Higher Education

Published twice a month, FIR on Higher Education provides communications tips for individuals within higher education (academics, PR professionals, marketers and administrators). Each episode features a main interview with an academic, journalist or thought leader and then concludes with short reports related to higher education communications and technology.

Wednesday, November 26, 2014

FIR on Higher Education #23: Social Media and Academic Freedom

Steve Salaita, a tenured professor, was all ready to make the leap from Virginia Tech to the University of Illinois. In fact, he had resigned from his job at Virginia Tech. But then, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets.

David Guth, a professor at the University of Kansas, posted insensitive tweets about the NRA following the Navy Yard shooting last year, which led to the institution suspending him and changing its social media policies.

Both these stories have led to significant debate about academics’ use of social media and academic freedom.

On episode 23 of FIR on Higher Education, social media attorney Scott Malouf offers his analysis and provides insights on using social media from a legal perspective. He also provides some best practice on how to go about drafting and reviewing social media policies.

In our reports section, we cover the film Ivory Tower an article that appeared on Marketing Profs about how internal online training can help organizations and different learning technologies.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Scott Malouf
Scott is a social media attorney. He helps litigators turn social media into court-ready evidence, reduce the cost of social media discovery, find evidence in unexpected places and identify new claims and strategies arising from social media. He also assists corporate and business attorneys in creating corporate social media programs that achieve business, compliance and legal objectives. More information at www.scottmalouf.com

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/26 at 08:51 AM
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Thursday, November 06, 2014

FIR on Higher Education #22 – Prof. Deborah Lupton Discusses Study on Academics’ Use of Social Media

“Social media still has an image problem amongst academics – they still see it as a trivial platform.”

These are the words of Deborah Lupton, a Professor at the University of Canberra and author of the study Feeling Better Connected – Academics Use of Social Media.

On episode 22 of FIR on Higher Education, Deborah delves into the findings from this study. Among the topics we discuss:

• How academics can overcome the fears of social media.
• Best practice on conducting trainings.
• Leveraging social media in conducting research.
• How social media can support increased citations of research.
• The credibility of academic blogging.

In our reports section, I discuss research on how online learning prepares high school students for college and Harry Hawk discusses big data and its potential to identify students going through difficult circumstances.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Deborah Lupton
Deborah Lupton is the Centenary Research Professor in the Faculty of Arts & Design, University of Canberra, Australia. She see herself principally as a sociologist, but her work is often interdisciplinary, especially engaging with media, communication and cultural studies. Her undergraduate training was in sociology and anthropology at the Australian National University, and she has a Master of Public Health and a doctorate from the University of Sydney. She has authored 14 books, edited two others and published around 130 academic journal articles and book chapters on these topics. Her current research is focusing on digital sociology, particularly on these topics: critical digital health studies; the critical sociology of big data; self-tracking cultures; the digitisation of children; and social media and academia. Access her blog.

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/06 at 12:21 PM
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Wednesday, October 22, 2014

FIR on Higher Education #21 – Harvard Business School CMO Brian Kenny on Marketing Leadership

How do you balance stakeholder priorities in leading a school’s marketing and communications operations? How do you build consensus without getting bogged down in politics?

These are among the questions addressed on episode #21 with guest Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School.

Brian provides tips on how to lead a marketing and communications office. We cover:

• The lessons Brian learned in launching a new brand campaign when he first joined Harvard Business School in 2008.
• How Brian mobilizes and empowers his team.
• How Harvard Business School balanced competing internal points of view and ultimately adopted a paid model for online courses.
• Advice on starting in a new role in marketing and communications.

In our reports section, I share findings from the Chronicle of Higher Education’s survey of Professors Who Taught a MOOC, while contributor Harry Hawk discusses big data and higher education.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Brian Kenny
Brian brings two decades of experience in developing marketing strategies and plans for large global institutions to his role at Harvard Business School (HBS). As the School’s first Chief Marketing and Communications Officer, he has oversight of the HBS brand globally, including coordinating the planning and implementation of all the School’s marketing, communications and public relations efforts around the world. Working with the dean’s executive team and leading HBS faculty, Brian oversees the alignment of branding, marketing, and media relations efforts across the HBS enterprise including the MBA program, Executive Education, and HBS Publishing.

Brian has led multifunctional marketing teams in several global institutions spanning a number of industry sectors. Most recently he was Vice President of Marketing and Communications at Northeastern University, where he engineered a branding and marketing program to help propel the university into the top 100 nationwide. Previously he oversaw global marketing for management consultancy The Monitor Group and led marketing programs for Genuity, a $2 billion Internet company. In addition, he has held marketing leadership positions at various other organizations, including Arthur D. Little and Boston University.

