Tuesday, December 26, 2006

FIR Book Review - Citizen Marketers: 12/26/06

imageIn this edition of For Immediate Release book reviews, Shel reviews “Church of the Customer: When People are the Message,” by Ben McConnell and Jackie Huba, authors of the “Church of the Customer” blog.

download for immediate release podcast

Download the conversation here (MP3, 6.5 Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro/outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/26 at 01:39 PM
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Friday, December 22, 2006

FIR Interview - Steve Rubel, Edelman: December 22, 2006

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Steve Rubel, senior vice president in Edelman’s me2revolution practice and author of the Micro Persuasion blog.

Our wide-ranging conversation includes - lessons from ‘Wal-Marting Across America’; the social media press release and Edelman Storycrafter; the death of the page view; the value of widgets; perspectives on blogging; Edelman/NewsGator branded communities and conversational advertising; the role of Second Life for PR; the future of video; some predictions for 2007; advice for PR pros.

About our Conversation Partner

Steve RubelSteve Rubel is a senior marketing strategist with 15 years experience. He currently serves as senior vice president in Edelman’s me2revolution practice. Edelman is the largest independent global PR firm.

Rubel is charged with helping Edelman identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels. He also explores these technologies on his well-read Micro Persuasion weblog and in a weekly column for AdAge Digital.

Widely viewed as an expert on conversational marketing, Rubel is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Prior to joining Edelman in 2006, Rubel spent five years at CooperKatz & Company.

download for immediate release podcast

Download the conversation here (MP3, 16.5Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/22 at 10:58 AM
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Thursday, December 21, 2006

The Hobson & Holtz Report - Podcast #200: December 21, 2006

Content summary: The ‘5 Things’ tag game; five social media trends that will impact PR; Southwest Airlines’ consumer-generated media competition; the TechCrunch war of words gets serious; reports from Dan York and David Phillips; Shel and Neville look back over 2 years of FIR with clips from show milestones 1 (Jan 3, 2005), 25 (April 18, 2005), 50 (July 14, 2005), 75 (Oct 10, 2005), 100 (Jan 5, 2006), 125 (April 3, 2006), 150 June 29, 2006), 175 (Sept 25, 2006) plus listeners’ comments; FIR interview with Alex Laats posted; upcoming interview with Steve Rubel on Dec 22; no FIR on Christmas Day; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 20, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 43MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 28…

Posted by neville on 12/21 at 01:53 PM
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Tuesday, December 19, 2006

FIR Interview - Alex Laats, Chairman & CEO, Podzinger: December 19, 2006

In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 25-minute conversation with Alex Laats, Chairman and CEO of Podzinger, the world’s most powerful audio and video search engine and online advertising network. Podzinger is a subsidiary of BBN Technologies.

Starting with Alex outlining how Podzinger works by using speech recognition technology to search words within both audio and video to classify content based on topic and usage, our conversation includes - Podzinger’s role in search engine optimization; the coming convergence of audio/video searching with traditional search engines; the company’s first international partnership with ThamesValleypod.tv in the UK, announced today; its advertising revenue-sharing programme; Podzinger’s research on consumer behaviour and online video advertising; and some advice for podcasters on making their content more accessible.

About our Conversation Partner

Alex LaatsAs President of BBN’s Delta Division, Alex Laats is leveraging BBN’s existing technology and expertise to generate and manage profitable business opportunities in new markets.

Alex has started, funded and advised technology businesses since the early 1990s. Prior to joining BBN, Alex was a Venture Partner at Commonwealth Capital, an early stage venture capital firm, where he specialized in the areas of enterprise information technology and communications infrastructure.

Previously, Alex was president, CEO and co-founder of Informio, Inc., a provider of VoiceXML services for large enterprises. Prior to founding Informio, Alex was the chairman, COO and co-founder of NBX Corporation, a manufacturer of VoIP-based business communications systems. NBX Corporation was successfully acquired by 3Com Corporation. Prior to NBX, Alex was a technology licensing officer at MIT, where he was involved with multiple start-up businesses based on MIT technology. Alex started his career as a corporate attorney at Testa, Hurwitz & Thibeault in Boston.

Alex has a J.D. from Harvard and physics and math degrees from MIT.

download for immediate release podcast

Download the conversation here (MP3, 11.3Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/19 at 01:16 PM
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Ethics Skypecast set for January 13

The long-promised FIR Skypecast on ethics in PR is set for 10 a.m. Pacific Standard Time on Saturday, January 13, 2007. We decided to schedule the session on a Saturday so more people could be involved. (Pesky interruptions like work shouldn’t be as much of an issue.) Join us as we record this discussion on the issues and potential solutions to what is arguably PR’s biggest problem.

Posted by shel on 12/19 at 07:26 AM
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Monday, December 18, 2006

The Hobson & Holtz Report - Podcast #199: December 18, 2006

Content summary: CaseCamp Second Life review; Lee Hopkins reports; traditional media far from dead, says Ketchum/USC media usage survey; Circuit City opens store in Second Life; Nick Denton on last days of the media embargo; Edelman and NewsGator to create branded communities and conversational advertising; HP, Dell, IBM engage in competitive dialogue through blogs; PayPerPost now requires disclosure; David Phillips reports; NBC/iVillage ‘Girls Night Out’ in Second Life; listeners’ comments discussion; show #200 is on Thursday; no show on Christmas Day; upcoming FIR interviews (Alex Laats, CEO Podzinger; Steve Rubel, Micro Persuasion; Lionel Menchaca, Direct2Dell); the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 18, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 21…

Posted by neville on 12/18 at 01:49 PM
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Thursday, December 14, 2006

The Hobson & Holtz Report - Podcast #198: December 14, 2006

Content summary: FIR continues twice a week in 2007; CaseCamp Second Life today; thanks to Tyler Leisher; John Stauffer asks for thoughts on how to engage with less-than-interested public relations co-workers about social media; the irrelevance of the page view; community websites take the wiki path with Wikia.com; Socialtext Unplugged for offline wiki working; New York Times adds Digg to online articles; Le Web 3 meltdown and the firing of the TechCrunch UK co-editor Sam Sethi; PR gaming of Digg; IBM launches marketing effort in Second Life; Dan York reports on measuring RSS subscribers and podcast downloads; brand advocates and their role in the marketing mix; listeners’ comments discussion including some great suggestions for show #200; the music; and more.

[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]

Show notes for December 14, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 18…

Posted by neville on 12/14 at 01:41 PM
Show NotesHobson and Holtz • (3) CommentsPermalink

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