Boston Marathon Bombing and the debate over business social media;

Shel’s in New Orleans during FIR 701 next week: Neville will be joined for a show segment by Stephen Waddington; music from Cruisebox; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for April 22, 2013: An 101-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 29…

Posted by neville on 04/22 at 05:31 AM
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Monday, April 15, 2013

The Hobson & Holtz Report - Podcast #699: April 15, 2013

Intro: Donna Papacosta’s call for questions for her upcoming interview of Shel and Neville for episode 700; FIR Book Club podcast with Andrea Weckerle is up; review of Brian Solis’ new book "What’s the Future of Business?" coming soon from Eric Schwartzman, and an interview with Brian Solis is in planning; Neville speaking at ‘The next stage of social media’ panel at Socialbakers Engage 2013 in London on April 23, and covering the FT Digital Media Conference in London on April 25-26 for Social Media Today; Shel moderating panel at Viral Video Summit in San Francisco on April 26; the B2B Huddle take place at Oracle UK on May 2, with keynotes to come as FIR podcasts;

Quick News: How secure is your WordPress site against hacker attacks?, SEC/social media update, 8 reasons why you need to establish yourself as an authority on Google+, Digg surveys Google Reader users; Ragan promo;

News That Fits: New social media case studies: the good, the bad and the ugly of Caribou Coffee and Duane Reade; Michael Netzley’s Asia report coming as an FIR Cut; Dan York reports from  Beijing on ICANN46, and more; free speech and censorship: the BBC’s tough choice on the Wizard of Oz ‘Ding Dong’ song and Margaret Thatcher; the Media Monitoring Minute with CustomScoop; listener comments; social data, social business boosting role of CMOs; survey finds social media hurts friendships;

Music from Belladonna; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for April 15, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 22…

Posted by neville on 04/15 at 12:31 AM
Hobson and Holtz • Show Notes • (0) Comments • Permalink

Monday, April 08, 2013

The Hobson & Holtz Report - Podcast #698: April 8, 2013

Intro: FIR Book Club podcast recording with Bob LeDrew, Andrea Weckerle and Donna Papacosta coming, listen to it at Talkshoe in the meantime; FIR Interview with Edelman’s Steve Rubel is up; coming on May 2: The 2013 B2B Huddle, with keynote speeches published as FIR podcasts;

Quick News: Just how important are hashtags?, is Vine the next big thing for brands?, crowdsourcing can slow the spread of false rumors during a crisis, Microsoft issues statement apologizing for employee’s Twitter comments; Ragan promo;

News That Fits: Collaborative data journalism - how 86 journalists in 46 countries can work on a single investigation; Dan York heads to Beijing and reports on ICANN 46; SEC permits use of social media channels for compliance with Reg FD; the Media Monitoring Minute with CustomScoop; listener comments; can Google Hangouts replace press conferences?: a case study from Keene Communications about Australia’s Tourism Northern Territory; Michael Netzley reports from Singapore on Accenture’s study on Asian companies realizing value from their growth strategies; is social media changing the language of PR?;

Music from Robert Walker and the Century Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for April 8, 2013: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 15…

Posted by neville on 04/08 at 12:31 AM
Hobson and Holtz • Show Notes • (0) Comments • Permalink

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