Friday, June 27, 2014

TV@Work #5 - 07/27/14 - Drew Keller

TV@WorkWelcome to episode #5 of .(JavaScript must be enabled to view this email address). If you like the show, please share it with your friends by sending them to this link to the show blog.

Drew Keller
This edition features an interview with Drew Keller, media consultant, instructor and founder of StoryGuide.net. Drew really knows his stuff, whether it’s time-honoured video storytelling techniques or insights into the latest trends in digital media.

How do you like the show?

I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at .(JavaScript must be enabled to view this email address).

Until next time…..keep rolling!

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About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication.

Connect with Ron on Twitter: @rockinronnie and visit Ron’s Linkedin profile.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 06/27 at 04:01 PM
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Wednesday, June 25, 2014

FIR on Higher Education #13: An Interview with Fortune Managing Editor Andy Serwer

Have an interesting pitch that might resonate with a reputable publication like Fortune Magazine / fortune.com? In episode 13 of FIR on Higher Education, Fortune managing editor Andy Serwer talks about how to approach this.

Andy also discusses the state of business journalism in 2014, how Fortune is innovating and its split from Time Inc.

Among his advice to commentators and professors on conducting interviews: “Have a focused idea. Have a real voice and have something that is differentiated. People’s attention spans are shorter and shorter and so you have to keep things succinct. There is a rythmn to having a conversation or interview.”

To PR professionals, he advises: “Do your homework. People write me and say ‘Dear Andrew’. That is my name but no one calls me that. When someone sends me that, it shows they don’t know me.”

After the interview, I provide a short report on Serwer’s actual talk to students at UNC School’s of Journalism, while technology correspondent Harry Hawk discusses how Facebook advertising can be leveraged by higher education communicators during crisis situations.

About Andy Serwer

Andy Serwer, the managing editor of Fortune, was named one of the 100 most influential business journalists of 2007 by NewsBios.com. Serwer is based out of Time Warner’s New York City office.  He has been managing editor at Fortune since November, 2006.

Shortly after graduating from Bowdoin College in 1981, Serwer joined the magazine as a reporter in 1984 and was later promoted to associate editor. Between 1995 through 1998, Serwer held the position of senior writer for the magazine. During his tenure at the magazine, he wrote a number of cover stories including ones on Bill Gates, Larry Ellison, John Chambers, Cisco Systems, among many others.

Before becoming managing editor of Fortune, Serwer was a regular contributor on CNN’s “American Morning”, and was a co-host of CNN’s “In The Money”. He has also appeared on ABC’s Good Morning America as well as a number of other national television shows including “The Today Show” and “The Tony Danza Show”. He has also written for Time, Sports Illustrated and SLAM Magazine.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/25 at 02:24 PM
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Thought Leadership with Mitchell Levy and Michael Procopio, Episode 28: June 25, 2014

Thought Leadership with Mitchell and Michael In this episode, Mitchell and Michael share views with #ThoughtLeader Peter Sterlacci all the way from Kyoto, Japan. As the person recognized to pioneer personal branding in Japan, Peter sees his work to be a “lot of fun with lots of challenges”. And even though he can speak Japanese (though not fluently), he is more inclined to work with non-traditional businesses and people who have a global perspective and who see the English language as a tool to be successful. He defines #ThoughtLeaders as experts in their field and who significantly make a difference by giving something of value that people can actually use in their business or personal lives. Peter says a #ThoughtLeader who wants to develop his/her personal brand must know what differentiates him/her from everybody else who has done something similar or has a similar skills set. And then you must be able to communicate that in a clear, consistent and constant manner, particularly online.

Peter SterlacciGoing deeper into the issue of personal branding vis-à-vis the company brand, Peter explains that in today’s world, companies have realized that allowing and enabling employees to bring in their personal brand and incorporate their authenticity into the company brand really works and builds business. This is the new norm as opposed to the traditional view that companies must disable their employee’s personal brand to protect the company brand. One effective way to bring out personal brand to help build the company brand is by joining groups on LinkedIn. In any case, LinkedIn has become the top resource for building anyone’s personal brand.

Commenting on the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel), Peter notes the importance of engagement and why it is critical in #ThoughtLeadership given that it is where people become truly, actively involved. He mentions one challenge in going through the engagement part, and that is how to sift through the people who are trying to engage with you to find those who are really providing value and addressing your needs.

In the interview, Peter also reveals his two unique mentors that helped him trail blaze in the field of personal branding in Japan. He also shares valuable tips on how to develop your personal brand and bring it out to the world.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:http://AhaAmplifier.com/.
• As a #ThoughtLeader, you got to have a personal brand. @happyabout
• Companies are now realizing that their biggest commodity is the people who work there and they want to retain them. @petersterlacci
• When you speak of a brand, try to just be something to some people, not everything to everyone. @petersterlacci
• Whether a product, a service or a person has some value to promise to the world and that’s what builds the brand. @petersterlacci


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/25 at 11:14 AM
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FIR presents Linked Conversations with Chuck Hester, Episode 18: June 25, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode is devoted entirely to a very special guest: Craig Johnson, the author the Walt Longmire mystery series.  Craig’s books are the basis for the hit A&E drama, Longmire, starring Robert Taylor, Lou Diamond Phillips, and Katee Sackoff. His latest novel in the series – By Any Other Name – just published in May and rose to number six on the New York Time Best Seller list.

