AMP Up Your Social Media

A podcast on optimizing social media with GaggleAMP's Glenn Gaudet.

Tuesday, March 24, 2015

FIR Presents AMP Up Your Social Media #48: Tony Zayas and Prospecting Using Social Media

AMP UP Your Social MediaFor the past 10 years, Tony Zayas has been passionately engaged in the world of social media. He works for printing and promotional products in the franchise organization called Proforma. This is his second time on GaggleAMP’s podcast, and we welcome his expertise once again! Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss power prospecting using social media.

“Apply sales marketing tactics to social.”

Tony discusses tips for prospecting using social media:

  1. You have to grab customers’ attention in a number of different ways. Your customers aren’t sitting right in front of you, so you have to open a box of brainstorming tools in order to reach these customers and really grab their attention without the benefit of a face-to-face interaction.
  2. Continually promote your program. Because you aren’t always face-to-face with potential prospects, you’ll want to continually promote your program in order to ensure that you’re given the most opportunity to touch your prospective client base.
  3. Get folks to participate. Participating leads to action, and those customers will help to gain more momentum in traction with getting others’ attention as well. I requested video testimonials from those who took my training courses, and this was then utilized to get more customers!
  4. There are three major challenges to overcome on social media. Time, content, and strategy can all block your success on social media. Carve out time, create engaging content, and design an effective strategy for your online efforts. GaggleAMP thankfully can knock out the first two issues fairly easily!

Tony ZayasAbout Tony Zayas

Tony is a proud father and husband hailing from Aurora, Ohio. He’s a Chicago sports, UFC, and Iowa Hawkeye football enthusiast and has a Bachelor of Arts from the University of Iowa in Philosophy and English. While he also dabbles in mixed martial arts, he’ll always retain that his greatest passion lies in his family.

Tony would love to hear from you! Connect with him on LinkedIn or Twitter.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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Posted by Glenn Gaudet on 03/24 at 04:49 AM
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Thursday, March 19, 2015

FIR Presents AMP Up Your Social Media #47:Dino Dogan and Effective Content Marketing on Social Media

AMP UP Your Social MediaDino Dogan is the CEO of Triberr, a SaaS solution that makes media buying in blogs, podcasts, and videos easy, scalable, and effective. His past exploits as a network engineer led him to working with people and then towards his company Triberr. Triberr distributes content thereby hitting the most important success indicators, like number of shares, traffic, and engagement. Dino recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.

“Write an article directed and targeted at a single person. The ‘fly on the wall’ effect is powerful!”

Dino discusses tips for effective marketing in social media:

  • Search engine optimization is big. SEO works for transactional-type interactions. For instance, Google can filter results to what folks are looking for. But if you want to set up an ecosystem around your brand, then it’s a completely different ballgame.
  • Bogging gets people to take interest. Users are drawn to groups (or ‘tribes’ like Triberr) the same as they would be in real life. Blog often, share others’ posts, and comment to get the group engaged and magnetic.
  • Get employees engaged. Utilizing your employees can help fill the void in creating groups of people to talk about any given subject. They help get the ball rolling to successful social media campaigns.
  • Keep learning every day. Blogging is an evolving part of social media, and stay open to learning new tactics as the market changes. Keep in mind that many things will stay the same as well!
  • Own your blog. It’s great to have a social media presence, but make sure that your content goes back to your site because you own and control that. For Facebook, Twitter, LinkedIn, etc, you’re merely ‘renting’ that space.

Dino DoganAbout Dino Dogan

Dino Dogan is a recent US Citizen from Bosnia. In his spare time, he dabbles in mixed martial arts as well as singing and songwriting. He has a Bachelor’s Degree in Theological Studies from the University of Sarajevo and has also touched interests in dog training as well as psychology. He funnels his interests into different blogs—all of which can be found online!

Dino would love to hear from you! Connect with him on LinkedIn or Twitter or dinodogan.com.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 03/19 at 03:04 PM
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Tuesday, March 17, 2015

FIR Presents AMP Up Your Social Media #46 with Lew Sabbag on Content Marketing in Social Media

AMP UP Your Social MediaLew Sabbag has 25 years of marketing experience and now works with businesses to improve their content marketing strategies. Currently, he is the VP of Social Media and Community for the American Marketing Association in Boston. Lew recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.

“There is a great deal of opportunity to be more effective, be more efficient, and be both!”

