Tuesday, August 16, 2005

Interview: Pete Blackshaw, Intelliseek - August 16, 2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer of Intelliseek, Inc, the company behind Blogpulse and Brandpulse. Topics and themes discussed include: consumer motivation and word-of-mouth marketing; measurement metrics; comparing blog search tools and what may develop in a period of Furious Innovation; new dynamics to emerge; customer experiences.

About our conversation partner:

Pete Blackshaw is a recognized expert in interactive marketing, word-of-mouth behavior and consumer understanding. Throughout Pete’s varied experiences in marketing, government, consumer affairs and entrepreneurship runs a common theme – the power of the internet to give individuals a voice and change the way things are done.

At Intelliseek, Pete manages the overall marketing strategy for the company and oversees client engagements and consulting projects. He also leads the firm’s popular webinar series.

Pete is the 2004 co-founder of the Word-of-Mouth Marketing Association, one of the fastest-growing industry organizations in the US in advertising and marketing circles, and he co-authors a bi-weekly column on digital marketing strategies for JupiterMedia’s ClickZ network.

Before receiving his master’s degree from Harvard Business School in 1995, Pete served as a press secretary and legislative consultant to then-Sen. Art Torres in the California legislature, where he guided several consumer-focused bills to passage and initiated the first “interactive” legislative hearing in the US. He has a bachelor of arts degree from the University of California at Santa Cruz.

Download MP3 podcast

Download the conversation here (MP3, 14MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

Interview Segment Time Points:

  • 00:01 Shel introduces the interview
  • 00:39 Pete describes his background leading up to his job at Intelliseek
  • 04:05 Pete on consumer motivation to speak their opinions
  • 05:22 Pete explains the principles of word-of-mouth marketing
  • 19:57 Neville: marketing similarities with PR with the ‘audience in charge’ of the message
  • 11:08 Pete: lots you can measure in word-of-mouth communication with new metrics; how you can slice-and-dice those metrics
  • 14:50 Shel: much of this is reactive - who’s using it proactively?
  • 15:09 Pete on optimizing and making marketing strategies more efficient
  • 16:30 Pete: consumer-generated media (CGM) help brands measure up; word-of-mouth is a long-term strategy
  • 17:47 Neville comments on Mary Hodder’s analysis of blog search tools and asks Pete for his thoughts on that research and what should develop
  • 19:54 Pete: biased towards ease of use and consumer focus for search tools; filtering spam will be a big issue; search for material other than textual, eg, video, audio; the importance of profiling the influencers
  • 23:41 Shel: different techniques applied to search
  • 24:11 Pete: Blogpulse goes deep into its search
  • 24:20 Neville on the different methods search engine use, illustrated in Mary Hodder’s posts, doesn’t add to confidence in those tools
  • 25:34 Pete: we are all so early in the blog search space, things will begin to converge as consumers dictate their preferences
  • 26:57 Pete: bloggers held accountable for what they blog; the interesting dimension of strong opinions and observing
  • 27:54 Pete: we’re still in a period of Furious Innovation
  • 28:02 Shel: are you continuing to explore different approaches to measurement?
  • 28:11 Pete: building unique and proprietary ways of measurement including for video and audio
  • 29:25 Pete: the potential big impact of podcasting in word-of-mouth marketing
  • 30:09 Pete: all sorts of new dynamics will emerge and PR firms haven’t begun to think about this
  • 30:40 Pete: continuing to log thoughts on CGM; launching a new blog to do this
  • 31:15 Shel asks about CGM best practices
  • 31:36 Pete outlines some customer experiences with product launches and supporting activities
  • 34:04 Conversation wrap up
  • 34:35 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

Pete Blackshaw, Intelliseek, Procter & Gamble, PlanetFeedback.com, WOMMA, Blogpulse, Brandpulse, Google, Technorati, PubSub, Feedster, Mary Hodder, Bloglines, Corante, GM FastLane Blog, Advertising Research Foundation, ConsumerGeneratedMedia.com.

Posted by neville on 08/16 at 08:11 AM
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Monday, August 15, 2005

The Hobson & Holtz Report - Podcast #59: August 15, 2005

Content summary: RSS, Atom and phonetic alphabet; listeners’ comments discussion (global Hill & Knowlton blogging; registering podcasts with iTunes; Yahoo’s Blog for Hope); suing anonymous bloggers; finding new voice talent; French PR firestarter; big issues for British Airways and Gate Gourmet; Unilever monitors blogs; the war against blog spammers; Blog Business Summit; challenges with trackbacks on Blogger; changing blog hosting services; upcoming interview.

