Thursday, December 22, 2005

The Hobson & Holtz Report - Podcast #96: December 22, 2005

Content summary: GM uses video iPod in media relations campaign; a Christmas shopping tale; we’re all tech junkies now; Eric Schwartzman’s interview with Doug Kaye; listeners’ comments discussion; measuring communication old and new; Dan York’s report; the music.

Show notes for December 22, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:30 Neville introduces the show; what the show’s about; how to contribute your comments; Wednesday’s interview with Andy Abramson; thoughts about what to do on our 100th show

News Briefs:

Eric Schwartzman’s Interview:

  • 18:27 Eric interviews Doug Kaye
  • 19:34 Formats: News podcasts vs. feature podcasts
  • 20:15 Privitization of the Net
  • 22:29 Licensed music on podcasts
  • 24:04 How to get the entire interview
  • 24:43 Neville talks about podcasts as conversations

Listeners’ Comments Discussion:

  • 26:46 Shel Israel gives us a shoutout
  • 27:22 MIchael SOulier comments on Google’s ability to index sites (in reference to the European Publishers’ lawsuit seeking to stop the practice)
  • 30:17 Michael hates the word “webinar”
  • 32.21 Michael comments on IT staff who want to control content
  • 32:59 Michael points us to a Firefox extension that lets you customize Google
  • 33:23 Michael Kirpatrick on the Peppercom survey and the lack of RSS feeds at the Daily Dog
  • Clarence Jones discusses outages at Typepad and del.icio.us
  • 42:32 Heather Hamilton on whether podcasters will fill the drive-time void left by Howard Stern
  • 45:29 Craig Jolley discusses the “horizontal knowledge” article by Glenn Harlan Reynolds
  • 47:52 Vishnu Mahmoud asks about PR performance measurement in new media

Features:

  • 48:50Neville and Shel discuss measurement vs. monitoring in public relations

A Report from Dan York:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 26…

Posted by neville on 12/22 at 11:33 AM
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Wednesday, December 21, 2005

Interview - Andy Abramson, CEO, Comunicano - December 21, 2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 58-minute conversation with Andy Abramson, CEO of Comunicano, the PR agency behind the blog relations campaign for the Nokia N90 smartphone.

Download MP3 podcast

Download the conversation here (MP3, 23MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

Andy Abramson is the founder of Comunicano, Inc, a boutique marketing consultancy geared to providing clients with a full service agency, senior advising and marketer-in-residence services to start-ups, companies in transition and established brands with regard to marketing, advertising, public relations, promotion, events and reputation management. He is also co-founder, President and Senior Strategy Officer of The Next Box, Inc, a virtual marketing service agency.

A veteran of the marketing and public relations industry, Andy has over 31 years of experience in all facets of marketing and corporate communications. In addition to his daily marketing and public relations activities Andy also co-hosts “The World Technology Round Up,” a daily technology webcast that is heard via KenRadio.com and its syndication partners, by more than 200,000 daily listeners around the globe. He has also served as the BBC’s Consumer Electronics Market analyst in the USA at CES, and was seen in 46 countries and 45 PBS stations, by more than 11 million people. Along with Rutkowski, Abramson co-hosts the annual San Diego Telecom Council’s GadgetFest, each fall, a preview event of the newest and coolest consumer technology products around.

Often quoted both in the consumer and industry press, Andy authors VoIPWatch, a daily weblog.

Interview Segment Time Points:

  • Detailed show notes to come.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/21 at 11:07 AM
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Monday, December 19, 2005

The Hobson & Holtz Report - Podcast #95: December 19, 2005

Content summary: Latest survey on corporate blogging; the declining trust in corporations; Google buys AOL stake; Pheedo study on ads in RSS; Gmail on cell phones; Topix.net accepts user content; Steve Rubel quits Across the Sound; Lee Hopkins’ report; listeners’ comments discussion (why blogs and wikis are so good; a Christmas list for communicators); does blogging equal transparency?; the TypePad communication crisis for Six Apart; upcoming interview; the music.

