Monday, August 27, 2007

FIR Book Review: Killer Web Content

imageIn this edition of For Immediate Release book reviews, Kurt Sorensen reviews Killer Web Content by Gerry McGovern.

The book, according to the Amazon listing, “provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.”

Kurt Sorensen, an FIR listener, contributed the book review. Kurt is a Denmark-based professional who manages IntraTeam.

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Download the 6:34-minute book review here (MP3, 3Mb), or sign up for the FIR Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future reviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro/outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Killer Web Content by Gerry McGovern
Publisher: John Wiley & Sons, Inc
Paperback, 224 pages
Published in September 2007
ISBN: 071367704X
Available now from Amazon.com, Amazon.co.uk and other outlets.

Posted by shel on 08/27 at 12:18 PM
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The Hobson & Holtz Report - Podcast #270: August 27, 2007

Content summary: Libsyn download difficulties with the previous show; FIR Book Review by Kurt Sorenson coming; SaveNet Radio agreement; Yahoo says it benefited from Skype outage; UK PR agencies and the Wikipedia Scanner; the Media Monitoring Minute with CustomScoop; Sallie Goetsch reports; PR pitching bloggers: Tom Coates won’t be prostituted; Dow, social computing and recruitment; graduates use Facebook to vent anger at HSBC banking costs; Pete Blackshaw’s formula for calculating the value of brand fanatics; Eric Schwartzman interviews Joe Weber, BusinessWeek’s chief of correspondents; listeners’ comments discussion; FIR is podcast of the week at Jay Berkowitz’ 10 Golden Rules; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 27, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 30…

Posted by neville on 08/27 at 12:00 PM
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Thursday, August 23, 2007

The Hobson & Holtz Report - Podcast #269: August 23, 2007

Content summary: Follow up on Mattel toy recall crisis; Dan York reports; the Media Monitoring Minute with CustomScoop; Verizon, Starbucks and Comcast PR blunders; the Skype outage clarified; WalMart on Facebook; US intelligence community launches A-Space, an internal social network; listeners’ comments discussion including advice on moving blogs from TypePad to WordPress; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 23, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 27…

Posted by neville on 08/23 at 01:08 PM
Show NotesHobson and Holtz • (3) CommentsPermalink

Monday, August 20, 2007

FIR Cuts: Psychology Behind Social Networks

Cut from FIR #268: David Phillips reports on the psychology and brain science behind social networks.

download For Immediate Release podcast

Download the file here (MP3, 6.17 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 6:42

Posted by shel on 08/20 at 11:56 AM
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The Hobson & Holtz Report - Podcast #268: August 20, 2007

Content summary: Tom Keefe’s FIR photos; a special message to Radio TalentZoo listeners; Les Potter’s out of hospital; Alice Marshall’s comment explained; discussion on The Question of The Week from FIR #265: how to address employees profiting from their blogging; Sallie Goetsch reports; the Media Monitoring Minute with CustomScoop; the big Skype outage: time for effective communication; Mattel in product recall crisis does a CEO video; listeners’ comments discussion; interview with Mark Ragan posted; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 20, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 23…

Posted by neville on 08/20 at 10:59 AM
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Sunday, August 19, 2007

FIR Interview - Mark Ragan, CEO, Ragan Communications: August 19, 2007

This interview with Mark Ragan, CEO of Lawrence Ragan Communications, Inc., was conducted on June 7, 2007, at the Ragan/Simply Communicate “Engagement and Social Media” conference in London, UK. Mark asked us to hold the interview when he learned that the launch of MyRaganTV.com would be delayed. We are pleased to present the interview now that MyRaganTV.com has been online for several weeks.

Neville Hobson and Shel Holtz spoke to Mark Ragan, about MyRagan.com, MyRaganTV, and Ragan’s future plans.

About our Conversation Partner

imageMark Ragan is CEO of Ragan Communications. Mark was trained as a reporter, and for 15 years covered politics and the White House. He came to Ragan in 1992 after stints as a newspaper man in Montana, South Carolina, North Dakota, Washington D.C. and California. He attended to DePaul University, where his roomate was Ragan publisher Jim Ylisela. Jim and Mark hit the road every year, teaching corporate writing to Ragan customers. Mark’s two-year goal is to take the Ragan conference and e-publishing business into the UK, the rest of Europe and Asia.

download for immediate release podcast

Download the 25-minute conversation here (MP3, 11.7 MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/19 at 03:55 PM
Show NotesInterviews • (0) CommentsPermalink

Saturday, August 18, 2007

On the right road

Special thanks to Tom Keefe for sending this (and a few other) photos along. Tom was in Granger, Indiana when he came upon FIR Road:

image

Posted by shel on 08/18 at 08:20 AM
News • (1) CommentsPermalink

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