Thursday, August 16, 2007

FIR Cuts: Impact of Social Media on Tech Reporters’ Practices

Cut from FIR #267: A study on the impact of social media on tech reporters’ practices.

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Download the file here (MP3, 1.08 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 2:22

Posted by neville on 08/16 at 01:39 PM
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The Hobson & Holtz Report - Podcast #267: August 16, 2007

Content summary: Podcast Awards 2007 winners announced; Dan York reports on social network portability, Tris Hussey’s Mediasphere podcast, data sharing summit, IABC Heritage Region conference; the Media Monitoring Minute with CustomScoop; US report refutes claims of social networking dangers; editing Wikipedia, and WikiScanner; Royal Liverpool Philharmonic Orchestra to stage concert in Second Life; university emergency broadcast system sends text messages to student cell phones; listeners’ comments discussion; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 16, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Syracuse, New York, USA.

Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 20…

Posted by neville on 08/16 at 01:19 PM
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Monday, August 13, 2007

The Hobson & Holtz Report - Podcast #266: August 13, 2007

Content summary: Recording with Callburner; Joseph Jaffe’s new marketing experiment; the Media Monitoring Minute with CustomScoop; newspapers easier to read online: survey; forcing health on employees; UK print media ‘not dead’; Apple introduces widgets; company bloggers can help put out fires; the growth of Twitter (and Facebook) spam; report from Sallie Goetsch; listeners’ comments discussion; news about next Thursday’s show; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 13, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Syracuse, New York, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 16…

Posted by neville on 08/13 at 07:32 AM
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Thursday, August 09, 2007

The Hobson & Holtz Report - Podcast #265: August 9, 2007

Content summary: Shel’s in Denver; new FIR interview posted; two upcoming interviews; the Media Monitoring Minute with CustomScoop; My Ragan TV launches; how will niche social networks develop?; add your comments to Google News: editorializing the news?; Facebook responds: advertisers can opt out; David Meerman Scott’s Gobbledygook Manifesto; record Skype calls with Callburner; Dan York’s non-shiny-object look at the podcasting book, Facebook demographics and developments, visiting San Francisco; Question of The Week: how to address employees profiting from their blogging; listeners’ comments discussion; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 9, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Denver, Colorado, USA. Download the file here (MP3, 28.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon). Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 13…

Posted by neville on 08/09 at 02:06 PM
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Wednesday, August 08, 2007

FIR Interview - Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007

In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis.

As a prelude to Defensive Branding 101: Troubleshooting Your Brand in the Age of Consumer Control, a free webinar from Nielsen BuzzMetrics on August 10, Neville Hobson and Shel Holtz talked with Pete Blackshaw about defensive branding: what it is, what it means to companies and how to use it. Companies discussed or mentioned in the conversation were Comcast, Toyota, Gerber, General Motors, Dell Computer, and Dole.

About our Conversation Partner

Pete BlackshawPete Blackshaw is chief marketing officer of Nielsen BuzzMetrics. A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA).

He is a frequent speaker at interactive marketing industry events, serves as Ad-Tech advisory board member, and authors several blogs including ConsumerGeneratedMedia.com.

Pete will be starting a new consulting group within BuzzMetric’s new parent, Nielsen Online.

Nielsen BuzzMetrics is the global measurement standard in consumer-generated media. BuzzMetrics helps promote and protect brands by measuring CGM and listening attentively to the online “buzz.”

download for immediate release podcast

Download the 32-minute conversation here (MP3, 14.7Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 08/08 at 01:36 PM
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Monday, August 06, 2007

FIR Cuts: Priorities for PR Research

Cut from FIR #264: Priorities for PR Research

download this clip that didn't make it into the For Immediate Release podcast

Download the file here (MP3, 1.76 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 3:47

Posted by shel on 08/06 at 11:50 AM
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FIR Cuts: A Blogger Labor Union

Cut from FIR #264: A blogger labor union

download this clip that didn't make it into the For Immediate Release podcast

Download the file here (MP3, 1.04 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 2:12

Posted by shel on 08/06 at 11:48 AM
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