Thursday, June 22, 2006
The Hobson & Holtz Report - Podcast #148: June 22, 2006
Content summary: Additional phone Comment Line in Europe; vote for FIR in Marketing Sherpa contest; MP3 download problem on Tues night/Wed morning; let Phil Gomes know what you’d like to ask Edelman’s senior managers; WetPaint wikis; copyright your documents with the Microsoft/Creative Commons add-in for Office; PRWeek US edition starts podcasting; the General Motors/New York Times editorial page kerfuffle produces benefits for GM; different views on RSS and email; who’s the winner in World Cup alleged ambush marketing controversy; David Phillips reports; upcoming FIR interviews; listeners’ comments discussion; FIR Frappr community update; the music; and more.
Show notes for June 22, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday June 26…
Speakers & Speeches - John Hagel at the CMO Summit: June 8, 2006
Podcaster’s note: This is the second in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.
Content summary: John Hagel, independent consultant and author of Net Gain, Net Worth and The Only Sustainable Edge (with John Seely Brown), spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.
Notes for John Hagel’s presentation
The new scarcity = attention: Competition is fierce and the market ever more dense with new products and services all vying for the attention of consumers. Media is increasing fragmented and complex, yet more networked than ever before. How then to differentiate, gain attention, and rise above the morass of options that inundate consumers. How do you change the way you communicate in an attention-scarce economy?
Download the file here (MP3, 7.1 MB, 18:00), or sign up for the Speakers & Speeches RSS feed to get it and future speeches automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Wednesday, June 21, 2006
Speakers & Speeches - David Sutherland at the CMO Summit: June 8, 2006
Podcaster’s note: This is the first in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.
Content summary: David Sutherland PhD, Founder and Managing Director USA of Launch Institute, spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.
Notes for David Sutherland’s presentation
Models for innovation: Creating successful new products and services. New product innovations are increasingly involving co-creation with customers and partners. What other innovation processes are working and how can they interact with co-creation? Case studies will be discussed, successful (and unsuccessful) strategies shared, new methodologies analyzed, and existing approaches that work affirmed.
Download the file here (MP3, 10.2 MB, 25:00), or sign up for the Speakers & Speeches RSS feed to get it and future speeches automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Related: FIR Interview with David Sutherland, June 8, 2006.
Listen to this podcast now:
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Temporary glitch resolved
Apologies to those who have had difficulty getting show #147. The problem has been resolved and the file is available once again.
In a nutshell, we’re testing a new podcast stat service that’s in beta (which rocks, incidentally). The problem occurred when we made a change to our profile. Using the service requires that we redirect any references to the MP3 file’s URL through the service’s domain. When we made the change, the service picked up the previous URL instead of the original one, which pointed to the home of our MP3 files over at Libsyn. It took a while to identify the problem and then to get the service to let us update the profile with the correct redirect URL. But all is well now and everything’s working just fine.
We’ll report on the service we’re using once it moves out of beta; we’ve been asked to keep it quiet until then. But it definitely shows considerably more downloads of the show than Libsyn’s stats service.
Monday, June 19, 2006
The Hobson & Holtz Report - Podcast #147: June 19, 2006
Content summary: Jeremy Wright’s b5media co-branded blogs for Fox Media’s TV shows; Netscape returns with a Digg-like news page; a new Digg-like service for PR; retailer opens store in Second Life; Nielsen releases email newsletter/RSS usability report; Robert Scoble speaks for Microsoft on BBC TV; classified advertising stats: new media aren’t killing old media; press releases are preferred content type among knowledge workers: survey; Lee Hopkins reports; Jeremy Pepper highlights trademark issues in Second Life; David Phillips reports; listeners’ comments discussion; the music; and more.
Show notes for June 19, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday June 22…
Friday, June 16, 2006
Speakers & Speeches - Neville and Shel at IAOC European conference: June 16, 2006
Content summary: Neville (in person) and Shel (via Skype) present the keynote address at the IAOC European conference “Where Content and Technology Meet” on Friday, June 16, 2006 at the IBM Forum in Brussels, Belgium. The conference was organized by the International Association of Online Communicators (IAOC), sponsored by Vocus, Rowan University, IBM and PR Newswire. You can download the PowerPoint presentation that accompanied the talk so you can follow along as you listen.
Show notes for June 16, 2006
Welcome to For Immediate Release: Speakers & Speeches, an 82-minute podcast recorded live from Brussels, Belgium.
Download the file here (MP3, 32.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Thursday, June 15, 2006
The Hobson & Holtz Report - Podcast #146: June 15, 2006
Content summary: Show notes and contributors at The New PR Wiki; new PR blogs list; PRSA Counselors Academy blog (it’s called “For Immediate Release”); Bryan Person’s new PR podcast; on-the-road review; potential new intro music; IAOC conference keynote in Brussels tomorrow; National Semiconductor gives iPods to all employees; David Philips reports (on Stephen Hawking; the PR super race); General Motors, The New York Times and how GM’s FYI Blog fits in to the story; Dan York reports (Podcast Academy; eBay Developers conference; TypePad and FeedBurner; blog posting spam; internal podcast distribution); listeners’ comments discussion (including 10-minute commentary from Keith Teare, CEO of Edgeio); FIR Frappr community update; the music; and more.
Show notes for June 15, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 97-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, June 19…
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