Friday, March 03, 2006
For Immediate Release Mashup Edition - March 2, 2006
The Rock and Roll Geek Show‘s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and On the Record Online‘s Eric Schwartzman at the New Communications Forum, Palo Alto, California, USA.
A 57-minute podcast. Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future FIR shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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Thursday, March 02, 2006
The Hobson & Holtz Report - Podcast #116: March 2, 2006
Content summary: Special edition live at the New Communications Forum; Neville and Shel announce a podcasting-book deal with McGraw-Hill; conversations with John Cass, Jeremy Wright, Jory des Jardins, Elisa Camahort, Debbie Weil, Michael Geoghegan, Shel Israel, Philip Young; report from Dan York; Eric Schwartzman in conversation with Phil Gomes; Stephen Turcotte talks to Robert Scoble and Sam Decker; listeners’ comments discussion (e-workplace applications, not coming to Canada, pronunciation guide, Edelman blogging conference in Germany, approvals for internal podcasting); the music; and more.
Show notes for March 2, 2006
(Photo by Philip Young)
Welcome to For Immediate Release: The Hobson & Holtz Report, an 81-minute podcast recorded live from the New Communications Forum conference, Palo Alto, California, USA.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
strong>In This Edition:
Intro:
- 00:32 Neville introduces the show, live from the New Communications Forum; what the show’s about; how to give your feedback; show notes
Commentary and Conversations:
- 02:36 Meeting people - the social nature of blogging and podcasting
- 04:17 Yesterday’s Podcasting 101 workshop
- 05:45 John Cass tells us about Backbone Media and Scout
- 13:07 Jeremy Wright and Jory des Jardins talk about making blogging relevant - is blogging a fad and how do you measure ROI?
- 18:04 Neville’s and Shel’s news - a book deal with McGraw-Hill to write “How To Do Everything With Podcasting”
- 20:17 Dan York reports - good wishes for the conference; IABC Yankee chapter conference; self hosting; the brewing battle over internet access providers and charging for content
- 26:50 Elisa Camahort explains what BlogHer is all about
- 34:01 Debbie Weil got a lot out of yesterday’s Podcasting 101 workshop, and tells us about her new book, The Corporate Blogging Book
- 40:11 From The Spinfluencer in LA - Eric Schwartzman talks to Phil Gomes, online evangelist at Edelman
- 46:07 Michael Geoghegan on podcasting and Disney
- 51:18 Shel Israel has some opinions about character blogs, and gives an insight into the keynote presentation he and Robert Scoble will be making tomorrow at the conference
- 57:07 Stephen Turcotte talks to Robert Scoble and Sam Decker at the Search Engine Strategies conference in New York on Monday
- 61:48 Philip Young talks about the findings of the recent EuroBlog 2006 survey
Listeners’ Comments Discussion:
- 65:54 Michael Fasosin on e-workplace applications, Internet Explorer 7, RSS and tagging
- 67:06 Lee Hopkins would love to come to Canada for the IABC conference, but…
- 68:05 Robert French with a pronunciation guide
- 68:48 Sebastian Keil on David Weinberger’s and Heiko Hebig’s Edelman blogging presentation in Germany
- 71:29 Mark DiJulio asks: How do you go about handling the approval process for internal podcasting?
Outro:
- 72:47 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 74:09 We’re together for next Monday’s show but in separate hotel rooms, in San Francisco and in Washington, DC
- 75:21 Outro podsafe music via the Podasfe Music Network - Heartless by Michael Burks
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday March 6…
Wednesday, March 01, 2006
FIR Podcasting 101 workshop at New Communications Forum - March 1, 2006
The New Communications Forum conference takes place in Palo Alto, California, USA, from March 1-3, 2006. Shel and Neville held a half-day workshop, Podcasting 101, on March 1 that addressed:
- The elements of successful podcasting
- How to strategize a business podcast
- How to build a community of listeners
- The tools of podcasting, from recording to hosting
- How to promote a podcast
- Integrating your podcast with other online content
- Creating a podcast
The participants (pictured below) applied everything they learned by producing their own 12-minute podcast.
Download the file here (MP3, 4.6MB), or sign up for the Speakers & Speeches RSS feed to get it and future such podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Monday, February 27, 2006
The Hobson & Holtz Report - Podcast #115: February 27, 2006
Content summary: New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to’s from Jeremy Zawodny; Lee Hopkins report; listeners’ comments discussion; the FIR Frappr community; the music; and more.
Show notes for February 27, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Streaming version temporarily disabled due to technical issues.
In This Edition:
- Detailed show notes to come.
Content start points guide -
- Intro 00:30
- News and Commentary 12:11
- Listeners’ Comments Discussion 54:10
- Outro 84:39
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday March 2…
Thursday, February 23, 2006
The Hobson & Holtz Report - Podcast #114: February 23, 2006
Content summary: New Communications Forum next week; GlaxoSmithKline’s grassroots PR initiative; GM seeks customer input in solving image problem; a report from Dan York; the evolution of the press release; Google launches the Google Page Creator; Neville’s new site launches; listeners’ comments discussion (WELS press release, the origin of ‘synod’, congrats to Neville and Shel, the circular nature of the podcasting world, the ‘rhymes with…’ meme, influence and authority); the music.
