Thought Leadership

Thought Leadership is more important than ever with the customer taking charge of the sales process. Thought Leadership attracts customers and opens the door to many opportunities. In each podcast, co-hosts Mitchell Levy and Michael Procopio will interview a thought leader or someone involved in thought leadership to tease out how to become an effective thought leader and best practices.

Tuesday, April 08, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 17: Apr 8, 2014

Thought Leadership with Mitchell and MichaelIn this episode, Mitchell and Michael hang out with two thought leaders – Bonnie Harvey and Michael Houlihan, the couple behind the success of Barefoot Wine brand. Michael and Bonnie share their journey from being struggling entrepreneurs in the ‘80s to consulting for Fortune 500s and start-ups, and giving inspiration to thousands of university students. Their story is replete with valuable lessons that they dutifully documented in a book entitled: “The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand” (http://www.amazon.com/The-Barefoot-Spirit-Hardship-Americas/dp/0988224542). In talking about their success, Michael and Bonnie highlight their partnership and how the strengths and qualities of one complement the other.

Michael Houlihan and Bonnie HarveyMore about Michael and Bonnie at http://www.barefootwinefounders.com/


Some tweetable moments from the show:

  • A #thoughtleader steps out and does the extraordinary by creating a different way to do something. #TLL @TheBrandAuth
  • Create advocates by giving them a social reason, not a mercantile reason, to buy your products. #TLL @TheBrandAuth
  • Today, buyers are not just looking at the benefits of the product, but on how the company does their business. #TLL @TheBrandAuth

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/08 at 06:15 PM
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Monday, March 31, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 16: Mar 31, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

In this episode, Mitchell and Michael speak with thought leader Matt Heinz (@HeinzMarketing) about some of the secrets to a successful social selling career. Matt, who belongs to the elite Forbes’ list of top 30 social selling influencers, describes himself as someone who has been doing B2B sales and marketing most of his life and who understands the language of sales.

More about Matt on LinkedIn

Matt HeinzSome Tweetable Moments from the show:

  • Sustain attention by re-purposing content, curating content and making yourself open and accessible
  • It takes years of hard work to provide value to grow your followers organically
  • Engage on LinkedIn and Facebook, when you provide your followers attention, you will turn your future advocates into advocates

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/31 at 06:14 PM
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Wednesday, March 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 15: Mar 26, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

As a recognized expert in social media marketing and sales, Willis shares valuable insights on how thought leadership can be advanced by being a content curator, by opening opportunities for engagement, and by giving attention to tale marketing and gamification.

Willis TurnerThe top 3 things social and marketing organizations should look into and advance to become relevant are: (1) Gamification, because if you’re not paying attention to gamification, you’re behind the times. Gamification means you apply the principles of gaming to business problems; (2) Developing personal brand. If you don’t update your Linkedin profile, or have presence on Facebook, Twitter or other social media channels, you’re irrelevant in the marketplace. Your brand has to have integrity and credibility. Remember that most buyers today are doing research on the seller even before they talk to the seller; and (3) Make a contribution, do something to give back. Because at the end of life, it’s not about the pay check, it’s about making a difference.

More about Willis on LinkedIn

Some Tweetable Moments from the show:

  • Personal branding has become critical
  • Everyone should give back to their profession
  • Every CEO should have someone looking into gamification

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/26 at 01:54 PM
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Monday, March 17, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 14: Mar 17, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #TLL) we interview Vanessa DiMauro (@vdimauro).

Vanessa talks about thought leadership, community and social business.

Vanessa has had a diverse career, including a stint as executive director at ComputerWorld, director of online community for Cambridge Technology Partners, and vice president for strategy and research with CRX Systems. She has also been heavilyi involved with the Society for New Communication Research. More about Vanessa on LinkedIn and LeaderNetworks.com

Vanessa DiMauro

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or Google+: Michael J Procopio

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/17 at 06:11 PM
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Tuesday, March 04, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 12: Mar 1, 2014

Thought Leadership with Mitchell and Michael
In this episode of Thought Leadership with Mitchell and Michael (hashtag #TLL) we interview Mike Bosworth the father of solution selling.

Mike talks about thought leadership, story telling, connected listening, being vulnerable…essentially social selling.

More about Mike on LinkedIn


Mike Bosworth

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/04 at 10:59 AM
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Wednesday, February 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 11: Feb 22, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Dave Gardner of Gardner and Associates Consulting

Dave talks about the thought leadership journey.

More about Dave on LinkedIn

Dave Gardner thought leaderSome Tweetable Moments from the show:

  • A great technique of a thought leader is to point out not just the good things but–when companies are going off course–the bad things as well. @THINKAha
  • You have to do things that are appropriate and budget-conscious, yet really add value to your organization. @Gardner_Dave
  • Being a thought leader, there’s no such thing as a one-size fits all.  We should do whatever we could to add value. #TLL @Gardner_Dave

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 02/26 at 11:53 PM
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Monday, February 17, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 10: Feb 16, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Mike Agron, CEO of WebAttract on how webinars help thought leadership.

Mike talks about how webinars can help thought leaders and some best practices on webinar planning.

More about Mike on LinkedIn

Mike Agron, thought leaderSome Tweetable Moments from the show:

  • Two factors for a great Webinar: a demonstrable business outcome and a passionate thought leader. @WebinarReady
  • The invitation becomes the framework on which we create the flow of the Webinar. @WebinarReady
  • The market is the ultimate arbiter. @WebinarReady

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 02/17 at 04:24 PM
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