Wednesday, October 29, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 46: October 29, 2014

Thought Leadership with Mitchell and MichaelOur guest on this episode was Jennifer B. Kahnweiler (@jennkahnweiler).

Jennifer B. Kahnweiler, Ph.D., is a professional speaker and author who helps introverts lead with quiet confidence. Her bestselling books, The Introverted Leader: Building on Your Quiet Strength and Quiet Influence: The Introvert’s Guide to Making a Difference have sold over 60,000 copies and been translated into eleven languages.

Jennifer B. KahnweilerJennifer has spoken at hundreds of organizations including GE, AT&T, NASA, Freddie Mac, Boeing, Turner Broadcasting, the CDC and the U.S. Embassy in Vietnam. She is a fourteen-year faculty member of the American Management Association and was the “Madrina” (Godmother) speaker at the Universidad Americana’s Commencement in Paraguay. Jennifer has also been featured in Forbes, Bloomberg Business Week and the Wall Street Journal and was featured in a cover story of Time Magazine.

She is a Certified Speaking Professional (CSP), granted to only 8% of the National Speaker’s Association and heads up the Global Task Force of the Berrett-Koehler Author’s Co-op. Jennifer attended her first National Speakers Association convention in San Diego seven years ago and has been hooked on NSA ever since.

Connect with Jennifer at http://linkedin.com/in/aboutyou

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/29 at 06:21 PM
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FIR On Technology with Dan York, Episode 2 - Known And The IndieWeb

FIR On Technology logoWhat is “Known” and how does it relate to the IndieWeb?  What is the difference between the Known software and the Withknown hosted platform?  How do these compare to the new Ello social network?  And what value are any of these to communicators?

In this second episode of “FIR On Technology”, recorded on October 1, 2014, Dan York and Shel Holtz discuss all these questions, plus the value of owning your own content, the meaning of “POSSE” and perspectives on the various tools being discussed.

Along the way, Dan and Shel discussed a wide range of links, including news stories and articles about the IndieWeb:

More details about the IndieWeb:

Discussion about “Known” as an instance of the “IndieWeb”:

Examples of hosted Known sites:

About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events, has been blogging and writing online since 2000 and has been podcasting since 2005.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Today Dan serves the Internet Society as the Senior Content Strategist focused on the Deploy360 Programme, seeking to help service providers, companies and individuals more quickly deploy Internet technologies such as IPv6 and DNSSEC.

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

More information about Dan can be found at danyork.com and danyork.me

Connect with Dan on:

  • Twitter: @danyork
  • Google+: +DanYork
  • Ello: danyork
  • SoundCloud: danyork
  • Email: .(JavaScript must be enabled to view this email address)

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

“FIR On Technology with Dan York” is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Dan York on 10/29 at 02:14 PM
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Tuesday, October 28, 2014

AMP Up Your Social Media #35: Using LinkedIn for Professional Branding with Chuck Hester

AMP UP Your Social MediaChuck Hester is a national speaker on LinkedIn and author of Linking in to Pay It Forward: Changing the Value Proposition in Social Media. His specialties include social media marketing, public relations strategies, and marketing communications to name a few. He’s an author and podcast host with an emphasis on LinkedIn. Chuck recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how LinkedIn can be used for professional branding.

“Be genuine. Be transparent. Treat your connections like they’re standing right in front of you.”

Chuck discusses ways that you can use LinkedIn to your advantage as a professional branding tool:

  1. Use LinkedIn for more than just recruiting. Recently, LinkedIn became a content platform, opening up blogging, content sharing, and information sharing to the average business user. It’s more about business-to-business relationships rather than simply recruiting. You can utilize LinkedIn as an open discussion group for attracting clients and building your brand.
  2. Build employee groups. Use groups as a marketplace to chat, reaching out to other employees and colleagues that you wouldn’t normally get the chance to talk to. LinkedIn company pages allow people to build information on a company page as an employee, giving your employees another resource for connecting to others. Exchange information while identifying with your company to build your market!
  3. Make your profile engaging. Many times, people fall into the trap of simply posting information without truly making a connection. Take your profile to the next level by engaging users and developing relationships through your LinkedIn profile. Add to the conversations by connecting with people you typically wouldn’t be able to otherwise! Join groups and become part of the community.
  4. Make your LinkedIn profile not just a resume - make it a portfolio! Look at your profile and see what it has to offer to potential partners. Does the verbiage reflect what target audiences will connect with? LinkedIn is more robust and delves deeper than a simple resume. Consider it from a customer or business aspect and ensure that your profile connects with those users.

Chuck would love to hear from you! Chat with him on Twitter or email him at .(JavaScript must be enabled to view this email address).

About Chuck Hester

Chuck HesterWith a BA in journalism and communications from the University of Southern California, Chuck has spent his professional career delving into the intricacies of social media marketing. He supports Pets for Patriots, Inc. as well as the United Nations Refugee Fund. While he may have a lengthy professional repertoire, he values communication and the human connection - so be sure to give him a call today!

Chuck is also the host of Linked Conversations, another podcast on the FIR Podcast Network.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/28 at 12:00 PM
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FIR B2B #18: John Fox on Why Marketers Need to Get Out of the Office

FIR B2BIn this episode:

News & Trends

Only a minority of marketers are satisfied with their content marketing efforts, according to the annual Content Marketing Institute/MarketingProfs survey. But only about one-third have a documented content marketing strategy and even fewer measure ROI. Could there be a correlation there? If you don’t have measures of success, your program will fail.

