Inside PR

Wednesday, August 27, 2014

FIR Presents Inside PR #382: Considering native advertising

FIR Presents Inside PRThis has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native advertising and the questions that have been raised about it. Is native advertising simply “disguising your ads to make them look like new stories?” Is it something insidious? Is it something with a short lifespan or a permanent fixture of the new media economy? How do we do it in a way that preserves the integrity of the news organization and the trust that we can place in it?

Yes, this week we’re all about native advertising on Inside PR. We hope that you’ll listen to and enjoy this full episode discussion.

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FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 08/27 at 07:24 AM
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Thursday, August 07, 2014

FIR Presents Inside PR #381: Penalties for bad reviews and questions about online privacy

FIR Presents Inside PRMartin here.

This week, the gang’s together again…and we start by talking about a business that charges customers a penalty for negative online reviews.

Whaa?

In case you missed it, a hotel in upstate New York said it would levy a fine of $500 for bad reviews written by guests.

The company has since recanted the story claiming it was a joke that harkened back to a long-past wedding and they never removed the policy. Gini likens this to businesses that pay for positive reviews and says you can’t dictate what people say about you online good or bad. You just have to provide the best experience and customer service you can, listen and address issues. Here’s a link to the story for details.

We switch gears and discuss a study on online privacy by Craig Newmark and others that offers some insightful results. One of the main findings is that two-thirds of us either skim or don’t bother to read the terms of service. Which means we don’t know what we’re agreeing to or what rights we’re signing away.

Gini, Joe and I did a straw poll and it turns out the three of us all fall in that 66 per cent majority.

That’s not a good thing…

Joe links this to news that when Google receives a request under Europe’s right to be forgotten legislation, it has been informing webmasters about it before it takes down the links-in-question.

According to the WSJ, Google claims that alerting publishers to impending removals is the only way they can respond with their side of the story.

Joe’s concern is that we’re giving a private company the ability to make decisions about our privacy and rights based on its commercial self-interests.

I think the situation is similar to one we’ve always had with media: they have their own agendas, yet we trust them to filter stories and news.

It’s certainly a complex issue.

What do you think? About penalizing or paying for reviews? About reading terms of service, about the right to be forgotten…

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 08/07 at 08:43 AM
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Wednesday, July 30, 2014

FIR Presents Inside PR #380: Digital Reach with Cision

FIR Presents Inside PRThis week we have a special guest in Heidi Sullivan, the senior vice president of digital content at Cision. She is here to talk to us about Digital Reach, a new offering from the PR media database company.

You know how you go to research a competitor, a blogger, or a journalist and you check out their numbers? You check them out on Compete and on OpenSiteExplorer and in a media database such as Cision to figure out what kind of authority they have and where your influencers might lie.

The problem, of course, is sites such as Compete are not completely correct. I checked out Spin Sucks there, just to see how accurate it is and it’s off by more than 20 percent.

Enter Digital Reach.

It takes a site’s unique visitors and combines it with the social shares it typically receives. This gives you a UVPM, or unique visitors per month, which is more accurate than anything else out there.

Listen to her describe what communicators can get from Digital Reach, what she did as her first job in the business (which makes me laugh because many of us have been there), and how you can get started.

I’m off to test it for some of our clients now.

Enjoy the listen!

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/30 at 04:20 PM
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Monday, July 28, 2014

FIR Presents Inside PR #379: An Anonymous Marriage Proposal?

FIR Presents Inside PRThis week, Martin Waxman, Gini Dietrich and Joe Thornley are back together for the first time in several weeks to record the Inside PR podcast.

Martin talks about his experience at SxSW V2V. Martin says, it has much of the vibe of the early SXSW, with lots of opportunities to network and a program packed with strong content. One of those that left the strongest impression on him was John Maeda’s keynote “From design to DE$IGN.” Maeda talked about the central role of design and how it can be used to “make sense of chaos.” Martin was struck by his observation that a good design “is both familiar and new.” Maeda also emphasized the importance of baking in design from the outset of every project, not viewing it as an after-the-fact tack on.

And of course, Martin also delivered a presentation, “Supercharged Storytelling for Startups,” in which he talked about how anyone can use storytelling to break through the noise and clutter.

We also turn our attention to the recent move by Google+ to remove restrictions on user identities.

Finally, we extend our discussion of online identity as Martin points us to an article he read that warned us against a misplaced faith in incognito mode in our browsers to protect our privacy.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/28 at 08:55 AM
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Monday, July 21, 2014

FIR Presents Inside PR #378: The news you may never see

FIR Presents Inside PRIt’s just Gini Dietrich and me on this week’s inside PR. Martin Waxman is in Las Vegas for SXSW V2V. He’ll be back next week.

We talk about Facebook’s communications response to the controversy around their mood altering experiment. Gini gives them marks for being consistent in their position. I question whether you can ever win if your position is bad.

