Monday, January 26, 2015

The Hobson & Holtz Report - Podcast #792: January 26, 2015

FIRQuick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous app for the enterprise; Ragan promo;

News That Fits: Edelman Trust Barometer 2015; Michael Netzley’s Asia Report: Trust is a mixed bag for Asia in 2015; people who are good at cocktail parties are also better at the internet; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; podcast audience grows, but among podcast listeners, it’s huge; Dan York’s Tech Report: developments at Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; what’s worse, asks maritime lawyer: Royal Caribbean Cruise Lines’ safety or its public relations department?;

Music from Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 26, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 2…

Posted by neville on 01/26 at 09:01 AM
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Tuesday, January 20, 2015

Thought Leader Life with Mitchell Levy, Episode 56: January 20, 2015

Thought Leader Life with Mitchell Levy

Our guest and co-host for the month of January is Kelley Steven-Waiss (@ExtremeKelley).

Kelley Steven-Waiss serves as Senior Vice President of Worldwide Human Resources where she is responsible for the Company’s global human capital strategies. Kelley oversees every aspect of Extreme Networks’ talent management strategy, including all global staffing, compensation, employee communications, talent development, and business partnering. She excels in aligning people and resources to effectively execute the business strategy.

Kelley Steven-Waiss Kelley has 20 years of executive management experience in human resources, change management, and corporate communications. She excels in aligning people and resources to meet business goals in addition to staff development and recruiting. Kelley comes to Extreme Networks from Integrated Device Technology (IDT) where she served as Vice President of Worldwide Human Resources. Prior to IDT, Kelley was Vice President, Worldwide Human Resources for PMC-Sierra. She has also held executive management and consulting positions in large global consulting firms, public software and retail companies. Kelley earned her MA in human resources and organizational development from the University of San Francisco and a BA in journalism from the University of Arizona.

Our guest on 17 January was Michael Grove (@collabworks).

Michael Grove Michael Grove is the Founder and CEO of CollabWorks, a software and professional services company. After many interviews and workshops CollabWorks has developed a revolutionary process called Worker-as-a-Service™ (WaaS). The process empowers employees to improve both the work and their talent to their mutual benefit. Michael leads a thought leadership community committed to improving work, worker, and workplace.

Michael has been a CEO for 25 years and has deep functional experience in sales, marketing, engineering, and program management in a broad range of businesses including – aerospace, renewable energy, M&A, semiconductor, systems management, social networking, and productivity tools. He is an expert in blending on demand contingent workers to optimize employee talent.

His earlier funded ventures include: Open Country, a leader of remote systems management; Introplus, a social matching-engine company; and MicroModule Systems, a semiconductor packaging company. Prior to founding these companies, Michael was a Director of New Ventures at Lockheed-Martin. He has published numerous papers, received several patents, and coached a variety of startup companies.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/20 at 05:40 AM
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Thought Leader Life with Mitchell Levy, Episode 55: January 20, 2015

Thought Leader Life with Mitchell Levy

Our guest and co-host for the month of January is Kelley Steven-Waiss (@ExtremeKelley).

Kelley Steven-Waiss serves as Senior Vice President of Worldwide Human Resources where she is responsible for the Company’s global human capital strategies. Kelley oversees every aspect of Extreme Networks’ talent management strategy, including all global staffing, compensation, employee communications, talent development, and business partnering. She excels in aligning people and resources to effectively execute the business strategy.

Kelley Steven-Waiss Kelley has 20 years of executive management experience in human resources, change management, and corporate communications. She excels in aligning people and resources to meet business goals in addition to staff development and recruiting. Kelley comes to Extreme Networks from Integrated Device Technology (IDT) where she served as Vice President of Worldwide Human Resources. Prior to IDT, Kelley was Vice President, Worldwide Human Resources for PMC-Sierra. She has also held executive management and consulting positions in large global consulting firms, public software and retail companies. Kelley earned her MA in human resources and organizational development from the University of San Francisco and a BA in journalism from the University of Arizona.

Our guest on 17 January were JP Laqueuer (@JPLaqueur) and Sally Thornton (@ForshayTalent).

