Show Notes
LInks to items mentioned in the podcast
Tuesday, March 24, 2015
FIR Interview: Bryan Person interviews consultant, author, and speaker Jon Burkhart
Longtime FIR supporter Bryan Person caught up with social media consultant Jon Burkhart at the 2015 South by Southwest Interactive festival, where the pair talked about Burkhart’s focus on helping organizations avoid embarrassing themselves online.
At SxSW, Burkhart handed out postcards as icebreakers, each features an examble of a brand #fail on social media, including one dealing with the Justine Sacco kerfuffle, one addressing the ill-advised SpaghettiOs tweet commemorating Pearl Harbor Day, and one about the Golf Channel’s I Have a Golf Dream tweet on Martin Luther King, Jr.‘s birthday. He also has produced the Tits-up, Balls-up Challenge, a game he introduced to attendees at SxSW, pictured below, which he talks about in the interview.
Get this podcast:
- Download the MP3 file (6.09Mb, 8:49)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1
About our Conversation Partner
Jon Burkhart is a consultant, speaker, and author, baed in London. He is the co-author of Newsjacking, a 2013 book he wrote with Grant Hunter about how brands can be part of cultural conversations without looking like idiots (according to a Fast Co.Create review).
Jon started the first real-time marketing blog, UrgentGenius.com, in 2010 with his co-author, Grant Hunter. He sits on the South by Southwest Interactive Advisory Board; he has created or delivered seven talks at SxSW in four years. Burkhard leads “think-make-launch” workshops for agencies, brands, and organizations including British Design and Art Direction. He builds newsrooms in agencies to kick-start real-time content creation, and donates time to a cause he created called Millennial Mentoring, which launched at SxSW in 2013).
He spent 10 years in advertising agencies before moving into his current activities.
Connect with Jon on Twitter at @JonBurkhart
About our Guest Interviewer
Bryan Person’s role at Lithium Technologies is to help the community provider’s enterprise clients offer high-level customer care to their customers across the social web. Bryan delivers strategic counsel on best practices in social customer care and online engagement, and training/implementation on the company’s cloud-based Lithium Social Web platform.
He also leads presentations and panel discussions on social customer care at events and conferences, having spoken recently at SXSW Interactive, the WOMMA Summit, BlogWorld NYC & LA, and the Social Media Club Dallas.
Bryan is the founder of the Social Media Breakfast, an event-and-networking series for teaching, sharing, and learning about industry best practices. The breakfasts began in Boston in August 2007, and have since spread to more than 50 cities around the world.
Bryan’s specialties include customer service, social customer care, social CRM, professional speaking, content marketing, content creation, online communities, business blogging, corporate blogging, blogger outreach, podcasting, and corporate podcasting.
Connect with Bryan on Twitter at @BryanPerson
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
FIR Presents AMP Up Your Social Media #48: Tony Zayas and Prospecting Using Social Media
For the past 10 years, Tony Zayas has been passionately engaged in the world of social media. He works for printing and promotional products in the franchise organization called Proforma. This is his second time on GaggleAMP’s podcast, and we welcome his expertise once again! Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss power prospecting using social media.
“Apply sales marketing tactics to social.”
Tony discusses tips for prospecting using social media:
- You have to grab customers’ attention in a number of different ways. Your customers aren’t sitting right in front of you, so you have to open a box of brainstorming tools in order to reach these customers and really grab their attention without the benefit of a face-to-face interaction.
- Continually promote your program. Because you aren’t always face-to-face with potential prospects, you’ll want to continually promote your program in order to ensure that you’re given the most opportunity to touch your prospective client base.
- Get folks to participate. Participating leads to action, and those customers will help to gain more momentum in traction with getting others’ attention as well. I requested video testimonials from those who took my training courses, and this was then utilized to get more customers!
- There are three major challenges to overcome on social media. Time, content, and strategy can all block your success on social media. Carve out time, create engaging content, and design an effective strategy for your online efforts. GaggleAMP thankfully can knock out the first two issues fairly easily!
About Tony Zayas
Tony is a proud father and husband hailing from Aurora, Ohio. He’s a Chicago sports, UFC, and Iowa Hawkeye football enthusiast and has a Bachelor of Arts from the University of Iowa in Philosophy and English. While he also dabbles in mixed martial arts, he’ll always retain that his greatest passion lies in his family.
Tony would love to hear from you! Connect with him on LinkedIn or Twitter.
