Sunday, April 20, 2008

FIR Book Review - Measuring Public Relationships: 04/20/08

imageThe issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications.

Written by Katie Delahaye Paine, Measuring Public Relationships covers everything from the reasons to measure to the tools, outlines the steps required for measurement of any kind of communication, then applies them to each major constituent audience PR is typically tasked with addressing.

FIR co-host Shel Holtz provides an overview of the book in this review.

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Download the review here (MP3, 5.5MB, 12:08 minutes), or sign up for the FIR Book Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Measuring Public Relationships by Katie Delahaye Paine
Publisher: KDPaine & Partners, LLC
Paperback, 204 pages
Published in December 2007
ISBN-13: 978-0978989903
Available online now from Amazon.com, Amazon.co.uk and other outlets.

Posted by shel on 04/20 at 11:53 AM
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Saturday, April 19, 2008

FIR Live Call-In Episode #5: 04/19/08

Content summary:The live call-in episode on BlogTalk Radio. Our topic: How to get your company’s message into the social media conversation without offending or turning of participants.

[Message from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.]

Show notes for the live call-in episode recorded April 19, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, Concord, California, USA, and all points in between thanks to our call-in participants.

Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, April 21…

Posted by shel on 04/19 at 11:18 AM
Show NotesHobson and Holtz • (3) CommentsPermalink

Thursday, April 17, 2008

The Hobson & Holtz Report - Podcast #337: April 17, 2008

Content summary: FIR Live on BlogTalk Radio this Saturday April 19; Reminder for FIR Live; our correspondents will produce episode 339 next Thursday; Sea World update from Kami Huyse; Media Monitoring Minute; Microsoft Academy Mobile update from Paolo Tosolini; One-Minute News: websites and blogs are keeping an eye on greenwashing, Arthur Page Society study shows corporate values matter, Twitter tweet gets American out of Egyptian jail, Gordon Brown’s US visit, Facebook updates; Dan York’s report; listener comments; music from Don’t Harass Betty; and more..

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for April 17, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Concord, California, USA, and Stockholm, Sweden.

Download the file here (MP3, 24.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, April 21…

Posted by shel on 04/17 at 10:56 AM
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Monday, April 14, 2008

The Hobson & Holtz Report - Podcast #336: April 14, 2008

Content summary: FIR Live on BlogTalk Radio this Saturday April 19; Richard Gatarski’s FIR recording experience; FIR Book Review podcast on Katie Paine’s book coming; Robert French launches PROpenMic; Jay Berkowitz reports on the podcasting book; the Media Monitoring Minute with CustomScoop; discussion: new ideas and new uses for tools like Twitter and FriendFeed; Lee Hopkins reports on Second Life and other 3D collaborative virtual worlds, and more; news about Thursday’s show; Neville speaking at Disruptive Media conference in Stockholm; music from Arms Up; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for April 14, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday April 17…

Posted by neville on 04/14 at 09:58 AM
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Thursday, April 10, 2008

FIR Cut: The House of Lords Blog

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Download the file here (MP3, 3.14MB; length 6:51), or sign up for the RSS feed to get this cut segment and all future ones automatically.

 

Posted by neville on 04/10 at 12:47 PM
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The Hobson & Holtz Report - Podcast #335: April 10, 2008

Content summary: Date reminders for FIR Live and London PR geek dinner; discounts for New Communications Forum 2008; a correction for SeaWorld; Dan York reports on upgrading WordPress, cloud computing, and more; the Media Monitoring Minute with CustomScoop; can PR save the Beijing 2008 Olympic Games?; IBM’s latest Second Life move; Eric Schwartzman interviews Maureen Kasper, Cisco Systems; listeners’ comments discussion; music from Aloud; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for April 10, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 56-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Cleveland, Ohio, USA.

Download the file here (MP3, 25.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.) Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday April 14…

Posted by neville on 04/10 at 12:44 PM
Show NotesHobson and Holtz • (2) CommentsPermalink

Monday, April 07, 2008

Next call-in show set for April 19

Our correspondent Eric Schwartzman raised an interesting question in episode 333: How can companies get their messages out through social media channels when the participants in social media resist the intrusion of companies trying to deliver messages? We’ll discuss it on Saturday, April 19, at 10 a.m. Pacific, 1 p.m. Eastern, and 6 p.m. BST (UK time). Listen to the show live at FIR’s BlogTalk Radio page, or listen in by calling the same number you’d use to call in a question: 347-324-3723. We’ll also have the chat room open so you can talk among yourselves while the show is being recorded. We hope you’ll make a point of spending an hour with us live!

Posted by shel on 04/07 at 12:19 PM
Hobson and HoltzNews • (1) CommentsPermalink

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