For almost 25 years, JP Laqueur has been helping B2B tech companies do a better job telling their story.
JP began his career in the telecom industry supporting the product, marketing and communications efforts of early internet pioneers such as MCI, PanAmSat, Qwest and Broadwing. Since leaving the telecom industry, JP has founded three successful firms: Idea-ware LLC, a boutique marketing communications agency; Idea-ware Digital an early SEO firm; and Brandstone LLC, a boutique brand consultancy. Through these ventures, and as a member of Vistage in NYC, JP became a trusted brand and marketing strategy advisor to executives at leading tech firms such as GTL, Voxel (InterNAP), Symbol (Motorola), WilTel (Level3), Smoothstone, Logicworks and many others.

JP Laqueur

JP’s current focus is to bridge the worlds of Marketing and Human Resources. As a storyteller, he has always been fascinated by the ability of great brands to capture the imagination of employees, as well as customers and prospects. By fusing elements of branding with organizational & cultural development, JP proves it is possible for organizations to transcend the over-used language of features & benefits and get to the heart of what makes them truly different: their people and culture.

By aligning the the efforts of HR and Marketing in this manner, companies achieve deeper employee engagement, greater customer loyalty and higher enterprise valuation. Or as he likes to put it, “Happier people, healthier companies.”

Sally Thorton Sally Thorton founded Forshay to build a new business model for how top talent can engage with some of the Bay Area’s most progressive companies, through an on-demand model that provides ‘just enough’ structure to support their best work, or through direct-hire opportunities. Sally has extensive experience addressing the unique talent needs of the Bay Area’s most remarkable companies, having worked with iconic leaders such as Genentech and Levi Strauss, rapid-growth start ups including ngmoco:) and Sonos, and radically creative companies like Method Home and IDEO. Prior to creating Forshay, Sally co-founded Flexperience in 2006, growing it into a nationally acclaimed talent firm that was named in 2010 to San Francisco Business Times’ “Top 100 Fastest Growing Private Companies”.

As a thought leader on the future of work and talent, Sally has been featured in the Wall Street Journal, KQED radio, Forbes, NBC11 News, ABC7 News, Entrepreneur.com, ABC’s View From the Bay, and BNET.com. She has presented to audiences ranging from large business conferences to guest lectures at both Stanford’s Graduate School of Business and UC Berkeley’s Haas School of Business. Sally works with Stanford’s “Redesigning and Redefining Work” project to support efforts to restructure workplaces so they are more aligned with the lives of today’s workforce and so companies can better harness talent for their success. Sally is a frequent keynote speaker on the topics of the future of work, talent recruitment and engagement strategies, how to increase the number of women in leadership, and how to apply research on happiness & meaningfulness into a practical work/life blend. Sally is honored to be on the Advisory Council of Stanford’s Clayman Institute for Gender Research, which is the educational partner of LeanIn.org.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/20 at 04:07 AM
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Monday, January 19, 2015

FIR Presents Young PR Pros: Episode 96 - 2015 Trends to Watch

Young PR Pros Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching.

Our hosts, Kristine D’Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch.

1. Tracking the impact of social media

Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly impossible to ignore.

2. Owning owned media

According to Ann Handley, Chief Content Officer at MarketingProfs, 2015 will be the year we create and curate content customers want. The idea of brands as publishers will be more important.

3. Online advertising, testing and optimizing

Jay Baer, President, Convince & Convert says 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.

4. Wearable technology

A bit of a surprise to Kristine and Julia, but nonetheless very interesting - Mark Schaefer, Executive Director at Schaefer Marketing Solutions says by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications.

What do you think 2015 will bring?