Get this podcast:
- Download this episode (10.5Mb, 21:22)
- Subscribe to the FIR Presents AMP Up Your Social Media RSS feed
- Subscribe via iTunes
- Get the FIR app for your mobile device - iPhone | Android | Windows
Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink
Monday, March 23, 2015
The Hobson & Holtz Report - Podcast #800: March 23, 2015
Quick News: Ryanair’s next stop is not New York, SHIFT becomes a Google Analytics Certified Partner, American Airlines is playing better music onboard thanks to passengers’ Twitter complaints, business use of social media by front-line employees increases; Ragan promo;
News That Fits: Starbucks’ #RaceTogether campaign: right or wrong?; Michael Netzley’s Asia Report: reflections on Singapore’s Lee Kuan Yew; latest Pew research on internet usage in emerging and developing countries shows text messaging and social media big in many countries; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; as PR rises and journalism falls, PR seems to be dropping the ball; Dan York’s Tech Report: 800th episode, eh?, Internet Society, the BBC’s new responsive website, Meerkat, and more; Igloo software promo; the past week on the FIR Podcast Network;
Music by Ex Norwegian; and more.
Get FIR:
- Download the MP3 file (37.8Mb, 93:58)
- Subscribe to the Hobson and Holtz Report RSS feed
- Get the show at iTunes
- Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.
For Immediate Release: The Hobson and Holtz Report for March 23, 2015: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 30…
Friday, March 20, 2015
FIR Presents Inside PR #404: Media just keeps on changing…
Martin here. And while this may be episode 404, we’re not sending you to a page like this…
On today’s show we talk about a couple of things: the ever-evolving media landscape and a new app that could turn citizen journalists into live TV reporters.
First – media: GigaOm, the tech analysis, publication announced it was shutting down. There’s been much written about them and why it happened. Here’s a quick recap:
- Inside GigaOm’s VC-driven demise (Digiday)
- Exit Interview: Mathew Ingram (Columbia Journalism Review)
- After GigaOm the non-VC “Sim City” approach to growing a media business by Danny Sullivan
That same week, the Toronto Star told readers it’s shuttering its paywall on April 1 and letting anyone access its online content free of charge.
We share our take on GigaOm, what it takes to run a business and how mainstream media’s trying to keep up.
Gini says it’s hard to figure out a workable paid content model and believes we’re on the brink of a content exhaustion point.
I suggest what we perceive success from the outside very differently than what you see when you’re inside and privy to the whole story.
Joe offers a business lesson and comments that venture capital doesn’t like slow and steady growth, but that you can build a business patiently and organically. He references Danny Sullivan’s post on Medium (shared above).
Then we chat about Meerkat, a live video streaming app where you send the feed directly to Twitter. In fact, Joe was testing it during our podcast but since the video is ephemeral, it disappears when you’re done, so you won’t find his feed.
Live streaming, of course, isn’t new. But the simplicity of using Meerkat means it could be a good tool for citizen journalists to witness events or capture breaking news. Have you tried it yet? What was your experience?
And what do you think about the state of media, social media and citizen journalism? We’d love to hear from you.
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
What do you think?
Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
We’d ask one favor of you. If you like this podcast, please rate us on iTunes.
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (8.42Mb Mb, 19:41)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.
Thursday, March 19, 2015
FIR Presents AMP Up Your Social Media #47:Dino Dogan and Effective Content Marketing on Social Media
Dino Dogan is the CEO of Triberr, a SaaS solution that makes media buying in blogs, podcasts, and videos easy, scalable, and effective. His past exploits as a network engineer led him to working with people and then towards his company Triberr. Triberr distributes content thereby hitting the most important success indicators, like number of shares, traffic, and engagement. Dino recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.
“Write an article directed and targeted at a single person. The ‘fly on the wall’ effect is powerful!”
Dino discusses tips for effective marketing in social media:
- Search engine optimization is big. SEO works for transactional-type interactions. For instance, Google can filter results to what folks are looking for. But if you want to set up an ecosystem around your brand, then it’s a completely different ballgame.
- Bogging gets people to take interest. Users are drawn to groups (or ‘tribes’ like Triberr) the same as they would be in real life. Blog often, share others’ posts, and comment to get the group engaged and magnetic.
- Get employees engaged. Utilizing your employees can help fill the void in creating groups of people to talk about any given subject. They help get the ball rolling to successful social media campaigns.
