Monday, October 06, 2014

AMP Up Your Social Media: How to Involve C-level Employees in Social Media Marketing

AMP UP Your Social MediaBrian Basilico started his first business - a recording studio - at age 18. After working for AT&T, he worked in recording and eventually worked with an agency in interactive marketing. 13 years ago, he opened his own business focusing on the trifecta of websites, analytics, and social media. Brian recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and how it relates to C-level employees.

“Education is one of the best ways to get C-level people…[to use new social media techniques]. It’s even more powerful if you can show a competitor doing that!”

Brian talks about ways to help CEOs and businesses understand how to develop a social media strategy: 

  1. Establish your market. Knowing how to sell your product and how to utilize your marketing platform is all based on who your market consists of. People want to connect with businesses, so developing a presence through content helps to put a face to your business. Even if your marketing team is posting on behalf of the CEO, take the time to connect with and establish your market. Look for opportunities to utilize social media components to improve upon your traditional methods.
  2. Post in industry-specific groups. Even if your content is mostly informational, find content that creates a connection and engages your market. Build a reputation with skilled people in the industry in order to gain traction in the market and to gain a response. If you don’t have an industry-specific group to post to, create your own!
  3. Plan ahead. When you attend conferences and industry-related groups, take the time to plan ahead and meet up with folks who plan to attend. Then, when you attend the event, you can solidify the connection and develop the relationship further.
  4. Maintain the relationship. While many companies may be overzealous off the bat when it comes to their social media marketing, many falter over time and forget to maintain the relationships they’ve created. Partners, vendors, and clientele remain loyal to those who maintain and strengthen the relationship over time, so don’t let these efforts fall by the wayside.

Brian would love to hear from you! Chat with him on Twitter or find him on Facebook!

Brian Basilico

Brian is an internationally recognized best selling author and sought after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He’s also a social advocate, webmaster, and leader of an independent ministry.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/06 at 01:08 PM
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The Hobson & Holtz Report - Podcast #776: October 6, 2014

FIRPlans for FIR in October with Shel on the road for the whole month;

Quick News: Facebook to address real-name issue after meeting with Transgender Law Center, Windows (10) Technical preview released, employees with work friends have more commitment to their employers, Dubai detectives to get Google Glass to fight crime; Ragan promo;

News That Fits: Wearable technology and implications for the future workplace; Dan York’s Tech Report: FIR On Technology #2 coming soon, RIP Orkut, reflections on Ello; is it time for your organization to be on Snapchat?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; brace yourself for the corporate journalism wave; the past week on the FIR Podcast Network;

Music from Tasherra Project; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 6, 2014: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 13…

Posted by neville on 10/06 at 03:01 AM
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Sunday, October 05, 2014

FIR B2B #17: Sandy Carter on What Separates Pacesetting Companies From the Rest

FIR B2BPaul is solo again this week. In this episode:

News & Trends

A post titled “7 Web Design Trends That Are Outdated” on the Conetix blog covers many of the worst practices in B2B websites: boring stock photos, pointless oversized banners and (worst of all) auto-play videos.

Don’t short-change your video production by limiting it to a video platform. Many people would rather read or listen to your content than watch it, so give them a choice. “What to Do When Your B2B Video Marketing Doesn’t Go Viral” from the Online Results Blog by Whittington Consulting has some excellent ideas. Also check out Knowledge@Wharton for an excellent example of how to use multiple media together.

Kristen Vaughn took away some lessons for B2B marketers from the HubSpot Inbound 2014 conference and she shares them on the KOMarketing Associates blog. Malcolm Gladwell urged the audience to “be a deeply disagreeable person,” meaning have the courage to disagree. Matevz Klanjsek of Celtra likens prospecting to courtship. If you keep inviting people to “learn more,” they won’t.

The Content Marketing Institute (CMI) and MarketingProfs have just released their latest annual report on the state of B2B content marketing. Satisfaction with content marketing programs continues to be frustratingly low.

Vanessa DiMauro’s Big List 2.0: The Top 106 B2B Online Customer Communities is a terrific resource for marketers who want to find a community or who run one. If you’re a community manager, make sure you’re included.

Special Guest: Sandy Carter

Sandy Carter’s name is synonymous with the term “social business.” The 25-year IBM veteran has long been one of the company’s most prominent advocates for the use of social media, and she’s an accomplished practitioner with nearly 30,000 followers on Twitter. Sandy is the author of three book, including the the bestselling “Get Bold” in 2011. Her awards include: “Brand Leader of the Year” from the World Brand Congress, “Top 10 in Social Media” from Altimeter Group and Fast Company’s “Most Influential Women in Technology.” She was also named one of the “Ten most powerful women in tech” by CNN magazine.

Sandy is currently General Manager of Ecosystems, ISVs and Entrepreneurs at IBM, a role that has her working with many born-on-the-Web startups. She joined us for this interview a day after launching Digital.nyc, an online hub for New York technology entrepreneurs. Sandy talked with us about the latest IBM Tech Trends Report, which found that leading companies are embracing cloud services, leveraging partnerships for speed and innovation and adopting social business principles.