Get this Podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at .(JavaScript must be enabled to view this email address), or send us a message on Twitter @youngprpros@kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 01/19 at 07:10 PM
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The Hobson & Holtz Report - Podcast #791: January 19, 2015

FIRIntro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans;

Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, who’s using what social network in 2015, drones are taking off as prices plummet; Ragan promo;

News That Fits: LinkedIn and Facebook are jockeying for position in the enterprise; Dan York’s Tech Report from Sri Lanka; WhatsApp is 50 percent bigger than global SMS: are brands ready?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; “Social grows up in B2B” - one of 5 trends to take center-stage for tech marketers this year says Holmes Report; Igloo Software promo; the past week on the FIR Podcast Network; apps versus the mobile web;

Music from DownTown Mystic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 19, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 26…

Posted by neville on 01/19 at 01:33 PM
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Friday, January 16, 2015

FIR B2B #21: Behind Backbone Media’s Ambitious Predictions Project

FIR B2B

 

In this episode:

News & Trends

The Charlie Hebdo tragedy in Paris illustrated the terrible consequences of free speech. The New York Times’ David Brooks pointed out that the satirical newspaper that rallied the French people in the wake of the shootings could never be published on American university campuses because its content is politically incorrect. Are there lessons to be learned by businesses as well? InCorporate guidelines on what employees can and can’t say are full of political correctness that may unintentionally suppress the honesty that makes our organizations better.

MarketingProfs offers some best practices for employee advocacy programs. Advocacy is the low-hanging fruit of word-of-mouth marketing, yet many companies don’t have formal programs in place or under-support the ones they do. This may be the year that advocacy finally gets the attention it deserves.

Special Guest: Paul Salvaggio, Backbone Media

Content marketing firm Backbone Media put together an ambitious collection of 100 digital marketing predictions from 25 thought leaders at the end of last year. The team had to crack the problem of minimizing the time commitment it asked of the participants while maximizing the value and exposure of what they said. The result was multimedia-rich collage that combine video, audio, text and even PowerPoint with abundant sharing options.

Backbone’s Operations VP Paul Salvaggio takes us behind the scenes to explain how the project was managed and the unique value the company realized. In addition to generating positive buzz for Backbone and the thought leaders interviewed, the company created a template that clients are already asking to use in their own projects.

Follow Paul on Twitter at @paulsalvaggio.


Get this Podcast:

About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

.(JavaScript must be enabled to view this email address) or connect with him on Twitter: @pgillin

Eric Schwartzman is a digital strategist with 15 years of experience selling and leading teams on the agency side in the development and delivery of innovative integrated marketing initiatives for multinational corporations, NGOs, federal government agencies and military commands. He is a frequent speaker at conferences all over the world on the topic of how technology is changing the way organizations communicate and the way people use media and information.

Follow Eric on Twitter at @ericschwartzman.

Eric’s expertise is in digital strategy, digital governance, content marketing, database marketing, user experience design, employee advocacy, education technology, digital multimedia production, B2B lead generation, search engine optimization and social media engagement techniques. He’s also the best-selling co-author of Social Marketing to the Business Customer.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 01/16 at 02:08 PM
FIR B2B • (1) CommentsPermalink

FIR Presents Inside PR #396: Teens on Social Media

FIR Presents Inside PROn Medium a couple of weeks ago, a teenager named Andrew Watts wrote a piece called A Teenager’s View on Social Media. To say it created a conversation is putting it mildly.

Matthew Ingram at Gigaom picked it up…and then he wrote a second piece after Danah Boyd, a sociologist who focuses on how young people use social media, wrote a retort in the comments.

She provided some criticism on how we (human beings) group people into buckets for marketing purposes. We like to generalize. There is a reason stereotypes exist.

During the time that conversation was happening, Andrew Watts published a second article on what teens think about some of the other social networks…the ones he didn’t include in his first piece.

The four pieces are the topic of our conversation today.

We talk about:

  • Storytelling and how this young man’s piece picked up steam because it was interesting and personal;
  • YikYak and the advantage of smaller social communities;
  • How communicators must be open-minded to how different generations use social media and do some testing of our own;
  • Whether there is a difference between a teenager and a college student (which Andrew Watts is);
  • Why it’s important not to generalize;
  • How social media allows us to find direct communication with like-minded people around the globe; and
  • Different perspectives from our own community among those who have teenagers.
  • Martin ends the discussion by leaving it in your hands. He asks, “Are we moving into the next phase of social media?”

Many of you listen to us on iTunes and it would be great if you could leave us a review.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 01/16 at 01:00 PM
Show NotesInside PR • (0) CommentsPermalink

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