Thought Leadership

Thought Leadership is more important than ever with the customer taking charge of the sales process. Thought Leadership attracts customers and opens the door to many opportunities. In each podcast, co-hosts Mitchell Levy and Michael Procopio will interview a thought leader or someone involved in thought leadership to tease out how to become an effective thought leader and best practices.

Friday, September 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 40: September 19, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week is Randy Frisch. As COO, Randy Frisch (@RandyFrisch) runs around daily between strategy, operations, sales and execution of Uberflip’s awesomeness.

Randy brings an entrepreneurial and customer-focused background to Uberflip with leadership experience in both B2B & B2C operations. Randy holds an MBA from the Schulich School of Business and a Bachelor of Commerce from McGill University.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Randy FrischAny comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/19 at 04:02 PM
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Tuesday, September 09, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 39: September 9, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode we talk with Mark Babbitt (@MarkSBabbitt), CEO and Founder of YouTern and Ted Coine (@TedCoine) is co-founder of Switch and Shift.

This episode centers on the Social Age, and how it is quickly changing the way in which business is done. As recognized enablers of change in the time of social, Mark and Ted share the belief that #ThoughtLeadership is about having an original thought and gaining people’s trust. They co-authored the book, “A World Gone Social: How Companies Must Adapt to Survive” (http://www.amazon.com/World-Gone-Social-Companies-Survive/dp/081443326X) to make businesses, specifically the CEOs, become fully aware of the huge impact of social media. Mark and Ted lament the fact that less than 30 percent of world CEOs are actually on social, and so they push business leaders and all leaders to dive in, because people are there on social, and if you’re not, you can’t be a leader. One reason CEOs of many big companies refuse to engage and participate on social is because they are afraid to hear the bad stuff. Mark says it is not easy to get involved, listen, absorb, and react, especially to criticisms, but you have to be ready for that.

Mark S. BabbitMark and Ted insist that CEOs will be hard put to retain their jobs if they don’t participate on social. The Social Age is so powerful and different than anything humans have seen because it has the power to amplify attention, responsibility, and recognition, among other things.  Until leaders see the business lead on social, they are not going to leave their comfort zone. In the discussion, Mitchell and Michael also inquire about OPEN, or Ordinary People, Extraordinary Network, which is the subject of a new book by Mark and Ted. They encourage all listeners or viewers of #TLL to create or join open circles to find the right people who are capable of getting the job done.

Ted CoineTo learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Soon, CEOs, social leaders will realize that if you’re not there on social, you’re not doing your job. @TedCoine @MarkSBabbitt
• What leader can afford not to have real-time intelligence?  @TedCoine
• People’s attention goes where it’s rewarded. @MarkSBabbitt
• We’re still in the industrial age in terms of management thinking & processes. @TedCoine
• To CEOs: Hey, you gotta go there yourself! @happyabout

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/09 at 03:32 PM
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Friday, September 05, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 38: Aug 30, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael talk with #ThoughtLeader Jim Cahill. Jim (@JimCahill) is Chief Blogger of Emerson Process Experts, http://www.EmersonProcessXperts.com for Emerson’s Process business. Leads the social marketing efforts for Emerson Process Management, the largest of the Emerson business segments was our guest.

Jim CahillHonored with BtoB magazine’s 2010 social media blog award. More about Jim at http://www.linkedin.com/in/jimcahill


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/05 at 11:14 AM
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Thursday, August 28, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 37: Aug 28, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Whitney Vosburgh. As the CEO and co-founder of the company The Brand New Purpose (http://www.brandnewpurpose.com) and a degree holder of Master of Science in social change, Whitney has gained recognition in organizational transformation through culture change. For him, a #ThoughtLeader is not someone who claims to be a #ThoughtLeader, because #ThoughtLeadership is something that other people recognize for someone to have. A #ThoughtLeader is not necessarily a subject matter expert, but someone who adds value and has vision and shares these. In the conversation, Whitney talks about the importance of brand leadership and the need for a strong link, a living connection between what leaders are thinking, saying, and doing and what is put out publicly in the social sphere. He also emphasizes the importance of culture in driving the brand experience, and why most corporations are afraid of the “C” word, or the fact that culture is the foundation of corporate value.

Whitney VosburghTalking about the idea behind The Brand New Purpose, Whitney says their message is that companies can actually do well by doing good. This means companies should take an active role in inviting and collaborating with stakeholders and their brand community. Besides doing top-down, consider a bottom-up-across engagement with the community in order to create true value. Apart from sharing his advice and tips with companies who would like to transition to a change in culture, Whitney also shares his insights about the best tools to use in communicating and collaborating and what the difference is between high-tech and high-touch. 
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• A brand is not a brand in terms of what we say or do. It’s what other people say we are. @brandguru
• If you help your audience, they will stay and help you. It’s all about co-creation of value & exchange. @brandguru
• Technology certainly has its place. But the most dynamic connections are made face-to-face, preferably in the same room. @brandguru
• People follow what you do, not what you say. So walk the talk. @happyabout


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/28 at 11:55 AM
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Tuesday, August 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 36: August 26, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael talk with #ThoughtLeader Tatyana Kanzaveli (http://www.linkedin.com/in/tkanzaveli). As organizer of TEDx in the Bay Area and mentor to business startups, Tatyana shares her thoughts about what makes a good event, about the importance of social connections, and the use of analytics to everyday communication. Tatyana thinks #ThoughtLeadership is not single-dimensional, and likens it to a recipe with ingredients like expertise and innovation that are mixed together and sprinkled with communication. #ThoughtLeaders are not necessarily subject matter experts, but they have original ideas and are not afraid to speak their minds.

