Monday, November 24, 2014

Media Bullseye Roundtable 2014.21 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics:

—YouTube’s advice to brands and marketers to focus on consistent video content rather than rolling the dice on viral attempts.

—Recent social media marketing attempts that backfired for Dr. Oz, Bill Cosby, and the New England Patriots.

—The expansion of PR agencies through acquiring non-PR entities or building out products to sell in addition to traditional services.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/24 at 06:46 AM
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Sunday, November 23, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 50: November 22, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest on 21 November will be Lisa Joy Rosner (@lisajoyrosner).

Lisa Joy Rosner is a veteran marketing executive in Silicon Valley, who is known for her creative and educational approach to building and transforming brands.

Lisa Joy Rosner  Lisa Joy is an active blogger and guest columnist on topics across the marketing spectrum. She has served on the marketing advisory board for the Silicon Valley Red Cross and the Wornick School as well as the Content Committee of Shop.org, the AMA and Benchmark. A guest lecturer at the Hass School of Business, Stanford the Tuck School of Business and Universtiy of Wisconsin, Lisa Joy has been quoted in top tier press including The Wall Street Journal, Mashable, HBR and Giga-Om. Named a “Silicon Valley Woman of Influence” abd B2B Marketer of the Year in 2013, Ms. Rosner received a bachelor’s degree (Summa Cum Laude) in English literature from the University of Maryland. She is a member of Phi Beta Kappa and mother to four young (and incredibly cute) children.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 11/23 at 12:44 AM
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Thursday, November 20, 2014

AMP Up Your Social Media #40: Social Media Marketing and Reputation Management with Dustin DeTorres

AMP UP Your Social MediaDustin DeTorres is the cofounder of Market Loyal in Orlando, FL. Their focus is reputation management, mobile marketing, content marketing, and his team focuses on strategy and design. He has 12 years of experience working with small- to medium-size business owners across the country! Dustin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and reputation management.

“There’s really no excuse for a business to not be aware [of your reviews]. Be aware of what’s being said about you online.”

Dustin discusses tips for content marketing and reputation management within your social media strategy:

  1. Utilize the correct review sites. Google yourself! No, really – it’s a great way to find the directories that you’ve been rated on and to zero in on what you find important and relevant.
  2. Don’t ignore Facebook. While now Facebook reviews may not be driving customers your way, it’s a sleeping giant. We may see this trend turn around within the next year, so keep an eye on Facebook changes and evolve with it.
  3. Focus on review generation. Blogging and content marketing has its time and place, but many social media teams are overlooking review generation. While content is powerful, don’t drop the ball on your review strategy!
  4. Be active. Outside of major verticals (hotels, restaurants, etc), high-traffic businesses tend to be more aware of their online reviews. Plumbers, service-based business, and small companies tend to focus on their business as opposed to reviews. Try to allot resources, even if you’re a mom-n-pop joint, to review strategies.
  5. B2B companies can benefit more. B2B companies may have a smaller sample of people and may know their customers better. Thus, they may be able to gain more reviews from a smaller sample. Just because people don’t come to the location doesn’t mean the customer isn’t Google’ing reviews.
  6. Be aware. With a variety of free tools to track reviews and comments on social media, there’s really no excuse to not being aware of what’s being said about you. Respond and interact with reviews to show that you like to engage with customers!

Dustin would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn. You can also visit his website at http://www.marketloyal.com.

About Dustin DeTorres

Dustin DeTorresHailing from Orlando, FL, Dustin’s life passion is social media marketing. While he operates out of Orlando, his company is labeled ‘hyper-local’, and he’s willing to work with just about anyone with a need for improving their reputation. Give him a call if you’re in the area, and he’d love to grab a coffee and discuss your plans.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by shel on 11/20 at 10:14 AM
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Wednesday, November 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 49: November 19, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest on this episode was Jon Ferrara (@Jon_Ferrara).

Jon Ferrara, has been recognized for pioneering innovation in the customer management category. Prior to founding Nimble, LLC. Ferrara was the creator and co-founder of the award winning customer management product GoldMine. In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved up market (and became more costly and complex) or fell by the way side, leaving the market underserved. It was at this point that he decided to create the next generation CRM product for small businesses, Nimble.

Jon Ferrara

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 11/19 at 06:45 PM
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Tuesday, November 18, 2014

Linked Conversations #23: The Anniversary Episode

Linked ConversationsWelcome to the latest episode of LinkedConversations with Chuck Hester.

This episode celebrates our one-year anniversary with a “greatest hits” of past guests, including:

—Craig Johnson, author of the Longmire mystery series
—Scott Monty, social media pioneer and former Ford executive
—Craig Newmark, founder of Craigslist
—Peter Shankman, branding and customer service guru
—Phil Collen, Lead Guitarist for Def Leppard and
—Paul Gillin, social media expert and content marketer

It’s an great compilation of past interviews with some really interesting social media, literary giants and well, a rock star!

Don’t forget my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order..

Exclusively for my listeners, you can get 25 percent off by using the code: SM4Boomers (case sensitive)

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 11/18 at 10:59 AM
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Monday, November 17, 2014

AMP UP Your Social Media #39: Gary Lipkowitz on Social Media, Content Marketing and your Business

AMP UP Your Social MediaGary Lipkowitz, Chief Operating Officer of GoAnimate, works with video and animation creation. Evangelizing cloud-based video, his goal is to grow your business! He specializes in content creation, financing, and international distribution. Gary recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media, content marketing, and your business.

“Understand your brand, and understand that your brand promise is now a story - it is an ongoing narrative…and it is trans-media deliverable.”

Gary discusses tips for content marketing with your social media strategy:

  1. Have a public relationship with your customers all the time. In fact, that’s what social media is! It’s a way to market yourself in a public forum on a constant basis, reaching customers continually. Be transparent and be honest!
  2. Embrace video. You knew this was coming! I’ve been around video my whole life, and I have always known that everyone wants to use more video. If we had the resources to do so, we’d all have television advertisements. With social media, we can utilize video and market to customers by using social media platforms.
  3. Make your landing page engaging and relevant. You may still utilize text pages, but video is a great way to gain an advantage and capture folks who reach your pages. And don’t just throw up any old video - make it useful! Which leads me to my next point…
  4. Plan videos and create professional videos. Keep a journal of ideas, because it’s hard to be creative under pressure. Whatever you respond best to is what you’ll have the most success with when developing video. Create a story, and keep your brand values in the back of your mind.
  5. Your brand is a promise. That promise is now told in story-form, and that could be done through video. Keep the origin story in mind as well as your vision, and keep your brand’s promise as your primary thrust. Communicate your origin and your values for maximum effectiveness.

Gary would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

Gary LipkowitzAbout Gary Lipkowitz

An INSEAD and NY University alum, Gary has years of experience and education leading to his expertise in video creation and content distribution. He’s a lover of both hockey and reggae and enjoys  the art of storytelling and public speaking.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/17 at 01:10 PM
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The Hobson & Holtz Report - Podcast #782: November 17, 2014

FIRIntro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer;

Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo;

News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research examines public perceptions of privacy and security in the post-Snowden era; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; organic reach on Facebook is not dead yet; Igloo Software promo; the past week on the FIR Podcast Network including a new FIR Interview;

Music by Adri-Anne Ralph; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 17, 2014: An 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 24…

Posted by neville on 11/17 at 06:01 AM
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