Show notes for February 23, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Memphis, Tennessee, USA, and almost live from Amsterdam, The Netherlands.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:32 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what Shel’s doing in Memphis
- 04:17 The New Communications Forum takes place in Palo Alto, California, next week - come and join us!
News and Commentary:
- 08:09 More signs that PR is on the rise - a grassroots initiative from GlaxoSmithKline in the US aims at changing negative perceptions of the pharmaceutical industry; regulatory issues and effective employee communication
- 25:09 The elephant in the room - General Motors has an image problem, says GM Vice Chairman Bob Lutz, and he’s asking for your opinions on what GM needs to do to change perceptions on a grassroots level: so far, over 220 blog readers give their views
- 30:36 Dan York reports - a local community blogs to encourage community input, and now a podcast; the Vermont senate race blog
- 33:30 Old media adapts to new media - the latest evolutionary path of the press release becomes an interactive channel as PR Web introduces trackbacks in press releases, and starts a series of podcasts
- 41:35 Google launches the Google Page Creator ‘one-click’ web page service - a new way to create pages online with the minimum of fuss and absolutely no exposure to anything technical: will it take off and how will it develop?
- 49:03 Neville’s new site smoothly goes live; the real benefits of the FeedBurner RSS service; blurring the gap between blog and website, and the minimalist use of blogrolls
Listeners’ Comments Discussion:
- 60:17 Sallie Draper tells us about the discussion at WELS following show #113, including a press release
- 62:14 Steve Bauer explains the origin of the word ‘synod’
- 64:19 Dan York (again) with congrats to Neville on his ranking in the Onalytica business blogging survey, congrats to Shel for IABC Communication Commons, and lets us know he also listens to podcasts on curling
- 65:47 Ben Jennings highlights the circular nature of the podcasting world, and has a tech question re differing volume levels in FIR
- 68:03 Sallie Goetsch on the ‘rhymes with…’ meme, suggests Guinness should track IP addresses if they want to restrict access to their new blog to UK residents only, and comments on the New Communications Forum
- 69:37 Peter Chen on influence and authority, and on how some Australian politicans look at measuring performance
Outro:
- 72:37 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 74:38 Outro podsafe music via the Podasfe Music Network - Nobody Else But You by The Mike Andersen Band
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday February 27…
Monday, February 20, 2006
The Hobson & Holtz Report - Podcast #113: February 20, 2006
Content summary: Luke Armour’s PR paper download; New Communications Forum 2006; announcing IABC conference podcasts; what we’ve been up to this past week; the Techcrunch party; IABC Communication Commons launches; influential authorities on business blogging - survey; WELS goes to the next level; the Guinness UK marketing blog; Donald Rumsfeld’s call for better US government PR; Robert Scoble shoutout; Lee Hopkins report; listeners’ comments discussion; FIR community on Frappr; the music; and much more.
Show notes for February 20, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what’s in today’s show
- 02:03 Luke Armour’s PR report available for download (PDF)
- 02:40 Shel and Neville will be running a workshop on podcasting at the New Communications Forum in Palo Alto from March 1-3
- 07:00 Announcing IABC conference podcasts - we’ll be producing a series leading up to and during the IABC 2006 International Conference in Vancouver, Canada, from June 4-7
- 08:51 Our first time back together live for a while: we recap on what we’ve been up to - Shel: travel, client work, Techcrunch party, lunch with Robert Scoble; Neville: travel, client work, Manchester conference, knocked for six, preparing new blog
- Neville’s writing a review of Naked Conversations for IABC’s Communication World magazine
News and Commentary:
- 17:22 IABC Communication Commons launches
- 22:51 Onalytica survey: influential authorities on business blogging - what’s the difference between influence and popularity?
- 36:31 WELS goes to the next level with RSS
- 42:43 Guinness UK launches a marketing blog - and it’s good
- 51:35 US Defense Secretary Donald Rumsfeld calls for better US government PR
- 56:23 Robert Scoble shouts out! (out-take version first)
- 58:53 From Our Correspondent Down Under: Lee Hopkins - weather RSS feeds and TV news broadcasters; FeedDemon2 beta; serendipitous reads and why blogrolls shouldn’t disappear any day soon; Newbie Nifty Nev and the Podcast Institute.
Listeners’ Comments Discussion:
- 71:04 Steve Rubel responds to our commentary last Thursday on his move to Edelman
- 73:36 Howard Harawitz with a tip on the role of a blog in teaching journalism
Outro:
- 76:44 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 78:37 The growing FIR community on Frappr
- 80:09 Only Shel live for next Thursday’s show with recorded contributions from Neville
- 81:00 Outro podsafe music via the Podasfe Music Network - The Engine Driver by The Decemberists
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday February 23…
Thursday, February 16, 2006
The Hobson & Holtz Report - Podcast #112: February 16, 2006
Content summary: Steve Rubel and Micro Persuasion move to Edelman; approaching communication issues using new media; delivering the new PR in Manchester; has PR figured out podcasting yet?; Technorati and the Magic Middle; Dan York’s report; listeners’ comments discussion; the music; and more.
Show notes for February 16, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Des Moines, Iowa, USA.
Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come
Content start points guide -
- Intro 00:28
- News and Commentary 03:10
- Listeners’ Comments Discussion 51:50
- Outro 70:23
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday February 20…
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