Monday, March 09, 2015

The Hobson & Holtz Report - Podcast #798: March 9, 2015

FIRQuick News: Vodafone offers 16 week maternity leave globally, Google+ will uncouple photos and communication from streams, Sprinklr introduces Content Lifecycle Management, podcasts are the next frontier for PR says Richard Edelman; Ragan promo;

News That Fits: Experience marketing is the new normal; Michael Netzley’s Asia Report: leading documentaries come under censorship orders across Asia, and more; the evolving role of PR - and what are you going to do about it?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; should marketing departments join the war on ISIS, and what do we understand about ISIS and social media?; Igloo Software promo; the past week on the FIR Podcast Network;

Music by Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 9, 2015: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 16…

Posted by neville on 03/09 at 10:35 AM
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FIR Presents Linked Conversations #25: A conversation with Shel Holtz

Linked ConversationsWelcome to the latest episode of LinkedConversations with Chuck Hester.

This episode includes a few LinkedIn tips on how you can archive your data on LinkedIn plus how to use the LinkedIn Publishing platform.

You can find my LinkedIn blog posts here. I welcome shares and comments on these posts!

My guest today is Shel Holtz, co-founder of our podcast network – and host of the For Immediate Release podcast, along with Neville Hobson.

In our interview, we talked about an article he published on the skills – or lack thereof – of senior PR professionals. You can read more of Shel’s posts on his site.

Don’t forget my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order. Exclusively for my listeners, you can get 25 percent off by using the code: SM4Boomers (case sensitive).

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/09 at 08:08 AM
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Saturday, March 07, 2015

FIR Presents Inside PR #402: Whither Google+

FIR Presents Inside PRIt was first suggested in the midst of an interview with Sundar Pichai and then was confirmed in a Google+ post by Bradley Horowitz. Google+ as we know it is coming to an end. All that we know so far is that it will be broken up into three products – Streams, photos and Hangouts.

So, where does that leave marketers and others who have cultivated communities on Google+ or published original content on it? Gini Dietrich, Martin Waxman and I discuss these questions and what the broader meaning of the changes at Google+ for content marketers.

What do you think?

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 03/07 at 08:15 AM
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Tuesday, March 03, 2015

Thought Leader Life with Mitchell Levy, Episode 62: March 3, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of February is Lori Ruff (@loriruff) and our guest for February 21 was Migdalia Diaz (@_MigdaliaDiaz).

In this episode, Mitchell Levy @HappyAbout and his co-host for the month of February, Lori Ruff @loriruff, hang out with Migdalia Diaz @_MigdaliaDiaz, president of ALPFA: Association of Latino Professionals For America, Boston Chapter (http://www.alpfa-boston.org). The interview continues the discussion from the last episode about mentoring and how non-profit organizations like ALPFA have been helping many young Latino and even non-Latino professionals advance to leadership positions and succeed in their chosen career.

Lori Ruff

Migdalia was referred by Lori as an inspirational leader who has been sought out by other chapter presidents of ALPFA for motivation and advice. Having taken a key role in steering such a big organization, Migdalia points out that being a leader allows you to think in ways that you may not in any other opportunity. She also notes that, as a mentor to other chapter presidents, all that was needed was to give them a good nudge and encouraging words like, “Just get out there and do it!” Migdalia sees mentorship as an opportunity to give back, and that it becomes a different relationship and a different conversation when you invest in the development of a person.

Migdalia Diaz

Lori emphasizes that, as a mentor, it is important for you to be authentic and unafraid to share your vulnerability. Migdalia agrees, and also notes that when you have a willingness to be that vulnerable, there is always the risk that people are going to judge you. The important thing is that you tried,so you just have to be forgiving of yourself enough to take the next step forward.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of Aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Don’t discriminate because you never know who will provide you with opportunity. @_migdaliadiaz #TLL
• Be authentic. Let people know,”Hey! You’re not alone!”@loriruff #TLL
• An organization like ALPFA is a place to experiment in a safe environment. @happyabout #TLL
• It’s truly a profound experience to have an impact on someone’s personal life & their confidence. @_migdaliadiaz

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/03 at 07:51 AM
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Monday, March 02, 2015

FIR On Strategy with Andrea Vascellari, Episode 20: March 02, 2015

Strategy In this episode we understand what is the execution phase, why it’s so important and then I will share with you an actionable methodology to kickoff your execution phase more efficiently.

Here you can find the description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/02 at 08:33 AM
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The Hobson & Holtz Report - Podcast #797: March 2, 2015

FIRNeville recorded this episode solo as Shel is traveling; coming soon: podcast from Neville’s discussion with the class of #CRS400 at Syracuse University London;

Quick News: AP signs podcast deal with PodcastOne, ahead of its March 9 announcement Apple gives its Watch the luxury treatment in Vogue print ads, Edelman severs ties with oil lobby, is Weibo on the way out?; Ragan promo;

News That Fits: The CIPR’s 2015 ‘State of the Profession’ report: another wake-up call for PR say practitioners; Dan York’s Tech Report: Remembering Leonard Nimoy, Tweetdeck Teams announced, WordPress iOS app update, and more; can PR be automated?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; meet the #PRStack community; Igloo Software promo; the past week on the FIR Podcast Network; sometimes you’re clever, sometimes you’re just a jerk (looking at you, Verizon);

Music from Broke Fuse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 2, 2015: A 71-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 9…

Posted by neville on 03/02 at 01:01 AM
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Friday, February 27, 2015

FIR Presents Inside PR #401: On Citizen Journalism and PR

FIR Presents Inside PRYou could be one, so could your neighbour, colleague and friend. We’re talking about citizen journalists and, on today’s show, we discuss their place in the news cycle and how that affects PR.

Gini starts by recounting the story behind the first photo of the plane that crashed into the Hudson River in 2009, when Janis Krums, a bystander who watched it happen, took a picture, uploaded it to Twitter and the image went viral.

Joe discusses the nature of citizen journalism and says the photo was a snapshot – a one-time thing. He believes there’s a distinction between the act of witnessing and journalism, which involves editing, curation, analysis and context. A journalist’s focus should be to help people understand what a story means and that requires a more in-depth perspective.

I wonder about how citizen journalism is changing the nature of the scoop. Maybe that’s beyond a journalist’s domain and they need to rely on crowdsourcing breaking news from people who are there in real-time.

In our paid, earned, shared and owned landscape, PR people have to be resourceful about finding new ways to get their stories out there and engaging influencers.

Gini says her team approaches earned media from three angles and that includes citizen journalists. They target smaller, mid-level and influential publications and tailor the story so it resonates with each.

Final word from Joe: Look for the person who has something to say, covers a subject on a consistent basis and moves on to being a contributor to larger and more influential sources. Build relationships early and never ignore an individual if they’re intelligent, credible, trustworthy and can stick to it.

Here’s an interesting post by Mathew Ingram with examples of citizen journalism working well.

What do you think PR’s role is – or should be – with regards to engaging both citizen journalists and traditional media? We’d love to hear from you.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/27 at 04:15 PM
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