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Wednesday, January 17, 2007

FIR Interview - Lionel Menchaca, Direct2Dell: January 12, 2007

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor.

Our conversation included discussion about Dell customer service and addressing customer needs; the background behind the Direct2Dell blog; Lionel’s role with Direct2Dell and the role of the blog as part of broader customer engagement goals; keeping a finger on the pulse of the blogosphere; launch, evolution, experiences and learnings from Direct2Dell; plans for further developing customer engagement; advice for companies thinking about a corporate blog.

About our Conversation Partner

Lionel MenchacaLionel Menchaca is the Digital Media Manager for Dell’s official blog, Direct2Dell. He is charged with managing and expanding the reach of Dell’s blog, which currently attracts thousands of readers and serves well over a million page views per month.

Beyond the blog, he is part of a team that is responsible for coordinating digital media activities across the company. These initiatives all have one thing in common: to provide Dell’s customers a way to interact or communicate feedback to the company. He also serves as a technologist to help define the tools that enable the company to monitor and engage in conversations in the blogosphere.

An avid fan of computers and technology, he has over 15 years experience in the industry, most of which he has spent at Dell serving in a variety of technical and product roles. He has also worked at game developer Origin Systems.

He has a degree in Archeological Studies from University of Texas and lives in Round Rock, Texas with his wife Aileen and two children, Louis and Mia.

download for immediate release podcast

Download the conversation here (MP3, 17Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/17 at 02:36 PM
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Monday, January 15, 2007

The Hobson & Holtz Report - Podcast #206: January 15, 2007

Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media and Second Life; the Starbucks ‘employee first’ philosophy; EFF defends wiki linking case; GM’s blogger outreach campaign at the Detroit motor show; Lee Hopkins reports; listener’s comment discussion; FIR interview with Lionel Menchaca, Direct2Dell, and FIR ethics Skypecast to be posted this week; Eric Schwartzman’s 5-week social media PR course at UCLA; upcoming FIR book review: Second Life The Official Guide; coffee and conversation at crayonville Island in Second Life on Jan 18; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 15, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58:36-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 26.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 18…

Posted by neville on 01/15 at 01:22 PM
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Thursday, January 11, 2007

The Hobson & Holtz Report - Podcast #205: January 11, 2007

Content summary: Second Thursday in Second Life communicators’ meeting today; FIR ethics Skypecast on Jan 13; more listener opinions on the Microsoft/Edelman PR kerfuffle, including Eric Schwartzman’s interview with Dwight Silverman of the Houston Chronicle; Dan York reports on LinkedIn, open sourcing of Second Life, personal information in blogs; is citizen journalism in trouble?; Edelman releases corporate guide to the blogosphere; WordPress beyond blogs: Ford Motor Company’s Detroit auto show website; GM’s FastLane Blog offers video designed for use on mobile phones; Apple launches iPhone, Cisco to sue Apple over trademark violation and blogs about it; David Phillips reports on what internet-mediated channels for communication will be available, neccesary and relevant in 2011; Joseph Jaffe’s Manifesto for Experimentation; review of FIR on Simply Communicate; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 11, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 15…

Posted by neville on 01/11 at 11:54 AM
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Monday, January 08, 2007

The Hobson & Holtz Report - Podcast #204: January 8, 2007

Content summary: Upcoming FIR ethics Skypecast on Jan 13; a sea change is about to hit the workplace: are you ready?; how many people are consuming podcasts?; the corporate costs of CES: a look at the numbers; proposed US law requires bloggers to report illegal images; Second Life to go open source; brands will be widgetized; Lee Hopkins reports; preview of Edelman’s latest blogosphere study; listeners’ comments discussion; upcoming FIR interview Jan 12: Lionel Menchaca, Direct2Dell; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 8, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 11…

Posted by neville on 01/08 at 11:29 AM
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Sunday, January 07, 2007

Ethics Skypecast is this Saturday

Just a reminder: The FIR Ethics Skypecast is set for this coming Saturday, January 13, at 10 a.m. Pacific Time, 1 p.m. Eastern, 6 p.m. GMT. You can get there from the Skypcast site. Please leave a comment to let us know if you plan to participate.

Posted by shel on 01/07 at 03:51 PM
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Thursday, January 04, 2007

The Hobson & Holtz Report - Podcast #203: January 4, 2007

Content summary: Search every word in YouTube videos with Podzinger; Second Life to get a House of Representatives; Mia Farrow on Darfur in Second Life; Social Signal launches in Second Life; social media within the organization; Dan York’s tips on blogs and brands; more listener opinions on the Microsoft/Edelman PR kerfuffle, including a fresh perspective from Les Posen; listeners’ comments discussion; the personal side of business blogging; reminder on the FIR Skypecast about ethics: Jan 13; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 4, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Los Angeles, California, USA.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 8…

Posted by neville on 01/04 at 02:30 PM
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Monday, January 01, 2007

The Hobson & Holtz Report - Podcast #202: January 1, 2007

Content summary: Vote for FIR at Podcast Alley; FIR Skypecast reminder for Jan 13; a handy tip for your New Year’s hangover; revisiting the Microsoft/Edelman laptop Windows Vista issue and listeners’ opinions; the world in 2066 as seen by The Economist; Centiare the directory wiki launches; Michael Hyatt to write his new book on a blog; listeners’ comments discussion; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for January 1, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 52-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 23.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 4…

Posted by neville on 01/01 at 11:51 AM
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