Higher Education

How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for communicators and marketers within the world of higher education? How will MOOCs and new technology impact the industry? These are among the questions that we will delve into in my new podcast: "FIR on Higher Education with Kevin Anselmo." Each episode will consist of an interview with a professor, communicator, researcher, administrator or a journalist, among others. I will also look to receive reports from guest contributors (if you are interested, please let me know).

Tuesday, July 29, 2014

FIR on Higher Education #14: Best Practice Media Training Tips from Des Dearlove

What does it take to be a top management thinker? Among the criteria is the ability to be an excellent communicator, says media trainer, former journalist and Thinkers 50 co-founder Des Dearlove on FIR on Higher Education #14.

In this episode, Dearlove provides insights on the following:
- Why media training is important for academics
- How to conduct a media training session internally
- Tips professors can do to sharpen their message
- How professors and PR professionals can contribute to Thinkers 50 (global ranking of management thinkers)

In our reports section, I share some opinions on how to generate press in a media market like Brazil. I also integrate a sound byte from Mariela Castro, founder of Communications Advisors in Sao Paulo, on how PR professionals can pitch research from their institutions so it resonates with Brazilian editors and reporters. Contributor Harry Hawk shares about using Vine in the classroom.

About Des Dearlove

Des Dearlove is one of Europe’s leading business commentators and an expert on leadership communication. A former columnist to The (London) Times, his work has appeared in newspapers and magazines worldwide, including the Financial Times, the Industry Standard, Business 2.0, and Handelsblatt. His books are available in more than 20 languages.

With Stuart Crainer, Des founded Suntop Media and the consulting firm CrainerDearlove. Des and Stuart are the creators of the Thinkers 50, the first global ranking of business gurus, and the editors of the bestselling Financial Times Handbook of Management. Des is a Visiting Professor at IE Business School, in Madrid, a former contributing editor to the US based magazine Strategy+Business, and an Associate Fellow at the Saïd Business School at Oxford University.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 07/29 at 09:15 AM
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Wednesday, June 25, 2014

FIR on Higher Education #13: An Interview with Fortune Managing Editor Andy Serwer

Have an interesting pitch that might resonate with a reputable publication like Fortune Magazine / fortune.com? In episode 13 of FIR on Higher Education, Fortune managing editor Andy Serwer talks about how to approach this.

Andy also discusses the state of business journalism in 2014, how Fortune is innovating and its split from Time Inc.

Among his advice to commentators and professors on conducting interviews: “Have a focused idea. Have a real voice and have something that is differentiated. People’s attention spans are shorter and shorter and so you have to keep things succinct. There is a rythmn to having a conversation or interview.”

To PR professionals, he advises: “Do your homework. People write me and say ‘Dear Andrew’. That is my name but no one calls me that. When someone sends me that, it shows they don’t know me.”

After the interview, I provide a short report on Serwer’s actual talk to students at UNC School’s of Journalism, while technology correspondent Harry Hawk discusses how Facebook advertising can be leveraged by higher education communicators during crisis situations.

About Andy Serwer

Andy Serwer, the managing editor of Fortune, was named one of the 100 most influential business journalists of 2007 by NewsBios.com. Serwer is based out of Time Warner’s New York City office.  He has been managing editor at Fortune since November, 2006.

Shortly after graduating from Bowdoin College in 1981, Serwer joined the magazine as a reporter in 1984 and was later promoted to associate editor. Between 1995 through 1998, Serwer held the position of senior writer for the magazine. During his tenure at the magazine, he wrote a number of cover stories including ones on Bill Gates, Larry Ellison, John Chambers, Cisco Systems, among many others.

Before becoming managing editor of Fortune, Serwer was a regular contributor on CNN’s “American Morning”, and was a co-host of CNN’s “In The Money”. He has also appeared on ABC’s Good Morning America as well as a number of other national television shows including “The Today Show” and “The Tony Danza Show”. He has also written for Time, Sports Illustrated and SLAM Magazine.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/25 at 02:24 PM
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Friday, June 13, 2014

FIR on Higher Education #12: Michael Schoenfeld on Crisis Communications

How prepared are you to deal with a crisis scenario from a communications perspective? If you are uncertain in your response to this question or just want to hear some best practice, then you will want to give this episode a listen.

Michael Schoenfeld, Vice President of Public Affairs and Government Relations at Duke University, shares his thoughts and experiences on dealing with crisis communications situations at a university level. He reflects on the learnings from the Duke lacrosse scandal, the importance of balancing transparency with privacy and how to best handle crises that involve school violence.

In our reports section, I outline some resources to prepare for crisis communications, while technology correspondent Harry Hawk reflects on his learnings from integrating Vine into his classroom.

About Michael Schoenfeld

Michael J. Schoenfeld is Vice President for Public Affairs and Government Relations at Duke University. He oversees communications and advocacy for the university and medical center, the university’s Washington, DC, center, and serves as Duke’s chief spokesperson. He is also an adjunct lecturer in the Sanford School of Public Policy, where he teaches a course on media and politics.