Tatyana KanzaveliIn the conversation, Tatyana shares some best practices in organizing events like TEDx. She reveals why she decided to make her TEDx shows even shorter than the usual 18 minutes, noting that limiting the talk to 12 minutes allows speakers to just nail it and pushes them to focus on the idea. The best way to organize successful events is to really care for the people who are coming to watch it and make sure you deliver the best experience for them before, during, and after the event. Tatyana says she always tries to find ways to connect people attending the event by setting up LinkedIn groups, sharing as many Twitter handles of all attendees, and using all communication channels to make introductions. She also emphasizes the importance of being connected, not for the sake of collecting followers, but because you want to learn more about people you admire. Communicating on social media is not about numbers, it’s about real people and interacting with those whom you share similarities.

Tatyana also answers questions about the tools she uses for social media monitoring, her tips about good mentorship, and why “TLC” is important. She shares how, after 20 years in the industry, she remains passionate about doing the things she cares about.   

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Recipe for #ThoughtLeadership: Expertise + Innovation, sprinkled with Communication. @glfceo
• Connecting on social media is not about numbers, it’s about real people. @glfceo
• As a mentor, give “TLC,” or tender loving care, to everything you do in the time that’s necessary in order to deliver value. @happyabout
• In the race to become popular, you sometimes forget what you really care about. @glfceo

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/26 at 06:21 PM
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Thursday, August 14, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 35: August 14, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael hang out with #ThoughtLeader Janet Fouts. Author of four books and a recognized expert in social media engagement, Janet talks about the rights tools and attitude for a successful engagement on social media platforms and shares interesting insights about mindful social business, thoughtful conversations and more. She is excited to be on #TLL because she considers it a channel for real conversations. The show is not an interview with a script but is something that has real one-on-one conversations which Janet says is important if you want to achieve your goals in using social media.

Janet FoutsJanet defines a #ThoughtLeader as someone who people actually listen to and someone who cares about the people who follow them and engages with them. The #ThoughtLeadershipFunnel (http://www.thoughtleaderlife.com/thoughtleadershipfunnel) is a useful concept that should be followed by people who want to understand #ThoughtLeadership and become a #ThoughtLeader. Janet says companies should understand that social media engagement is not something you can buy in a box, unpack it and then automate your way out of it. People who engage on social media must do so in a thoughtful way and engage back, rather than just spew out sales talk. Automation can be acceptable if it is thoughtful automation. For busy CEOs, Mitchell suggests the AhaAmplifier (http://app.thinkaha.com) as a great tool for easy, two-minute engagement. Creating relationships and nurturing them is possible on social media, and businesses should be able to understand this. Janet considers social selling a really important skill that a sales person should have, including knowing how to find out about people. It’s true that social actually makes life so much easier and that starting mindful conversations on social can be beneficial for everybody.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Social media engagement is not something you can buy in a box, unpack it & then automate your way out of it. @jfouts
• Social media is all about building affinity. @jfouts
• Being generous is one of the qualities of a #ThoughtLeader. @happyabout
• People want to hit the easy button, so make it easy for them & give the best info upfront. @jfouts


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/14 at 10:04 AM
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Friday, August 08, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 34: August 8, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael hang out with #ThoughtLeader Stuart Tracte (@stwo). Stuart hosts the digipolitichat show Beer Diplomacy and is constantly involved in forward-thinking, cutting-edge social media stories. He’s with the group that takes care of digital strategy and communication for Social@ogilvy, an award-winning company specializing in social business solutions.

Stuart TracteFor Stuart, a #ThoughtLeader is not necessarily somebody who has advanced thoughts but somebody who makes people think of things other than what is considered the norm. To push #ThoughtLeadership within brands, companies, especially the large ones, must look at different platforms and use different styles to get the message out to their target audience. Oftentimes, #ThoughtLeadership is not necessarily about your product but about building trust with your customer. People don’t like it if you’re always selling. Instead, use a personal brand to test the ground. Be active on social, use different platforms like Facebook, Twitter, Instagram. Inspire people to think. To emphasize this point, Mitchell places the question: When was the last time you posted something on Facebook that had 100 responses? 

In the interview, Stuart talks about how communication channels has evolved in which, for example, you can simply put a # somewhere and consumers will know and understand what that means. People understand that there is depth in dynamic communication channels which create unique experiences for the customer that standard advertising cannot do. Different communities online are now starting to specialize, hence there is also a need to tailor the message and use a platform that really matches their need. People get it. But it is also important to develop relevant content on the right platform and offer new ways to communicate. Stuart also gives his commentary about truth in advertising, pointing out the practice of some publishers to ‘seed in’ branded content. He notes that the lines have become really blurry between advertising and editorial. He argues that there must be some form of regulation when it comes to publishing news feeds that are actually pushing a certain brand. Journalists should not be made to write an ad copy.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• The best way to educate yourself about something new is to get in there & get your hands dirty. @stwo
• Today, the lines have become very blurry between what is advertising and what is editorial content. @stwo
• Social media is not intended to be a shotgun blast. @michaelprocopio
• Guess what? Even as marketers, we are also consumers. @stwo

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/08 at 08:03 PM
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