Monday, May 12, 2008

The Hobson & Holtz Report - Podcast #344: May 12, 2008

Content summary: UserVoice listener feedback put into action; FIR Live on BlogTalk Radio May 24; FIR Interview with Craig Silverman May 16; upcoming FIR Speakers & Speeches podcast of Neville’s PRII Dublin presentation; OTRO interview with Josh Bernoff available; Shel’s being interviewed on Podcast Junction; discussion: PR spam victims bite back; the Media Monitoring Minute with CustomScoop; the evolution of the press release according to Brian Solis; ‘Nuts About SouthWest’ relaunches; Michael Netzley reports from Singapore on the Java Jive Challenge taking place in Singapore, Malaysia, and Thailand; listeners’ comments discussion; music by David Steele; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 12, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 15…

Posted by neville on 05/12 at 10:12 AM
Show NotesHobson and Holtz • (6) CommentsPermalink

Thursday, May 08, 2008

The Hobson & Holtz Report - Podcast #343: May 8, 2008

Content summary: Dan York reports; One-Minute News: social networking studies, Encyclopaedia Britannica Webshare, Twitterfone, reading on the Web, banks on Twitter; David Phillips reports; listener comments; music from No-Fi Soul Rebellion; and more..

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 8, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Chicago, Illinois, USA, and almost live from Wokingham, Berkshire, England..

Download the file here (MP3, 23.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, May 12…

Posted by shel on 05/08 at 09:49 AM
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Monday, May 05, 2008

FIR Interview: Jon Iwata, IBM - May 5, 2008

A recent white paper published by the Arthur W Page Society examines the evolving role of the senior communications executive in 21st century business.

The Authentic Enterprise: Relationships, Values and The Evolution of Corporate Communications (PDF) considers the rapidly-changing context for global business and society and the ability of organizations to manage successfully their relationships with customers, investors, partners, employees and other key audiences and stakeholders.

The report also includes the results of a survey the society conducted among the CEOs of 31 U.S. and international companies that have more than $2 billion in revenues, on those CEOs’ perceptions of how their own jobs are being reshaped.

In this FIR Interview, Neville Hobson and Shel Holtz joined in conversation with Jon Iwata, Senior Vice President Communications, IBM Corporation, and Chair of the Authentic Enterprise task force for Page, about the key findings in the white paper including the range of strategic business options for CEOs and communicators; the role of Page Turner, the society’s new blog designed to enable ongoing conversation and dialogue relating to the white paper; and changes in IBM Corporation that led to Jon’s new responsibility as head of an integrated global marketing and communications organization, announced to IBM employees on May 5.

About our Conversation Partner

Jon Iwata, IBMJon Iwata is responsible for worldwide communications for IBM. In May 2008 IBM announced the integration of its global marketing and communications organizations. Jon will become senior vice president, marketing and communications, effective July 1, 2008.

IBM communications manages the company’s relationships with the media, industry analysts and employees. It is responsible for corporate brand strategy and design, and the company’s global intranet, which serves 380,000 employees. The function coordinates IBM’s corporate affairs initiatives and plays a leading role in instilling IBM Values into the company’s practices and culture.

Jon is a member of the IBM Strategy Team, the IBM Performance Team, and the company’s Intellectual Property Policy and Open Standards Advisory Council. He reports to IBM Chairman and CEO Sam Palmisano.

He joined the communications function of IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. In 1989, he came to IBM corporate headquarters in Armonk, New York, and held a variety of communications positions, including providing support for the president of the company. He was appointed vice president of corporate communications in 1995 and assumed his current responsibilities as senior vice president, communications, on January 1, 2002. He was named chairman of the IBM Global Marketing Board in April 2008.

Jon is a co-inventor of a U.S. patent for advanced semiconductor lithography technology.

From 2006-2007, he served as chairman of The Seminar, a professional group consisting of chief communications officers of major corporations and institutions. He is a trustee of the Arthur W. Page Society.

Jon holds a B.A. from the School of Journalism and Mass Communications, San Jose State University.

download for immediate release podcast

Download the 44:16 conversation here (MP3, 17.7MB), or subscribe to the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 05/05 at 10:26 PM
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Cluetrain up for discussion on next live call-in episode, Saturday, May 24

John Cass started a meme back in March when he asked several bloggers to share their thoughts on five questions related to “The Cluetrain Manifesto.” Bloggers inlcuding Phil Gomes, Richard Binhammer, Jason Falls and Valeria Maltoni, among others, have shared their answers. We’ll run down the questions and some answers, offer our own thoughts, and hear what you think when we discuss John’s meme on our next live call-in episode, set for Saturday, May 24. The show will take place over the course of an hour beginning at 10 a.m. PDT, 1 p.m. EDT, and 6 p.m. BST. You can listen by visiting FIR’s BlogTalk Radio page or by calling 347-324-3723, which is also the number to call if you want to participate. (Incidentally, John wrotea follow-up post that covered some of the responses to his initial post.)

Posted by shel on 05/05 at 09:58 AM
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FIR Cut: Nestle’s Marketing Blunder in Azerbaijan

download For Immediate Release podcast

Download the file here (MP3, 2.98MB; length 6:26), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 05/05 at 09:31 AM
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The Hobson & Holtz Report - Podcast #342: May 5, 2008

Content summary: Vote for FIR at Podcast Alley; next FIR Live on BlogTalk Radio on May 24; two new FIR Speakers & Speeches podcasts published; new FIR Interview podcast coming; FIR experiments with UserVoice; the Media Monitoring Minute with CustomScoop; the online reputation management industry; Microsoft and Yahoo: the communication perspective; Best Buy employee social network a model for big firms; Michael Netzley reports from Singapore on developments with social networks in China, and more; listeners’ comments discussion; music from Nine Inch Nails; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 5, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 8…

Posted by neville on 05/05 at 09:18 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Sunday, May 04, 2008

FIR opens UserVoice page

During its beta, UserVoice is free, so we at FIR have decided to take it out for a spin—or, more accurately, let you take it out for a spin. UserVoice is a new offering that does pretty much was the Salesforce.com Ideas does (Idea provides the backend to Dell’s IdeaStorm and MyStarbucksIdea, among others). For more on the introduction of UserVoice, read Jeremiah Owyang’s post. We do hope you’ll drop by and contribute ideas and cast your vote for (or against) those that have already been submitted.

You’ll notice a “feedback” tag on the right-hand side of the page. Clicking it gives you another way to access our UserVoice page. We’ve also added a widget to the sidebar. Let us know what you think…

Posted by shel on 05/04 at 06:40 AM
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