Thursday, March 27, 2014

FIR On Strategy with Andrea Vascellari, Episode 15: March 27, 2014

Strategy In this episode, we will understand what are the most common mistakes made when defining objectives, how to actually define your objectives, I’ll give you some examples and at the end I will share also some tips based on my experience that I’m sure you will find valuable.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/27 at 06:44 AM
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Wednesday, March 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 15: Mar 26, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

As a recognized expert in social media marketing and sales, Willis shares valuable insights on how thought leadership can be advanced by being a content curator, by opening opportunities for engagement, and by giving attention to tale marketing and gamification.

Willis TurnerThe top 3 things social and marketing organizations should look into and advance to become relevant are: (1) Gamification, because if you’re not paying attention to gamification, you’re behind the times. Gamification means you apply the principles of gaming to business problems; (2) Developing personal brand. If you don’t update your Linkedin profile, or have presence on Facebook, Twitter or other social media channels, you’re irrelevant in the marketplace. Your brand has to have integrity and credibility. Remember that most buyers today are doing research on the seller even before they talk to the seller; and (3) Make a contribution, do something to give back. Because at the end of life, it’s not about the pay check, it’s about making a difference.

More about Willis on LinkedIn

Some Tweetable Moments from the show:

  • Personal branding has become critical
  • Everyone should give back to their profession
  • Every CEO should have someone looking into gamification

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/26 at 01:54 PM
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Tuesday, March 25, 2014

FIR presents AllthingsIC with Rachel Miller episode 5 March 25 2014

AllThingsICWelcome to the fifth episode of All Things IC with Rachel Miller.

In this podcast Rachel looks at Social Media in the Large Enterprise (SMiLE) and interviews some of the speakers at attendees at the event, which was held in March in London. She also highlights the upcoming unconference from The IC Crowd, #thebigyak. Full info at http://www.theiccrowd.com.

You can find full notes to accompany this episode via Rachel’s blog http://www.allthingsic.com/fir5 so you can grab a cup of tea, sit back and relax and enjoy the show.

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About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 03/25 at 10:51 AM
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Monday, March 24, 2014

Lilach Bullock on AMP UP Your Social Media

AMP UP Your Social MediaLilach Bullock is the founder of Socialable, a digital marketing agency that helps businesses leverage social media to generate more revenue. Lilach recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how to get the most out of your social media marketing.

“Try to be different. Don’t be afraid to be controversial. Some of the most controversial posts have received the most shares. It pays to be different.

Lilach offers these tips to maximize your social media marketing efforts:

  1. Don’t just bold post. Build and nurture relationships with your followers to create an engaged, organic fan base.
  2. Research to see where your customers are. Don’t just follow the bandwagon and join Facebook and Twitter, see what “smaller” platforms might work even better for you (ex: StumbleUpon, Reddit, Instagram, Pinterest, etc.)
  3. Make sure you have enough resources to respond to all of the comments you receive. Responding is crucial to building your social media relationships.

To connect with Lilach follow her on Twitter at @LilachBullock and visit www.socialable.co.uk.

About Lilach Bullock

Lilach BullockLilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digitelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.

After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.

A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by Glenn Gaudet on 03/24 at 08:51 AM
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The Hobson & Holtz Report - Podcast #748: March 24, 2014

FIRIntro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;

Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;

News That Fits: How real-time content can be used to make the most of new devices; Michael Netzley’s Asia Report: daunting contextual challenges complicate messaging around missing Malaysian jet; angst over the future of PR; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is there a future for ‘social selling’ after Oracle fires Jill Rowley?; Dan York’s Tech Report: on the way to Singapore and an ICANN meeting, and more; Igloo Software promo; 4 new shows last week on the FIR Podcast Network; social media becomes a more powerful tool for B2B;

Outro: Neville’s speaking at the Norwegian Communications Association annual conference #komdagen in Oslo on March 27; and he’s not here live next week so Shel will be joined by guest co-host Olivier Blanchard; music from Kyle Hollingsworth Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 24, 2014: A 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 31…

Posted by neville on 03/24 at 01:31 AM
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Saturday, March 22, 2014

Igloo Software joins FIR as our latest sponsor

Igloo SoftwarePlease join us in welcoming Igloo Software as the latest FIR Podcast Network sponsor. Igloo, which offers a web-based platform for collaborating at work, will join Ragan Communications and CustomScoop as sponsors of The Hobson and Holtz Report.

Through the Igloo platform, employees can share files, get (and share) answers, solve problems, locate information and expertise, and tap into the collective knowledge of the company’s customers, partners and peers, from wherever they are.

For up to 10 people, Igloo is free, with per-user pricing after that. Gamification, social analytics and other state-of-the-art elements are built into the platform, which can be customized to reflect your organization’s image. Companies using Igloo’s intranet software include Kimberly-Clark and International Data Corporation.

Igloo Discussions

The company is headquartered in Kitchener, Ontario, Canada.

As always, we strive to identify sponsors whose products and services are relevant to the FIR community. We’re confident we’ve achieved that goal with the addition of Igloo to the Hobson and Holtz Report. Please show them your support by checking out the site and seeing what they have to offer.

Posted by shel on 03/22 at 08:46 AM
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Wednesday, March 19, 2014

FIR Presents Inside PR 366: Kelly Blazek, LinkedIn Connections, and Proper Communication

FIR Presents Inside PRMartin Waxman is back and we are grateful because he is much better at the intro and closing than Joe Thornley and me.

We kick the show off by talking about the Kelly Blazek crisis situation that happened a couple of weeks ago.

As a quick refresher (or the story, for those of you who missed it), the 2013 Cleveland Communicator of the Year received an email from a young professional who is moving to Ohio and searching for a job.

Because Blazek runs the 7,300 member marketing job board for the Cleveland area, this young woman sent her a LinkedIn message, explaining who she was, her business expertise, and what kinds of jobs she could do. She then asked to join the jobs board.

What she received from Blazek, in return, was both unprofessional and … strange … for a communicator.

Kelly Blazek reply

While we don’t beat this horse to death, it did create an interesting conversation about LinkedIn and how we each use the tool.

As it turns out, we have three different uses for it: Ambivalence, referrals, and contact management, which makes it an interesting look at how there really is no right way or wrong way to use social media. Except to not take your bad day out on someone asking or help.

Martin also mentions he hates the generic LinkedIn requests. You know the one. The, “I’d like to add you to my professional network” with no mention on how you know the person or why you’d like to connect.

He also talks about his pet peeve, which is people who have never worked with you asking you to write a recommendation.

After you listen, we leave the floor to you. What are your personal rules about LinkedIn connections?

P.S. While Terry Fallis’s new book, No Relation, doesn’t come out until May, as is his modus operandi, he is podcasting it for you ahead of time. Check it out!

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com

Posted by shel on 03/19 at 02:46 PM
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