Thought Leadership

Thought Leadership is more important than ever with the customer taking charge of the sales process. Thought Leadership attracts customers and opens the door to many opportunities. In each podcast, co-hosts Mitchell Levy and Michael Procopio will interview a thought leader or someone involved in thought leadership to tease out how to become an effective thought leader and best practices.

Sunday, July 20, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 31: July 20, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael share insights with #ThoughtLeader Glenn Gow who imparts valuable lessons and learnings from being the CEO of Crimson Marketing for over two decades now. Glenn thinks a #ThoughtLeader is someone who thinks it is possible to do things that people are not doing today, someone who doesn’t focus on the difficulties between where he is today and where he wants to be and gets people excited about what is possible.

Glenn GowGlenn puts great weight on the role of CMOs in promoting #ThoughtLeadership within any organization. He believes that CMOs should strive to take the “CEO perspective” in terms of taking a wider view and making use of big data across the organization and communicating more effectively to marketing down to the rest of the team. The beauty of this is that CMOs now have the capability they never had before to gain a much bigger seat at executive committee meetings through the availability of data and systems. Glenn points out that data has enough value in it today that organizations need to have systems to make sense of it, whether predictive analytics or website analytics. And the good thing is all of these are available to the CMO, although they first need to have skill shift. Organizations should also consider having a larger data-focused marketing team than a creative-focused marketing team. He stresses the need to raise data to a level of awareness, noting that that all questions can be answered if you bring data together in one place. 

The interview also discusses why there is a need for CMOs to think about post-funnel and why there should be an introduction, instead of a handout, of marketing to sales given that marketing needs to stay connected to the prospect until they complete.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Data has enough value in it today that you need systems to make sense of it. @CrimsonCEO
• CMOs need to integrate all the functionality in big data. @CrimsonCEO
• Sometimes you fail because you can’t get over to the data that is available to you. @CrimsonCEO
• Companies need to change, or disappear. @happyabout

Guest Bio:

Glenn Gow (@CrimsonCEO) is the CEO of Crimson Marketing, founded the firm in 1991. Under his leadership, Crimson became one of the fastest-growing companies in the U.S., achieving “Inc. 500″ status in the process..Crimson’s clients are the biggest and best technology companies in the world including: Apple, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, and many others
Glenn is interviewed regularly by the business press, and has spoken at Harvard Business School, the MIT/Stanford Venture Lab, the Northern California Venture Capital Association, the Silicon Valley American Marketing Association, the Silicon Valley Association for Software Engineers, and the Software Development Forum, as well as on CNET radio and webcasts.
Glenn has a BS in Quantitative Management from the University of Florida and an MBA from Harvard Business School.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/20 at 11:38 AM
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Friday, July 11, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 30: July 11, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael hang out with #ThoughtLeader Kai Roer. Kai is an expert in security within organizations as well as user awareness. He defines a #ThoughtLeader as someone with thoughts or ideas that people choose to follow. The mindset of a #ThoughtLeader is to be creative, going outside of the box. The discussion focuses on security culture and gives a deep analysis on how it impacts the world today. In explaining what security culture is about, Kai first points out that culture in general is a constant feedback loop: on one hand, different groups of individuals have different cultures and they impact each other; on the other hand, the culture of the group impacts the personality of the individual. Relating this to security culture, Kai says the ideas or behavior in a particular group impacts their security – either positively or negatively. Security or the feeling of being safe is mainly cultural because it is a learned behavior. You feel safe when the behavior of people around you is familiar, familiarity is a safety mechanism, and when there is no threatening environment.

Kai RoerKai gives emphasis on the need for corporations to put security culture in place, meaning there should be an interplay of PTP or Policies, Technology and People. While these 3 elements are present in the Internet and technology today, the challenge is how to make them support each other. These are interconnected, and everything goes back to culture. There can be no culture without policies just as there can be no policies without people. And technology are the tools that tie them together. Michael surmises that changing a culture, specifically for very large corporation, can be an incredibly difficult thing to do. To this, Kai answers that, yes, it can be very difficult but it is not impossible. He cites a study made in the ‘60s at Standford University which proved that you can change the culture within a group if guided by policies and supported by tools.