Show notes for August 15, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; how to give your feedback; show notes; what’s in this edition
  • 02:31 Shel with some corrections from last Thursday’s show

Listeners’ comments discussion:

News and Features:

  • 17:52 A city councilman in the US wants to sue 4 bloggers for defamation, but first he has to find out who they are
  • 22:13 Finding professional voice talent with Voice 123 - could it be the resource for a new FIR intro?
  • 25:35 French fire brigade’s media spokesman lights the fires - literally
  • 28:04 Significant communication and employee relations issues confront British Airways and Gate Gourmet, not to mention PR and customer relationship ones
  • 44:26 Unilever pays attention to a loyal customer… who has a blog
  • 48:30 Moderating comments and trackbacks - is it an inevitability for bloggers in the war against the spammers?
  • 59:30 Blog Business Summit starts on August 17
  • 61:54 From Our Correspondent Down Under: Lee Hopkins - challenges with trackbacks on Blogger and careful thinking about changing blog hosting service

Outro:

  • 69:49 Hold-over topics for next Thursday’s and Monday’s shows as Shel won’t be live on Thursday’s show
  • 70:15 How to give your feedback; show notes
  • 71:09 Upcoming interview - Pete Blackshaw, Intelliseek, 16 August
  • 71:52 Neville intros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Howard Harawitz, Adam Curry, pilots’ phonetic alphabet, James Snell, Known Atom Consumers wiki.

Listeners’ comments discussion - Niall Cook, Hill & Knowlton, Lee Hopkins, Stirling Family Church, iTunes, Skylook, Skype, Kevin Dugan, Yahoo’s Blog for Hope, American Cancer Society, Shari Kurzrok, Tsunami relief blog, Hilary Clinton, Ogilvy PR Worldwide, Jeremy Pepper.

News and Features - Blog Herald, US Constitution First Amendment, Christophe Grebert, Napoleonic Code, Geek News Central, Radio Daddy, Robin Good, Daily Mirror, British Airways, Gate Gourmet, Daily Telegraph, Transport & General Workers Union, Charles Pizzo, Unilever, Steve Rubel, Dan Entin, Land Rover, Adrian Melrose, TypePad, Six Apart, Loic le Meur, Trevor Cook, Expression Engine, CAPCHA, Movable Type, Blogger, MSN Spaces, MySpace, Dave Sifry, Technorati, TypeKey, Blog Business Summit, Evelyn Rodriguez, DL Byron, Chris Brownrigg, Dave Taylor, Robert Scoble, Buzz Bruggeman, Chris Pirillo, Eric Rice, Darren Barefoot, Stowe Boyd, Debbie Weil, Sally Falkow, Rebecca Blood, Biz Stone, Michael Wiley, Lee Hopkins, Haloscan, Constantin Basturea, Allan Jenkins, Andy Beacock, Rob Baillie, Blogsome, Ben Hamilton, SiteSell, Hitch Hiker’s Guide to the Galaxy, Pan Galactic Gargle Blaster.

Outro - McGraw-Hill, Pete Blackshaw, Intelliseek, Blogpulse, Free Love, Derek James, Garageband.com, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 18…

Posted by neville on 08/15 at 01:25 PM
Show Notes • (2) Comments • Permalink

Thursday, August 11, 2005

The Hobson & Holtz Report - Podcast #58: August 11, 2005

Content summary: Listeners’ comments discussion (ID3 tags, an open-source RSS tool for audio, Skylook, copyrights and podcast music, pocasting librarians, “Advertising by the Government of Canada,” and Free Government Information); Hill & Knowlton UK’s employee blogging initiative; Neville’s new computer; Neville’s new blog, the redesign of Desirable Roasted Coffee; our interview with Constantin Basturea; the RSS feeds for Google News; would you pay for podcasts?; RSS and podcast password authentication; AttentionTrust; is innovation dead in Japan and the UK?

Show notes for August 1, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute podcast recorded live from Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:27 Shel introduces the show; what’s in this edition; how to give your feedback; show notes.

