Thursday, October 27, 2005
Speakers and Speeches: October 26, 2005 CPRF Critical Issues Forum
In our second special audio file, we offer up a panel discussion presented on Wednesday, October 26, 2005, in New York City, hosted by the Council of Public Relations Firms at its Critical Issues Forum 2005. The panel was titled, “Straddling the Fault in a Shifting Media Landscape: New Roles for PR.” CPRF described the session:
“Media relations is a cornerstone of the public relations profession. As the field of journalism undergoes fundamental changes and new means of personal communications gain in popularity, what are the implications for public relations firms? Hear what firms can do to use new communications platforms to help their businesses.”
The panel was moderated by Jonah Bloom, executive editor, Advertising Age. Panelists included Stephen Baker, senior writer for BusinessWeek and co-author of the Blogspotting blog; Richard Edelman, president and CEO of Edelman Public Relations, Ross Mayfield, CEO of SocialText, and Shel Holtz, principal, Holtz Communication + Technology and co-host of For Immediate Release.
Download the conversation here (MP3, 38MB). (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio). Speakers and Speeches podcasts are not included in the regular “For Immediate Release” RSS feed. To subscribe, please use the special feed dedicated just to these features.
Monday, October 24, 2005
Interview - Jonathan Mast and Aidan Hagood - October 24, 2005
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 24-minute conversation with Jonathan Mast and Aidan Hagood. Jonathan is a senior communications specialist with Sedgwick Claims Management Services; Aidan is the communications department admin. Together, they host “QuickCast,” arguably the first completely internal podcast.
Download the conversation here (MP3, 9MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).
Interview Segment Time Points:
- 00:20 Audio clip of the intro to “QuickCast”
- 00:38 Shel introduces the interview
- 01:35 Shel introduces Jonathan and Aidan
- 01:52 Jonathan provides some background on Sedgwick CMS
- 03:02 A look at Sedgwick’s traditional communications
- 03:44 The motivation for producing a podcast for employees
- 04:15 The strategic planning behind the podcast
- 05:35 They conducted research on digital media player ownership among employees
- 06:17 Sedgwick PCs have audio capabilities
- 07:12 A look at the content of “QuickCast”
- 08:45 An opportunity to get employees closer to the customer
- 10:02 How the podcast was marketed to employees
- 11:25 How “QuickCast” is distributed and plans for RSS feeds
- 12:58 How “QuickCast” is recorded
- 13:50 They try to keep “QuickCast” to no more than six and a half minutes
- 14:30 Employee feedback on the podcast
- 16:00 Measuring listenership
- 17:35 Jonathan and Aiden on developing a co-hosting relationship
- 19:04 What it costs
- 19:21 Future podcasting plans
- 20:27 Final comments
- 21:07 A clip of a “QuickCast” featuring Sedgwick CMS President and CEO Dave North
- 21:35 Shel wraps up the interview segment
- 22:03 General information on “For Immediate Release”
Links for the individuals and organizations we discussed or mentioned in the conversation:
Sedgwick Claims Management Services, Audacity audio recording and editing software, Lawrence Ragan Communications Inc.
The Hobson & Holtz Report - Podcast #79: October 24, 2005
Content summary: Listeners’ comments discussion (podcast artwork and iTunes; fake blogs; ‘sprawlopolis’; Blogger.com and Captcha; how to measure podcast listenership; what’s “The Giant Global Focus Group” at IABC EuroComm?); The Spinfluencer interviews Heather Green; Neville guests on Britcaster podcast #3; anonymous Publix employee blog vanishes; measuring blog effectiveness; Guidewire responds to blog survey criticisms; PRSA cancels Florida conference; legal woes for Apple over iPod nano; Lee Hopkins’ report; upcoming FIR interviews and book reviews.