In a light moment during the interview, Kai shows his favorite thinking “toy” which is a colorful filler box for toddlers. He makes a great analogy of the toy with mental models which is one way to interpret information. Kai also cites how Mitchell is doing a fantastic job by sharing and promoting #ThoughtLeadership which then supports intrinsic motivation. Before the end of the interview, Kai gives a final Aha: To change cultures, change environments. When you are out of your normal environment, you forget all the normal things that you do. So changing cultures take people out of the normal and challenges them so that it changes them, too.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Security culture is so relevant to everyday culture both on the consumer & particularly on the B2B side. @happyabout
• Telling me what I could do, rather than what I should do, gives me inner motivation. That’s stronger than anything else you can do to me. @kairoer
• Social media has transformed the world, the lives of people & organizations in just a decade. @kairoer
• To change cultures, change environments. @kairoer


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/11 at 09:26 AM
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Thursday, June 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 27: June 19, 2014

Thought Leadership with Mitchell and Michael


In this episode, Michael and Mitchell share insights with #ThoughtLeader Kim Chandler McDonald (@KimmiCFlatWorld). Kim is known as an innovation advocate, adviser, and strategist who recently won recognition for her book, “Innovation: How Innovators Think, Act, and Change Our World” (http://www.amazon.com/Kim-Chandler-McDonald/e/B00BOGRVWO). She defines a #ThoughtLeader as someone who is as engaging as they are engaged on issues, which could be a service, product, or idea. Kim believes that #ThoughtLeaders are and should be pleasant people, quoting the old adage: “You catch more flies with honey than with vinegar.”

Kim  Chandler McDonaldIn the interview, Kim discusses flat world navigation and why is it important in today’s global digital economy. In being the world’s first branded flat world navigator, she said she drew inspiration from Pulitzer-winning journalist Thomas Friedman, who wrote the book, “The World Is Flat.” In today’s world, traditional boundaries no longer matter, and globalization has leveled the playing field in business. The role of flat world navigators is to build bridges for businesses and be connectors and collaborators who use both traditional and innovative tools and technologies. Kim further explains that the effect of changing perspectives in terms of your professional and personal footprints in the global digital economy is that it brings about societal change. The younger generation is less likely to be going to war with someone who is their Facebook friend from across the world.

As the world’s first branded flat world navigator, Kim shares her secret on how she was able to establish relationships with more than a hundred hardcore innovators from around the world to make her book. Did she use a complex research methodology? Kim says the key to her achievement was that she was gracious in asking people to become involved in her project. She asked her interviewees nicely – and used her flat world navigation skills to make and maintain relationships.

Kim also shares why she believes it is no longer appropriate to call it I.T., or Information Technology; rather, it should called U.T., or User Technology. And the R.O.I should not just be considered a Return on Investment, but a Return on Involvement.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Doing business in the global digital economy is less about sales execs and more about making and maintaining dynamic relationships. @KimmiCFlatWorld
• Business is changing, and you have to morph and learn to change yourself, the process, and the environment around you. @happyabout
• The key aspect to being a flat world navigator is being involved. You have to be authentically engaged with people. @KimmiCFlatWorld
• Flat world navigation can change the balance of corporate power. @ KimmiCFlatWorld

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/19 at 05:53 PM
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Wednesday, June 11, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 26: June 11, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael mark their sixth month on air by featuring one of the show’s most popular guests so far, #ThoughtLeader Jeffrey Hayzlett. Joking about being upset that he is the 26th, rather than the first, #ThoughtLeader to be interviewed on the show, Jeffrey takes comfort knowing that he is in fact Thought Leader Life’s half-year inaugural guest, as pointed out by Mitchell.

Many years ago, Jeffrey introduced the word “activate” to Mitchell who later on made it a ‘buzz’ word in #ThoughtLeadership. In the interview, Jeffrey discusses what activate means and why he thinks an expert or an author should be activated to really be a #ThoughtLeader. It’s not enough that you publish a book or get your thoughts out there; people should buy it, talk about it and move or take action because of it. Quoting his own public relations firm’s adage: “If you’re going to roll with the big dogs, you got to learn to pee in the tall grass” (http://www.tallgrasspr.com), Jeffrey says the key is to activate a thought-provoking conversation among individuals and communities with your content.

Jeffrey HayzlettJeffrey also shares his secret in building a good fan base and developing advocates: he treats people the way he likes to be treated. This means he follows back people who follow him and personally responds to people who take the time to send him a message, negative or positive. A word of caution, though – when you ask something from Jeffrey, make it direct to the point. Jeffrey is a person who doesn’t like to have coffee (he really doesn’t drink coffee!) and have a little chit chat. Tell him what you want from him straight out and he would respect that directness and he would gladly extend help because, as he puts it, he has this “servant mentality” in which he would always want to help others any way he can.