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 10/22 at 09:35 AM
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Wednesday, October 08, 2014

FIR on Higher Education #20 – Professor David Burkus on the Myths of Creativity

How can we be more creative in our work? Whether you are a communicator wanting to come up with new ways to share thought leadership, a professor considering innovative ways to teach new concepts to students or a consultant / entrepreneur looking for new business opportunities, many of us are on the hunt for new ideas. On episode 20 of FIR on Higher Education, I discuss this topic with Oral Roberts University professor David Burkus, author of the Myths of Creativity.

David is one of the few academics I have come across who is leveraging the power of podcasting. He hosts an excellent podcast called Leader Lab (LDRLB) and shares his podcasting journey during the interview.

In our reports section, I outline why individuals working on projects should consider using Elance, while Harry Hawk and I share thoughts about LinkedIn’s new educational offerings (learn more in this Wall Street Journal article).

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About David Burkus
David Burkus is the Author of The Myths of Creativity as well as a contributor to Forbes & Harvard Business Review. Host of the Leader Lab podcast, David is an Assistant Professor of Management at Oral Roberts University where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Learn more at http://davidburkus.com .

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 10/08 at 12:21 PM
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Friday, September 26, 2014

FIR on Higher Education #19 – Dorie Clark on Building a Personal Brand


Probably most all of us want to innovate, grow and develop in different ways throughout our careers. On episode 19 of FIR on Higher Education, I discuss this topic with Dorie Clark, author of Reinventing You, an executive education instructor and a former presidential campaign spokeswoman. Dorie shares the following:

• How academics can build their individual brand and how this leads to new opportunities.
• The new realities of book publishing.
• Keys to developing a content strategy.

Remember the infamous “Dean Scream” – when Presidential candidate Howard Dean yelled too loudly in the microphone and it didn’t make him look so good?  I asked Dorie about what to do when things don’t come out as intended based on her experiences working as a spokeswoman for Howard Dean’s 2004 presidential campaign. Dorie offers advice on what we can do if our messaging goes off the rails.

In our reports section, Harry Hawk provides an update on how his students are creating Vines. You can access their work at Vine using the tag #Mkt2405.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. A former presidential campaign spokeswoman,Clark teaches or has taught at Duke University’s Fuqua School of Business, Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business and Smith College Executive Education. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, Arabic, French, Polish, and Thai. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/26 at 12:20 AM
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Wednesday, September 10, 2014

FIR on Higher Education #18 – Adopting a PR 2.0 Mindset as a Student or Professional


We all know that the way we go about doing public relations has drastically changed in recent years. We also know that changes will only continue as we move forward.

On episode 18 of FIR on Higher Education, author and professor Deirdre Breakenridge talks about:

• How to educate students to be prepared for this PR 2.0 world.
• How current PR practitioners can adopt this mindset and adopt a never top learning mindset as professionals.
• The eight practices for the PR professional.
• The learning forum that exists for students and professionals through #PRstudChat.
• Best practice tips on deploying hashtags.

In our reports section, Harry Hawk discusses presenting content in the classroom, while I share my online learning tip of the day by highlighting how the App “Logic Mind” can be useful in delivering presentations.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Deirdre Breakenridge
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Marketwired and Siegel+Gale. She is also an adjunct professor at New York University (NYU) and an online instructor at UMASS at Amherst.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,”  “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/10 at 06:02 PM
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Wednesday, September 03, 2014

FIR on Higher Education #17: Michael Stoner on Using Social Media for University Advancement

How can institutions use social media to achieve some of their fundraising objectives?

This is among the topics I discuss with Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael was one of the main researchers of the 2014 Social Media in Advancement survey, conducted together with Huron Education and CASE (Council for Advancement and Support of Higher Education). Michael discusses the survey results and the implications for university communicators.

In our reports sections, Harry Hawk discusses iPad in the classroom, while I share some thoughts on building momentum for an online course before it is launched.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Michael Stoner
Michael Stoner has served more than 250 education institutions (independent schools, colleges, universities, and education associations), nonprofits, and businesses on four continents during his 30-year career as a communicator and consultant. He’s led institution-wide web strategies; provided consulting on social media strategy and tactics; and consulted on institutional marketing, branding, and advancement challenges. Along the way, he has earned a reputation as an authority on integrating marketing, communications, the online world, social media and technology. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/03 at 06:30 PM
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