Inside PR

Wednesday, November 12, 2014

FIR Presents Inside PR 390: Throw Away Your Crisis Communications Playbook

FIR Presents Inside PRYou didn’t think we’d not do a show about Jian Ghomeshi, did you?

Though he was a CBC Canadian star, his crisis evolved beyond the borders and certainly hit the United States as we all watched in wonder to see what would come of it all.

If you are like me and have never heard of him, the story goes that he was abusive to some former girlfriends in the bedroom. His story is that it was all consensual. The side of the women is that it wasn’t so much, particularly when he punched one of them in the face.

There, of course, are always three sides to a story (his side, her side, and the truth), but what has been interesting to watch is how Ghomeshi has handled the crisis, from a communications perspective.

The moment he was fired from the CBC, he wrote a long explanation to his fans on his Facebook page. Then he filed a $55 million lawsuit against the media company. Because he was a union employee, he cannot file a lawsuit, but speculation is he did it so he could tell his side of the story in legal documents that couldn’t be held against him later.

Then things got really hairy. His high-profile crisis firm dropped him and he “fled” to California. The case is ongoing and it certainly hasn’t died down because he stopped being vocal.

We discuss how he and his team framed the issue, what they did extraordinarily well, but also what they forgot to include, based on the flamethrowers on social media. Joe brings up a good point about how this also relates to Gamergate and how, in social media, people begin to define the issue themselves.

We’d love to hear what you think about how crisis should be handled in 2014/2015 versus 1990.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/12 at 10:39 AM
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Wednesday, November 05, 2014

FIR Presents Inside PR #389: A merger, a Facebook departure, and a cool new tool

FIR Presents Inside PROn today’s Inside PR, we have three topics: The Vocus/Cision merger, Copyblogger shutting down its Facebook page, and a cool new tool called Slidebatch.

Vocus and Cision

As it happens, I was in Washington, D.C. for the PRSA International Conference. I attended the happy hour with Vocus and Cision to learn of their new name and what their plans are, now that the merger is complete.

They will keep the name Cision and will be headquartered in Chicago (which makes me happy), but it sounds like Cision clients will now have access to Vocus tools (PR Web and HARO) and Vocus clients will now have access to Cision tools.

But it is an interesting look at what is happening in the PR industry. Joe asks if we’re shrinking and what that could mean for our livelihoods.

Copyblogger and Facebook

Then we tackled the big announcement from Copyblogger that they shut down their Facebook page, even with 36,000 fans.

We talk about whether this is a publicity stunt (that clearly is working because everyone in the industry is talking about it) or just a really smart decision.

Though the algorithm at Facebook has changed and engagement, reach, and comments are down across the board, it still drives a significant amount of referral traffic for each of us.

It would be interesting to see if Copyblogger lost a significant amount of referral traffic when they did this.

Slidebatch

SlideBatch is going to change the look and feel of your newsrooms forever.

No more manual updates to the newsroom every time a story runs.

Instead of every time a story runs about your organization or about one of your client, you have to create an image, write a couple of sentences to entice people to click, and then link to the original story, you can create a Batch.

We talk about other uses for it and why we think it’s a nice tool for every PR pro’s toolbox.

We’d love to know what you think about these topics!

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/05 at 12:57 AM
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Wednesday, October 29, 2014

FIR Presents Inside PR #388: The evolution of media and media relations

FIR Presents Inside PRWhile I was in the air for the recording of this podcast, the conversation Martin Waxman and I had about the layoffs at The New York Times launched the conversation he and Joe Thornley had today.

While it’s a focus on Canadian media, it shows a very interesting trend: There is an ongoing march of media consolidation, which could very well continue to affect the way communications professionals—particularly those who focus on media relations—do their jobs.

In the news, Post Media acquired Sun Media and they are suddenly the largest print publication in Canada. Martin suspects they have 100% media market in cities such as Ottawa and Vancouver. While they’ve said there won’t be layoffs, we surmise they don’t really need multiple news bureaus in every city so it’ll be interesting to see what happens.

There continues to be a consolidation of newsrooms and the disappearance of beats—PR pros today outweigh journalists four to one—which means we have to continue to evolve.

And speaking of evolution, Martin and Joe spoke to an interesting tactic Jesse Brown is taking with Canadaland.

For those of you who don’t know (I didn’t), Jesse Brown was an early podcaster with Search Engine. A couple of years ago, he turned that into Canadaland, which is a media watchdog of sorts.

He has broken big stories, such as the policy the CBC had that allowed Peter Mansbridge to be on the news every night and also get paid to speak at events for organizations that were in the news. Because of the Canadaland investigation, the CBC changed their policy.

But Jesse is facing something many content producers face and that is he’s not being paid to spend the necessary time to break news like this. So he has asked his supporters to become patrons of sorts…and it’s working!

Martin and Joe wonder if this could be a new trend, particularly for brand-new content producers.

What do you think?

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/29 at 07:35 PM
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Wednesday, October 08, 2014

FIR Presents Inside PR #387: Is another tech bubble about to burst?

FIR Presents Inside PRMartin here.