- Keep learning every day. Blogging is an evolving part of social media, and stay open to learning new tactics as the market changes. Keep in mind that many things will stay the same as well!
- Own your blog. It’s great to have a social media presence, but make sure that your content goes back to your site because you own and control that. For Facebook, Twitter, LinkedIn, etc, you’re merely ‘renting’ that space.
About Dino Dogan
Dino Dogan is a recent US Citizen from Bosnia. In his spare time, he dabbles in mixed martial arts as well as singing and songwriting. He has a Bachelor’s Degree in Theological Studies from the University of Sarajevo and has also touched interests in dog training as well as psychology. He funnels his interests into different blogs—all of which can be found online!
Dino would love to hear from you! Connect with him on LinkedIn or Twitter or dinodogan.com.
Get this podcast:
- Download this episode (11.0Mb, 23:39)
- Subscribe to the FIR Presents AMP Up Your Social Media RSS feed
- Subscribe via iTunes
- Get the FIR app for your mobile device - iPhone | Android | Windows
Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
AMP UP Your Social Media is sponsored by:
- GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
- SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.
The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide
Show Notes • AMP Up Your Social Media • (1) Comments • Permalink
Tuesday, March 17, 2015
FIR Presents AMP Up Your Social Media #46 with Lew Sabbag on Content Marketing in Social Media
Lew Sabbag has 25 years of marketing experience and now works with businesses to improve their content marketing strategies. Currently, he is the VP of Social Media and Community for the American Marketing Association in Boston. Lew recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.
“There is a great deal of opportunity to be more effective, be more efficient, and be both!”
Lew discusses tips for effective content marketing in social media:
- Have a presence that allows your company to be seen as ‘people.’ Show folks that there’s a friends and family side that is behind your company. Show when you work with the community to connect with other users on a more intimate level. This gives your client base a more comfortable way to communicate and engage with your company.
- Create local pages for large companies. When your brand involves many businesses under one name, it’s best to have local brick-and-mortar offshoots to have their own social media pages in addition to the brand page. You can answer local-specific questions, tame the ‘trolls’, and give local-specific information.
- Give quick responses. Customers get frustrated quickly when businesses don’t give a quick response. You’ll likely see ranking improvements as customers find themselves interacting more reliably with your company on social media.
- Change your message across platforms. As you localize the content better, you’ll find that you can customize your content better as well. Humanize your efforts and keep variety across your social media platforms, as they’re likely addressing different crowds.
- Find the right person for the right answer. Have a list of approved answers for questions. When you find that your locality can’t confidently answer standard FAQs, then it might be time to thank them for their question and funnel that question to someone higher-up.
About Lew Sabbag
Lew values going out and helping the community and hails from Reading, MA. He’s also partner to a company called Business +1 and has a wide variety of side jobs aimed at helping the community with their marketing efforts. In Lew’s own words, ‘Here’s to helping people, learning, doing the RIGHT thing and having FUN along the way!’
Lew would love to hear from you! Connect with him on LinkedIn.
Get this podcast:
- Download this episode (12.4Mb, 25:29)
- Subscribe to the FIR Presents AMP Up Your Social Media RSS feed
- Subscribe via iTunes
- Get the FIR app for your mobile device - iPhone | Android | Windows
Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
AMP UP Your Social Media is sponsored by:
- GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
- SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.
The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink
Monday, March 16, 2015
The Hobson & Holtz Report - Podcast #799: March 16, 2015
Quick News: External CEO engagement is now a mandate, Facebook is shutting down FriendFeed, Netflix releases another awesome native ad, Quartz experiments with shades of grey to distinguish facts from hearsay; Ragan promo;
News That Fits: Apple Watch will usher in the ‘reimagining’ of content marketing, say agencies; Dan York’s Tech Report: NTEN and Bryan Person, Meerkat, and more; the brand potential of live-streaming apps like Meerkat; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Community on Google+; using Apple Watch in the enterprise workplace: Salesforce has an app for that; Igloo Software promo; the past week on the FIR Podcast Network; a multilingual approach to social media may be necessary for multinational companies;
Neville will be at WordCamp London next weekend; music from Two Gallants; and more.
Get FIR:
- Download the MP3 file (32.9Mb, 82:13)
- Subscribe to the Hobson and Holtz Report RSS feed
- Get the show at iTunes
- Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.
For Immediate Release: The Hobson and Holtz Report for March 16, 2015: An 82-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 23…