Wednesday, October 01, 2014

FIR B2B Extra: How Spiceworks Breaks the Media Company Mold

FIR B2B

Founded in 2006, Spiceworks broke the mold in both the software and media businesses. The company gives away a valuable systems management software package and monetizes the business through its large and active community of information technology professionals. Sponsors can buy their own outposts in the community, as well as the usual assortment of advertising vehicles, but they’re also encouraged to sign up their own employees to participate in discussions along with the members. Salesmanship is strictly prohibited in discussions and technical exchanges, and the staff at Spiceworks constantly coaches its marketing clients in how to be better community members.

Paul attended the annual Spiceworld conference in Austin last week and caught up with Spiceworks co-founder and COO Jay Hallberg for an update on the community and some tips on how marketers can build relationships with Spiceworks’ 3.2 million members.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

  • .(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 10/01 at 07:01 AM
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Tuesday, September 30, 2014

Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Jen Phillips of 4L Strategies to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story.

—A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk.

—A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/30 at 07:16 PM
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Monday, September 29, 2014

The Hobson & Holtz Report - Podcast #775: September 29, 2014

FIRNew show ‘Chats with Chip’ to premiere on the FIR Podcast Network;

Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo;

News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle, PR consequences and reputation damage; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: Clay Shirky’s decision to ban laptops in the classroom - the implications go far beyond education; the past week on the FIR Podcast Network;

Music from Tab Spencer; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 6…

Posted by neville on 09/29 at 02:06 PM
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FIR Presents Young PR Pros: Episode #92 - A Young PR Pros’ Success

Young PR Pros In this week’s episode hosts Kristine D’Arbelles and Julia Kent talk about how a listener of the show went from podcast listener to career star. We tell you Sharon Cheung‘s story.

Some of you might recognize Sharon’s name. This is not the first time she is mentioned on Young PR Pros. Sharon was the mastermind behind our popular Take uOPRA to Work series in 2013. The series followed four professionals in different PR and communication roles and industries to help new and returning students to the University of Ottawa understand the opportunities available to them after graduation. The series even won a local IABC Ottawa Excel Award in 2014.

Now Sharon works with Kristine at the Canadian Automobile Association. Kristine sits down with Sharon and asks her questions about the interview process. What did she do to put together a compelling resume and cover letter? What did she do to prepare for the interview? What did she include in her portfolio?

This episode is about a real success story. Sharon offers excellent advice on how she went from Young PR Pros listener to career starter.

We want to hear from you! Do you have a success story to tell? Don’t be shy, your experience and advice could help other listeners!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 09/29 at 01:03 PM
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Friday, September 26, 2014

FIR on Higher Education #19 – Dorie Clark on Building a Personal Brand


Probably most all of us want to innovate, grow and develop in different ways throughout our careers. On episode 19 of FIR on Higher Education, I discuss this topic with Dorie Clark, author of Reinventing You, an executive education instructor and a former presidential campaign spokeswoman. Dorie shares the following:

• How academics can build their individual brand and how this leads to new opportunities.
• The new realities of book publishing.
• Keys to developing a content strategy.

Remember the infamous “Dean Scream” – when Presidential candidate Howard Dean yelled too loudly in the microphone and it didn’t make him look so good?  I asked Dorie about what to do when things don’t come out as intended based on her experiences working as a spokeswoman for Howard Dean’s 2004 presidential campaign. Dorie offers advice on what we can do if our messaging goes off the rails.

In our reports section, Harry Hawk provides an update on how his students are creating Vines. You can access their work at Vine using the tag #Mkt2405.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Dorie Clark
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review and Forbes. A former presidential campaign spokeswoman,Clark teaches or has taught at Duke University’s Fuqua School of Business, Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business and Smith College Executive Education. Recognized as a “branding expert” by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Russian, Chinese, Arabic, French, Polish, and Thai. Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/26 at 01:20 AM
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Wednesday, September 24, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 41: September 24, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

Our guest this week was Axel Schultze (@AxelS).

2014 Founder & CEO Society3, Startup and Business Accelerator with focus on helping startups getting more traction, growing user base and gaining market validation. General Partner in Society3 Ventures founded summer 2014.

Axel Schultze2012 Developing social media management tools. User base grew quickly to 1.8 Million and became the foundation technology for Society3

2008 Founder & CEO of Social Media Academy, self funded, educating in aggregate over 5,000 attendees from 28 countries and team mates from corporations including Avaya, Dell, Oracle, SAP. Largest Social Media education provider in the world.

In this episode, Mitchell and Michael share insights with #ThoughtLeader Axel Schultze about the topic democratization of influence. Axel, who is the founder of business accelerator Society3 and the founder and CEO of Social Media Academy, believes #ThoughtLeadership happens when companies, specifically the leadership bench, communicate what really matters to them and gain influence for doing so. In defining democratization of influence, Axel says that theoretically, anybody can gain influence, given the tools and channels we have today, can become publishers. Experts and #ThoughtLeaders could be more influential by communicating their expertise to the world. The discussion also touches on the need for social media guidelines for company employees and even the management to be guided in communicating to customers through social media. A social media guideline will become more effective and powerful if it is done with the team. Axel also notes that this is different from social media monitoring and cites an example where a company manager pointed out they do not need to monitor what employees are saying on social media just as they don’t monitor what they are saying to customers who walk into the store every day.

One question about democratization of influence is whether the leadership is really engaging on social media, to which Axel notes that the leadership team has a very important role in embracing #ThoughtLeadership and in embracing democratization of influence. Axel also emphasizes mid-level companies, those with 100 to 500 employees, can gain influence by using the team, and the employee base, very efficiently to communicate to the market. It is all for free, and the only thing you need to invest is time. So spend 30 minutes online to communicate with the ecosystem and that will go a long way.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* The more people who have influence, the better. @AxelS
* A thousand voices for a company helps clean up any mess w/in an hour. @AxelS
* Just because you can doesn’t mean you should. @happyabout
* If you have something you stand for, communicate it. That’s the first step to gaining influence. @AxelS

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/24 at 10:49 AM
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FIR Presents Inside PR 385: Twitter “Buy Now” and Social Advertising

FIR Presents Inside PRTwitter is slowly rolling out a “buy now” button to users, which promotes the ability to buy directly from the social network.

As Twitter continues to try to figure out how to make money, and brands want to figure out a return-on-investment that translates directly to the bottom line, it will be interesting to watch and see how (or if?) this works.

Pinterest certainly has been able to figure it out…maybe Twitter is taking a page from their book.

We discuss the implications and pros and cons of social advertising and then move to Apple Pay.

Apple Pay is offered on the new iPhone 6 and provides a way for you to pay without cash or credit card (and is my dream because I hate carrying a wallet and I hate carrying a purse).

We debate the merits, whether it’s bad for small business, whether it could be disastrous for some, and whether it’s made only for enterprise organizations.

Martin tells a story of his local coffee shop—Snakes and Lattes—that is a true neighborhood destination. He worries a business like that won’t be able to afford the infrastructure needed to accept Apple Pay. I, however, share a story of how local boutiques in my neighborhood all have iPads at the counter to accept Belly, a local loyalty card.

Who is right and who is wrong is yet to be seen, but we’d love to hear what you think.

Will the Twitter “buy now” button help brands increase sales? Will Apple Pay be devastating to small business?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/24 at 09:02 AM
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