Listeners’ comments discussion:

  • 03:27 Warren Stone on id3 tags and a nifty open-source project designed to generate automatic RSS feeds from audio files
  • 07:49 Jeremy Hague on Skylook and RSS/podcasting password authentication
  • 09:07 Rob Clark on our use of Homer Simpson shouting “Stop the presses!” in our opener, along with examples of copyright-holders going after people who innocently use their intellectual property in their films and other media
  • Daniel Cornwall on librarians who podcast, a report from the government of Canada on its advertising efforts, and a Free Government Information page on podcasts by government agencies and elected officials

News and Features:

  • 16:40 Neville introduces his segment
  • 17:15 Hill & Knowlton UK introduces an employee blogging initiative
  • 27:42 Neville bought a new PC—and it’s a Dell!
  • 31:51 Allan Jenkins has relaunched his blog, Desirable Roasted Coffee, with a new design
  • 33:49 Neville wants you to listen to our interview with Constantin Basturea
  • 35:05 Shel comments on what goes into producing FIR show notes
  • 35:52 Shel congratulates Niall Cook on the Hill & Knowlton UK initiative
  • 36:02Shel comments on the Desirable Roasted Coffee redesign
  • 39:16 Google News introduces RSS feeds
  • 43:04 Would you pay to subscribe to a podcast?
  • 48:30 RSS and podcast password authentication
  • 55:00 AttentionTrust, a new non-profit designed to promote ethical use of people’s attention
  • 58:14 Neville’s at Schipol Airport
  • 59:09 Is innovation dead in Japan?
  • 60:48 Is innovation dead in the UK?

Outro:

  • 63:38 Shel wraps up the show with comment and show-note information
  • 64:47 Shel intros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - id3 tags, Warren Stone’s audio/RSS project (a download of a Zip file), Apple iTunes, Skylook, Lee Hopkins, The Simpsons, the “Mad Hot Ballroom” story, the documentary/ring tone story, Star Trek, Starship Exeter, Open Sauce Marketing, Lawrence Lessig, the Open Stacks library podcast, Advertising by the Government of Canada  (an Adobe Acrobat PDF file), Free Government Information page on podcasts by government agencies and elected officials..

News and Features - Hill & Knowlton UK’s employee blogging initiative (Collective Conversation), Niall Cook, Steve “Bloodhound” Rubel’s post on the H&K UK blogging initiative, Ketchum’s Individual Media Services, Dell Computer, Jeff Jarvis’s Dell saga, Neville’s new blog, Movable Type, Total Choice Hosting, WordPress, Expression Engine, Desirable Roasted Coffee, Constantin Basturea’s blog PR Meets WWW, The New PR, Constantine’s PR blog headline service, Global PR Blog Week 1.0, Global PR Blog Week 2.0, Constantin’s del.icio.us bookmark service, Catalyst Group blog design study, Jakob Nielsen, Google News, Justin Pfister, Blogspotting, Heather Green’s post on paying for podcasts, Audible, Audible’s podcast press release, Your Mac Life, Inside Mac Radio, Amazon.com, XM satellite radio, Sirius satellite radio, HTTP authentication, Feedburner, NewGator Online, PHP, Atom, XML Encryption Syntax & Processing, BlogLines, Blowfish, Greasemonkey, AttentionTrust, Steve Gillmor, Clay Shirky, Mary Hodder, Time magazine, Fortune Global 500, VHS, Sony Walkman, Phillips, Harley Davidson, PlasticBag, Starbucks.

Selected resources on RSS and podcast password authentication - Jason Salas’ Weblog, Quoderat, blog.forret.com, Ian Landsman’s Weblog.

Outro - For Immediate Release, Nevon, a shel of my former self, Brother Love, Summertime.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, August 15…

Posted by shel on 08/11 at 12:14 PM
Show Notes • (5) Comments • Permalink

Wednesday, August 10, 2005

Interview - Constantin Basturea - August 10, 2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 45-minute conversation with Constantin Basturea, the man behind The New PR Wiki and Global PR Blog Weeks I and II.

About our conversation partner:

imageOriginally from Romania, Constantin Basturea (pronounced BahshTUra) came to the US when his wife opted to pursue a PhD. Settling in Miami, Florida, Constantin decided to take the opportunity to obtain his own Master’s Degree in public relations at the University of Miami. Since then, he has become a one-man resource for the global public relations profession, building tools that make it easier for PR practitioners to understand and apply the tools of social media. These include a wiki called The New PR, an annual online professional development event titled Global PR Blog Week, a PR headline service, and a comprehensive PR-focused del.icio.us bookmark listing.