Craig Johnson, author of the Walt Longmire mystery seriesPopular in the US and Europe, The Cold Dish was a Dilys Award finalist and the French edition won Le Prix du Polar Nouvel Observateur/BibliObs. He has been honored with the Wyoming State Historical Association’s Book of the Year, France’s Le Prix 813. He’s a Western Writers of America’s Spur Award winner and the Mountains & Plains Independent Booksellers’ Book of the Year. The Dark Horse, the fifth in the Walt Longmire series, was a Publishers Weekly Best Book of the Year. Hell Is Empty, selected by Library Journal as the Best Mystery of the Year, was a New York Times best seller, as was As the Crow Flies.

Johnson lives in Ucross, Wyoming, population 25.

For fans of the series who have not read the books I highly recommend you do so!

Craig Johnson is active on social media with a Facebook fan page with more than 10,000 likes, and a Twitter account (he participates in Twitter chats on occasion). You can connect with Craig on social media through his Facebook page. His Twitter handle is @ucrosspop25. For more information on Craig, check out his website.

It’s an amazing interview and a lot of fun. Enjoy!

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/25 at 11:07 AM
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Monday, June 23, 2014

The Hobson & Holtz Report - Podcast #761: June 23, 2014

FIRIntro: Mobile Mind Shift FIR Book Review coming;

Quick News: FDA proposes new rules for pharma use of social media, LinkedIn notifications blitz annoys users, Wikipedia strengthens rules against undisclosed editing, forthcoming debate ‘Wearable Technology is an ethical nightmare for the communications, marketing and PR professions’ at the House of Commons in London on July 7; Ragan promo;

News That Fits: Wikipedia and PR: How Edelman enforces best-practice usage compliance among employees and clients; should podcasters read sponsor spots?; the Media Monitoring Minute with CustomScoop; Dan York’s Tech Report: ICANN conference in London, and more; listener comments from the FIR Podcast Community on Google+; the caveats on paid promotions in Facebook: Harry Hawk explains; Igloo Software promo; the past week on the FIR Podcast Network; iBeacon and Nearby signal era of proximity-aware communication;

Music from Eli Uno; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 30…

Posted by neville on 06/23 at 01:01 AM
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Thursday, June 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 27: June 19, 2014

Thought Leadership with Mitchell and Michael


In this episode, Michael and Mitchell share insights with #ThoughtLeader Kim Chandler McDonald (@KimmiCFlatWorld). Kim is known as an innovation advocate, adviser, and strategist who recently won recognition for her book, “Innovation: How Innovators Think, Act, and Change Our World” (http://www.amazon.com/Kim-Chandler-McDonald/e/B00BOGRVWO). She defines a #ThoughtLeader as someone who is as engaging as they are engaged on issues, which could be a service, product, or idea. Kim believes that #ThoughtLeaders are and should be pleasant people, quoting the old adage: “You catch more flies with honey than with vinegar.”

Kim  Chandler McDonaldIn the interview, Kim discusses flat world navigation and why is it important in today’s global digital economy. In being the world’s first branded flat world navigator, she said she drew inspiration from Pulitzer-winning journalist Thomas Friedman, who wrote the book, “The World Is Flat.” In today’s world, traditional boundaries no longer matter, and globalization has leveled the playing field in business. The role of flat world navigators is to build bridges for businesses and be connectors and collaborators who use both traditional and innovative tools and technologies. Kim further explains that the effect of changing perspectives in terms of your professional and personal footprints in the global digital economy is that it brings about societal change. The younger generation is less likely to be going to war with someone who is their Facebook friend from across the world.

As the world’s first branded flat world navigator, Kim shares her secret on how she was able to establish relationships with more than a hundred hardcore innovators from around the world to make her book. Did she use a complex research methodology? Kim says the key to her achievement was that she was gracious in asking people to become involved in her project. She asked her interviewees nicely – and used her flat world navigation skills to make and maintain relationships.

Kim also shares why she believes it is no longer appropriate to call it I.T., or Information Technology; rather, it should called U.T., or User Technology. And the R.O.I should not just be considered a Return on Investment, but a Return on Involvement.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Doing business in the global digital economy is less about sales execs and more about making and maintaining dynamic relationships. @KimmiCFlatWorld
• Business is changing, and you have to morph and learn to change yourself, the process, and the environment around you. @happyabout
• The key aspect to being a flat world navigator is being involved. You have to be authentically engaged with people. @KimmiCFlatWorld
• Flat world navigation can change the balance of corporate power. @ KimmiCFlatWorld

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/19 at 05:53 PM
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Wednesday, June 18, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 17: June 18, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover a new initiative at LinkedIn that allows their employees to perform Random Acts of Kindness. More info on this in a LinkedIn blog post from Rachel Diamond, LinkedIn’s Employee Experience Lead.

Plus I’ll share a post I published on LinkedIn on why you need to take the meeting.

My guest this week is Kathy Bernard. Kathy is a public speaker, LinkedIn expert and LinkedIn profile optimizer who trains companies on how to use LinkedIn for selling, recruiting and fundraising through her LinkedWISE.com business.

She is also the creator of Get a Job Tips, a step-by-step site that helps the unemployed and miserably employed, as well as college students, land the jobs they want. She has received 33 awards for communications excellence and has a knack for translating complex concepts into powerful action steps to help you sell, recruit, fundraise, or get a job using LinkedIn.

More about Kathy can be found on her LinkedIn profile.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/18 at 08:58 AM
Show NotesLinked Conversations • (0) CommentsPermalink

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