Visit Sandy Carter’s blog.Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

  • .(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 10/05 at 07:27 AM
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Friday, October 03, 2014

FIR presents AllthingsIC with Rachel Miller episode 10 October 03 2014

AllThingsICWelcome to the tenth episode of All Things IC with Rachel Miller.

In this podcast Rachel reports from the annual internal communication Chartered Institute of Public Relations (CIPR) Inside conference, which was attended by 200 comms pros on 2 October 2014.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir10 so you can grab a cup of tea, sit back and relax and enjoy the show.

Get this podcast:

About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2014 I was awarded the inaugural Best Individual Contribution to Internal Communication award from the Chartered Institute of Public Relations (CIPR Inside) and honoured as a Fellow of the CIPR. I was named one of the UK’s leading social business influencers in 2013, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 10/03 at 02:41 PM
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FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge

FIR InterviewsChris Christensen was running into an experience many of us have faced. After he had left a town he was visiting, someone would email and say, “Oh, you were here? I would have loved to meet with you. Let me know when you’re back again.” Seeking a way to let interested people know in advance he was coming, his thinking evolved to include the ability to connect content producers with companies who want to tap into both their creativity and their expertise. New Media Expo CEO Rick Calvert had the same interest from the other side of the equation: wanting to be able to connect with people who were coming to town. The pair—already well acquainted through New Media Expo and the Travel Blog Exchange—joined forces to create a service that fulfills those needs.

BloggerBridgeBloggerBridge is a service that connects companies with “relevant bloggers, writers, podcasters, videographers, and other content creators,” according to the website, which goes on to suggest that “some people should not work together. Find the right match of skills, approach, content, and style for your brand.”

In this FIR interview, Shel Holtz talks with Christensen and Calvert about their vision for BloggerBridge, their experience building it, and their plans for the future.

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About our Conversation Partners

Rick CalvertRick Calvert is CEO and Co-Founder of New Media Expo, the world’s largest social media event. he has been active in the trade show industry since 1997, serving as Director of Sales for Tradeshow Week events, including the SEMA Show, AWFS Vegas, and the DEMA Show, as well as one of the nation’s largest consumer shows, Comicon. He is also the CEO of the TBEX (Travel Blog Exchange) conference series. he lives in San Diego, California, with his wife and daughter.

Follow Rick on Twitter at @BlogWorld.

Chris ChristensenChris Christensen is the owner of BloggerBridge.com which is a new startup connecting bloggers and industry contacts.

He is the host of the Amateur Traveler which is a popular online travel show that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. Amateur Traveler was won both a SMITTY award from Travel+Leisure as the “best independent travel journalist” and a Lowell Thomas Travel Journalism Award. Chris is also a co-host for This Week in Travel which has won 3 North American Travel Journalist Association awards.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Reach Chris on Twitter at @Chris2x.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/03 at 12:19 PM
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Wednesday, October 01, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 42: October 1, 2014

Thought Leadership with Mitchell and Michael

In this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview James Feldman (@ShiftHappensNow). We discuss the many facets of innovation and thought leadership.

James FeldmanJames knows hands down what it means to be successful in the midst of conflict – in both his personal life and professional career. It was that sense of challenge that drove James to rethink the way he lives and works which transformed his struggle into success. James inspires others to reexamine their own lives during pivotal moments and reinvent themselves. He has helped so many clients that I have become known as “The Bright Idea Guy.” From BASF to Aria Resort and Casino, AT&T to Toyota, Hewlett Packard to Marriott, InfoComm to Cremation Association of North America, US Department of Defense to Hired Education For Vets, Jim has a proven history working with every size and kind of organization from start ups to Fortune 100.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/01 at 04:59 PM
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FIR Presents Inside PR 385: Wearable Technology

FIR Presents Inside PRA couple of years ago, a study was released that showed how bad sitting at your computer is for your body. So bad, in fact, Google has claimed the phrase: Sitting is the new smoking.

This research helped launch wearable technology and now, with the new Apple watch, we have personalized and customized data available to us that makes us smarter about our health, nutrition, and overall well-being. It helps you understand just how little you actually do move during the day, particularly in our industry, and it helps motivate you to get up and move.

I have a pretty strong opinion about wearable technology and how it not only helps us live better lives, but how it helps communicators target more specifically our messaging. We also discuss it from the perspectives of fashion, function, and plain old cynicism.

Do you agree with Joe and look askance at it? Do you agree with Martin that it’s all about fashion? Or do you agree with me, the technology and geek hound?

We’d love to hear from you. What do you think about wearable technology? What do you think the future is? How can we use it in communications and across cultures? Is it cool or scary to get this kind of data about about ourselves? Can we use that data to improve our lives? Or is really just about being a wearable fashion hound?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/01 at 09:08 AM
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