Download MP3 podcast

Download the conversation here (MP3, 18MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:00 Neville introduces the interview
  • 01:20 Constantin clarifies the pronounciation of his name
  • 02:45 Constantin’s PR headline list on BlogDigger
  • 07:16 Constantin’s PR blog list on Bloglines
  • 11:01 The New PR Wiki
  • 19:45 On Constantin’s independence (he’s a trusted source)
  • 20:38 Global PR Blog Week
  • 21:15 Global PR Blog Week 1.0
  • 25:27 Global PR Blog Week 2.0
  • 29:05 Constantin’s coverage of Ketchum
  • 38:11 What’s next? Constantin’s blog
  • 39:10 Constantin calls for volunteers
  • 39:50 The new look and feel of Constantin’s blog
  • 41:20 Constantin’s new del.icio.us list
  • 44:25 Shel wraps up the conversation

Links for the individuals and organizations we discussed or mentioned in the conversation:

University of Miami, BlogDigger PR Blog List, Greg Gershman, Bloglines PR Blogs List, The New PR, Executive Bloggers, Blogging Policies, RSS Winterfest, SocialText, RSS Winterfest Wiki (password required), Global PR Blog Week 1.0, IBM Podcast, List of Business Podcasts, Yahoo Search Engine, Google, pmWiki, The New PR Hot Issues, Ketchum, Land Rover story, Jim Horton, Global PR Blog Week 2.0, Trevor Cook, Jeremy Wright, Kevin Dugan, Jay Rosen, Steve Outing, Jeremy Pepper’s interview with Richard Edelman, Jack O’Dwyer, John Cass, Hill & Knowlton, The Washington Post Company, Jud Branam, BobWyman, PubSub, Constantin’s Ketchum posts, Adam Brown, Ketchum Personalized Media Services, PRWeek.com, GM Fastlane Blog, HassMSL, Ketchum timeline on Hot Issues page, Jeremy Pepper’s interview with Adam Brown, PR Meets WWW (Constantin’s blog), pMachine, WordPress, Expression Engine, Moveable Type, Constantin’s del.icio.us bookmarks

Posted by shel on 08/10 at 02:50 PM
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Monday, August 08, 2005

The Hobson & Holtz Report - Podcast #57: August 8, 2005

Content summary: Listeners’ comments discussion (get the message out with blogs; new features for Talk Digger; enjoying the show and music; getting a purpose going forward; yes to password-protected RSS feeds; surreal iPod experience; being blown away by show #56 as a great podcasting tutorial; iPod alarm clocks; less time to appreciate podcasts; podcast music copyright); Podcast Awards and pimping for votes; Google blacklists CNET; Skylook plug in to Skype; Yahoo audio search; IBM podcasts and the first one from space; a new book on blogging and a great essay; upcoming interviews.

Show notes for August 8, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:31 Shel introduces the show; what’s in this edition; how to give your feedback; show notes.

Listeners’ comments discussion:

  • 02:30 Lee Hopkins says blogs are one fantastic way of getting a message out there quickly as many companies have too long a process to organize changes on the company website
  • 04:26 Frédérick Giasson, developer of the Talk Digger blog search portal, has been working on new features (online now)
  • 07:36 Lee Hopkins illustrates how a podcast shows its potential and effectiveness as a facilitator of cross-global linkages
  • 08:25 Liam Morrison enjoys the show and the music in show #55
  • 08:47 Rob Cottingham says the phrase ‘gets it’ still serves a purpose, but he says the phrase ‘going forward’ should be shunned
  • 11:32 Mike Strock burns FIR shows to a CD for listening in his car on a his daily drive, asks if we’d do more than 2 shows a week, and wonders whether Fox TV’s podcasts about TV shows will be spoilers for those outside the US, and what’s happened to Furl
  • 13:42 Quinton says yes, you can have password-protected RSS feeds
  • 17:21 Josh Hallett‘s surreal experience with his iPod playlist
  • 18:31 Heather Green is blown away by the tutorial effect of show #56
  • 19:27 Quinton with more on password-protected RSS feeds
  • 19:48 Nicole Simon says show #56 was wonderful and a great introduction into “what is podcasting and why should you care?”
  • 20:07 Dan York also thinks show #56 is a great resource for folks just getting acquainted with the world of podcasting
  • 20:44 Heidi Miller has news about one hotel chain’s alarm clocks with jacks to plug in your iPod, another where you can check out an iPod when you check in, and one where guests can get an iPod filled with audio books
  • 25:44 Dan York on how a change in commute has impacted his podcast appreciation time, listening to four straight hours of FIR and living to tell the tale, and an emotional experience with the music in show #48
  • 32:37 Dennis Howlett on music intros to podcasts - what about copyright?