New research by The Economist Group and Peppercomm finds that B2B buyers define “quality content” as that which “contains timely or unique information,” “helps me to understand a complex issue in simple terms” is interesting or presents a unique perspective. So there are some guidelines marketers can run with.

Marketo continues its creative series of e-books with a new one called Real Marketer Stories that presents one tip from each from 20 marketers. What’s cool is how Marketo packaged the piece in a colorful comic book format and designated each marketer with a “superpower.” Creativity often comes from taking a different approach.

It’s perhaps not surprising that 94% of B2B buyers report conducting some degree of research online before making a business purchase, and that 55% do so for at least half of their purchases. But what’s really interesting about this new research from Acquity Group is that more than 83% of buyers say they use supplier websites to conduct research. The bad news: only 37% say those resources are useful.

In an excellent example of how a company is getting outside its comfort zone to reach a new market, IBM is teaming up with Wharton to offer CMO education. Perhaps the forecast that CMOs will soon spend more on technology than CIOs has something to do with that.

Special Guest: John Fox

This week’s guest is John Fox, president and founder of Venture Marketing and a self-described CMO-for-hire. John has led the launch or re-launch of 44 companies, resulting in double and triple-digit growth for every client served. He’s also author of Marketing-Playbook, 102 Proven Strategies to Grow B2B Sales and 99 Questions to Jump Start Your Partner Channel Brain. John thinks all the talk of a radically new B2B buyer journey is overblown. The process hasn’t really changed all that much, he says in this interview. He has provocative thoughts on what content really motivates buyers.

Follow John on Twitter.

Get this Podcast:

About Your Host

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

  • .(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 10/28 at 05:32 AM
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Monday, October 27, 2014

The Hobson & Holtz Report - Podcast #779: October 27, 2014

FIRWe’re together in London, recording face-to-face instead of at remote ends of a Skype call, with a different format for this episode: conversation and opinion, not reports, on the broad theme of experiences.

Intro: Neville recognized for Outstanding Contribution to Social Media in the UK Social Media Awards, Shel named Platinum Fellow of Mayo Clinic Center for Social Media;

Quick News: Fake news sites are spreading Ebola fears, Nokia name will live on in Microsoft’s entry-level phones, employees who socialize on internal social networks are less likely to get laid off; Ragan promo;

News That Fits: Experiences during a day of touring in London #1: Babylon at the Roof Gardens; Dan York’s Tech Report: TwitPic, Facebook Rooms, Ello; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; Igloo Software promo; Michael Netzley’s Asia Report: an Australian government ad campaign targeted at illegal immigrants, miscommunication between China and the US; experiences during a day of touring in London #2: the London Underground engineering works, the London Eye (and the London Dungeon) including the 4D experience, The Tea Room at Harrod’s, the Samsung Gear 2 Neo smartwatch;

Music from A Beautiful Curse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 27, 2014: An 88-minute podcast recorded live from London, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 3…

Posted by neville on 10/27 at 09:31 AM
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Saturday, October 25, 2014

FIR Speakers and Speeches: In conversation with Millennials at Syracuse University London

Syracuse University LondonThe ability to effectively communicate across cultures is rapidly becoming a required competency – and not only for those who plan to travel, live or work abroad.

It’s the broad topic of study for a group of Millennials at Syracuse University London campus, aka the #CRS400 class, a group FIR co-host Neville Hobson had the pleasure of meeting on October 6, 2014. Invited by course professor Dr Barbara Gibson, Neville delivered a presentation to the class followed by an informal discussion that was recorded and is the content of this podcast.

Introduced by Barbara, the discussion includes a series of Q&A with Neville together with shared perspectives and insights on social media, online marketing, brand behaviours, and more from a group we frequently comment on in The Hobson and Holtz Report weekly show.

Now, here’s a chance to hear directly from a group of Millennials who tell us what they actually do think about social media and more.

Get this podcast:

About the Course Leader

Barbara GibsonDr Barbara Gibson is a consultant, researcher and lecturer focused on intercultural communication and global business. Her recently completed doctoral research explored “Intercultural Competencies Needed by Global CEOs.”

With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international Chair of the International Association of Business Communicators (IABC). She currently serves as President of the UK chapter of the Society for Intercultural Education, Training & Research (SIETAR).

She lectures on intercultural communication and global management subjects at both undergraduate and postgraduate levels for a number of institutions, including Birkbeck, University of London; Syracuse University London Program; Hult International Business School - London; and Oklahoma City University in Singapore.

  • Connect with Barbara on Twitter: @barb_g.

About the Course

This course explores both intercultural communication and social media, examining how our cultures affect our use of social media and how social media may affect our cultures.

The course is designed to increase intercultural communication competence, including increasing the student’s cultural self-awareness, heightening cultural sensory perception, and developing the ability to adapt thinking, behaviour and strategies to achieve more effective communication.  It also aims to develop a broader understanding of social media as a means for global communication, and as a data source for research.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by neville on 10/25 at 12:31 AM
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Thursday, October 23, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 45: October 23, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview Brian Lawley (@BrianLawley).

Brian discussed how and why product managers and product marketers should be thought leaders in their area of focus. Also, how organizations should support them in becoming thought leaders.

Brian Lawley is the CEO and Founder of the 280 Group. He is the author three best-selling books, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). Brian LawleyHe was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report. He is the editor of the Optimal Product Management blog and newsletter, and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor’s degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.

More about Brian at http://www.280group.com/company/team/

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/23 at 08:05 PM
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