Show Notes

LInks to items mentioned in the podcast

Tuesday, November 11, 2014

Media Bullseye Roundtable 2014.20 with Guest Co-Host Chuck Hester

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:

—The role of print publications in the modern media mix.

—The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications blog).

—The suggestion that LinkedIn could compete with Salesforce as a CRM tool.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/11 at 02:31 PM
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Monday, November 10, 2014

FIR Cut: India Report for November 10, 2014

The India Report for episode 781 didn’t make the final edit, so we’re offering it here as an FIR Cut.

Download the file here (MP3, 6.39Mb; length 6:58), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 11/10 at 08:23 PM
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The Hobson & Holtz Report - Podcast #781: November 10, 2014

Back to normal with Shel in California and Neville in the UK, both connected via a Skype call;

FIRQuick News: Facebook bans “like our page” campaigns, consumers want more from the wearables market says PwC report, small businesses put their trust in reviews of vendors, Samaritans charity pulls “suicide watch” Radar app; Ragan promo;

News That Fits: Trust me, PR isn’t dead, says Stephen Waddington in a new call to action for PR professionals; Michael Netzley’s Asia Report: how Singapore’s human flesh search engines combat corrupt business practices; what’s driving the renaissance in podcasting, and should marketers jump on board?; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and from the FIR Podcast Community on Google+; ads are coming to the comments section of publisher sites that use Disqus; Dan York’s Tech Report from Hawaii, on remote working, virtual staff and the virtual water cooler, and more; the past week on the FIR Podcast Network; Igloo Software promo; giving brand journalism a bad name: Chevron’s opacity with the Richmond Standard, and Verizon barely discloses it’s behind a news site and bans reporting of net neutrality on it;

Music from Elephant Revival; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 10, 2014: An 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 17…

Posted by neville on 11/10 at 01:04 PM
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Friday, November 07, 2014

Chats with Chip #4: William Beutler of Beutler Ink

Chats with ChipWilliam Beutler is the founder of Beutler Ink, a social media content agency that specializes in visual storytelling and content marketing. He’s done work for companies like Google, Verizon, and the NBA, to name just a few. For much of the past decade, he has been active as an editor of Wikipedia. And he recently co-authored an e-book helping to guide people through the often murky and seemingly treacherous waters of that site.

In this podcast, he discusses how he came to be involved with Wikipedia and ultimately launch an agency that, in part, focuses on helping clients engage with the site (and its editors) more effectively.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/07 at 04:29 AM
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Thursday, November 06, 2014

FIR on Higher Education #22 – Prof. Deborah Lupton Discusses Study on Academics’ Use of Social Media

“Social media still has an image problem amongst academics – they still see it as a trivial platform.”

These are the words of Deborah Lupton, a Professor at the University of Canberra and author of the study Feeling Better Connected – Academics Use of Social Media.

On episode 22 of FIR on Higher Education, Deborah delves into the findings from this study. Among the topics we discuss:

• How academics can overcome the fears of social media.
• Best practice on conducting trainings.
• Leveraging social media in conducting research.
• How social media can support increased citations of research.
• The credibility of academic blogging.

In our reports section, I discuss research on how online learning prepares high school students for college and Harry Hawk discusses big data and its potential to identify students going through difficult circumstances.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Deborah Lupton
Deborah Lupton is the Centenary Research Professor in the Faculty of Arts & Design, University of Canberra, Australia. She see herself principally as a sociologist, but her work is often interdisciplinary, especially engaging with media, communication and cultural studies. Her undergraduate training was in sociology and anthropology at the Australian National University, and she has a Master of Public Health and a doctorate from the University of Sydney. She has authored 14 books, edited two others and published around 130 academic journal articles and book chapters on these topics. Her current research is focusing on digital sociology, particularly on these topics: critical digital health studies; the critical sociology of big data; self-tracking cultures; the digitisation of children; and social media and academia. Access her blog.

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/06 at 12:21 PM
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Wednesday, November 05, 2014

FIR Presents AMP Up Your Social Media #37: Social Media Policy Creation with Mic Adam

AMP UP Your Social MediaMic Adam is an online and offline networker specializing in social media marketing with 30 years of experience. His goal is to bridge the gap between social media and business by utilizing B2B and B2C sales and marketing, using his years of general management experience as a springboard. He thrives on the passion that drives sales and profits by demonstrating and diversifying the unique selling points of high quality products and services through traditional channels as well as new media.  Mic recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media policy creation and how you can get your employees on board with social media!

“Social media policy is a driver to create ambassadorship within your own company.”

Mic discusses some tips for getting employees on board with social media through a policy:

  1. Use your employees as ambassadors. Your employees are your greatest asset, as they (hopefully) support your business and have the ability to reach customers that you may otherwise not have had access to! Lasso those employees and utilize their networks to support and socially advertise for your business. Users tend to take individuals’ posts as more authentic than those from a business, so your employees can be your ambassadors and will typically gain more traction in the social media world.
  2. Don’t be restrictive. Rather than limiting access and implementing ‘negative’ rules, encourage employee interactivity! Enforce simple and clear-cut policy rules that are fair and follow a standard code-of-conduct. Fortunately, most companies already have guidelines established, so simply enlarge that policy to encourage employees to be responsible when using social media. Look at the verbiage of your policy - how many cannot’s do you have? Change the perception of your policy by encouraging people to speak out and speak up.
  3. Have a good roll-out plan. Many companies don’t have a social media policy in place, so implementing a policy can be a shock if done at once. Rather than being reactive during a damaging situation, roll-out a well-organized policy over time - preferably not during a time when your marketers are doing any damage control! Design the roll-out with presentations to show and guide employees through the changes while learning about the policy and social media in general.
  4. Protect your reputation. In many cases, people forget that the individuals that comprise the company, those personal conversations can have an impact on the company as a whole. Design your policy to encourage interactivity from employees on social media while protecting your reputation. Write simple and solid restrictions on what can and cannot be discussed by employees on social media websites.

Mic would love to hear from you! Chat with him on Twitter or follow his blog.

Mic AdamAbout Mic Adam

A father and entrepreneur, Mic Adam hails from Brugge, Belgium. He enjoys basketball, bicycling, and the outdoors and is fluent in both English and Dutch as native languages! He also spends his time volunteering with the Al-Anon Family Group Headquarters and publishes in De Tijd in Belgium.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/05 at 07:17 AM
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Media Bullseye Roundtable 2014.19 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—Does Harvard Business Review’s approach to online content demonstrate that quality trumps quantity?

—Is Facebook on the road to becoming to news outlets what Amazon is to book publishers?

—Has data-driven campaigning contributed to the polarization of political communication?


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/05 at 05:13 AM
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