Monday, January 08, 2007

The Hobson & Holtz Report - Podcast #204: January 8, 2007

Content summary: Upcoming FIR ethics Skypecast on Jan 13; a sea change is about to hit the workplace: are you ready?; how many people are consuming podcasts?; the corporate costs of CES: a look at the numbers; proposed US law requires bloggers to report illegal images; Second Life to go open source; brands will be widgetized; Lee Hopkins reports; preview of Edelman’s latest blogosphere study; listeners’ comments discussion; upcoming FIR interview Jan 12: Lionel Menchaca, Direct2Dell; the music; and more.

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Show notes for January 8, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 11…

Posted by neville on 01/08 at 11:29 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Sunday, January 07, 2007

Ethics Skypecast is this Saturday

Just a reminder: The FIR Ethics Skypecast is set for this coming Saturday, January 13, at 10 a.m. Pacific Time, 1 p.m. Eastern, 6 p.m. GMT. You can get there from the Skypcast site. Please leave a comment to let us know if you plan to participate.

Posted by shel on 01/07 at 03:51 PM
News • (3) CommentsPermalink

Thursday, January 04, 2007

The Hobson & Holtz Report - Podcast #203: January 4, 2007

Content summary: Search every word in YouTube videos with Podzinger; Second Life to get a House of Representatives; Mia Farrow on Darfur in Second Life; Social Signal launches in Second Life; social media within the organization; Dan York’s tips on blogs and brands; more listener opinions on the Microsoft/Edelman PR kerfuffle, including a fresh perspective from Les Posen; listeners’ comments discussion; the personal side of business blogging; reminder on the FIR Skypecast about ethics: Jan 13; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 4, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Los Angeles, California, USA.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 8…

Posted by neville on 01/04 at 02:30 PM
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Monday, January 01, 2007

The Hobson & Holtz Report - Podcast #202: January 1, 2007

Content summary: Vote for FIR at Podcast Alley; FIR Skypecast reminder for Jan 13; a handy tip for your New Year’s hangover; revisiting the Microsoft/Edelman laptop Windows Vista issue and listeners’ opinions; the world in 2066 as seen by The Economist; Centiare the directory wiki launches; Michael Hyatt to write his new book on a blog; listeners’ comments discussion; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 1, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 52-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 23.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 4…

Posted by neville on 01/01 at 11:51 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Thursday, December 28, 2006

The Hobson & Holtz Report - Podcast #201: December 28, 2006

Content summary: Two new interviews and a book review posted; ethics Skypecast is on Jan 13; Lee Hopkins eulogizes on FIR; Mitch Joel’s international 6POS podcast; the ways PR agents piss off journalists, and a few companies that do it right; what is the value of professional PR bodies?: PRSA elects new president; Robert Scoble on the US presidential election campaign trail; Text 100 presents a Second Life view of the new publics; Microsoft PR issues: the Vista laptop give-away (Bribery? No, says Neville; the jury’s still out, says Shel), relying on employee bloggers to address reputation issues surounding the RSS patent filing; listeners’ comments discussion; next FIR episode: the hangover cure on New Year’s Day; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 28, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 1, 2007…

Posted by neville on 12/28 at 01:48 PM
Show NotesHobson and Holtz • (6) CommentsPermalink

Tuesday, December 26, 2006

FIR Interview - Chris Heuer on the Social Media Press Release: December 26, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 31-minute conversation with Chris Heuer, Silicon Valley entrepreneur and social media guru, about the social media press release, a concept Chris has been shepherding.

Our wide-ranging conversation includes a look at the evolution of the effort, the components of the social media release, the progress made by the working group, composition of the working group, the desirability of standards, the issues the social media release is designed to address, and Chris’s expectdations for a release of the initial social media press release standard.

About our Conversation Partner

imageChris Heuer has over 12 years of entrepreneurial Internet experience and 16+ years of marketing experience, having previously taught classes at Miami Ad School in Web design, multimedia and convergence marketing. He currently specializes in consulting on holistic business strategy and social media for big brands, non-profits and emerging technology companies, helping them leverage the power of Internet and Web 2.0 technologies. In early 2006, Chris formed BrainJams to organize resources and best practices in the emerging “Unconference” movement, striving to bring social media tools and Open Space gatherings to a wider audience.  These efforts have no resulted in the launch of Social Media Club in order to better realize the vision he has for bringing diverse groups of people together to share their understanding of best practices in social media and “Real Marketing”.

In 1995 he launched Guru Communications, leading the company to become the pre-eminent interactive agency in South Florida. While at Guru, Chris managed the relationships with large accounts including Bombardier, Chicago Tribune/AOL, the City of Miami Beach, and several advertising agencies. Guru also launched a local content Web site in late 1995 similar to CitySearch that was called Virtual Community Network which was sold in 1997.

In 1999, after a brief stint in independent consulting, Chris accepted the position of Director of New Media Business Development for the United States Mint. While at the Mint, Chris helped to launch H.I.P. Pocket Change to encourage children to take up coin collecting. He also was a major contributor to the launch of the online catalog, helping to direct the site from zero to $1.6MM per week in online sales. His last day at the Mint saw the culmination of his efforts to build an opt-in email list, resulting in $2.6MM in one day sales.

Chris next launched Conversal, a software development shop and consultancy with a focus on the development of conversational intelligence software. This was a non-existent market at the time, but has since grown to include BuzzMetrics, Intelliseek, Technorati, BuzzLogic and many others.

Conversal secured a software development and consulting contract with Palm, Inc. in January of 2001. Chris’s relationship with Palm lasted until April of 2005 when he began to pursue a new social media business that leveraged The Customer Strategy while focusing on the mergence of the Knowledge Economy.

In early October 2005, Chris organized the Web2.1 unconference as an alternative to the O’Reilly Web 2.0 conference. This effort has resulted n the launch of BrainJams as a non-profit with the intention of bringing together leaders from non-profits, business, government and technology for the purpose of ad-hoc collaboration and cross-boundary knowledge sharing.

download for immediate release podcast

Download the conversation here (MP3, 16.5Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/26 at 06:33 PM
Interviews • (0) CommentsPermalink

FIR Book Review - Citizen Marketers: 12/26/06

imageIn this edition of For Immediate Release book reviews, Shel reviews “Church of the Customer: When People are the Message,” by Ben McConnell and Jackie Huba, authors of the “Church of the Customer” blog.

download for immediate release podcast

Download the conversation here (MP3, 6.5 Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro/outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/26 at 01:39 PM
FIR Reviews • (0) CommentsPermalink

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