Lew discusses tips for effective content marketing in social media:

  • Have a presence that allows your company to be seen as ‘people.’ Show folks that there’s a friends and family side that is behind your company. Show when you work with the community to connect with other users on a more intimate level. This gives your client base a more comfortable way to communicate and engage with your company.
  • Create local pages for large companies. When your brand involves many businesses under one name, it’s best to have local brick-and-mortar offshoots to have their own social media pages in addition to the brand page. You can answer local-specific questions, tame the ‘trolls’, and give local-specific information.
  • Give quick responses. Customers get frustrated quickly when businesses don’t give a quick response. You’ll likely see ranking improvements as customers find themselves interacting more reliably with your company on social media.
  • Change your message across platforms. As you localize the content better, you’ll find that you can customize your content better as well. Humanize your efforts and keep variety across your social media platforms, as they’re likely addressing different crowds.
  • Find the right person for the right answer. Have a list of approved answers for questions. When you find that your locality can’t confidently answer standard FAQs, then it might be time to thank them for their question and funnel that question to someone higher-up.

Lew SabbagAbout Lew Sabbag

Lew values going out and helping the community and hails from Reading, MA. He’s also partner to a company called Business +1 and has a wide variety of side jobs aimed at helping the community with their marketing efforts. In Lew’s own words, ‘Here’s to helping people, learning, doing the RIGHT thing and having FUN along the way!’

Lew would love to hear from you! Connect with him on LinkedIn.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 03/17 at 10:26 AM
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Wednesday, February 04, 2015

FIR Presents AMP Up Your Social Media #45: Creating Effective Social Media Marketing Campaigns

AMP UP Your Social MediaGareth Goh is the Content Marketing Manager at InsightSquared, an analytics generation company for growing businesses. Academically, he hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. Gareth recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.

“There is a great deal of opportunity to be more effective, be more efficient, and be both!”

Gareth discusses tips for effective content marketing in social media:

  1. Invest in marketing. This isn’t just financial; Invest the time and effort in hiring as well! Marketing involves commitment - both during success and in the face of failure. Attract results by investing in the commitment on all levels in social media.
  2. Disseminate complicated topics. Your brand may involve technical and complicated topics. There’s a component of having to learn all of the concepts and disseminating those topics into digestible content for the common user. Quality is important, but it’s useless if it’s not connecting with your target audience.
  3. Utilize C-level business partners. Sales leaders and leadership is essential to helping them grow their social media presence. You’ll have a much easier time growing your followings when you have the support of higher-ups, and ‘selling’ the importance of your social media presence may be the most difficult part.
  4. Use GaggleAMP to extend your reach. Salespeople don’t want to do any thinking when it comes to social media, and GaggleAMP does the hard work for you. It’s increased our reach by 4x, and it’s made it easy for our employees to share great content.
  5. Know when to grow your team. And split up the team to best capitalize on a variety of social media aspects. From blogging to long-form content, there are a variety of tasks, and it can get overwhelming if you only have one person doing all  of your content writing. It’s a threshold that will depend on the size and demands of your company!

Gareth would love to hear from you! Connect with him on LinkedIn.

About Gareth Goh

Gareth GohAside from running the blogs at InsightSquared, Gareth spends his free time as the commissioner of many fantasy leagues. He is a die-hard fan of the Phoenix Suns and Liverpool Football club. As a fan of the Game of Thrones series, he feels pride in the saying ‘Valar morghulis’ meaning “all men must die” in High Valyrian.

Douglas would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn



Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 02/04 at 10:15 AM
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Wednesday, January 28, 2015

FIR Presents AMP Up Your Social Media #44: Brand Marketing in Social Media with Douglas Spencer

AMP UP Your Social MediaDouglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media.

“Get a handle on who is representing you on social. Understand where your voice is being amplified - and by whom. Do they have what they need?”

Douglas discusses tips for effective brand marketing in social media:

  1. Strong brands are built on consistency. Tone of voice and messages in general demand consistency if they are to represent a strong brand. This includes employees out on their own time communicating with potential customers.
  2. Governance is important with social media. Everyone needs to not only be held accountable but also get pointed in the right direction - and this is up to the company to get their employees on the right track! Strong governance programs take into account the needs of the business as well as the needs of each individual function (sales, customer service, marketing, etc).
  3. Create employee advocacy programs. To be effective, blend these programs with other trainings. Employee advocacy comes naturally for many, so training on tone of voice, translations on social media, and other aspects are left to the brand policies to harness these intricacies.
  4. Tone of voice is important. With subtleties and intricacies, tone of voice can be a tricky part of training! Getting employees focused without feeling restricted can truly boost your social media brand efforts.
  5. Everything starts with a brand strategy. Understand not only what your brand IS but also what your brand WANTS to be! This will help you focus on a projection of yourself that you want to develop to connect with your ideal customer. Having everyone coming from the same place and going towards a common goal is essential.

