Show Notes

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Friday, December 12, 2014

FIR Presents Inside PR 393: Our naughty or nice PR list…

FIR Presents Inside PRMartin here. This week, it’s Gini and me. Joe’s on the road traveling home.

And in the spirit of the season we thought we’d share our PR naughty or nice list for 2014.

First up: naughty.

And the lump of coal goes to…Edelman.

Really? Why?

Well, a Canadian company, TransCanada, hired the venerable agency to build support for a pipeline that will transport oil from Western Canada to refineries in the east. But when the agency recommended secretly using third-parties to attack the pipeline’s opponents and a document with the strategy was leaked to Greenpeace, TransCanada fired Edelman over ethical concerns.

Does this sort of program sound like a whisper campaign to you? It does to us.

Gini has written extensively about why whisper campaigns and other unethical tactics hurt PR. She likens the process to that of broken telephone, where what the last person hears is often very different from what was said at the beginning. Gini says that rather than sneaking through the back door, the profession should be open and honest. What do you think?

Now for our nice list.

Gini posed a question on Facebook asking people to nominate their suggestions the PR win of the year. She got a lot of replies including the Ice Bucket Challenge, Miley Cyrus, Taylor Swift (Gini’s selection on SpinSucks) and WestJet.

We chose WestJet for an imaginative follow up on its successful Christmas Miracle video. Once again, the company borrowed elements of classic holiday movies and showed, in an emotional way, how much they care about their customers and community.

Here’s the 2014 WestJet video.

And here’s the one from 2013.

Which PR programs would you put on the naughty list? And which ones would you qualify as nice? We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 12/12 at 03:15 PM
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Media Bullseye Roundtable 2014.22 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

Jen Phillips of 4L Strategies joined the Roundtable just before Thanksgiving in the U.S. to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—Uber. Enough said.
—New Forrester research that suggests that Twitter and Facebook may be a waste of time and money for many brands.
—The ongoing question of whether comments are dead on blogs and news sites.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/12 at 07:15 AM
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Wednesday, December 10, 2014

FIR Presents Inside PR #392: The algorithm called journalism

FIR Presents Inside PRWe start this episode with a burning question from Gini: Is lasagna pasta – yes or no?

Joe and I both say yes. And so Gini, armed with the information she desperately needs, is ready to take on her dinner menu. That is, unless you, our listeners, think otherwise. Please let us know.

And now back to our regularly scheduled programming…

Joe starts the show talking about the notion of who makes news decisions – editors or algorithms. This was sparked by an Emily Bell speech and spawned a discussion online as well as several posts, including one by Jeff Jarvis.

In her talk, Bell contends journalists, who once controlled the determination and distribution of news, have lost their hold or maybe they’ve been supplanted. Their replacements? In digital channels, many editorial decisions are made by people fine-tuning algorithms or the algorithms themselves.

Martin says on the editorial front, we’ve traded one concentrated group of publicly-traded companies (media) for another (social networks as new media).

Gini says there’s so much info out there that until something’s been confirmed by the fourth estate, we tend not to believe it. Traditional media is the filter.

Joe contends PR is in an ideal position to bridge the gap between journalistic decision makers and the way algorithms pick content. And by seeing both sides of the coin, we can still help get news in front of people either though media or their feeds.

And that’s where understanding influence and influencers comes into play. Martin mentions a new type of influencer: a young video game player with an engaged audience who was featured in an article in the NYTimes. And the profession needs to refine its approach to public relationship-building to take this into account.

