AMP Up Your Social Media

A podcast on optimizing social media with GaggleAMP's Glenn Gaudet.

Wednesday, September 17, 2014

AMP Up Your Social Media #31: Social Media Communities Drive Local Business

AMP UP Your Social MediaBobbie Carlton is the founder of Innovation Nights, a free monthly product launch party and networking event that has grown into a local innovation economy mainstay. She mobilizes the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. They’ve helped to launch more than 600 local products in five years. In addition, Bobbie founded Carlton PR & Marketing, a boutique integrated marketing agency.  With Innovation Nights expanding to at least 10 new geographical regions outside of the Boston market in the coming months, Bobbie joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how communities can work together to support their local startups and entrepreneurs.

“Your perfect customer might not be in the room, but there is probably someone who knows your perfect customer.”

Bobbie offers tips to engage people via social media who may not be tied to a particular company, but tied to a particular community:

  1. Identify the community that you are targeting
  2. Understand the community’s motivation
  3. Define how your audience will benefit from your content
  4. Identify how you can get your community working for you
  5. Thank anyone who helps promote a company or community publicly or via a direct message to show your appreciation

Bobbie would love to hear from you! Chat with her on Twitter as @BobbieC or @MassInno.

About Bobbie Carlton

Bobbie CarltonBobbie Carlton is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event powered entirely by social media.   The events help companies as large as IBM and as small as a 1 or 2 man start-up get visibility for their new products in the social networking community. She currently heads marketing for RapidMiner, one of the leaders in the predictive analytics market.

She speaks and teaches classes regularly, consults with small businesses and individuals on social networking and social media marketing, and works with companies who are looking to access the Boston region entrepreneurial and innovation community.

Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global public relations at Parametric Technology Corporation (PTC) and Cognos (now IBM), and overall marketing at companies as varied as the Beacon Street Girls, a social network and book series for preteen girls, and Accounting Management Solutions, a firm that provides part-time and interim placement of finance executives.  In 2010 she was named one of the ten Bostonians who have done the most for the startup community, and 2011 she was a recipient of a Mass High Tech All-star award.  She is a popular speaker on a wide variety of topics.  She has mentored at MassChallenge, a startup incubator and competition, is an advisory board member of Startup MA, part of Startup America, and advises a number of startups in the Boston area.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/17 at 03:00 PM
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Thursday, September 11, 2014

AMP UP Your Social Media #30: The Importance of Design in Social Media Marketing

AMP UP Your Social MediaDesmond Wong is the content and community marketing manager at AgilOne, a software startup focused on predictive marketing analytics. Desmond joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of design in social media content marketing strategies.

Tweets that include an image are more than 2x as likely of creating a click through!

The chance of your Tweets getting lost in the Twitter feed is monumental. Desmond offers tips to help capture your audience on Twitter:

  1. Work closely with your design time to create visual assets for social media.
  2. If you don’t have a design team check out other websites and social media channels for inspiration, such as PatternTap.com.
  3. Keep your messages and your content branded.
  4. Don’t make your visuals salesy.
  5. Include a call to action.

See how Desmond gets visual on Twitter, check out the AgilOne Twitter account.

Desmond would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Desmond Wong

Desmond WongDesmond is currently the Head of the Content/Community Marketing and Creative teams at AgilOne, a SaaS company specializing in predictive marketing intelligence. He manages AgilOne’s lead generation efforts through the company blog, social media, and website.

Outside of content and community at AgilOne, Desmond coordinates and manage their creative team and agency to define, develop, and evolve our brand identity through video, design, and UX experiences. Working to build a brand that is truly inspiring in its messaging and visual creativity. He is a former member of the Creative and Design team at HubSpot responsible for designing ebooks, social media graphics, banners, and other creative assets. He managed HubSpot’s growing network of creative professionals and coordinated the hiring of freelance creatives for a variety of projects. The Brand and Buzz team handles everything from high end case studies, videos, PR, events, and branding for HubSpot. Previously a member of the ToFu (Top of the Funnel) team at HubSpot and responsible for creating and maintaining high quality, consistent, content used to help generate over 50,000 leads a month and over 1 million visitors to the HubSpot blog a month. Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/11 at 07:19 AM
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Tuesday, September 02, 2014

AMP UP Your Social Media #29: Social Media Strategies with Neal Schaffer

AMP UP Your Social MediaNeal Schaffer is a social media consultant who has been helping business with their social media strategies since 2010. Neal started his career in marketing and sales in Asia. When he returned to the United States, he essentially had no business network outside of Asia, which led him to turn to social media to find more local connections. His blog, Maximize Social Business, was organically born from this transition in his life and his passion for social media has blossomed into a passionate career. Neal recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss social media strategies and content creation.

