Wednesday, October 01, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 42: October 1, 2014

Thought Leadership with Mitchell and Michael

In this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview James Feldman (@ShiftHappensNow). We discuss the many facets of innovation and thought leadership.

James FeldmanJames knows hands down what it means to be successful in the midst of conflict – in both his personal life and professional career. It was that sense of challenge that drove James to rethink the way he lives and works which transformed his struggle into success. James inspires others to reexamine their own lives during pivotal moments and reinvent themselves. He has helped so many clients that I have become known as “The Bright Idea Guy.” From BASF to Aria Resort and Casino, AT&T to Toyota, Hewlett Packard to Marriott, InfoComm to Cremation Association of North America, US Department of Defense to Hired Education For Vets, Jim has a proven history working with every size and kind of organization from start ups to Fortune 100.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/01 at 04:59 PM
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FIR Presents Inside PR 385: Wearable Technology

FIR Presents Inside PRA couple of years ago, a study was released that showed how bad sitting at your computer is for your body. So bad, in fact, Google has claimed the phrase: Sitting is the new smoking.

This research helped launch wearable technology and now, with the new Apple watch, we have personalized and customized data available to us that makes us smarter about our health, nutrition, and overall well-being. It helps you understand just how little you actually do move during the day, particularly in our industry, and it helps motivate you to get up and move.

I have a pretty strong opinion about wearable technology and how it not only helps us live better lives, but how it helps communicators target more specifically our messaging. We also discuss it from the perspectives of fashion, function, and plain old cynicism.

Do you agree with Joe and look askance at it? Do you agree with Martin that it’s all about fashion? Or do you agree with me, the technology and geek hound?

We’d love to hear from you. What do you think about wearable technology? What do you think the future is? How can we use it in communications and across cultures? Is it cool or scary to get this kind of data about about ourselves? Can we use that data to improve our lives? Or is really just about being a wearable fashion hound?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/01 at 09:08 AM
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Chats with Chip #1: Jonathan Bernstein of Bernstein Crisis Management

Chats with ChipIn this debut episode of Chats with Chip, Jonathan Bernstein of Bernstein Crisis Management joins me to talk about the journey that has allowed him to become one of the foremost experts in crisis communications.

PR Week says that Jonathan Bernstein is one of those people who should be on your speed dial in a crisis. A former journalist who came over to the Dark Side, he has been advising clients for more than three decades on every aspect of handling a crisis, from preparation to response and evaluation. He publishes the popular “Crisis Manager” newsletter, which he describes as being “for those who are crisis managers, whether they want to be or not.”

Jonathan’s career has followed an interesting path that made for some great conversation.  It includes time in Military Intelligence, as an investigative journalist, an agency executive, and even a period as Manager of Corporate Communications at Playboy Enterprises.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/01 at 08:56 AM
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FIR B2B Extra: How Spiceworks Breaks the Media Company Mold

FIR B2B

Founded in 2006, Spiceworks broke the mold in both the software and media businesses. The company gives away a valuable systems management software package and monetizes the business through its large and active community of information technology professionals. Sponsors can buy their own outposts in the community, as well as the usual assortment of advertising vehicles, but they’re also encouraged to sign up their own employees to participate in discussions along with the members. Salesmanship is strictly prohibited in discussions and technical exchanges, and the staff at Spiceworks constantly coaches its marketing clients in how to be better community members.

Paul attended the annual Spiceworld conference in Austin last week and caught up with Spiceworks co-founder and COO Jay Hallberg for an update on the community and some tips on how marketers can build relationships with Spiceworks’ 3.2 million members.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

  • .(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 10/01 at 07:01 AM
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Tuesday, September 30, 2014

Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.

—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.

—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/30 at 07:16 PM
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Monday, September 29, 2014

The Hobson & Holtz Report - Podcast #775: September 29, 2014

FIRNew show ‘Chats with Chip’ to premiere on the FIR Podcast Network;

Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo;

News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle, PR consequences and reputation damage; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: Clay Shirky’s decision to ban laptops in the classroom - the implications go far beyond education; the past week on the FIR Podcast Network;

Music from Tab Spencer; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 6…

Posted by neville on 09/29 at 02:06 PM
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FIR Presents Young PR Pros: Episode #92 - A Young PR Pros’ Success

Young PR Pros In this week’s episode hosts Kristine D’Arbelles and Julia Kent talk about how a listener of the show went from podcast listener to career star. We tell you Sharon Cheung‘s story.

Some of you might recognize Sharon’s name. This is not the first time she is mentioned on Young PR Pros. Sharon was the mastermind behind our popular Take uOPRA to Work series in 2013. The series followed four professionals in different PR and communication roles and industries to help new and returning students to the University of Ottawa understand the opportunities available to them after graduation. The series even won a local IABC Ottawa Excel Award in 2014.

Now Sharon works with Kristine at the Canadian Automobile Association. Kristine sits down with Sharon and asks her questions about the interview process. What did she do to put together a compelling resume and cover letter? What did she do to prepare for the interview? What did she include in her portfolio?

This episode is about a real success story. Sharon offers excellent advice on how she went from Young PR Pros listener to career starter.

We want to hear from you! Do you have a success story to tell? Don’t be shy, your experience and advice could help other listeners!

Get this Podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 09/29 at 01:03 PM
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