News and Features:

  • 36:00 We didn’t win in the Podcast Awards; thanks to everyone who voted for us; why we pimped for votes
  • 42:54 Google didn’t like a CNET News report so puts CNET on a blacklist for a year - smart or not?
  • 49:02 The Skype environment for software developers - more cool Skype add-ins to enhance your overall communication experience
  • 54:47 Yahoo jumps into audio search with a beta tool - worth paying attention to
  • 56:27 IBM‘s investor relations department starts a podcast (but it’s not the first IBM podcast)
  • 64:03 The first podcast from space as the Space Shuttle Discovery plans to return home
  • 64:56 From Our Correspondent Down Under: Lee Hopkins - great show #56 from McGraw-Hill, a new book on blogging and a crackingly-good essay on how to set up a blog

Outro:

  • 70:33 Hold-over topics and what some discussion themes will be for next Monday’s show as Neville’s not live on Thursday’s show
  • 71:24 How to give your feedback; show notes
  • 72:28 Last week’s interview with Jeff De Cagna; upcoming interviews - Constantin Basturea, 9 August [Update: postponed, being rescheduled]; Pete Blackshaw, Intelliseek, 16 August
  • 74:05 Shel intros the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Lee Hopkins, Naked Conversations, General Motors, Bob Lutz, Frédérick Giasson, Talk Digger, Robert Scoble, Mary Hodder, Technorati, WELS, Stirling Family Church blog, Liam Morrison, Rob Cottingham, Cluetrain Manifesto, Mike Strock, Fox, Furl, McGraw-Hill, Quinton, FeedBurner, Audible.com, Gnomedex, Adam Curry, Podcast Brothers, FeedDemon, Josh Hallett, Heather Green, Blogspotting, Stephen Baker, Nicole Simon, Dan York, Heidi Miller, Southwest Airlines, iPod, Hilton Hotels, KSL Resorts, Algonquin Hotel, Virgin Atlantic, del.icio.us, Rob Costlow, Digital Sandbox, Daily Source Code, Dennis Howlett, MashupTown, Amazon, The Lascivious Biddies.

News and Features - Podcast Awards, Evil Genius Chronicles, IABC Gold Quill Awards, Media Artist Secrets, BBC Radio 4 In Business, Smallbizpod, Cubicle Escape Pod, Todd Cochrane, CNET News, Eric Schmidt, Google, Jeremy Zawodny, Jason Shellen, Steve Rubel, Skype, Jyve, Skylook, Microsoft Office Outlook, Stuart Henshall’s Skype Journal review, NEO Pro, Yahoo, IBM, IBM’s IR podcast, Reuters, IBM Systems & Technology Division podcast, podcast from the Space Shuttle Discovery, Lee Hopkins, Barons to Bloggers: Confronting Media Power, Rupert Murdoch, Stephen Downes’ essay.

Outro - Jeff De Cagna interview, Principled Innovation, Associations Unorthodox, Pete Blackshaw, Intelliseek, Blogpulse, Podsafe Music Network, Adrina Thorpe, Never Meant.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 11…

Posted by neville on 08/08 at 12:45 PM
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Friday, August 05, 2005

Interview: Jeff De Cagna, Principled Innovation - August 5, 2005

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 55-minute conversation with Jeff De Cagna, founder of Principled Innovation LLC. Topics and themes discussed include: the challenges for volunteers and staff of association; reducing governance in associations; advocacy and taking stands on issues; the dead strategic planning model and what should be in place instead; opening up to new ideas and learning; the uneven distribution of a future that’s already here.