This week, it’s Gini and me – as Joe was under the weather. (And you can hear from my voice that I’m just a tad jet-lagged…)

We spend the show talking about a couple of recent news items that caught our attention, and especially the notion that we may be headed into another tech bubble.

There certainly are a few signs. First, the New York Times announced it’s laying off 100 people from its newsroom staff. Tony Hsieh, CEO of Zappos.com and founder of The Downtown Project in Las Vegas, announced he was stepping down as project lead and then laid off 30 people. And VC Marc Andreesen feels tech startups are burning through cash at a rate similar to the 1999 tech bubble and that’s a cause for worry.

Martin references Clay Shirky’s Last Call post on Medium about the impending demise of print.

Shirky offers three pieces of advice to journalists to help reposition themselves and Gini thinks they apply just as well to communicators.

Get good with numbers – we’re in an age where we need to be focused on how the content and communications work we do becomes an investment, not an expense.
Learn to use social media tools to get ideas for stories. That’s something we’re good at already, but we need to continue to test and learn.
Collaborate – that is, integrate paid, earned, shared and owned programs and understand how the pieces fit together.
What do you think? Are we heading into another tech bubble? How will that affect the landscape for journalists and communicators? Can we redouble our efforts to adapt and retrain ourselves? We’d love to hear from you.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/08 at 06:40 AM
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Wednesday, October 01, 2014

FIR Presents Inside PR 385: Wearable Technology

FIR Presents Inside PRA couple of years ago, a study was released that showed how bad sitting at your computer is for your body. So bad, in fact, Google has claimed the phrase: Sitting is the new smoking.

This research helped launch wearable technology and now, with the new Apple watch, we have personalized and customized data available to us that makes us smarter about our health, nutrition, and overall well-being. It helps you understand just how little you actually do move during the day, particularly in our industry, and it helps motivate you to get up and move.

I have a pretty strong opinion about wearable technology and how it not only helps us live better lives, but how it helps communicators target more specifically our messaging. We also discuss it from the perspectives of fashion, function, and plain old cynicism.

Do you agree with Joe and look askance at it? Do you agree with Martin that it’s all about fashion? Or do you agree with me, the technology and geek hound?

We’d love to hear from you. What do you think about wearable technology? What do you think the future is? How can we use it in communications and across cultures? Is it cool or scary to get this kind of data about about ourselves? Can we use that data to improve our lives? Or is really just about being a wearable fashion hound?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/01 at 08:08 AM
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Wednesday, September 24, 2014

FIR Presents Inside PR 385: Twitter “Buy Now” and Social Advertising

FIR Presents Inside PRTwitter is slowly rolling out a “buy now” button to users, which promotes the ability to buy directly from the social network.

As Twitter continues to try to figure out how to make money, and brands want to figure out a return-on-investment that translates directly to the bottom line, it will be interesting to watch and see how (or if?) this works.

Pinterest certainly has been able to figure it out…maybe Twitter is taking a page from their book.

We discuss the implications and pros and cons of social advertising and then move to Apple Pay.

Apple Pay is offered on the new iPhone 6 and provides a way for you to pay without cash or credit card (and is my dream because I hate carrying a wallet and I hate carrying a purse).

We debate the merits, whether it’s bad for small business, whether it could be disastrous for some, and whether it’s made only for enterprise organizations.

Martin tells a story of his local coffee shop—Snakes and Lattes—that is a true neighborhood destination. He worries a business like that won’t be able to afford the infrastructure needed to accept Apple Pay. I, however, share a story of how local boutiques in my neighborhood all have iPads at the counter to accept Belly, a local loyalty card.

Who is right and who is wrong is yet to be seen, but we’d love to hear what you think.

Will the Twitter “buy now” button help brands increase sales? Will Apple Pay be devastating to small business?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/24 at 08:02 AM
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Wednesday, September 17, 2014

FIR Presents Inside PR 384: It’s Spin Sucks’ anniversary – and we celebrate with blogging tips

FIR Presents Inside PRIt’s a big day for us at Inside PR – well, a big day for Gini, but we’re celebrating with her! Spin Sucks turned eight. And that’s a milestone.

Gini looks back and talks about her first post and how…um…disappointing it was. She said it was just a blog introduction without any links (though there were footnotes), but with a few references to some guy named Ray (they’re not sure who that was) and it had no images or optimization…

Back then they didn’t have a clear vision of the kind of content that would help them achieve their vision to improve the reputation of PR.

Gini took it over in 2009 and worked hard and consistently to create the type of content that built and engaged a community and made it into the runaway success it is today.

A big congratulations from all of us to Spin Sucks!

Joe says it’s not easy to keep up Gini and her team’s level of commitment and production and mentions a post by Darren Barefoot, who says he’s no longer doing most of his writing on his blog. Rather, he’s publishing on other platforms with bigger audiences so more people see and interact with his ideas.

In the second part of the show we ask Gini, who recently spoke about advanced blogging at Content Marketing World, to share some of her tips. Here are three:

  1. Follow trends and lists to discover fresh, relevant ideas.
  2. Imagine and reuse your content and turn a blog post into a podcast, video and other sharable social objects.
  3. Syndicate and distribute content beyond your social networks to build momentum.

Do you have any to add?

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/17 at 08:17 AM
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