Show notes for December 19, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Shel introduces the show; what the show’s about; how to contribute your comments; upcoming interview on Wednesday December 21 with Andy Abramson on Nokia’s blog relations campaign; update on the FIR Frappr community

News Briefs:

From Our Correspondent Down Under:

  • 28:58 Lee Hopkins reports - a proud father with a hoarse voice; a wrong font and bad syntax; aligning all the pieces of the puzzle for ‘nuanced communication’

Listeners’ Comments Discussion:

  • 38:28 David Phillips with the reasons why blogs and wikis are so good and such a threat to the control freaks
  • 42:29 David again, with an audio Christmas list for communication professionals

Features:

Outro:

  • 90:45 Neville wraps the show; how and where to send your comments; reminder of interview on Wednesday December 21 with Any Abramson; where to find the show notes
  • 91:54 Outro podsafe music via the Podsafe Music Network - Did You Think by Adrina Thorpe

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 22…

Posted by neville on 12/19 at 11:26 AM
Show Notes • (2) Comments • Permalink

Thursday, December 15, 2005

The Hobson & Holtz Report - Podcast #94: December 15, 2005

Content summary: Personal video uploads at YouTube.com: the new ‘Flickr for video’; self-destruct SMS messaging; the Structured Blogging Initiative; are Nielsen TV ratings headed for extinction?; Wikipdia gets high ratings for accuracy of science entries; listeners’ comments discussion (PR and propaganda; show format and length; Nokia N90 blog relations campaign; emotional links; working with IT departments; blog fear of visibility); a meeting of communicators and discovering new media; Syndicate conference; Eric Schwartzman’s interview extract with Marcus Chan, San Francisco Chronicle; the music.

Show notes for December 15, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:25 Neville introduces the show; what the show’s about; how to contribute your comments

News Briefs:

Listeners’ Comments Discussion:

  • 19:31 Howard Harawitz with more on PR and propaganda and asks what professional associations should be saying on ths issue
  • 22:13 Gershon Schwartz offers some politically-flavoured thoughts on PR and propaganda, and adds that he enjoys FIR
  • 25:44 Henry Abbott likes the show and supports our plan to keep it to an hour (!); some advice on radio presenting techniques; Urchin reports on inbound links
  • 27:05 Jeff Clavier on the show’s format change: “About time :)”
  • 28:13 Brad Bellaver listened to the FIR interview with Sedgwick CMS, thinks an internal podcast was great for them, and asks: What has to happen to allow podcasting to be something communicators can really use as an internal and external  communication tool?
  • 33:12 Andy Abramson on the Nokia N90 blog relations campaign (FIR interview with Andy coming up on Wednesday December 21.)
  • 36:16 David Phillips on the emotional links between iPods, cell phones and people
  • 38:29 Sallie Goetsch recounts her good experiences in working with IT departments
  • 42:01 Heather Hamilton on the fear of making oneself 100% visible when starting blogging
  • 44:21 A shoutout from Mike Manuel

Features:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 19…

Posted by neville on 12/15 at 11:50 AM
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Tuesday, December 13, 2005

Interview - Rick Klau, VP Business Development, FeedBurner - December 13, 2005

Rick KlauIn this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Rick Klau, Vice President of Business Development for FeedBurner, the RSS service.

Download MP3 podcast

Download the conversation here (MP3, 21MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

Rick Klau is Vice President of Business Development at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was Vice President of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO.

An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of major media publications throughout his career including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security. Rick earned AB Degrees in International Affairs and French from Lafayette College, a JD from the University of Richmond School of Law and a Baccalaureate Degree from l’Université de Bourgogne.