About our conversation partner:

Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, Arlington, Virginia, USA. A former association executive with various regional, national and international associations, Jeff founded Principled Innovation LLC in February 2002 to advance his mission of making innovation more possible in the association community. Today, Principled Innovation LLC works exclusively with associations on the challenge of organizing for innovation in a turbulent and uncertain world. Jeff is also principal and co-founder of Association Renewal LLC, a joint venture of Notter Consulting and Principled Innovation LLC, with offices in Gaithersburg, Maryland and Arlington, Virginia.

Jeff is a Fellow of the American Society of Association Executives (ASAE), and a frequent speaker and author for various trade and professional organizations, including ASAE & The Center for Association Leadership.  He served as the founding managing editor of the Journal of Association Leadership, the association community’s only peer-reviewed journal, and still serves on the publication’s editorial advisory board.  Jeff has been a member of both the ASAE Executive Management and Professional Development Section Councils, and has chaired various task forces and working groups over many years.

Jeff writes The Association Innovation Blog and he is the association community’s podcasting pioneer, producing the Associations Unorthodox podcast. A graduate of The Johns Hopkins University, Jeff received a master of education degree from Harvard University.

Download MP3 podcast

Download the conversation here (MP3, 22MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:07 Shel introduces the interview.
  • 01:15 Jeff talks about his background and his involvements with various associations on the staff side, and his activities with his companies.
  • 04:11 Jeff on his volunteerism roles in associations.
  • 06:41 Neville comments on volunteerism and the small groups of ‘always volunteers’ and asks if that is to do with the characteristics of individuals or something not right with the structures of associations.
  • 07:42 Difficult to avoid the ‘core group phenomenon,’ Jeff says, and speaks about the challenges facing associations and their staffs.
  • 12:14 Shel comments on IABC reducing the size of its executive board ands asks if this is a good first step.
  • 12:39 Jeff explains why he believes it’s essential for associations to reduce the size of their governing groups, some of the benefits of doing so, and comments on the risks of associations not doing so.
  • 20:39 Neville comments on the seeming preoccupation of associations in talking about their structures rather than the benefits they deliver to members, and why they don’t take stands on crucial issues - such as ethics in the case of the PR profession - asking if this is something you would expect an association to be involved in.
  • 23:40 Jeff’s views on association advocacy and issues to consider including political and financial.
  • 30:32 Neville on why he thinks associations should collaborate to represent the profession on issues like ethics.
  • 31:44 There is value for associations in collaborating, Jeff says, building cooperation around issues of common interest.
  • 33:28 Jeff: we live in fundamentally different times which will be more different as we go forward; the web has taught us about the plausibility of the impossible.
  • 35:12 Shel comments on strategic planning and asks how heretical it would be if associations didn’t do strategic planning.
  • 35:48 Strategic planning is dead, says Jeff, and explains his indictment on why, believing that strategic planning today operates as a mechanism for top-down control by boards and CEOs.
  • 46:49 Shel asks what are some of the characteristics of associations that are starting to move in the right direction.
  • 47:02 Jeff: those who have moved beyond strategic planning as a methodology, and opened themselves up to ideas and learning, comment on organizational myopia and what the CEO should be paying attention to - the important not the urgent.
  • 49:46 Jeff: the future is already here but it’s unevenly distributed in the associations community.
  • 52:58 Shel and Neville wrap up the interview.
  • 53:59 About this podcast and where to find For Immediate Release.

Links for the individuals and organizations we discussed or mentioned in the conversation:

IABC, BPW/USA, American Corporate Counsel Association, Greater Washington Society of Association Executives, Special Libraries Association, ASAE, Center for Association Leadership, Chaordic Commons, Jay Rosen, Ketchumgate, Betsy Boyd Flynn article (PDF), Journal of Association Leadership, Kevin Kelly article, Wired, Skype, Netscape, The Attention Economy, William Gibson, PRSA, CCM, CPRS, IPRA.

Posted by neville on 08/05 at 01:35 PM
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Thursday, August 04, 2005

The Hobson & Holtz Report - Podcast #56: August 4, 2005

Content summary: Presentation on podcasting to McGraw-Hill’s communicators in New York City; conference questions-and-answers discussion.

Show notes for August 4, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from New York City, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 24MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

Additional download - PowerPoint presentation (2.8Mb). Requires Microsoft PowerPoint or free PowerPoint viewer for Windows.