Celebrate and engage with your fans. Take the extra step and appreciate and value those people that engage with you.”

Neal suggests asking these questions to yourself when it comes to creating content marketing:

  • What does your company have to share?
  • What resource can you become?
  • What are you going to talk about in social to help promote your own company’s ROI?

Neal would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Neal Schaffer

Neal SchafferA Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/02 at 07:40 PM
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Tuesday, July 01, 2014

AMP UP Your Social Media #28: B2C Social Relationships with Scott Monty

AMP UP Your Social MediaScott Monty is the former Global Head of Social Media at Ford Motor Company. Ford is one of the leading automakers of the USA based in Detroit, Michigan that built its way to operating in several countries. Scott recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss B2C social relationships.

“The great thing about social is that it’s not about the technology… it’s about a mindset.”

Scott offers tips for social media marketers on how to gain customers’ trust:

  1. Create human bonds. People have a hard time trusting companies, but they do trust people. Don’t focus only on transactional relationships, but also human bonds. When people feel like they are being listened to and appreciated, they will have stronger connection with the company. This will help with future prospects who may turn to those people for references.
  2. Put the company in control of social media relationships. Your company has a more meaningful understanding of your product than any social media agency will. You will understand how to turn the collected data into insights that can be processed by different parts of the organization. Agencies aren’t as reliable because they have a higher turnover rate and won’t be able to spread the data throughout the company in order to be successful..
  3. Pay attention to customers’ wants and needs. Pick a person to be the face of the company who will interact with individuals. Pay attention to where your customers spend their time, what they are doing, and what their expectations are when it comes to a brand. This will give you the opportunity to form a relationship that allows your customers to appreciate your company on a more personal level.

Scott would love to hear from you! Chat with him on Twitter or find him at http://www.scottmonty.com/

About Scott Monty

Scott MontyScott Monty graduated from Boston University’s School of Medicine with a Master’s in Medical Science, but it wasn’t until the early 2000s when he had kids that he began to blog. That started his career in social media, which led to his important positions in companies like Crayon and Ford. With six years of experience in Ford, Scott has been named as one of the top 10 influencers in social media by Forbes.


Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 07/01 at 09:05 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

Tuesday, June 03, 2014

AMP UP Your Social Media #27: Turning Social Media Relationships Into Business with Tony Zayas

AMP UP Your Social MediaTony Zayas is the Marketing Manager for Proforma, a leading supplier of print and promotional products and graphic communication solutions in North America with over 750 locations and franchises nationwide. Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how social media can help small business owners and entrepreneurs develop relationships that turn into business.

“Utilize social to grow web presence and to sell; not to sell directly on social, but to develop those relationships that lead to business”

Tony reveals his strategies on how to develop relationships on social media and how those relationships can lead to business:

  1. Keep your content relevant to the end user. Think about your audience, and put together content that talks to them - not necessarily just about what you sell and your services.You should consider your content as a service; a very important service.
  2. Utilize the resources of social media to find and interact with potential business leads. You need to find people to connect with, interact with them, and then, once you have a relationship, casually begin the business conversation.
  3. LinkedIn has a lot of potential and is often underutilized. Make sure that after you connect, you follow up. Not a sales pitch, but a thank you or personalized message. Keep it friendly, encourage them to look at your profile, offer to introduce them to your connections; this interaction is what leads to a business relationship.

Tony would love to hear from you! To connect with him find him on LinkedIn or email him at .(JavaScript must be enabled to view this email address).

About Tony Zayas

Tony ZayasTony Zayas is an award-winning digital marketer and strategist. As Interactive Media Manager, Tony coaches Proforma Owners in understanding and leveraging the tremendous potential that the digital frontier offers, as well as developing strategy and manages the execution and implementation of Proforma’s new media initiatives, including social media, mobile, blog, web and email marketing.A graduate of the University of Iowa, Tony joined Proforma in 2011 and brings over 10 years of experience in digital marketing. In 2013 Zayas was named as an inaugural winner of Smart Business Magazine’s 2013 SoMe Impact Awards for the Large Companies category. The award recognizes marketing executives that took that leap of faith into the unknown world of social media and in doing so, drove substantial value for their companies.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 06/03 at 10:56 AM
Show NotesAMP Up Your Social Media • (2) CommentsPermalink

Friday, May 30, 2014

Content Marketing with Brittany Berger

AMP UP Your Social MediaBrittany Berger is the Digital Content Supervisor in the PR and Marketing department for eZanga.com., a search engine specializing in online advertising and services. They offer local, regional, and national advertising campaigns focused on generating a high ROI. Brittany recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss tips for content marketing.

