Monday, July 28, 2008

The Hobson & Holtz Report - Podcast #366: July 28, 2008

Content summary: Wrap-up of Saturday’s FIR Live; Michael Netzley reports from Singapore on China’s Internet and business challenges around the upcoming Olympic Games; the Media Monitoring Minute from CustomScoop; News That Fits: 50 steps to establishing a consistent social media practice, PRSA’s new diversity podcast, how cool is Cuil?, Google Knol is an opportunity for communicators; listeners’ comments discussion; music from The Taters; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 28, 2008: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 31…

Posted by neville on 07/28 at 10:44 AM
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Saturday, July 26, 2008

FIR Live Call-In Episode #7: July 26, 2008

Content summary:The live call-in episode on BlogTalk Radio. Our topic: At what stage do marketers and communicators really need to get to grips with new communication tools?

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 07/26 at 11:44 AM
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Thursday, July 24, 2008

FIR Cut: Prepare Yourself for the Blog Bullies

  • Prepare Yourself for the Blog Bullies: It’s going to happen. It may have already happened. So what do you do when someone makes fun of you, pokes at you, says hurtful or harmful things about you or your blog on their blog?

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Download the file here (MP3, 3.95Mb; length 8:33), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 07/24 at 01:19 PM
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The Hobson & Holtz Report - Podcast #365: July 24, 2008

Content summary: Next FIR Live on July 26; Shel’s Toronto trip and social media meet-up; Dan York reports from the O’Reilly OSCON convention on open source, Skype, Twhirl and more; the Media Monitoring Minute with CustomScoop; News That Fits: McCain’s secret PR drive to win friends in the UK, US Airforce lets Web 2.0 flourish behind walls, Twitter follower chaos and an Irish DJ’s inventiveness, Industry Standard profile prompts HARO and PR Newswire debate; listeners’ comments discussion and FIR Friendfeed round-up; music from Calexico; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 24, 2008: A 55-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Toronto, Ontario, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday July 28…

Posted by neville on 07/24 at 01:13 PM
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Monday, July 21, 2008

The Hobson & Holtz Report - Podcast #364: July 21, 2008

Content summary: Next FIR Live on July 26; new FIR Interview posted; Wordcamp UK 2008 wrap-up; Michael Netzley reports from Singapore on China’s effort to create a favourable impression during the Olympic Games; the Media Monitoring Minute with CustomScoop; News That Fits: social media monitoring strategies, 10 Downing Street website to relaunch on WordPress, Deloitte study shows value of online communities yet to be realized, Cision data supports calls for ‘proper’ blogger relations; Eric Schwartzman in Los Angeles interviews John Horn, LA Times, Kevin Cassidy, The Hollywood Reporter, and Bill Keveney, USA Today; listeners’ comments discussion and FIR Friendfeed roundup; news about Thursday’s show; music from Brightwood; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 21, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 24…

Posted by neville on 07/21 at 10:18 AM
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FIR Interview - Maggie Fox and Geoff Livingston

The Social Media Group and Livingston Communications announced today that Geoff Livingston’s Washington, D.C.-based company will be acquired by Dundas, Ontario, Canada-based Social Media Group. In this interview, the pair discuss the acquisition and the social media consulting field in general.

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About our Conversation Partners

imageMaggie Fox is the founder of Social Media Group, the world’s largest independent agency helping business navigate the new socially engaged Web.

Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. Maggie has also been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing Magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of “the web’s best thinkers on media, marketing and web 2.0” and the Enterprise Irregulars.

Maggie is frequently asked to speak to business groups across North America about Web 2.0, and sits on the Advisory Board for SMToday Media, which operates the Social Media Collective and MyVenturePad sites.

imageGeoff Livingston has worked as a public relations strategist in the Washington, D.C. region for 15 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s Buzz Bin blog is nationally recognized, and is the top ranked independent PR blog in the Washington, D.C. region.  Geoff’s award-winning book on new media “Now is Gone: A Primer on New Media for Executives and Entrepreneurs” was released in the Fall of 2007 by Bartleby, the Publisher.  The book has been cited by the Wall Street Journal as a resource.

He creates marketing strategy, media relations, branding and Internet marketing campaigns for public and private organizations. Some of his public relations experiences include work for AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/21 at 10:15 AM
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Thursday, July 17, 2008

The Hobson & Holtz Report - Podcast #363: July 17, 2008

Content summary: FIR Live on BlogTalk Radio on July 26; Shel and Dell’s Richard Binhammer got together; follow-ups: Molson blogger outreach, UK PR jobs at risk, Pickens Plan; the Media Monitoring Minute with CustomScoop; Dan York reports on O’Reilly OSCON, WordPress 2.6, PodCamp Boston; News That Fits: is social media enough to make Sears Roebuck cool?, Glow brings collaborative social tools to schools across Scotland, SEC blocks employee access to YouTube, Twitter more popular with Brits than with Americans; listeners’ comments discussion including Friendfeed FIR Room roundup; new podcast recommendation: Tiger Two Tiger; Neville at WordCamp UK 2008 this weekend; music from Planet of Women; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 17, 2008: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday July 21…

Posted by neville on 07/17 at 12:56 PM
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