In this edition:

Intro:

  • 00:31 Neville introduces the show from the McGraw-Hill communicators’ conference at the Digital Sandbox, New York City
  • 01:06 Shel: we’ll be discussing comments from the last show in next Monday’s show; today’s conference PowerPoint will be available for download

Presentation on podcasting to McGraw-Hill’s communicators:

  • 01:37 What is podcasting?
  • 04:18 The background to podcasting
  • 05:57 Why podcast as a business?
  • 07:41 About For Immediate Release
  • 09:00 Finding and subscribing to podcasts
  • 10:03 RSS feeds, podcatchers, direct downloading and iTunes
  • 11:35 Subscribing to podcasts through RSS aggregators
  • 13:14 Producing podcasts and which businesses are doing it
  • 15:06 What do you need to do a podcast - a look at software and equipment
  • 17:54 Metadata and ID3 tags
  • 18:48 Finding a place for your MP3 files
  • 20:18 Updating the RSS feed and linking to it
  • 21:03 Marketing and promoting your podcast
  • 21:37 Conducting podcast interviews
  • 22:34 Strategizing a business podcast and the communicator’s role
  • 26:09 Podcasts on intranets
  • 27:24 Books about podcasting

Discussion - audience Q&A:

  • 28:41 “You told us about making sure you have a good reason to start a podcast. Why did you start one?”
  • 31:32 “Currently with iTunes, you can purchase music. Are there podcasts for sale, and do you think there’s a buisness in actually being able to sell podcasts?”
  • 35:47 “In a corporate environment, should there be complementarity between the messages that go out in the corporate blog and the messages in a podcast? And is there any tracking between what you write in your blog and what you talk about in your podcast?”
  • 39:02 “Is it fair to say that the podcast would likely be more amenable to commercial applications than to a blog? Because in a business-to-business environment you don’t want to put out value-added information that thousands of people can get which should be one-to-one. Is there accepted wisdom now that blogs need to be less commercial and perhaps podcasts?”
  • 42:40 “If you’re going to put the resources behind doing a podcast, you do want to know that it’s being listened to. What are the metrics? How do you know how many people are listening to your podcast over time and who they are?”
  • 48:50 “Should companies do podcasting even if they don’t have the content right now just so they can be seen to be on the cutting edge?”
  • 51:04 “Podcasting has a such an advantage over radio because you can play it back, but it also seems that it’s hard to find a place in a podcast where the interesting thing was. Is there any way of capturing that, the same way a TV guide?”
  • 53:31 “In a business-to-business situation, we sometimes provide content to a big customer on a contract basis. Do you know of anyone using this technology in that way? How do you think this will play out?”

Outro:

  • 57:20 Neville outros the show; how to give your feedback; show notes
  • 59:06 Shel thanks the participants and McGraw-Hill
  • 59:16 Upcoming confirmed interviews - Jeff de Cagna, Associations Unorthodox on August 5; Constantin Basturea on August 9; Pete Blackshaw, Intelliseek, on August 16

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Digital Sandbox, McGraw-Hill.

Presentation - iPod, Dave Winer, Adam Curry, MTV, Daily Source Code, iTunes, Apple, FCC, Lee Hopkins, Dan York, Podcast Alley, iPodder, DopplerRadio, FeedDemon, Windows Media Player, NewsGator, FeedStation, Walt Disney Company, Michael Geoghagen, GM FastLane Podcasts, GM FastLane Blog, Purina, Skype, Plantronics, Hot Recorder, Audacity, Libsyn, Geek News Central, Virtual Audio Cable, Podcasting: The Do It Yourself Guide, Neville’s book review.

Discussion/Q&A - PR Week, BBC Radio, Audible.com, Endurance Radio, Gatorade, Gartner, CNET News Headlines podcasts, Business Week, Behind the Scenes, Dawn & Drew Show, Rock & Roll Geek Show, Heather Green, Steve Rubel, Evil Genius Chronicles, Heineken, Podscope, Jupiter Research, Forrester Research, Duke University, Robert French, Virgin Atlantic podcasts, the podcasting vicar, WELS.

Outro - Jeff de Cagna, Constantin Basturea, Global PR Blog Week 2.0, Pete Blackshaw, Intelliseek, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 8…

Posted by neville on 08/04 at 11:52 PM
Show Notes • (7) Comments • Permalink

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