Tuesday, October 07, 2008

FIR Interview: Niall Cook on “Enterprise 2.0”

imageMore and more companies are implementing social software for employee use, and many more that aren’t find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively. One of the first books to appear on this subject is “Enterprise 2.0: How Social Software Will Change the Future of Work,” by Niall Cook of Hill & Knowlton, the global PR agency. In this interview, Niall provides an overview of the book and explores some of the issues arising from integrating social media into an organization.

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About our Conversation Partners

imageNiall Cook is the Worldwide Director of Marketing Technology at communications consultancy Hill & Knowlton. He frequently advises the agency’s Fortune 500 clients on the effective use of technology to support internal and external marketing strategy. Prior to joining Hill & Knowlton, he held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier. He hold an honours degree in Typography & Graphic Communication and lives in Suffolk, United Kingdom.

Niall has arranged a 20% discount code on the book for FIR listeners. Visit the Enterprise 2.0 and use the code G8AQL20.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/07 at 10:28 AM
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Monday, October 06, 2008

The Hobson & Holtz Report - Podcast #386: October 6, 2008

Content summary: FIR Listener Contest closes for entries, review begins; Michael Netzley reports from Singapore on the melamine food contamination case and also PodCamp Singapore; the Media Monitoring Minute with CustomScoop; News That Fits - brands enter the blogosphere, CIPR seeks views on social media guidelines, GM’s Olympic-sized PR blunder, iSense: ‘Welcome to Targeting 2.0’; listeners’ comments discussion and FIR Friendfeed Room round-up; news about the next three shows; music from The Alice Project; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 6, 2008: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and West Hills, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday October 9…

Posted by neville on 10/06 at 12:03 PM
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Thursday, October 02, 2008

The Hobson and Holtz Report - Podcast #385: October 2, 2008

Content summary: Neville’s moving house; please vote for FIR at Podcast Alley; FIR listener contest update; Dan York reports; Media Monitoring Minute; News That Fits: Todd Defren’s tale of unethical behavior by an SEO agency, Guy Kawasaki gets immediate help after tweeting his dilemma, Jeremy Pepper blasts clueless use of Twitter, SocialText 3.0 will be released with social media features and an upcoming Twitter-like utility, use of the mobile Internet is growing dramatically, a study reveals consumers expects and wants companies to engage with them using social media channels, Best Buy gives store managers decision-making power over in-store media interviews but only for three days; David Phillips reports; listeners’ comments; music by Brad Sucks; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 2, 2008: A 61-minute podcast recorded live from Chicago, Illinois, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, October 6…

Posted by shel on 10/02 at 03:08 PM
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Monday, September 29, 2008

The Hobson and Holtz Report - Podcast #384: September 29, 2008

Content summary: FIR listener contest update; Podcamp Ireland; Michael Netzley in Singapore discusses transparency and trust in Asia; the Media Monitoring Minute with CustomScoop; News That Fits - which comes first: employees or customers?, mystery meetings, new books on crowd surfing and brands in networks, lessons learned when launching a venture with social media, MobaTalk evolves into Twitter Video, Oracle’s launch of Oracle Listens; listeners’ comments discussion and Friendfeed FIR Room round-up; news about Thursday’s show; music from Derek James; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 29, 2008: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday October 2…

Posted by neville on 09/29 at 08:00 AM
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Thursday, September 25, 2008

The Hobson & Holtz Report - Podcast #383: September 25, 2008

Content summary: Enter the FIR listener contest and win free conference tickets; Dan York reports on tech tools Dropbox, IBM Bluehouse, and more; fancy a social media job at Ford’s world headquarters?; the Media Monitoring Minute with CustomScoop; help Max Hansen launch the Alpha Mind podcast; News That Fits - Technorati’s state of the blogosphere 2008, Google G1 Android phone launches; the Knight News Challenge with Heidi Miller: what’s your great idea?; listeners’ comments discussion and FIR Friendfeed Room round-up; news about next week’s shows; music from Diana McCorry; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 25, 2008: A 57-minute podcast recorded live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday September 29…

Posted by neville on 09/25 at 07:27 AM
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Tuesday, September 23, 2008

Win Conference Tickets in FIR Listener Contest

FIR Listener ContestWe’re excited to announce an FIR Listener Contest where two listeners to the premier PR podcast can win a free ticket to go to one of two terrific events:

Web 2.0 Expo Europe in Berlin, Germany, on October 21-23, 2008 – the 3-day conference and exhibition for designers and developers, product managers, entrepreneurs, VCs, marketers, business strategists and anyone passionate about creating a better web ecosystem. Free entry to all conference sessions, workshops and the expo (ticket value €1,300).

Online Video for Organizational Communications 2008 in Los Angeles, USA, on November 11, 2008 - find out how forward-thinking organizations are integrating online video communications into their public relations, corporate communications, and marketing efforts in this informative one-day conference. Free entry to all sessions (ticket value $550).

What is the Contest?

     
  1. It’s simple – create a video that conveys a thought, a concept, an idea in an imaginative way.
  2.  
  3. The video can be as long or as short as you wish, and you can use any tool you like to create it – seesmic, Qik, Kyte, Vimeo, 12seconds.tv, Utterli, YouTube, etc.
  4.  
  5. Then, publish your video online and email the link to us at fircomments [at] gmail [dot] com. Do not send us your video, just a link to where it is online.

Send in your entries by 4.30pm UK time on Monday October 6.

See the short list of rules, below.

Here’s the announcement video on seesmic today:

Contest Rules and How To Enter

     
  1. There is no entry cost to the contest. In other words, it’s free to enter.
  2.  
  3. The contest is open to entries until Monday October 6, 2008, at 4.30pm UK time.
  4.  
  5. In your email with a link to your published video, please provide your name, your email address and your location (country and city). You can also submit any other information you’d like to tell us, eg, your Twitter ID, but it’s not required to enter.
  6.  
  7. Unless you indicate otherwise in your entry or email, we will assume a geographical bias: entries from the Americas are for the US conference, entries from the rest of the world are for the European conference.
  8.  
  9. The two winners will be announced in the FIR episode on Thursday October 9, 2008.
  10.  
  11. We will not use any personal information in your email for any purpose other than related to this contest. And no one other than the judges (Neville Hobson and Shel Holtz) will see it.
  12.  
  13. There is no cash or other alternative to the prizes and contest winners are responsible for their own costs of travel, accommodation, etc, as well as any necessary permissions, eg, visas.
  14.  
  15. By entering this contest, you give us the right to make use of your video in any way we decide in connection with the FIR podcast series. We are more than happy to exercise any right under a Creative Commons license.
  16.  
  17. This contest is void where prohibited by law. Contest entrants are responsible for determining their eligibility to enter.
  18.  
  19. The judges’ decision will be final and no correspondence will be entered into about any entry.

Good luck!

Posted by neville on 09/23 at 02:28 AM
News • (1) CommentsPermalink

Monday, September 22, 2008

The Hobson & Holtz Report - Podcast #382: September 22, 2008

Content summary: FIR Live recording posted; FIR listener contest announced: win free tickets to two conferences; follow-up: Metrolink train crash and crisis communication; the Media Monitoring Minute with CustomScoop; discussion: new research from Universal McCann on how the internet turned us all into influencers; News That Fits - making the case for General Motors, why SMS is not effective for emergency notifications; listeners’ comments; news about Thursday’s show; music from Lovespirals Remixed; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 22, 2008: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday September 25…

Posted by neville on 09/22 at 10:23 AM
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