Higher Education

Published twice a month, FIR on Higher Education provides communications tips for individuals within higher education (academics, PR professionals, marketers and administrators). Each episode features a main interview with an academic, journalist or thought leader and then concludes with short reports related to higher education communications and technology.

Wednesday, February 25, 2015

FIR on Higher Education #29 – Author Jeremy Miller on Applying Sticky Branding Principles

Do you feel that your brand - whether personal or institutional – is sticking? Are you growing and attracting the right audiences? Is your brand differentiated in the marketplace?

Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles that will help you answer the above questions. Specifically he covers how brands can have simple clarity in messaging and foster conversations with audiences.

Last month, Jeremy had a very successful book launch, in part because of how he leveraged his Sticky Branding LinkedIn community group of 40,000 members. If you use LinkedIn community groups, or are thinking about starting a group to position your brand, then you will want to hear Jeremy’s best practice advice.

In our reports section, I share some thoughts on how academics can be strategic in creating their owned content, while correspondent Harry Hawk discusses the product Campus Packs.

About Jeremy Miller
Jeremy is a brand builder, keynote speaker, and the president of Sticky Branding — a brand building agency. After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies create incredible brands. Since 2005 he has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. Jeremy works with companies to make them stand out, challenge the giants of their industry, and grow incredible brands. He is a sought after speaker delivering highly entertaining and informative keynotes speeches on branding and business development. He is the author of the bestselling book, Sticky Branding.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/25 at 07:33 AM
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Wednesday, February 11, 2015

FIR on Higher Education #28 – How to Build Your Thought Leadership by Conducting Interviews

Many academics think their sole role from an external communications point of view is to be the interviewee. There are also incredible opportunities to build thought leadership by being the interviewer, as McGill University Professor Karl Moore can attest to.

Professor Moore’s CEO Interview Series is disseminated across various external communications channels. But more importantly, these interviews are leveraged across the institution. Professor Moore has integrated the interviews into the classroom and alumni events. The interviews help Professor Moore in his research. And then the relationships that develop lead the CEO to ask Professor Moore about recruiting students at McGill.

Have a listen to episode 28 of FIR on Higher Education to hear just how Professor Moore does this, and his tips on how you can conduct interviews that connect to personal and institutional goals.

About Karl Moore
Dr. Karl Moore joined McGill’s Faculty of Management in autumn 2000, where he teaches graduate courses in globalization and leadership.  He has taught extensively in executive education and MBA programs with leading universities including: Oxford, LBS, Cambridge, Darden, Cornell, INSEAD, Duke, the Drucker School, the Rotterdam School of Management, IIM Bangalore, Queen’s and McGill.

Since 2007, Karl has been doing a weekly videocast for the Globe and Mail, Canada’s National Newspaper, where he interviews CEOs one week and leading business professors from the top universities in the world. It can be watched at wwww.globeandmail.com In March 2011 he started a weekly blog, Rethinking Leadership, for Forbes, and in the spring 2014 he started a radio show, The CEO Series on CJAD where he interviews a CEO. He is a regular guest in the media and appears on CNN, BBC, CBC, CTV and Global Television. Karl has given over 1200 media interviews in his career. 

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/11 at 02:54 AM
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Wednesday, January 28, 2015

FIR on Higher Education #27: Professor Cynthia Bulik on How to Deliver Your Message to the Media

This link will take you to a terrific CBS media interview conducted by University of North Carolina Professor Cynthia Bulik, an expert on eating disorders. Impressively, she answers six different questions in a three-minute time period. She communicates all her key talking points and even gets her book mentioned. How does she accomplish this, and how can you do the same? On episode 27, Cynthia shares some of her best practice. Among her key points:

• “Research doesn’t do a whole lot if it just stays in the ivory tower.”

• “My goal is to take what I do and find the lowest common denominator of vocabulary so that the maximum number of people can understand it.”

• “A concise message is a clear message. You don’t want to have to go digging through to find what the kernel is. I want the kernel to be front and center.”

• “Get media training and do it often.”

• “Watch yourself. So many people will do an interview and then say ‘Oh I can’t watch or listen to that.’ But you are your best critic. Have your parents watch it, have your friends watch and have them give you honest feedback. Find someone who can tell you what you are doing wrong.”

If you want to improve in how you come across in media interviews, you won’t want to miss hearing Cynthia’s insights. Ditto if you are communicator looking to provide insights to your colleagues. 

In our reports section, I share some thoughts on academics can avoid jargon, while technology correspondent Harry Hawk previews an interview he did with Dan Zaiontz, author of #FollowTheLeader, which highlights lessons in social media success from university presidents.

About Cynthia Bulik
Cynthia M. Bulik, Ph.D., FAED, is Distinguished Professor of Eating Disorders in the Department of Psychiatry in the School of Medicine at the University of North Carolina at Chapel Hill, where she is also Professor of Nutrition in the Gillings School of Global Public Health, and founding director of the UNC Center of Excellence for Eating Disorders. She is also Co-Director of the UNC Center for Psychiatric Genomics. Dr. Bulik is also professor of Medical Epidemiology and Biostatistics at the Karolinska Institutet in Stockholm, Sweden. She is passionate about translating science for the public.