Show notes for October 24, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
[Show notes OPML file to come]: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
Intro:
- 00:31 Shel introduces the show; what the show’s about; what’s in this edition; how to give your feedback; show notes
- 02:08 Upcoming interview today with Jonathan Mast of Sedgwick CMS
- 02:48 Shel speaking on Council of Public Relations Firms panel in New York on Wednesday which he’ll record as an FIR podcast
Listeners’ comments discussion:
- 04:51 Glenn Slaven on podcast artwork not showing in iTunes, and on fake blogs
- 09:26 Sallie Goetsch loves ‘sprawlopolis’; and on Blogger and Captcha
- 12:24 Howard Harawitz offers some suggestions on how to measure podcast listenership
- 16:54 Marc Wright wants to know what the panel discussion on ‘The Giant Global Focus Group’ at the IABC EuroComm conference in December is all about
News & Features:
- 23:29 The Spinfluencer - Eric Schwartzman interviews Heather Green, Business Week technology editor and BW’s Blogspotting blogger
- 30:09 Neville’s guest slot on the third Britcaster podcast
- 32:58 The blog by the anonymous Publix employee blogger has vanished (show #77 has the background to this story)
- 34:50 How do you measure the effectiveness of blogs? KD Paine has some suggestions; we think it’s quite a complex subject
- 43:19 Guidewire responds to critical questioning by Constantin Basturea on the validity of the results of their blogging survey presented at the BlogOn conference last week
- 49:53 PRSA cancels its annual conference in Florida because of Hurricane Wilma
- 56:02 Problems could continue for Apple over the iPod nano screen scratches, with a lawsuit filed in the US
- 61:05 From Our Correspondent Down Under: Lee Hopkins - on Apple’s 75% reported market share of mp3 players; comms within a company that doesn’t communicate; corporate cliches; the semantic web: man’s search for meaning; McDonalds, the new battlelines and the possibility of our evangelism being a waste of energy and time
Outro:
- 72:12 Shel’s extra item related to the Podictionary definition of ‘celebrate’
- 75:11 Neville outros the show; how to give your feedback, upcoming interviews
- 76:54 A queue of books for podcast review - Naked Conversations, The Virtual Handshake, Communities Dominate Brands, Beyond Bullet Points, and Return on Customer
- 78:17 The music - Grey (Citizens Cope) by Brianna via Garageband.com
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday October 27…
Thursday, October 20, 2005
The Hobson & Holtz Report - Podcast #78: October 20, 2005
Content summary: Splogs and Blogspot, questionable observations from IABC’s Canada conference, an intimidating panel, a new publisher lawsuit against Google, LA Podcasters’ Freeway Series, Dan York’s contribution, a fake Harriet Miers blog, two blogging studies, listener comments, and more.
Show notes for October 20, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute discussion recorded live from Chicago, Illinois, USA, and almost live from Amsterdam, The Netherlands.
Download the file here (MP3, 26.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Sorry, no OPML show outline this week…perhaps we’ll get to them later.
In this Edition:
Intro:
- 00:00 A shoutout from Christopher Bennett
- 00:49 Shel introduces the show; what’s in this edition; how to give your feedback; show notes
Listeners’ comments discussion:
- 02:53 Dave Traynor on the FIR logo (it’s not appearing for him, or us either) and the Google/Blogger.com/Blogspot.com splot controversy
- 04:56 Lee Hopkins likes our new blog banner
- 05:04 Sallie Goetch comments on the word “digitalization” (say it three times fast)
- 06:24 Dan York also has thoughts on “digitalization”
- 06:52 Sallie’s back with thoughts on “disintermediation”
- 07:35 Lee Hopkins is glad Sallie Goetch is here
- 07:44 Glenn Slaven with an idea for transcribing FIR on a wiki
- 08:53 Fred Zelders updates on the OPML search engine
- 09:22 Lloyd Grosse on Aussie references
News:
- 11:03 Neville fills us in on why he’s in Brussels
- 14:05 Neville on splogs and Blogspot.com
- 18:56 Shel defends Neville’s 17-minute segment
- 19:30 Comments from speakers at the IABC Canada conference
- 28:37 Big-time publishers sue to stop Google Print
- 31:44 Eric Schwartzman and LA Podcasters plan “live” podcast event
Features:
- 35:10 Dan York on Lee’s kind words
- 35:45 Dan York on Whiteboard
- 37:02 Dan York on South Asia Quake Help
- 37:51 Dan York on a Podcast Review
- 38:58 Like Lee, Dan’s glad Sallie’s involved with the show
- 39:22 Dan credits for the music in his report
- 40:00 A fake blog about a real person, U.S. Supreme Court nominee Harriet Miers
- 45:49 A Katrina relief promo
- 47:45 Neville on the BlogOn survey
- 50:44 Neville on the Edelman study, “New Frontiers in Employee Communications 2005”
- 54:44 Shel adds some thoughts on the BlogOn study
Outro:
- 57:19 Shel reminds you about comments, show notes, and upcoming programming on FIR
- 58:27 Shel intros the podsafe music via Podshow.com - Round One from Evan Tate
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, October 24…
Monday, October 17, 2005
The Hobson & Holtz Report - Podcast #77: October 17, 2005
Content summary: Listeners’ comments discussion (more on, and from, the anonymous Publix blogger; loving the new FIR logo; transcribing show notes; proactive vs. reactive again); IABC’s new website; software to help eliminate jargon from writing; Technorati’s latest state of the blogosphere; Lee Hopkins’ report; The Conference Board Europe’s communications meeting; no podosphere PR yet; PR Week’s media trends to watch; Dan York’s report; upcoming FIR interviews and book reviews.