Interview Segment Time Points:

  • 00:29 Neville introduces the conversation
  • 01:29 Rick talks about his background and what he’s doing at FeedBurner
  • 04:02 About FeedBurner
  • 05:40 FeedBurner’s tie-up with Reuters, announced today: expanding delivery of text news via RSS and to enable advertising
  • 07:03 Advertising in RSS feeds: where this is heading and FeedBurner’s role
  • 11:00 Measuring RSS feed readership and manipulating statistical data
  • 12:41 Shel: Todd Cochrane’s criticisms of FeedBurner’s Total Stats Pro service
  • 13:23 Feed hosting and stats; Total Stats Pro primarily designed for text feeds not yet podcasts
  • 15:52 Portability of FeedBurner RSS feeds
  • 18:12 What happens to your feeds if FeedBurner changes its business or you don’t want to continue using FeedBurner?
  • 20:40 Neville: what is FeedFlare, announced today?
  • 21:15 How FeedFlare tags and makes feeds more dynamic and interactive
  • 24:49 Shel: most PR pros still don’t understand what RSS is
  • 25:26 The challenges for easier adoption of RSS
  • 27:03 RSS adoption: signficant industry advances in the coming year to aid easier takeup
  • 28:54 Neville: ‘subscribe’, not ‘RSS’ or ‘XML’
  • 29:38 Talking about technology in terms that benefit the user
  • 31:03 Reader-friendly RSS feeds when you click on that RSS icon
  • 31:58 Complexities of multiple RSS feed aggregation
  • 34:32 Neville: FeedBurner CEO Dick Costolo’s report in November on adding ‘threads’ to ‘items’: what does this mean and how will it work?
  • 35:36 Focusing on the feed item not the RSS feed itself: how FeedFlare is the first step forward
  • 38:07 So many people doing intriguing and compelling things with RSS
  • 39:26 Shel: the confusions of offering multiple RSS subscription options
  • 39:56 Resolving the problems of ‘syndication bingo’
  • 46:00 Where RSS is headed
  • 48:48 Rick: send us your questions and comments
  • 49:21 Finding more information about FeedBurner’s services
  • 50:36 Concluding comments about the conversation
  • 51:20 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Rick Klau, FeedBurner, SocialText, Ross Mayfield, Reuters, Total Stats Pro, Todd Cochrane, Geek News Central, Eric Rice, Audioblog, Blogger, TypePad, Movable Type, TextPattern, FeedFlare, Wannabe Venture Capitalist, Technorati, del.icio.us, WordPress, Internet Explorer 7, Windows Vista, Bloglines, My Yahoo!, NewsGator Online, Dick Costolo, Microsoft’s Simple Sharing Extensions (SSE), Apple, Pluck, Rojo, Burning Questions, Jack Klugman, Bruce Springsteen, Publisher Buzz.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/13 at 11:00 AM
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Monday, December 12, 2005

The Hobson & Holtz Report - Podcast #93: December 12, 2005

Content summary: Yahoo! acquires del.icio.us and teams up with Six Apart to offer Movable Type; IABC adds new media categories to Gold Quill Awards; Irish government uses RSS to deliver budget information; the Wikipedia class action lawsuit website; Nokia’s blog relations campaign for the N90 smartphone; listeners’ audio and email comments (from Geneva to Zurich; PR on wealth creation; PR and propaganda; a salute to the music; best HR blog example); when IT controls communication; reaching out to truck drivers: is podcasting the way?; Lee Hopkins’ report; the music.

Show notes for December 12, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro

  • 00:25 Shel introduces the show; what the show’s about; how to contribute your comments
  • 02:01 Interview coming up on Tuesday December 13 - Rick Klau, FeedBurner
  • 02:52 We’re experimenting with a new format for the show - let us know what you think

News Briefs

Listeners’ Comments Discussion

  • 25:49 Andrew Marritt says moving from Geneva to Zurich means it’s harder to get to the ski slopes, among other things
  • 30:20 David Phillips with more on the role of PR in wealth creation, and on PR and propaganda
  • 35:54 An anonymous listener salutes our choice of music for show #85
  • 36:43 John Cass says one of the best examples of an HR blog is Microsoft’s Heather Hamilton
  • 40:39 Brother Love shouts out!

