Tuesday, December 19, 2006

FIR Interview - Alex Laats, Chairman & CEO, Podzinger: December 19, 2006

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 25-minute conversation with Alex Laats, Chairman and CEO of Podzinger, the world’s most powerful audio and video search engine and online advertising network. Podzinger is a subsidiary of BBN Technologies.

Starting with Alex outlining how Podzinger works by using speech recognition technology to search words within both audio and video to classify content based on topic and usage, our conversation includes - Podzinger’s role in search engine optimization; the coming convergence of audio/video searching with traditional search engines; the company’s first international partnership with ThamesValleypod.tv in the UK, announced today; its advertising revenue-sharing programme; Podzinger’s research on consumer behaviour and online video advertising; and some advice for podcasters on making their content more accessible.

About our Conversation Partner

Alex LaatsAs President of BBN’s Delta Division, Alex Laats is leveraging BBN’s existing technology and expertise to generate and manage profitable business opportunities in new markets.

Alex has started, funded and advised technology businesses since the early 1990s. Prior to joining BBN, Alex was a Venture Partner at Commonwealth Capital, an early stage venture capital firm, where he specialized in the areas of enterprise information technology and communications infrastructure.

Previously, Alex was president, CEO and co-founder of Informio, Inc., a provider of VoiceXML services for large enterprises. Prior to founding Informio, Alex was the chairman, COO and co-founder of NBX Corporation, a manufacturer of VoIP-based business communications systems. NBX Corporation was successfully acquired by 3Com Corporation. Prior to NBX, Alex was a technology licensing officer at MIT, where he was involved with multiple start-up businesses based on MIT technology. Alex started his career as a corporate attorney at Testa, Hurwitz & Thibeault in Boston.

Alex has a J.D. from Harvard and physics and math degrees from MIT.

download for immediate release podcast

Download the conversation here (MP3, 11.3Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/19 at 01:16 PM
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Ethics Skypecast set for January 13

The long-promised FIR Skypecast on ethics in PR is set for 10 a.m. Pacific Standard Time on Saturday, January 13, 2007. We decided to schedule the session on a Saturday so more people could be involved. (Pesky interruptions like work shouldn’t be as much of an issue.) Join us as we record this discussion on the issues and potential solutions to what is arguably PR’s biggest problem.

Posted by shel on 12/19 at 07:26 AM
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Monday, December 18, 2006

The Hobson & Holtz Report - Podcast #199: December 18, 2006

Content summary: CaseCamp Second Life review; Lee Hopkins reports; traditional media far from dead, says Ketchum/USC media usage survey; Circuit City opens store in Second Life; Nick Denton on last days of the media embargo; Edelman and NewsGator to create branded communities and conversational advertising; HP, Dell, IBM engage in competitive dialogue through blogs; PayPerPost now requires disclosure; David Phillips reports; NBC/iVillage ‘Girls Night Out’ in Second Life; listeners’ comments discussion; show #200 is on Thursday; no show on Christmas Day; upcoming FIR interviews (Alex Laats, CEO Podzinger; Steve Rubel, Micro Persuasion; Lionel Menchaca, Direct2Dell); the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 18, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 21…

Posted by neville on 12/18 at 01:49 PM
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Thursday, December 14, 2006

The Hobson & Holtz Report - Podcast #198: December 14, 2006

Content summary: FIR continues twice a week in 2007; CaseCamp Second Life today; thanks to Tyler Leisher; John Stauffer asks for thoughts on how to engage with less-than-interested public relations co-workers about social media; the irrelevance of the page view; community websites take the wiki path with Wikia.com; Socialtext Unplugged for offline wiki working; New York Times adds Digg to online articles; Le Web 3 meltdown and the firing of the TechCrunch UK co-editor Sam Sethi; PR gaming of Digg; IBM launches marketing effort in Second Life; Dan York reports on measuring RSS subscribers and podcast downloads; brand advocates and their role in the marketing mix; listeners’ comments discussion including some great suggestions for show #200; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 14, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 18…

Posted by neville on 12/14 at 01:41 PM
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Monday, December 11, 2006

NMRCast #12 - 12/11/06

The New Media Release Podcast, episode 12 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:The full complement discusses the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new type of press release; Chris covers progress toward planning a social media new release summit.

Show notes for Dec. 11, 2006

download For New Media Release podcast

Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 12.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Posted by shel on 12/11 at 04:04 PM
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The Hobson & Holtz Report - Podcast #197: December 11, 2006

Content summary: What a gathering of communicators in New Orleans thinks of social media; do journalists want a social media news release?; marketers tour of Second Life planned; using YouTube to spot 2007 trends; YouTube demographics may not be what you might think; David Phillips reflects on the digital tsunami; the Thresher 40% wine discount: great viral marketing or a business mistake?; Steve Mallison-Jones with conversations from The World’s Leading… party; listeners’ comments discussion; CaseCamp Second Life; upcoming FIR interviews; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 11, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 14…

Posted by neville on 12/11 at 02:17 PM
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Thursday, December 07, 2006

The Hobson & Holtz Report - Podcast #196: December 7, 2006

Content summary: Measuring RSS feeds; RadioTail’s Ripple out of beta; what it takes to be in PR; catching up: Music Ally event, London conference, Neville and Dan York meet up; Edelman introduces the StoryMaker social media press release; Philip Rosedale of Linden Lab on the economic possibilities of virtual worlds; Fleishman Hillard on French attitudes towards blogs; FT reports on substantial shifts in attitutes towards financial reporting; CIPD survey on ‘passion for work’ in the UK; Dan York reports; listeners’ comments discussion; thinking about FIR #200: it’s soon; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 7, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 31.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 11…

Posted by neville on 12/07 at 10:20 AM
Show NotesHobson and Holtz • (2) CommentsPermalink

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