About Douglas Spencer

Douglas SpencerDouglas is a graduate of Marietta College, specializing in journalism. He’s a board member to Fenway Health, AIDS Action Committee of Massachusetts, and Agency Spotter. You can find his dog popping up at his headquarters often on social media sites as well!

Douglas would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn



Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 01/28 at 04:12 PM
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Tuesday, December 23, 2014

FIR Presents AMP Up Your Social Media #43: Simone Douglas on Getting More out of Social Strategies

AMP UP Your Social MediaSimone Douglas is a Social Media Specialist trainer, presenter, and coach as well as founding partner of Social Media AOK, a social media agency in Australia. With 17 years of specialty experience in corporate management roles, she is considered an expert in her field of social media, risk management, and marketing strategy. Simone recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss practical training techniques on how to get the most out of your social media strategies.

“Get into the habit of using LinkedIn daily…Send [those who have viewed your profile] a connection message!”

Simone discusses tips for getting the most out of your social media:

  1. Don’t forget the basics of business. Have a social networking marketing plan that keeps the human connection at the forefront. The way we do business hasn’t changed in terms of human context, and many overlook this when attempting to connect with clients on social media - and that oversight could be costly.
  2. Find your contact strategy. There’s no right or wrong way to do this, but here’s what I do: If someone sends you a connection request, you could potentially do business with them or ignore it - open yourself to connecting with them without a sale in mind. Grow your network with the idea that you’re establishing peer connections.
  3. Twitter is great for small talk. Use Twitter to reconnect and reunite with users! It’s quicker than email, and you can tag those users to grow your relationships.
  4. Remember the purpose. Investing the time, effort, and energy really boils down to more than simply connecting with a community. You’re looking for sales, at the end of the day! Build relationships that can gain you customers and that are congruent with clients you’re interested in, and foster their growth.
  5. Face-to-Face scenarios are beneficial. Connecting via social media is a great way for extending your reach and growing your network, but fostering relationships by setting up face-to-face contact where possible can help to strengthen those ties.

Simone would love to hear from you! Chat with her on Twitter or connect with her on LinkedIn.

Simone DouglasAbout Simone Douglas

Simone is a Telstra Business Awards 2014 Finalist and prides herself on being creative and forward-thinking in life.  She’s also a member of Family Business Australia, a peak body committed to contributing to Australia’s future through a dynamic and sustainable family business community. She values animal welfare as well as civil rights and human rights!

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/23 at 10:51 AM
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Thursday, December 18, 2014

FIR Presents AMP Up Your Social Media #42: The Significance of Content Marketing and Strategy

AMP UP Your Social MediaBrad Young is a global content strategy leader for Dun and Bradstreet, leading the creation, curation, and editorial coordination of world-class, modern content and content experiences for customers, sales teams, partners, alliances and influencers. He also has 17 years of content and marketing experience, making him a leader in content strategy marketing! Brad recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the significance of content marketing and strategy.

“Be absolutely relentless in asking yourself ‘Who is this for?’ and ‘What’s the value?’”

Brad discusses tips for content marketing and strategy:

  1. Become a powerful storyteller. When you have the mentality, metabolism, and mindset, you have an incredible opportunity to reach the most people in an engaging, revenue-driving way.
  2. Use modern technology. Your story is only as good as who it reaches. Don’t be afraid of utilizing modern technology and social media to get your content into the hands of the most people possible.
  3. Use data to advance relationships. Your raw data can have stories built around them, and use this data to move your company forward.
  4. Content marketing needs to be useful. Don’t make it all about you! Your content should be designed around the lifestyle of your target audience, and you don’t have to be promotional to sell your product.
  5. Story first, media second. Mine your content for all it’s worth, and create content calendars to drive your story forward. It may be appropriate in some instances to outsource your videos to other companies so you can focus on your story!

Brad would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Brad YoungAbout Brad Young

Brad is married to a wonderful wife and is the father of two daughters. He’s a positive thinker and progressive leader with a degree in journalism from Penn State University. He currently calls New Jersey home and roots for the Phillies in baseball and, of course, Penn State in football!




Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/18 at 08:00 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

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