As the chief external affairs strategist, he directs the Duke’s efforts to connect with local, regional, national and global audiences, represents the university before a wide range of constituencies, and oversees crisis and issues management. Schoenfeld is also co-founder and chairman of Futurity (http://www.futurity.org), a multimedia consortium of more than 60 leading research universities from the U.S., Canada, the U.K. and Australia.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/13 at 07:14 AM
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Friday, May 30, 2014

FIR on Higher Education #11: Professor Vincent Mangematin on MOOCs’ Disruption

MOOCs are hotly debated and many questions linger. There is no doubt that they are causing disruption. Vincent Mangematin, a professor at France’s Grenoble Ecole de Management, wrote in the Financial Times that MOOCs will leave behind a trail of failed global business schools.

Given this disruption, how should academics innovate in the way they go about presenting knowledge and fostering learning? How can marketers use MOOCs as an opportunity to position programs and their school’s brand? These are among the questions that I ask Vincent on FIR on Higher Education episode 11.

If you are a professor, have you changed the way you teach given new technologies? And if you are a marketer or communicator, have you been involved in a MOOC project to help in a branding effort? We would love to hear your experiences. Feel free to share in the FIR Google+ community.

In our reports segment, I discuss how Wabash College used social media to raise over $465,000 in one day, while technology correspondent Harry Hawk discusses hastag use in the classroom.

About Vincent Mangematin

Vincent Mangematin is associate dean of research and senior professor of management and technology at the Grenoble Ecole de Management in France. Vincent’s research interest focuses on innovation processes in technological competition situations. He has successively worked on technology transfer, especially individuals’ movement between organizations and technology platforms, on creation and growth of high-tech startups, on clusters’ influence and on the emergence of new business models.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 05/30 at 06:17 AM
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Thursday, May 15, 2014

FIR on Higher Education #10: Jeremy Jurgens on the World Economic Forum’s new Forum Academy

You probably associate the World Economic Forum (WEF) with top business and government leaders congregating in Davos, Switzerland to address some of the pressing issues facing the world. You may also be aware of the WEF’s thought leadership and research. Now, the Forum is expanding into a new area: executive education.

The new Forum Academy is launching its inaugural course on Global Information Technology this June and then several other additional offerings throughout the year. Jeremy Jurgens, Managing Director at the WEF and the person leading the Forum Academy project, discusses this initiative and offers analysis about online learning in episode 10 of FIR on Higher Education.

In our reports section, I share additional thoughts about the challenges and opportunities facing traditional executive education providers and online disruptors, while technology correspondent Harry Hawk talks about integrating Vine in the classroom.

About Jeremy Jurgens

Jeremy Jurgens is Managing Director and Chief Information and Interaction Officer at the World Economic Forum. He is leading the Forum Academy initiative. Jeremy graduated with a master’s degree in education from Harvard University and has held various senior level roles at the WEF since 1999.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Wednesday, April 30, 2014

FIR on Higher Education #9: Interview with Gini Dietrich on Building Community

FIR On Higher Education

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, has just made FIR history! Gini has appeared as a guest on two different shows within the FIR podcast network in one month, providing great insights to two separate audiences.

Earlier this month, Martin Waxman and Joe Thornley interviewed Gini about her new book Spin Sucks on the Inside PR podcast (a show which Gini co-hosts). In the most recent episode of For Immediate Release on Higher Education, Gini shares tips and tactics for individuals within academia. She outlines:

- How professors can mobilize ambassadors to help promote their new books and how marketers / communicators can support the process.
- How to build community on blogs (whether as an individual academic or a marketer / communicator representing a school brand).
- How to deal - and prevent - crisis communications scenarios (such as the case of a University of Wisconsin professor whose political opinions in an assignment email to students spiraled into a controversy).
- And more!

In our reports section, I talk about visual communications within higher education, while technology correspondent Harry Hawk analyzes how YouTube is impacting youth culture and how that might influence college life.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, co-author of Marketing In the Round, and author of the new book Spin Sucks. Gini is a speaker, co-hosts the Inside PR podcast and can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. Learn more at the Spin Sucks blog.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 04/30 at 08:33 AM
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Wednesday, April 16, 2014

FIR on Higher Education #8 - Professor Amanda Sturgill on Teaching Interactive Media

FIR On Higher Education

Odds are that if you are over the age of 30 and studied communications during your time in college / university, much of what you learned back in the day is now completely outdated. And there is probably a good chance that communications students today will say the same thing years from now.

Digital communications is changing so fast, so what is the best way to teach it to students so that they have the necessary skills to enter the workplace and then the mindset to evolve with technological advances? I asked this question to professor Amanda Sturgill, who teaches interactive communications at Elon University in North Carolina. Amanda provides best practice on building curriculum within a university environment, and also shares insights on how professionals can educate ambassadors within organizations. 

In our reports section, I provide an overview on why every communicator needs to be an educator, while technology correspondent Harry Hawk reviews the educational tool Voice Thread.

About Amanda Sturgill

Amanda Sturgill teaches classes in writing, general studies and the interactive media graduate program at Elon University. A Ph.D. graduate of Cornell University, she has professional experience in newspaper journalism and marketing communications. Her research focuses on the intersection of education and community-based work, the relationship of religiou and media and on new technologies and the news. You can follow her on Twitter @DrSturg.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 04/16 at 01:10 PM
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