Show notes for October 17, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 90-minute conversation recorded live from Amsterdam, The Netherlands, and Halifax, Nova Scotia, Canada.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Show notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
Intro:
- 00:28 Neville introduces the show; what’s in this edition; how to give your feedback; show notes
- 01:56 Last Thursday’s show recorded on Wednesday - an unexpected change for some listeners
- 03:31 A correction for Robin Good about Neville’s and Shel’s profession - what ‘ABC’ means
Listeners’ comments discussion:
- 08:17 Robert French says Josh Hallett’s post on the Marcom blog about the anonymous Publix blogger is a good lesson for his PR students
- 11:48 We hear from the anonymous Publix blogger who wants to clear up some misconceptions about his/her beliefs and anonymity
- 18:35 Michael Bellina loves the new FIR logo and wants to help with the show anyway he can (thanks, Michael!)
- 19:16 Chris Thilk also loves the new FIR logo, and the new place for show note links on The New PR Wiki
- 19:47 Ted Graham asks if we’ve considered working with a transcription service to get full text show notes
- 21:43 Sally Goetsch provides the definitive analysis of the ‘proactive’ word topic that’s been commented on in recent shows
News:
- 23:54 IABC unveils its brand new website - we have some opinions
- 32:07 Two software apps to help you eliminate jargon from your writing - Bullfighter and Whitesmoke
- 37:01 Technorati’s Dave Sifry publishes the latest state of the blogosphere - continued growth, including the alarming rise of spam blogs; Chris Pirillo says most spam blogs are hosted on Blogspot and rants that Google needs to fix it
Features:
- 47:27 From Our Correspondent Down Under: Lee Hopkins - on kahvi.org’s pop-up problem; Sir Daniel of Prius and Sir Eric of Spinfluence; personalising one’s laptop; SiteSell hosting and RSS integration; IABC Malaysia interviews me on podcasting; Berlo’s S-M-C-R model of communication - interactive or transactional process? and finally, Vegemite and why kiwis consume more of the stuff.
- 56:12 Neville presented at a meeting in Germany last week of The Conference Board’s European Council on Corporate Communications - some thoughts and impressions
- 62:13 Podosphere PR? Not yet, says Mike Manuel, and has a poll to prove it. When will podcasting get on the PR pitching radar?