“Take different approaches to sharing content. You’ll get more success if you take a unique approach such as a quote from the content with a link rather than just the content’s title and a link.

Brittany offers tips to help you decide on content topics, structures and styles:

  • Choose Topics. When you are deciding on topics for your content consider who your audience is, what your brand stands for, what platform you are posting on, your own expertise (or the expertise of the  person you are interviewing), and what your competitors are talking about.
  • Vary the posts. It is important to vary the style of your posts: Infographics, bullet style posts, articles, etc. Brittany explained that she determines what day she does each style based on how busy her schedule is. She explained that she can write a bullet style post in much less time than she can write a paragraph style post, yet still contain the same basic information. On her busy days she writes quick posts, and on days she has less on her plate she writes more detailed articles.
  • Get sales involved in creating content and about your industry niche. Getting sales to produce content is likely near impossible, but you can still use them as an information hub! Interview your sales team to get the content: What questions are they hearing from customers? What are hot topics among consumers? What new products/services are you offering?

Brittany would love to hear from you! Chat with her on Twitter at @BBerg1010 or find her on LinkedIn.

About Brittany Berger

Brittany BergerBrittany is a 2012 graduate of the University of Delaware with a B.A. in Mass Communication and minors in Interactive Media and English. Through my classes, I’ve learned how digital and social media have changed our world and methods of communication. Brittany is the Digital Content Supervisor for eZanga.com. She believes that social media can be the answer to most questions in life (especially “How do you spend your free time?”).

She has seen and experienced first hand how Facebook, Twitter, LinkedIn, Pinterest, Google+, and more can help both individuals and brands with any problems they may have. She’s dedicated her career to making sure social media can help as many people and businesses as possible. She’s also discovered a love for email marketing and the inbound marketing methodology.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 05/30 at 08:27 AM
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Monday, May 12, 2014

AMP UP Your Social Media #25: Using Social Media for Events with Ramsey Ksar

AMP UP Your Social MediaRamsey Ksar is the CEO & Chief Product Officer for Blyve, a real-time web and mobile audience engagement platform for today’s leading brands and media companies that brings people closer to the things they love. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how social media can be a powerful tool for events.

Don’t only think about engagement, think about lead generation!

Ramsey shares a couple of ways that you can use social media to help elevate engagement during an event:

  1. During live events, offer your audience the opportunity to join in on debates. Both your social media audience and your live audience can join in to ask questions to debate candidates and your coordinator can filter them for good ones.
  2. Reserve dedicated times for live interactions with event participants, athletes, etc. For example, after a speaker comes off stage, set them down at a computer for 30 minutes for a live Q&A session with your social media audience.

Ramsey would love to hear from you! Chat with him on Twitter.

About Ramsey Ksar

Ramsey Ksar is an entrepreneur at heart with a passion for consumer focused experiences built around intuitive user interfaces. He is currently the CEO & Chief Product Officer for Blyve, a real-time web and mobile audience engagement platform for today’s leading brands and media companies that brings people closer to the things they love.

Prior to Blyve, he held key product management positions at Yahoo! including Director of Social Platforms (just prior to leaving for Blyve) as well as Group PM for Yahoo!‘s critically important broadband relationships with AT&T, BT, and Verizon. At the Walt Disney Internet Group, he held the position of Sr. Director of Product Management for Search and Directory, a cornerstone position responsible for managing a large team that delivered Infoseek’s search engine and the Go Guides open directory, as well as the launch of the Disney backed GO.com.

He started his career at Silicon Graphics (SGI) in 1995 in global business development where he was quickly thrown into a leadership position presenting to and managing many of SGI’s Fortune 500 customers. The success he realized in this position translated into his first product management role where he created hardware/software bundles targeted at the nascent Internet service provider and web content creator markets.

He holds a degree in Mathematics and Economics from the University of California, Santa Barbara, where he graduated in 1995. Last but not least, with a little research, you will quickly find out that he is also an avid photographer who loves travel and lifestyle photography.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by Glenn Gaudet on 05/12 at 11:09 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

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