Facebook’s manipulation of our newsfeed leads to our second topic. Are we getting a complete picture of the world around us if we rely on our social networks to bring news to us? Tom Krazit wrote a must-read post about this on the GigaOm blog. And Gini and I use it as a point of departure for our conversation.

Finally, we talk about the information we don’t want to receive – SPAM. Canada is several weeks into the implementation of CASL – the Canadian Anti-Spam Law. And we talk about its impact on companies trying to reach out to potential new customers.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/21 at 01:32 PM
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Monday, July 14, 2014

FIR Presents Inside PR #377: Big clients squeeze marketing companies and Facebook’s hold on youth

FIR Presents Inside PROn Inside PR this week, Gini Dietrich, Martin Waxman and I talk about two very different topics: the squeeze large clients are putting on their marketing partners and Facebook’s hold on young users.

The Big Squeeze

Gini kicks off the discussion about the growing number of large companies that are taking longer to pay their marketing partners. In the case of some companies, such as P&G and Mars, advertising agencies, marketing and PR partners will find themselves waiting up to 120 days – four months – for payment. And that can be crippling to a creative business. Gini has some thoughts about how PR agencies can avoid being caught in the slow payment trap. In the short term, it may come down to this: If you don’t want to play the big client game, extending your credit to people whose credit rating is is probably much better than yours, you may just have to say no. And if they won’t attempt to find a workable middle ground, you may just end up saying no to working for them.

Martin believes that this would be bad for creative agencies and for marketing itself. It used to be that creatives would be constantly breaking off of the larger agencies they worked for in order to form new ventures. And with a fresh creative perspective, many of them would land a large account that would enable them to build an agency in their own vision. Heck, that’s how Terry Fallis and I started Thornley Fallis. A couple of guys with a fresh perspective on the business working on folding banquet tables in borrowed space. But we landed B.C.E. (Bell Canada Enterprises), then GlaxoSmithKline, and then Molson. And from there, the business took off.

Is that still possible in this current environment? Martin asks, “How can you compete to win clients like this if the financial terms would put you out of business before you have a chance to grow?” Yes it is possible, but ever more difficult. In order to succeed, small agencies need to keep a focus on what has always been the most important factor. Creativity. If we can do something that’s truly remarkable and memorable, we still can thrive.

Facebook’s Hold on Youth

Recently, some have suggested that Facebook is past its prime with teens. A study from Forrester Research indicates that Facebook still remains young people’s favorite social network. Martin agrees that Facebook may still be used by teens. But he suggests that we look at an intangible factor that may point to the future. Do teens still consider it cool? Or are they there because they have to be because their friends are there? If that’s the case, Gini suggests that teens will not remain reliant on Facebook. Older people who have left school, moved away from their hometown, and are in mid-career, rely on Facebook to keep them connected with the people that they knew at an earlier time. Teens, however, are surrounded by their social network. They don’t need Facebook to stay in touch with friends. They know who their friends are and they can easily use different media, including texting, to stay in touch with their friends.

I think there’s a different between these two questions, “Do people use it?” and “Do people feel cool when they use it?” The first question finds its answer in past behaviour. The second question points the way to future behaviour. And if that’s the case, don’t count on Facebook keeping its stranglehold on youth. For now, young users are still on Facebook. But where will they be next year?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/14 at 02:18 PM
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Saturday, July 12, 2014

FIR Presents Inside PR Special Edition: SXSW V2V with Christine Auten

FIR Presents Inside PRMartin here.

And today we have a special episode where I talk to Christine Auten, producer of SxSW V2V, the younger, brasher sister festival of SxSWi. I say that because V2V is held amid the glitz and glamor of Las Vegas and focuses on startups and entrepreneurs.

One of the key differences between this year and last is that each day starts and ends with everyone together.

Mornings are for keynotes. On Monday, Ari Horie, the dynamic founder and CEO of Women’s Startup Lab talks about opportunities for women entrepreneurs. On Tuesday, John Maeda speaks about creativity and bringing Design to De$ign. Wednesday has Brian Solis interviewing Shinola president Jacques Panis on the ‘Built in Detroit’ movement and how that applies to startups.

After that come a series of breakouts, panels, inspiring 20/20 vision talks, workshops and mentor sessions. And then back for the final session of the day followed by the social program. This year, there’s going to be a film screening, music performance and for the final party, a bowling tournament – bring your socks.

The content focuses on the intersection of startups and showbiz – and there’s a special room for convergence sessions including What Rockers Can Teach Startups – that is, what lessons startups can take away from the passion-driven world of musicians and artists.

What differentiates SxSWV2V from SxSW?

Christine says the biggest thing is the size. It’s an intimate event all in one space where you can meet and chat with everyone.  And when you leave, it feels like the people you met are not just connections, they’re more like a family.

What’s Christine expecting in 2014?

“We don’t know what the show’s going to be like till we get there,” she says. “The community makes up so much of the experience.”

Interested in more info? Here’s the schedule. Or follow the hashtag #sxsw2v.

And here’s a blog post on my Supercharged Storytelling for Startups session.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/12 at 09:06 AM
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