- 67:07 PR Week’s 10 media trends worth watching
- 73:53 Dan York‘s Report (with recordings of sheep in Vermont) - on another Skype phone; other wiki projects from Wikimedia.org; loves the new FIR logo; the new way to read the blogosphere with Memeorandum; on unethical ways to boost search engine rankings; publicizing your RSS feed with FeedBurner’s PingShot; more on the ‘proactive’ word; and sheep do jump
Outro:
- 82:14 Shel outros the show; Shel’s solo on this Thursday’s show as Neville’s speaking at a conference in Brussels; both Shel and Neville back together live as usual for next Monday’s show
- 83:19 Upcoming FIR interviews - Jonathan Mast, Sedgwick CMS, on Monday October 24; Vicki Warker, Sprint, date being fixed
- 84:38 Upcoming book reviews - The Virtual Handshake; Naked Conversations
- 85:26 How to give your feedback; show notes
- 86:22 Shel intros the podsafe music via Podshow.com - 10p Mix from Amplifico
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday October 20…
Wednesday, October 12, 2005
The Hobson & Holtz Report - Podcast #76: October 12, 2005
Content summary: Listeners’ comments, Emerce Eday in Amsterdam, RSS use study, Microsoft’s proposed RSS logos, Skype cordless handset, Microsoft and Yahoo link IM clients, Google Library project update, The Spinfluencer interviews Ron Bloom, reactive vs. proactive communication, Apple launches video iPod, the anonymous Publix employee blogger, and more.
Show notes for October 12, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Springfield, Missouri, USA.
Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Show notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
- Show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links page at The New PR Wiki. You can contribute - see the page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday October 17…
Monday, October 10, 2005
The Hobson & Holtz Report - Podcast #75: October 10, 2005
Content summary: Listeners’ comments discussion (employee engagement; bad PR gimmick with a fake blog; how to stimulate blog comments); Cillit Bang PR debacle update; helping victims of the Pakistan earthquake; US court ruling on not identifying an anonymous blogger; Yahoo! Podcasts launches; Google’s RSS reader; CBC employee lockout follow-up; Lee Hopkins’ report; the new FIR logo; changes with FIR show notes.
Show notes for October 10, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Show notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).
In this Edition:
Intro:
- 00:31 Shel introduces the show; what’s in this edition; how to give your feedback; recording issues; new logo; show notes
Listeners’ comments discussion:
- 04:19 Donna Papacosta likes Shel’s Towers Perrin interview (MP3, on employee engagement for The Conference Board
- 07:12 Thomas Goetz feels informed, motivated and entertained by FIR; talks about the consequences a bad PR gimmick like the Cillit Bang debacle can have; and asks if we have recommendations for stimulating comments to a blog
News and Features:
- 12:30 The Cillit Bang PR debacle (explained in show #74) - update on Tom Coates’ story; an ethical issue; TV advertising
- 16:07 Hurricane Katrina PSA; helping the victims of the Pakistan earthquake tragedy; the role blogs will play in such a tragedy
- 18:33 A US court ruling on an ISP not identifying an anonymous blogger in an alleged defamation case has big implications for freedom of speech
- 24:17 Yahoo! launches a podcast directory - Yahoo Podcasts will drive mainstream podcasting growth; buy music online through Yahoo Music Unlimited; open standards to encourage podcast listings and subscriptions; the announcement was made in a podcast by John Ferrier interviewing Geoff Ralston of Yahoo
- 30:51 Google’s new RSS reader - is it confusing or do we like it?
- 32:56 A follow up on the Canadian Broadcasting Corporation employee lockout (first discussed in show #61) - employees have to remove negative comments from blogs before they can go back to work; it looks like not everyone will erase history
- 38:52 A shoutout for FIR; IABC’s and Ragan’s moves in conferencing
- 40:01 From Our Correspondent Down Under: Lee Hopkins - on a salutory lesson learnt; offering congratulations to one of our sisters; memoing you about memos; announcing a blog experiment for me that may bring wealth beyond the dreams of avarice; and divulging the secret that so many FIR loyal listeners ...well, one at least… have been begging me on digitally bended knee to tell
- 49:14 Discussion on points raised by Lee
- 61:38 The new FIR logo - we’ve chosen the terrific design from Effective Edge Communications that you see at the top of this page: David Becker and team - we thank you!
- 65:24 FIR show notes - links will continue on a new page on The New PR Wiki: if you’d like to contribute, email fircomments@gmail.com for the editing password
Outro:
- 68:05 Neville outros the show; why Thursday’s show will be recorded late Wednesday; both Shel and Neville back together as usual for next Monday’s show
- 71:13 How to give your feedback; show notes
- 72:32 Shel intros the podsafe music - There She Goes from Brother Love
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links page at The New PR Wiki. You can contribute - see the page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday October 13…
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