Jeffrey also talks about the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel) and discussed the next step to building advocates. For Jeffrey, it’s all about adding ‘zeroes’ and understanding that ‘there’s always someone out there who’s bigger than you are’. Finally, Jeffrey shares some interesting and surprising twists behind Bloomberg’s #1 primetime reality show C-Suite with Jeffrey Hayzlett (http://www.bloomberg.com/videos/csuite). Connecting the premise of this show to #ThoughtLeadership, Jeffrey notes that what the show has proven is that transparency really works. He also talks about his newest project the C-Suite Network which he describes as “LinkedIn on steroids” where C-Suite executives can share and interact online, participate in a conference or take up a course in the c-suite academy. Jeffrey and Mitchell share insights about the recently held C-Suite Network Conference and the great speakers that were featured there. Who was Jeffrey’s favorite speaker at the conference? Mitchell was surprised about Jeffrey’s answer.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* I learn from you, you learn from me, we learn together; our boats rise! @JeffreyHayzlett
* Be direct to the point. I’ll respect that a lot more than a bluff. @JeffreyHayzlett
* Activate means not just getting a brand out of the things you say. It’s about having advocates who share your content. @happyabout
* Keep adding zeroes in terms of your advocates and followers. @JeffreyHayzlet


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/11 at 06:25 PM
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Wednesday, June 04, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 25: June 4, 2014

Thought Leadership with Mitchell and Michael

Social seller Lori Ruff (@LoriRuff) is our guest. Her fans call her “The LinkedIn Diva” even though she doesn’t work for LinkedIn®. Recognized by Forbes twice as a Top 50 Social Media Power Influencer (#9 woman) and Moody’s Top 50 Favorite People of 2012, she is one of the most-connected women on LinkedIn.

In this episode, Mitchell and Michael hang out with #ThoughtLeader Lori Ruff (@loriruff). Recognized by her super fans as the #LinkedIn Diva, Lori belongs to the elite Forbes list of top social media influencers in the world. In the interview, she reveals the secret to making it on this list and how she became a successful #ThoughtLeader in her own right. Lori believes a #ThoughtLeader provides value to the world and shares their thoughts in a way that is positive and open to discussion. That is why #ThoughtLeadership is, first and foremost, a positive connotation and something that has no space for dictatorship. For Lori, the ultimate #ThoughtLeader was Maya Angelou (who passed away on May 28, 2014) because her works made such an impact on Lori that they changed her entire perspective in life. It was Maya Angelou (http://www.mayaangelou.com) who said: “People don’t always remember what you say or even what you do, but they always remember how you made them feel.” And this is so true for Lori who, after experiencing tough challenges in life, realized that you can actually work through your emotions and show who you truly are. 

Lori RuffAs one of Mitchell’s favorite persons in the world, he describes Lori as having a warm heart that allows her to be authentic in building her connections and relationships. For Mitchell, Lori is a #ThoughtLeader who builds real relationships; as such, if you get a Lori Ruff-referral, you will immediately be trusted and respected. She explains that people come to trust her because she shares her true self and lets other people see her as a human being. People can relate to that because they are human, too.

Lori, who has been labeled by one of her 100,000 followers on Twitter and LinkedIn as more popular than @ladygaga, tells about what a typical day is like for her. She also shares her insights about Cause Marketing and why she has chosen to become a celebrity ambassador for the CureArthritis.org (http://www.curearthritis.org/). She is a super fan of http://AhaAmplifier.com and i,s excited about the THiNKaha App Book that aims to spread awareness about arthritis using Tweetable quotes.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* Be authentic. That’s the core, and if you can’t get that right, you won’t get that overwhelming success you’re looking for. @loriruff
* The more I protected the people who follow me, the more trust I could build with them. @loriruff
* A sign of success is when you’ve built your network over time, worked for their best interest, and become a good connector. @happyabout
* People don’t care what you know until they know that you care. @loriruff

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/04 at 05:14 PM
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Thursday, May 29, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 24: May 29, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael share insights with #thoughtleader Kurt Shaver (@kurtshaver or @salesfoundry). Kurt spent 20 years in the corporate sales world before finally establishing his own company, The Sale Foundry (http://www.thesalesfoundry.com), a professional consulting firm that helps social corporate clients learn social selling skills to grow their business. Since then, he has been working with organizations to help them sell the way that today’s buyer’s buy – through social.