Features

  • 41:23 A sorry tale of how IT controls communication in one organization. Is this still prevalent today?
  • 53:51 Reaching out to truck drivers - is podcasting the way?
  • 62:19 From Our Correspondent Down Under: Lee Hopkins’ Report

Outro

  • 69:44 Neville wraps the show; how and where to send your comments; where to find the show notes
  • 71:09 Upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
  • 71:25 The FIR community progresses on Frappr
  • 72:16 Outro podsafe music via the Podsafe Music Network - Ragtop Cadillac by George Fletcher-Bourbon Renewal

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 15…

Posted by neville on 12/12 at 11:23 AM
Show Notes • (2) Comments • Permalink

Thursday, December 08, 2005

The Hobson & Holtz Report - Podcast #92: December 8, 2005

Content summary: Listeners’ audio and email comments (a proto-vlog in Australia; the future of newspapers; IBM’s podcasting guidelines; what’s the best tool for starting an electronic conversation?; PR and propaganda; offending employees with guidelines for personal presentation; how HR can use blogs; more on the future of PR to add to show #91) Wikipedia dust-ups; reflections on Les Blogs 2.0 conference and the notion of blogger civility; European publishers attack Google; upcoming FIR interview; the music.

Show notes for December 8, 2005 download mp3 podcast Welcome to For Immediate Release: The Hobson & Holtz Report, a 92-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Washington, DC, USA. Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). In this Edition: Intro:

  • 00:28 Neville introduces the show; Shel‘s travellling and Neville’s back at base
  • 01:40 What the show’s about; how to contribute your comments

Listeners’ Comments Discussion:

  • 03:57 Peter Chen with an example of a proto-vlog in Australia
  • 05:28 Sallie Goetsch finds it hard keeping up with FIR’s ‘phenomenal output’; on names and spelling; working on the present state of PR, never mind what the future looks like; the future of newspapers
  • 09:01 Ron Shewchuk follows up with additional comment to the future of PR discussion in show #91
  • 11:35 Mike Strock asks if we’re aware of IBM’s podcasting guidelines
  • 13:02 Luke Armour enjoys FIR and asks what’s best for starting an ‘electronic discussion’ - a blog, wiki or something else?
  • 18:51 Howard Harawitz asks what’s the difference between PR and propaganda with a story on US government use of PR to support the war in Iraq
  • 23:22 Les Posen recounts the story the Commonwealth Bank of Australia’s guidelines for personal presentation which offended many employees
  • 28:09 Andrew Marritt suggests a good approach for how HR can use internal blogs
  • 31:36 Rob Safuto adds some thoughts to the discussion in show #91 on the future of PR re skills communicators will need
  • 35:49 Mike Soulier thinks podcasting is great; he’s interested in PR even though he’s not in PR; and some opinions on Lookout! and Internet Exploder ;)
  • 41:02 David Jones says show #91 was fantastic, summarizes one of that show’s sentiments - let’s not fall in love witb the tools - and comments on how he sees the future of PR and skills develoment in PR
  • 45:35 Trackbacks to show #91’s post, from Eric Eggertson and Kami Watson Huyse

News and Features:

Outro:

  • 82:44 Neville wraps the show; upcoming interview on Tuesday December 13 with Rick Klau, VP Business Development, FeedBurner
  • 83:44 Both of us live on next Monday’s show; how and where to send your comments; only two weeks until Christmas; where to find the show notes
  • 86:17 Outro podsafe music via PodcastNYC - Forward Motion by Jamie Leonhart

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 12…

Posted by neville on 12/08 at 03:09 PM
Show Notes • (0) Comments • Permalink

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