Are algorithms the new equivalent of editors – we don’t know who/what they are and yet they make many decisions? Is that a good or a bad thing? We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 12/10 at 12:51 PM
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Monday, December 08, 2014

The Hobson & Holtz Report - Podcast #785: December 8, 2014

FIRIntro: Marking a milestone with an eighth #twitterversary;

Quick News: Agencies can’t ask staffers to casually tweet nice things about clients, mothers staged a public breastfeed protest outside Claridge’s Hotel in London this weekend, who’s watching videos and on what devices?, Netflix testing a ‘tweet me a reminder’ feature; Ragan promo;

News That Fits: Seven attributes of CEOs who get social media; Dan York’s Tech Report: dark social traffic, Firefox webRTC, observations about Wire, and more; are we ready for the rise of messaging apps?; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; social media marketing: it’s all been said before, says Augie Ray; Igloo Software promo; the past week on the FIR Podcast Network; the culture of content;

Music from Special Guests; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 8, 2014: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 15…

Posted by neville on 12/08 at 01:38 PM
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Monday, December 01, 2014

The Hobson & Holtz Report - Podcast #784: December 1, 2014

FIRIntro: On Black Friday and Cyber Monday;

Quick News: UK advertising watchdog raps YouTube stars over Oreo video, Scott Stratten catches Bell Canada in an ethical breach, Nordstrom to test fitting room mirrors that turn into interactive touchscreens, Amazon Activism is now a thing; Ragan promo;

News That Fits: Native advertising spending to jump; Dan York’s Tech Report: A blog post a day, the power of a livestream, power outages and life without the internet, an appeal as we end the year; Flipboard: the “Next Big Thing” for public relations; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; Shel in conversation with EffectiveEdge.ca: the guys who created the FIR logos; the past week on the FIR Podcast Network; Igloo software promo; social media is misused by researchers, say computer scientists;

Music from Shockbox; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 1, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 8…

Posted by neville on 12/01 at 09:01 AM
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Wednesday, November 26, 2014

FIR on Higher Education #23: Social Media and Academic Freedom

Steve Salaita, a tenured professor, was all ready to make the leap from Virginia Tech to the University of Illinois. In fact, he had resigned from his job at Virginia Tech. But then, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets.

David Guth, a professor at the University of Kansas, posted insensitive tweets about the NRA following the Navy Yard shooting last year, which led to the institution suspending him and changing its social media policies.

Both these stories have led to significant debate about academics’ use of social media and academic freedom.

On episode 23 of FIR on Higher Education, social media attorney Scott Malouf offers his analysis and provides insights on using social media from a legal perspective. He also provides some best practice on how to go about drafting and reviewing social media policies.

In our reports section, we cover the film Ivory Tower an article that appeared on Marketing Profs about how internal online training can help organizations and different learning technologies.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Scott Malouf
Scott is a social media attorney. He helps litigators turn social media into court-ready evidence, reduce the cost of social media discovery, find evidence in unexpected places and identify new claims and strategies arising from social media. He also assists corporate and business attorneys in creating corporate social media programs that achieve business, compliance and legal objectives. More information at www.scottmalouf.com

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If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/26 at 08:51 AM
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Monday, November 24, 2014

FIR Presents Inside PR 391: Ch-ch-changes at F-F-Facebook—again

FIR Presents Inside PRMartin here and apologies to David Bowie but Facebook’s at it again and I couldn’t help myself.

Earlier this month, the company announced that in January, 2015 people will start seeing fewer promotional posts from brands, that is, things that push you to enter contests and sweepstakes, install an app or buy a product.

Joe and Gini think this is a positive shift because it puts the onus on brands to earn their way into a user’s news feed with relevant and useful content.

I say this goes well with the way Facebook lets folks mute brands and friends we may not want to hear from so often. Then I wonder about coupons. They’re both commercial and yet important to some people. Is Facebook treating coupons as pure promotion too? We’re interested if any of our listeners have insights on that.

We switch gears and Gini talks about Facebook’s Rooms app, which is trying to connect people through a common interest and not necessarily their social graph. Gini likens it to the early days of Internet communities and anonymous posting. Here’s a blog she wrote about it and why you may not be as anonymous as you think.

Joe says Facebook’s two recent changes – offering a less commercial newsfeed and simplifying their privacy offerings – are driving more value to its business. He thinks they’ve got their mojo back.

I close off by talking about the latest meshmarketing conference and some highlights, including Ann Handley’s fun and informative keynote.

What do you think about Facebook’s algorithm tweaks? Will it improve your experience and, as a result, will you be spending more time on the platform? Will you be changing your privacy settings? We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/24 at 04:43 PM
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