Thursday, June 05, 2008

The Hobson and Holtz Report - Podcast #351: June 5, 2008

Content summary: Travels this week; next FIR Live on BlogTalk Radio on June 11; follow up: PRSA video response to CBS News; Shel reports from Minneapolis; the Media Monitoring Minute with CustomScoop; new ways of pitching; Offbeat Guides brings personalization and print on demand to travel publishing; study predicts that most people will get news via the net within five years; NASDAQ offers free access to real-time stock prices; twittering Phoenix Mars Lander; Dan York reports on US presidential campaign engagement, and more; listeners’ comments from the FIR FriendFeed Room; music from Little Plastic Stars; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 5, 2008: A 56-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Minneapolis, Minnesota, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday June 9…

Posted by neville on 06/05 at 12:24 PM
Show NotesHobson and Holtz • (4) CommentsPermalink

Monday, June 02, 2008

The Hobson and Holtz Report - Podcast #350: June 2, 2008

Content summary: Vote for FIR on Podcast Alley; Next FIR Live call-in shows: June 11 and June 14; Neville’s in Germany, Shel’s in Baltimore; Michael Netzley’s Asia Report; One-Minute News: PR challenges include a scarf that became a liability and how companies handle fraudulent claims that attract media attention, more conversation about PR spam, a new free online service grades your press releases, PRSA responds to an attack on the ethics of PR practitioners; a report from Ricardo in Latin America; listener comments from the FriendFeed FIR room; music from Noam Weinstein; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for June 2, 2008: A 56-minute podcast recorded live from Baltimore, Maryland, USA, and as live as it can be from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday June 5…

Posted by shel on 06/02 at 05:30 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Sunday, June 01, 2008

Addressing the PR spam question on FIR Live

Last October, Chris Anderson of Wired magazine outed over 300 email addresses as spammers. In May, Lifehacker.com’s Gina Trapani started a PR Spammers wiki.

These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online.

Is the PR industry guilty of nothing less than being purveyors of spam? Is it about a lack of knowledge and skills in blogger and media relations? What role and responsibility do the database companies and the professional associations have in educating PR people?

Or is it simply all about a lack of common sense and taking care?

What seems pretty clear is that too few in the PR profession seem to be paying any attention.

On Wednesday June 11, 2008, For Immediate Release will host a call-in community discussion on FIR Live on BlogTalk Radio, in which you can take part if you have a point of view.

Members of the media database industry, PR professionals and media people will be part of an expert panel to lead debate and discussion of this thorny issue. Influential bloggers include Stowe Boyd, Susan Getgood and David Phillips.

The original idea for this debate comes from John Cass and Jason Falls; see their blog posts for detailed background information.

The live show will take place over the course of an hour on June 11 beginning at 10am PDT/ 1pm EDT / 6pm UK time. You can listen by visiting FIR Live on BlogTalk Radio or by calling +1 347 324 3723, which is also the number to call if you want to participate.

A recording of the show will be published as an FIR podcast (subscribe).

Add your voice.

Posted by neville on 06/01 at 12:44 AM
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Thursday, May 29, 2008

FIR Cut: Web 2.0 in Canada and the ultimate Twitter guide

download For Immediate Release podcast

Download the file here (MP3, 2.52MB; length 5:27), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 05/29 at 09:23 AM
Show NotesFIR Cuts • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #349: May 29, 2008

Content summary: Next FIR Live call-in shows: June 11 and June 14; FIR FriendFeed room developments; discussion: the importance of brand advocacy with Twitter as a prime example; the Media Monitoring Minute with CustomScoop; Whole Foods’ CEO Mackey is blogging again; corporate trust takes a hit with phone bugging scandal at Deutsche Telekom; Dan York reports on the Wall Street Journal D and Google IO conferences, and more; listeners’ comments discussion; news about next Monday’s show; music from Get Back Loretta; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 29, 2008: A 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday June 2…

Posted by neville on 05/29 at 09:16 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Monday, May 26, 2008

FIR Cut: New York Times joins the social networking fray

download For Immediate Release podcast

Download the file here (MP3, 2.75MB; length 2:58), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 05/26 at 05:34 AM
Show NotesFIR Cuts • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #348: May 26, 2008

Content summary: The May 24 FIR Live call-in fiasco; next FIR Live on June 11; new FIR room on FriendFeed; Michael Netzley reports from Singapore about the Ogilvy Verge conference, The Open Room, and Social Media Breakfast; the Media Monitoring Minute with CustomScoop; GAP study; the micro threat to big social networks; American Airlines’ PR strategy; Barack Obama is master of the new Facebook politics; PR secrets for startups from Brian Solis, Loic le Meur and Robert Scoble; listeners’ comments discussion; music from David Steele; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 26, 2008: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and Montreal, Quebec, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 29…

Posted by neville on 05/26 at 05:23 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

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