Media Bullseye Roundtable
A weekly roundtable discussion hosted by CustomScoop CEO Chip Griffin and a guest co-host, exploring three topical communication-related issues.
Tuesday, November 11, 2014
Media Bullseye Roundtable 2014.20 with Guest Co-Host Chuck Hester
In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:
—The role of print publications in the modern media mix.
—The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications blog).
—The suggestion that LinkedIn could compete with Salesforce as a CRM tool.
Get this podcast:
- Download the MP3 file (33.0MB, 34:20)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Wednesday, November 05, 2014
Media Bullseye Roundtable 2014.19 with Guest Co-Host Jen Phillips
Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include:
—Does Harvard Business Review’s approach to online content demonstrate that quality trumps quantity?
—Is Facebook on the road to becoming to news outlets what Amazon is to book publishers?
—Has data-driven campaigning contributed to the polarization of political communication?
Get this podcast:
- Download the MP3 file (26.7Mb, 27:48)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Wednesday, October 22, 2014
Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story
In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss:
—How to effectively benchmark performance using web analytics.
—How to determine the ROI of PR (and what to do when a client asks you to do the impossible).
—How to use Twitter to communicate during a crisis.
Get this podcast:
- Download the MP3 file (27.9Mb, 29:03)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Wednesday, October 15, 2014
Media Bullseye Roundtable 2014.17 with Guest Co-Hosts Jen Phillips and Doug Haslam
While I attended the PRSA International Conference in Washington, DC this week, Jen Phillips of 4L Strategies graciously recorded the Roundtable with Doug Haslam of Stone Temple Consulting. They covered three topics:
—Harassment of women in technology, with specific reference to Kathy Sierra and Brianna Wu.
—Tips for PR pros using LinkedIn.
—Ebola and handling communications in a panic situation.
Get this podcast:
- Download the MP3 file (30Mb, 31:15)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink
Tuesday, October 07, 2014
Media Bullseye Roundtable 2014.16 with Guest Co-Host Neville Hobson
FIR Podcast Network co-founder Neville Hobson joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include:
—The impact of wearable technology on communicators.
—The role of social media in international political movements, sparked by an article about recent protests in Hong Kong.
—The ways in which communicators have tried to monetize content beyond simply being a marketing tool, inspired by a post on Spin Sucks by Gini Dietrich.
Get this podcast:
- Download the MP3 file (31Mb, 32:19)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink
Tuesday, September 30, 2014
Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips
In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include:
—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.
—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.
—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.
Get this podcast:
- Download the MP3 file (29.5Mb, 30:44)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Show Notes • Media Bullseye Roundtable • (0) Comments • Permalink
Wednesday, September 24, 2014
Media Bullseye Roundtable 2014.14 with Guest Co-Host Sarah Santucci
In this episode of the Roundtable, I’m joined by Sarah Santucci of SMS Strategies to discuss three topics:
—The role of communications in improving turnout in elections, spurred by some observations made by FIR Podcast Network co-founder Neville Hobson.
—The importance of being a communicator first and a technologist second, as argued by frequent Roundtable guest co-host Mark Story.
—Advice on starting out as a freelancer or PR agency founder, through the eyes of Gini Dietrich.
Get this podcast:
- Download the MP3 file (30.9Mb, 32:11)
- Read the transcript
- Get the show on iTunes
- Subscribe to FIR’s Media Bullseye Roundtable RSS feed
- Get the FIR app for your mobile device iPhone | Android | Windows
About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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