Tuesday, March 18, 2008

Next live call-in show: Saturday, March 22

Is public relations two-way? In a blog post, Forrester Research’s Josh Bernoff suggested both advertising and PR are one-way, rendering them inappropriate for the management of social media in an organization. Yet public relations students routinely learn that their chosen career involves building and maintaining relationships between an organization and its publics. Blasting press releases: one-way. Negotiating with activist groups: two-way. In this live call-in episode of FIR, we’ll open the lines to listeners for their observations and opinions. It promises to be a lively discussion!

imageThe show is scheduled for Saturday, March 22. To participate, just call +1-347-324-3723 at 10 a.m. Pacific, 1 p.m. Eastern, and 5 p.m. GMT. You can listen to the show live on the BlogTalk Radio website or on the phone at the number listed above.

We’re looking forward to chatting with you on Saturday!

Posted by shel on 03/18 at 04:40 AM
News • (0) CommentsPermalink

FIR Video Interview: Rick Murray, Edelman - March 15, 2008

The EuroBlog 2008 conference took place in Brussels, Belgium, last week. Described as an event focused on “Social media and the future of PR: New ideas, new research, new business,” the two-day event brought together over 100 people from the academic and practitioner worlds from across Europe and the USA.

In this first FIR Video Interview, Neville Hobson talked briefly with Rick Murray, President of Edelman Digital, about the key messages for PR practitioners resulting from topics and themes discussed at EuroBlog 2008.

About our Conversation Partner

RickmurrayRick Murray, President, Edelman Digital, helps the firm’s day-to-day account teams create and execute their PR-centric campaigns - providing clients with integrated programmes.

He oversees the development of the firm’s interactive design, media and events and its street marketing group called ‘Edelman on the Go.’

Based in Chicago, Rick Murray is the founder of Edelman’s me2revolution which merged into Edelman Digital in March 2008.

download for immediate release podcast

Download the video conversation here (MP4, 20MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Watch this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Video Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/18 at 03:39 AM
Show NotesInterviews • (1) CommentsPermalink

Monday, March 17, 2008

The Hobson & Holtz Report - Podcast #328: March 17, 2008

Content summary: Next FIR Live on BlogTalk Radio on March 22; first FIR video interview to be posted; initial impressions of EuroBlog 2008; the Media Monitoring Minute with CustomScoop; changes at the top in Linden Lab herald next stage of development for Second Life; Gartner recommends employee access to social networks; Deloitte says US presidential campaigns are harbinger of business marketing efforts; the blogroll re-invented from Thornley Fallis; new tools: Friendfeed and Wiki.is; listeners’ comments discussion; news about Thursday’s show; music from Running Still; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 17, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 26.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 20…

Posted by neville on 03/17 at 09:54 AM
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Friday, March 14, 2008

FIR Interview: CNW Group’s Melanie Kurzuk - 03/14/08

CNW Group—formerly Canada News Wire—has launched Access CNW, a web-based service that puts press release distribution into the hands of clients. The service includes a number of features in common with the social media release, including multimedia, RSS, and tags (employing NewsML and NewsReleaseML). In this FIR Interview, Shel Holtz talked with CNW Group’s Melanie Kurzuk, Senior Vice President of the firm’s News and Information Technology Division. .

About our Conversation Partner

imageMelanie Kurzuk is a seasoned professional with 20 years experience in the news media, corporate communications, corporate development and operations. After receiving her Bachelor of Arts Degree, Kurzuk began her career as a broadcast journalist at the CHUM Radio Network. She held frontline roles as producer, talk show host, reporter and news anchor within the Network.

Following eight years in broadcast, Kurzuk accepted a position in the Media Relations department at the Ontario Lottery Corporation (OLC).  She was responsible for issue management and corporate communications. In 1997, Kurzuk joined CNW Group (formerly Canada NewsWire) as Corporate Communications Manager.  Since that time, she has taken on progressive positions within CNW’s Broadcast Services department, Multi-Media Services division and New Business Development.  Today, Kurzuk is Senior Vice President, News and Information Technology Division, responsible for developing and implementing strategies to leverage current technological capabilities to grow the organization’s market share, profitability and profile.

She is a member of CNW’s Board of Directors and Executive Committee.

download for immediate release podcast

Download the 36-minute conversation here (MP3, 15.5MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 03/14 at 07:04 AM
Show NotesInterviews • (0) CommentsPermalink

Thursday, March 13, 2008

The Hobson & Holtz Report - Podcast #327: March 13, 2008

Content summary: A topic for the next call-in show; CNW Group interview coming; Ragan to exand unconference program; Media Monitoring Minute; Dan York’s report; Neville and David Phillips under the English Channel; Eric Schwartzman’s report; One-Minute News: how to handle an online attack, the value of letting customers comment; McDonald’s opens an internal blog; David Phillips’ report; listener comments; and more (but no music).

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 13, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 61-minute podcast recorded live from Concord, California, USA and almost live from beneath the English Channel..

Download the file here (MP3, 27.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, March 17…

Posted by shel on 03/13 at 02:39 PM
Show NotesHobson and Holtz • (2) CommentsPermalink

Monday, March 10, 2008

The Hobson & Holtz Report - Podcast #326: March 10, 2008

Content summary: Discussion: should ‘off the record’ be respected by journalists?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports from a social media event in Sydney; be careful with your email password online; Southwest Airlines goes on a PR offensive; when an interview descends into chaos and the audience takes over; eBay hires a blogger; listeners’ comments discussion; news about Thursday’s show; Neville speaking at EuroBlog 2008 in Brussels this week; music from City and Colour; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 10, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Jackson, Mississippi, USA.

Download the file here (MP3, 27.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday March 13…

Posted by neville on 03/10 at 08:59 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Thursday, March 06, 2008

The Hobson & Holtz Report - Podcast #325: March 06, 2008

Content summary: Neville’s traveling while Shel assembles the show from the Wynn Hotel in Las Vegas, site of the Ragan Social Media for Communicators conference; Ragan conference included an unconference featuring Crystal Interactive technology; Media Monitoring Minute; Neville reports on IABC’s launch of eXchange, a blogging utility for members that’s more than just blogs; Eric Schwartzman’s report; IABC has assumed leadership of the social media release initiative; Dan York reports; listener comments; the music—The Hush Sound performs “Crawling Toward the Sun,” from the Podsafe Music Network..

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for March 6, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, March 10…

Posted by shel on 03/06 at 03:10 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

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