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/28 at 04:27 AM
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Thursday, January 15, 2015

FIR on Higher Education #26: Re-thinking how we Approach Media Training

Being in a foreign country and unable to speak the local language can be frustrating for many. On the other hand, knowledge of a local language usually opens up lots of new horizons and opportunities. The same is true for academics and how they communicate their expertise to public audiences. Many academics are uneasy about how to communicate to external audiences because they haven’t been trained. Once media trained or through trial and error, this mindset changes. Academics can then leverage the opportunities of speaking to the traditional press, leveraging social media and creating content on owned platforms.

Episode 26 is a bit different than our usual show format. I just launched my new Media Training for Academics online course and share some of what I’ve learned in a discussion with our technology correspondent Harry Hawk. Among the topics we discuss:

- Why external communications matters for academics and the need for media training
- The flaws with typical infrequent media training workshops
- The pros and cons of an online format for media training
- Why trainings need to be integrated, covering owned (content you own on your platform), earned (media relations) and shared (social media) media.
- Why marketers and communicators need to think about creating online courses as a means to position their organization.

Get this Podcast:

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics online course.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/15 at 03:09 AM
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Tuesday, December 30, 2014

FIR on Higher Education #25: PR Measurement Tips from Shonali Burke

You work hard to get a positive media placement or run a particular marketing / communications campaign. Then you wonder – or a colleague asks you – what is the concrete value of these efforts? On episode 25 of FIR on Higher Education, consultant and Johns Hopkins adjunct professor Shonali Burke offers her advice on how to answer this question.

Among the topics we discuss:

• How to approach PR measurement
• Evaluating which marketing / communications levers are having the most impact in getting students to apply and enroll in a program
• Resources for PR measurement
• How to teach students to be analytical PR professionals who are able to effectively measure the impact of their efforts

In our reports section, I highlight some of the things I have learned through one year of podcasting, while Harry Hawk reviews the learning management system Schoology.

About Shonali Burke
A veteran of small and large PR agencies, Shonali Burke is the President & CEO of the social PR consulting firm, Shonali Burke Consulting, Inc. She is founder and curator of the popular #measurePR Twitter chat and started Waxing UnLyrical, the popular blog community of like-minded professionals from around the globe.  She teaches at Johns Hopkins University and Rutgers University

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ forthcoming Media Training for Academics online course.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an Media Training for Academics online course.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 12/30 at 06:10 AM
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Saturday, December 13, 2014

FIR on Higher Education #24: Roland King on Op Ed Writing

Roland King, a consultant for PhairAdvantage Communications, is in the midst of analyzing every opinion editorial (op ed) written by a university president this past year. He’s analyzed over 350 op eds and gleaned some best practices and trends. (The following link details more about the university presidents op ed project). On FIR on Higher Education #24, Roland shares some of these insights. We discuss:

- what goes into a good op ed
- examples of university presidents who are skilled at writing op eds (Franklin and Marshall University President Dan Porterfield for one)
- getting op eds placed.

If you’re an academic or administrator looking to write up op eds, you’ll definitely want to tune in to this episode. Ditto if you are a communicator / PR professional supporting colleagues in the op ed writing process.

In our reports section, I discuss the Financial Times and IE Business School’s new joint venture in the custom education space, and Harry Hawk talks about the future of higher education based on insights he heard from a talk led by Prof. Cathy Davidson.

About Roland King
Roland H. King is Senior Strategic Communications Advisor at PhairAdvantage Communications.  He most recently served as Vice President for Public Affairs at the National Association of Independent Colleges and Universities (NAICU) in Washington, D.C., for 15 years, retiring in 2013. 

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 12/13 at 06:31 AM
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Wednesday, November 26, 2014

FIR on Higher Education #23: Social Media and Academic Freedom

Steve Salaita, a tenured professor, was all ready to make the leap from Virginia Tech to the University of Illinois. In fact, he had resigned from his job at Virginia Tech. But then, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets.

David Guth, a professor at the University of Kansas, posted insensitive tweets about the NRA following the Navy Yard shooting last year, which led to the institution suspending him and changing its social media policies.

Both these stories have led to significant debate about academics’ use of social media and academic freedom.

On episode 23 of FIR on Higher Education, social media attorney Scott Malouf offers his analysis and provides insights on using social media from a legal perspective. He also provides some best practice on how to go about drafting and reviewing social media policies.

In our reports section, we cover the film Ivory Tower an article that appeared on Marketing Profs about how internal online training can help organizations and different learning technologies.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Scott Malouf
Scott is a social media attorney. He helps litigators turn social media into court-ready evidence, reduce the cost of social media discovery, find evidence in unexpected places and identify new claims and strategies arising from social media. He also assists corporate and business attorneys in creating corporate social media programs that achieve business, compliance and legal objectives. More information at www.scottmalouf.com

Get this Podcast:

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/26 at 08:51 AM
Show NotesHigher Education • (0) CommentsPermalink

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