Kurt ShaverKurt believes that to be a #thoughtleader, you need to be in the game. A #thoughtleader cannot be standing apart, high up on the ivory tower and approaching everything academically. The real #thoughtleader must be in the trenches to actually experience whatever topic it is that they are talking about. Commenting on the Thought Leadeship Funnel (http://www.thinkaha.com/thought-leadership-funnel), from a perspective of someone who has been in sales for years, Kurt considers the engagement part is the most critical because this is the part where a sales person actually moves from brand awareness to an actual dialogue with the prospect which indicates the beginning of the sales cycle. And because the engagement piece in the funnel can also be one-to-many-to-one, Kurt says it is important to always be conscious about response time and to make the response in a timely manner. The response time of course depends on the kind of research you’d want to do before actually responding so that the engagement will progress towards winning a future advocate and onward to having an advocate. Michael notes that, with social media, having a one-to-one conversation has become entirely different because now everybody gets to see what your response is to a person’s question.

In the interview, Kurt shares some of his techniques in teaching companies maximize the full potential of social media platforms like Linkedin and build the social selling skills, starting from the manager up to the sales agents. He also expounds on the four fundamental areas in social selling that companies nowadays need to learn and implement to achieve corporate success.

Kurt is also excited about his THiNKaha App Book which is due for release within the week and will be seen on http://AhaAmplifier.com and c,alls this a milestone and a big opportunity for him and his company. 

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:http://AhaAmplifier.com/.
• It’s only in the social era that an individual can actually be a worldwide publisher. @kurtshaver
• The difference with one-to-many-to-one conversation on social media is that everybody gets to read or see that conversation. @michaelprocopio
• Always be conscious about delivering good service because now, with social media, everybody’s watching. @kurtshaver


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 05/29 at 03:58 PM
Thought Leadership • (0) CommentsPermalink

Wednesday, May 21, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 23: May 21, 2014

Thought Leadership with Mitchell and Michael

Social seller Jill Rowley (@Jill_Rowley) is our guest this week.

In this episode, Mitchell and Michael hang out with an “amazing, fantastic and full of energy” #thoughtleader Jill Rowley. Jill describes herself as a social selling evangelist, a modern marketer, a workshop leader, a public speaker and a change agent. She defines a #thoughtleader as someone who is known for a specific subject matter and points out that #thoughtleadership is about building communities, engagement and conversation around a specific topic. Jill RowleyHence, it doesn’t matter if a #thoughtleader has original content or curates OPC (Other People’s Content). What is important is to leverage the best content out of a specific subject and pushing for engagement around that subject.

Mitchell notes that he collaborated with Jill during the process of designing the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel). Jill describes the funnel as an amazing model that frames the progression from marketing to sales. Mainly, it teaches the modern sales professional to veer away from the traditional concept of “Always Be Closing” (ABC) and work towards “Always Be Connecting”. The Thought Leadership Funnel also teaches the sales professional to always think that from the very start, we want a customer to become a “Positive Patty” and not a “Negative Nancy.” Reiterating her definition of the modern buyer, Jill notes that the sales professional needs to develop a one-to-one relationship with the buyer to turn her into an advocate, because nowadays, buyers only buy from people they know, like and trust.

Jill has spent over a decade helping transform the way B2B marketers market to the modern buyer. She always says she hates the traditional “ringing of the bell” whenever a new contract comes in. For her, a celebration is called for only when a customer has actually generated measurable value and positive impact working with the company or your trainers, or from having your product. In the interview, she also explains social selling and why companies should appreciate the importance of evolving along with the evolution of the buyer or customer. And in the last part of the interview, Jill shows how, in today’s business world, a person like her can actually show to the world her true self – as a mother and a wife – and that, as Mitchell notes, we are now living in a world when everybody knows and appreciates your existence outside of the workplace.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:http://AhaAmplifier.com/.

* We are no longer in the age of the seller, we are now in the age of the customer. @jill_rowley
* If you do not become customer-centric or customer-obsessed, you will be replaced, become invisible and you’ll not be able to pay your bills. @jill_rowley
* Social selling is not just about social media, it’s about being social. @happyabout
* The modern sales professional may also think like a marketer, but she needs to sell like a superhero or a superstar. @jill_rowley

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

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Posted by Michael Procopio on 05/21 at 06:30 PM
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